Dear Doctor,
As we have mentioned in previous communications, we regret that you are dissatisfied with our service.
Our goal is always to sell a practice within six months. However, we acknowledge that we sometimes fall short of this goal due to factors outside of our control, such as the actions of the seller, buyer, their respective spouses, lenders, banks, or any other party involved in the transaction.
In some cases, the timeline for selling can extend beyond our initial target.
In certain markets, we advise sellers to expect a timeline of 6–9 months, while in other areas, the process can take 12 months or longer. Your listing isn't even 8 months yet.
You initially reached out to inquire about a different service we offer, the CTS program. As we explained in detail, this program is priced higher than some of our other plans because it requires significantly more time and resources on our part.
It is a separate and distinct service from what you initially signed up for, and the price difference reflects the additional work involved. We deserve to paid for our service but you wanted it for free.
We understand your frustration regarding the price difference, but as we explained in several communications, this is akin to a medical professional charging for a re-exam of when a patient returns with a new condition - completely legitimate.
Just as you wouldn't treat a patient for free because they previously had a bunion treatment for example, but now present with an ankle sprain. The anmkle sprain is a separate and distinct condition, service, and price.
Our separate services are priced accordingly to reflect the distinct nature of each engagement.
You also expressed concerns that we "sit on our listings." However, we have consistently promoted your practice sale through numerous emails and advertisements and still are.
As we’ve mentioned before, we cannot control the actions of buyers or sellers, nor can we influence how individual buyers respond to a listing.
In fact, we have received feedback from potential buyers who specifically mentioned that if this listing is yours is yours, that they did not wish to do business with you. This is outside of our control.
Additionally, you raised the point that we should not accept more than one client per area. This was just after one of your colleagues hired us to sell their practice and you were angry.
While we appreciate your input regarding only selling one practice per area, we believe this suggestion is not feasible.
It would be akin to a patient telling you to limit the number of bunion treatments you provide.
We operate on the principle of offering our services to all clients and facilitating fair competition in the market.
Despite the challenging nature of this transaction and your recent critical feedback, we continue to actively promote your practice sale because we believe it’s the right thing to do.
It is worth noting that it has not yet been 8 months since we listed your practice.
At the outset, we recommended a lower asking price, but you chose to list at a higher price based on your assessment of the market.
After several months with no serious offers, you have since lowered the asking price multiple times, ultimately bringing it in line with our original recommendation.
At one point, you also mentioned that you never agreed to one of our listed prices for you, but we were able to promptly provide you with documentation showing that you had instructed us to adjust the price on a specific date.
If you are dissatisfied with the results of our efforts, please remember that we do not have an exclusive agreement, and you are free to engage other brokers if you wish.
Should you decide to discontinue with our service, simply notify us in writing, and we will promptly terminate our services.
Until then, we will continue to fulfill our obligations as outlined.
Thank you for your feedback, and we wish you a happy holiday season.
