Primark Reviews 

2,628
TrustScore 2 out of 5

1.8

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Review summary

Created with AI, based on recent reviews

Considering 270 reviews, most reviewers were unhappy with their experience overall. Many customers expressed significant dissatisfaction with the customer service, describing it as unhelpful, unresponsive, and difficult to reach a human representative. People also found the pricing to be an issue, noting that prices had increased while product quality had declined. Reviewers frequently encountered problems with products, including inconsistent sizing, items not fitting correctly, and quality concerns like chipped items or sheer nail polish. However, some customers also mentioned positive interactions with staff members who went out of their way to provide excellent service, showing kindness and empathy. A few other people also felt that some products, like basic tee shirts and certain jeans, were comfortable and offered good value.

What people talk about most

Product

Customers had ambiguous experiences with product, with many reporting issues such as inconsistent sizing,... See more

Staff

Customers consistently note ambiguous experiences with staff, with many reviewers reporting negative... See more

Customer service

Users describe negative interactions with customer service, often citing experiences of being treated with... See more

Price

Clients share negative opinions on price, with many reviewers expressing frustration over unexpected charges... See more

Quality

Reviewers highlight ambiguous aspects of quality, with many expressing dissatisfaction with product... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Pas grand chose à acheter mais on s'y attendait..par contre il serait possible d'augmenter leur CA en vendant des sandwichs dans la file d'attente qui mène aux caisses..

Rated 2 out of 5 stars

I like Primark clothing. My favourite product was their really comfortable men's basic tee shirts. Then some retard at Primark made the decision to make them unwearable by putting in a large itchy lab... See more

Rated 2 out of 5 stars

The new Gel Effect Polish is so sheer you can barely see the colour which in this case is Light Blue. Even 3 layers is not great! They had something before which seems to have been discontinued, i... See more

Rated 2 out of 5 stars

Order held for over a month then cancelled – poor Click & Collect communication I placed a Click & Collect order with Primark on 10 November 2025 for matching family Christmas pyjamas, ordering... See more


Company details

  1. Underwear shop
  2. Clothing Shop
  3. Shoe shop
  4. Ladies' clothes shop

Information provided by various external sources

Primark home page with links to hot products, ethical trading, jobs and store locator.


Contact info

1.8

Poor

TrustScore 2 out of 5

3k reviews

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1-star

No history of asking for reviews

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1.8

All reviews

(2,628)

296 reviews in the last 12 months

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Rated 1 out of 5 stars

What a experience today never had a…

What a experience today never had a problem with primark what so ever shopped here years goes in today to a really rude staff member at the till so manipulating she asked if I had my receipt very rudley then I says yes looked into my bag I hadn't even had a chance to take to my returns items back and says we don't refund underwear pack of boxers which is fine I says OK I need to get rest out she then started telling me lower you're voice you're being loud which I was talking notmal to shouting at me saying all customers can see its tou I have never felt to intimidated in all my life I says am not people were looking at her to say wth she then refused to serve me cause I answered her back then called security to which I was still calm then served me in mean time dunno what power trip she was on but vile staff to employ this was newcastle primark today I have no issues with them in past but she was whoa on a another level wouldn't shop here again rather go to markets over the road

27 April 2026
Unprompted review
Rated 3 out of 5 stars

Ladies lace sets - Bra size ok, knickers are not.

Ladies, be careful when you are buying the lace sets because the knickers will be too big. I bought a couple of lace sets for my lady friend, she is a 32B but when I got home, she noticed that even though the bra is the correct size, the knickers were not, they are a small but she is xtra small. I went back to see if I had made a mistake but no, all the lace sets are labelled by bra size, I checked all the size 32B sets and they all came with a size small knickers. She liked the sets thus I had to get a size down, checking to make sure the knickers were an XS (xtra small). OK the set's were £7 but had to buy two sets because you cannot buy the knickers separately. So ladies, if you are a size 32B bra but xtra small in knickers, you will have to buy two sets to get the right sized bra and the right sized knickers. Thought I'd let you know so you do not make the same mistake I did.

