Pure Beauty Reviews 

504
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 221 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the exceptionally competitive pricing across popular skincare brands, noting that items always arrive promptly and are securely packaged to prevent any damage. Consumers also really appreciate the user-friendly ordering process, alongside the wonderful bonus free samples and gifts included with their purchases. However, some reviewers were not happy with delivery delays, mentioning that certain orders took a very long time to arrive or faced unexpected dispatch issues. A few other people also felt that customer support was unhelpful when dealing with missing items, damaged products, or complaints.

What people talk about most

Product

Reviewers highlight positive aspects of product quality, noting they are genuine, high quality, and arrive in... See more

Delivery service

Users describe satisfaction with the delivery service, frequently highlighting fast shipping times and prompt... See more

Price

People report positive experiences with price, often highlighting the very competitive pricing and great... See more

Order

Consumers find order to be positive, highlighting fast shipping and competitive prices. Reviewers frequently... See more

Service

Reviewers mention positive feedback about service, highlighting fast, efficient experiences and competitive... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I’ve been using Pure Beauty for a number of years now and they are consistantly very competitive in their pricing - especially for Dermalogica products I’ve had cause to ring them about an orde... See more

Rated 5 out of 5 stars

I have been ordering from Pure Beauty for many years now. Their prices are very competitive and much lower than other Dermalogica suppliers. They also give free samples and free gifts depending on am... See more

Rated 5 out of 5 stars

I ordered something from Pure Beauty just because it was the cheapest online, but then had to be away from home as a result of a family crisis, so the item was sent back by Royal Mail. I was really pl... See more

Rated 5 out of 5 stars

I bought some Medik8 products from Pure Beauty and I received the order confirmation within minutes as expected. However, after two days I still hadn’t received a dispatch confirmation. I was a bit w... See more


Company details

  1. Beauty Salon
  2. Beauty product supplier
  3. Hair product shop
  4. Health and beauty shop
  5. Skin care clinic

Written by the company

We are a small family run Beauty Salon from Lichfield in the Midlands and we have been selling Professionally Recommended Beauty Products Online in the UK for nearly 20 years. Our brands include some of the most popular, well known and well resepcted skincare and hair care products in the UK. These include Dermalogica, Elemis, Medik8, SkinCeuticals, Olpalex, L'Oreal, Color Wow and many, many more besides. We are a small business and we are very proud to be so and the comes with it's stregnths and weaknesses but we have a strong and loyal customer base and we always try and do our very best for all of our customers. We hand pick and pack all of our customers' orders, we do it from our Salon in Lichfield and we process and send orders as quickly as we can but we are not a multi-national business and we will never deliver your items the same day. What we will do is appreciate each and every customer and each and every order they choose to place with us.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

504 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 88% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.6

All reviews

(504)

207 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 2 out of 5 stars

Placed an order for first time this…

Placed an order for first time this morning. Registered for 20% off first order, said it registered then at payment no discount applied! Tried to email them multiple times but get -Sorry, we were unable to deliver your message to the following address.

shop@pure-beauty ( cant add rest of email due to trust pilot rules)
550: Message rejected due to user rules.

How are you meant to email them to query issue!?

7 August 2026
Unprompted review
Pure Beauty logo

Reply from Pure Beauty

Thanks for the review.

I am afraid that because you sent 7 emails regarding this issue our spam server thought you were spamming us. Never the less I picked them all up and responded an hour ago. I have posted the email response below:

"Jody,

As Medik8 is on Special Offer at 20% Off I am afraid that no discount code will work to further reduce the price but please keep the discount code you have as it will be valid for many years to come."

Rated 5 out of 5 stars

I love Dermalogica Active Moist from Pure Beauty

I love Dermalogica Active Moist and I buy it from Pure Beauty because I can be sure it is the real thing , a quality product, in excellent condition, at a great percentage discounted price, delivered on time. I am so confident in this company that I have recommended Pure Beauty to both friends and family

22 July 2026
Unprompted review
Rated 5 out of 5 stars

New supplier of Dermalogica products.…

Have been using Dermalogica products for 20 years but my supplier has recently closed. First time ordering from Pure Beauty and delighted with result. Easy to order and goods arrived very quickly in good order. Hopefully, the start of a long relationship.