26 April 2026
Unprompted review
Rated 1 out of 5 stars

I hated working for this company

I hated working for this company. Rubbish pay, rubbish hours and a rubbish job! Stop with the temporary rubbish you are a billion dollar company who cannot afford to keep staff! Can’t wait for it to shut down. Poor clothing at extortionate prices! Will never be shopping here again as well as work there! Glad I resigned !

24 June 2025
Unprompted review
Rated 1 out of 5 stars

Avoid click and collect

Avoid click and collect. Charge you for items missing from sealed bags. I had a £22 dressing gown missing. Customer service told in October it wasn't there. It's now April no refund or replacement. (How can you prove an item is missing if you didn't get it Primark??!!)
Recommend avoiding click or collect as they are thieves. If you have to check the packages before leaving the store which defeats the object of a quick pick up.

17 October 2025
Unprompted review
Rated 1 out of 5 stars

Avoid

Very disappointing experience with Primark Click & Collect.

I was given two parcels but am missing three items I paid for, and even received an item I was told wouldn’t be included. Customer service claimed there was no issue, which is frustrating as this clearly isn’t resolved and they are implying that I am lying.

If you use this service, make sure you check everything before leaving the store.

17 April 2026
Unprompted review
Rated 1 out of 5 stars

Worst experience at Primark with MANPREET West Brom

The store manager, MANPREET (WEST BROMWISH), appears to lack spoken English and often presents herself unprofessionally, including wearing a VISIBLY UNCLEAN CARDIGAN. She requires further training on how to handle customer complaints and concerns. She has been observed raising her voice at customers in an attempt to move them away from the till, which leaves people feeling publicly embarrassed. When asked for her name to raise a complaint, she refuses to provide it, sometimes misusing “data protection” context despite her name being displayed on her uniform badge. This behaviour is unprofessional and MIDLEADING. Her conduct, including her dismissive attitude and reluctance to identify herself, risks damaging Primark’s reputation. Immediate action by demoting her and appropriate training are strongly recommended.

9 March 2026
Unprompted review
Rated 2 out of 5 stars

Hounded for being upstairs close to closing time

Served by a lovely lady at the till. Got receipt, then realised I’d forgotten something. I appreciate it was close to closing time (I happened to go upstairs, at 5:48), somebody told me you’ve only got a few mins love, I said I appreciate that and said I’ll only be a minute, and I only looked at men’s black shirts for literally a minute.

Another member of staff then hounded me with the security guard, reiterating that you need to make a purchase, this was only 5:53, she was really pushing me to leave the store, to the point that actually felt quite intimidated, she made me feel like she thought I’d stolen something. She literally followed me to the escalator and argued with me, when I explained that I felt hounded.

Really disappointing experience from a member of management I think. Lady’s name was Sarah, Hull store. (18/4/26)

18 April 2026
Unprompted review
Rated 5 out of 5 stars

I wanted to give a big shoutout to…

I wanted to give a big shoutout to Aisha!
She is so kind,helpful I made a visit to this store today and I need help to find were the pyjmas were and she directed me to the correct place and even helped me find my size. Keep up the hard work Aisha!

13 April 2026
Unprompted review
Rated 4 out of 5 stars

I use a mobility scooter

I use a mobility scooter. I was with my grandkids and daughter in Oldham. Firstly when you're in a scooter you get disgusting looks, people stop in front of you. You feel ignored and kids stare at you. I hate being in it but I need it.
So went shopping and headed to tills. As we approached the front the most lovely cashier ushered us to the very end till. She explained it's wider for scooter/wheelchair use and what i didn't know is... you don't need to queue in the normal line you go to the disabled checkout.
This is fab but I've been in here plenty and joined the queue and promptly blocked the tills with my scooter. No body tells you there is a disabled till. This needs addressing. However the young girl helping was totally lovely. She helped put my bag on the counter, frequently asking if I was OK. Came to pay she took my card and swiped it then placed my bag on my scooter. She then asked if I needed help outside as my daughter had took the kids to the park outside.
This all might not seem much to a able bodied person...(I was one once) but to me it felt like I mattered when I'm generally ignored, scowled or glared at.
Primark please make it known these tills exist. To my lovely girl thankyou.