22 July 2026
Unprompted review
Rated 5 out of 5 stars

Very Impressed

2nd order and was another great experience. Competitive pricing and fast delivery. Loved the extra trial size of another product in my first order and I’ve now ordered that product too. Will definitely shop again.

14 July 2026
Unprompted review
Rated 5 out of 5 stars

Just found this company

Just found this company , very happy with the service I have received, ordered 3 times , receive confirmation straight after ordering! Update and dispatched almost immediately!
Would definitely recommend

18 July 2026
Unprompted review
Rated 1 out of 5 stars

Ordered the wrong product for my sister…

Ordered the wrong product for my sister now they won’t refund me my money, looks like I’m out $60 saying items on sale are not refundable. It wasn’t on sale when I purchased it. Crooks SMH

2 July 2026
Unprompted review
Pure Beauty logo

Reply from Pure Beauty

I don't think this is for us. We are UK based and not only do we not sell to the US (I presume) but we cannot legally.

I am going to ask for more information and I hope you can give me the website address for the company you purchased from so I can chase them down.

Rated 3 out of 5 stars

I placed an order on 2/7/26 I had to…

I placed an order on 2/7/26 I had to contact them on 7th to chase order was told out of stock but would upgrade order ASAP. It was delivered on 9/7/27 but was wrong I ordered a 100ml received 75ml but still charged for 100ml, was told could send it back for refund or put points on my account which is no help to me. Should have contacted me to say it was out of stock and I would have asked for a refund.

9 July 2026
Unprompted review
Pure Beauty logo

Reply from Pure Beauty

15/07/2026:
Thanks for the information. I have no found your order and I am looking into it.

11/07/2026:
I'm really very sorry that we made a mistake on your order. If you could provide me with your order number I will look into this and get it resolved as soon as possible.

Rated 5 out of 5 stars

Excellent service

I’ve been purchasing Dermalogica products from Pure Beauty for years. Excellent service, delivery and rewards. Discount codes each month. Very happy customer.

9 July 2026
Unprompted review
Rated 5 out of 5 stars

A purely beautiful experience

This was the first time that I have ordered from Pure Beauty and did so based on the excellent price point. My items were dispatched and delivered within expected timescales and were well packaged. I have now started using my Medik8 moisturiser and very pleased with the product having changed from another pro collagen product based on price. Thank you Pure Beauty

6 July 2026
Unprompted review
Rated 1 out of 5 stars

Shocking company

Shocking company! Item arrived damaged and company disagreed and refused to refund me. As you can see from previous comments by owner on other reviews he is rude and lacks any type customer service experience. Don’t forget its ’family Run’, this does not make this ok. The directors last company was dissolved, which speaks volumes. I will not purchase from them again and will tell my friends and family!

25 June 2026
Unprompted review
Pure Beauty logo

Reply from Pure Beauty

08/07/2026:
No further information has been provided by the reviewer and I have asked trustpilot to remove it - but they won't. They do not remove reviews of one company when posted on another company's profile. This would break their business model.

This is how the world of reviews works.

05/07/2026:
I have asked for further information. No order number provided so I cannot tell if this is a genuine review or about another company. I will update this reply once I have further information.

I do take exception to "being rude".

I try to be fair. There are some bad reviews from customers on here which are genuine - we are not perfect. Then there are a lot of people who use reviews or the threat of reviews to defraud some businesses. It is standard practice I'm afraid and I am not the kind of person who will accept that. I believe in honesty and fairness.

We are a family run business and I point this our because the larger mainly US companies who have billions just do not need to or want to have a public discussion and just always give in. They can afford to we cannot.

I am not rude but I am straightforward and I understand that some people do not like that.

If you have a genuine review of something we did which was wrong or just bad service then I will take it on the chin. If you want to use reviews to try and damage our reputation or even defraud us that I will not accept.

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