9 April 2026
Unprompted review
Rated 1 out of 5 stars

I called the Coventry branch to ask if…

I called the Coventry branch to ask if they had an item of clothing available, I live in Birmingham so I didn’t want to do a 45 minute drive if it was not in stock, the woman on customer service said that she the item was available and she could hold the item at the clic and collect department until the next morning. When I arrived the next morning a woman on the shop floor rudely informed me that the item was no longer there because they only hold items for 1 hour and she was the person who had put the item of clothing away for me yesterday, stating that she had told her colleague who took the phone call to let me know that she would only hold items until the end of the day. I was then greeted by another nicer more mature woman who asked me what the item of clothing was and she then said that the item was still behind the till. This was not good customer service, the first woman was very rude and challenging without even checking whether the item was still available and she was quite happy to start an argument this was in front of my 7 year old daughter. Moral of the story primark need to vet who they employ, customer service is a key role in Retail!

9 April 2026
Unprompted review
Rated 1 out of 5 stars

Rude staff at the Primark Cardiff women’s fitting room

Staff at the women’s fitting room Ms Elle was very rude to me and fellow customers after me. Very insulting tone “Where is the hanger?? Haaanger?? We are not allowed to accept you in fitting room without hanger..” To the customer after me “ Stay there” in a rude tone..

8 April 2026
Unprompted review
Rated 2 out of 5 stars

Dogs in shops

After being in the Basingstoke primark shop for 20 minutes I was off to pay when a very rude member of your staff I had to leave because I had my dog with me .. I was totally marred by the tone like I was a criminal

8 April 2026
Unprompted review
Rated 1 out of 5 stars

Apparently a Highly Rated "Youth 100"…

Apparently a Highly Rated "Youth 100" list Brand.

But sadly not one that is Digitally up to date with modern buying standards.

One cannot use their own issued Gift Cards to make payment Online ONLY redeemable IN STORE and that is if they even have what you are seeking to buy.

Very sadly many limited availability items are only available online. So you are forced to pay via Credit Card, Paypal, Klarna etc, leaving your Gift Card unused and potentially for you to completely forget about it so that it expires and you forfeit the balance for Primark to add to its already burgeoning coffers.

Nice ploy to mot allow online Gift Card payments, whilst virtually all other retailers do!

I wonder how many students wish to shop online and pay for their order with their Gift Cards given by Family and Friends?!?!?

4 April 2026
Unprompted review
Rated 1 out of 5 stars

Absolutely terrible

Absolutely terrible, as I was walking into primark one of the mannequins clothing was falling off so I carefully put it back on the menequin and didn’t do anything else however one of the staff walks over and starts shouting at us about how it’s “not a toy” and painting me as a vandal
Then a security guard approaches us and my friend try’s to support me and tell him what happend but the security guard was just being rude and called my friend stupid.
Don’t go here the employees have no social skills and they have the pacience of a snail
I am 12 and this was quite scary for me.

1 April 2026
Unprompted review
Rated 1 out of 5 stars

Unreasoned terrible customer service

I’ve never experienced something so stupid and immature from a group of staff before me and my group of friends were walking through town and decided we wanted to go to Primark and as we walked in we noticed a mannequin with clothing on and the clothing was misplaced so my friend decided to put it back in its correct place. We started laughing after we put it in the correct place and one of your staff members decided to come and yell at us and say hey don’t touch with the mannequins they’re not a toy and then they brought over security guard said hey we’re gonna kick you out if you touch anything again which is just insane when my friend was fixing the clothing on the mannequin for the store. I think that this is a seriously bad quality for a store like this and I think that you need to work on your staff training because this is unacceptable customer service.

1 April 2026
Unprompted review

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