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Purely Diamonds Reviews 

1,927
TrustScore 5 out of 5

5.0

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Review summary

Created with AI, based on recent reviews

Considering 118 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptional quality of the fine jewellery, noting the incredible craftsmanship, beautiful materials, and lasting durability of the stunning pieces they purchase. People consistently mention the extremely helpful and knowledgeable staff members who provide outstanding support, making every design consultation comfortable and completely pressure-free. Though some customers observed minor adjustments or specific design details that needed attention on their bespoke items, the overall experience remained remarkably smooth. Reviewers genuinely appreciated the professional communication and the dedicated assistance provided by the team when swiftly resolving any ongoing questions or concerns.

What people talk about most

Product

Consumers find product to be positive, highlighting the stunning craftsmanship and beauty of the jewelry.... See more

Staff

Customers consistently note positive experiences with staff, highlighting their exceptional expertise and... See more

Service

Reviewers highlight positive aspects of service, consistently praising the helpful, professional, and... See more

Quality

Reviewers mention positive feedback about quality, expressing great satisfaction with the craftsmanship and... See more

Customer service

Clients share positive opinions on customer service, consistently highlighting friendly, helpful, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Within the last few years I have purchased five items of jewellery from this company including rings, a neclace and a bracelet. The most recent was a Christmas gift hidden away since Sept... See more

Company replied

Rated 5 out of 5 stars

We found your company to be exceptional, in the level of service provided, the communication & the pure quality & craftsmanship of your jewellery. The item that we ordered was for our daughter's 40... See more

Company replied

Rated 5 out of 5 stars

From the first video conference call until I collected the engagement ring from Manchester, Tracey helped me enormously by sharing her knowledge and giving me the appropriate information to make the... See more

Company replied

Rated 5 out of 5 stars

Stephanie and the team were very accommodating with anything we asked for. We visited from the West Country to purchase an engagement ring but during the visit we purchased a wedding ring, great servi... See more

Company replied


Company details

  1. Jewellery shop
  2. Fashion accessories shop
  3. Jeweller
  4. Jewellery Designer
  5. Jewellery manufacturer
  6. Wedding service

About Purely Diamonds

Written by the company

Purely Diamonds is a family-run fine jewellery company specialising in handcrafted diamond engagement rings and jewellery, made to order in the heart of London.

For over four decades, our team has been dedicated to creating beautifully made pieces that celebrate life’s most meaningful moments. Every design is developed and manufactured in our own London workshop, giving us complete control over quality, craftsmanship and detail at every stage.

Being true in-house manufacturers also allows us to offer exceptional value compared with traditional high street retailers, without compromising on materials or finish.

We work with natural and lab-grown diamonds, responsibly sourced and carefully selected for their beauty and performance. Whether you are searching for a timeless engagement ring, a bespoke design, or a piece to mark a personal milestone, our experienced team provides honest guidance and a relaxed, informative service.

While many clients discover us online, we also welcome customers to our London and Manchester showrooms, where appointments offer a more personal way to explore designs and discuss ideas.

At Purely Diamonds, our focus is simple: thoughtful design, meticulous craftsmanship, and service that feels as reassuring as it is professional.

Written by the company

FREE Delivery and 60 Day Money-Back Guarantee

Taking the stress out of possibly your most important purchase ever

All orders include FREE UK delivery and are sent in discreet packaging as to not give anything away. Your item will be in one of luxurious presentation boxes and will be covered by our 60 day money-back guarantee policy for extra peace of mind.

Contact info

5.0

Excellent

TrustScore 5 out of 5

2k reviews

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No recent history of asking for reviews

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5.0

All reviews

(1,927)

113 reviews in the last 12 months

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Rated 5 out of 5 stars

Exceptional Service from Start to Finish

Purely Diamonds were absolutely superb throughout the entire process. I’d left it a little late to organise an engagement ring and needed it sooner than their standard delivery times allowed. From the moment I got in touch, Alex in customer service went above and beyond — communication was outstanding, and they made sure everything was in place to get the ring ready in time.

The entire process was smooth and stress-free, from initial enquiry to final collection. To avoid any last-minute delivery delays, I chose to collect the ring in person — and I’m happy to say the in-store experience was every bit as professional and welcoming as the service I received online.

Highly recommend Purely Diamonds for their exceptional quality, reliability, and customer care.

The ring was also absolutely stunning and my new Fiance is over the moon!!!

17 July 2025
Unprompted review
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Reply from Purely Diamonds

Hello Gary,

Thank you for writing this wonderful review, we really appreciate it!

Alex is thrilled to read your kind words, she really was happy to help, it pleases us to hear what a great experience you have with us and delights us to know that your fiancée loves her ring.

We also thank you for your recommendation.

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Premium ring with a service to match

Tracey in the Manchester showroom made the entire experience great from start to end. Tracey provided the appropriate time, care and consideration needed to cultivate the right engagment ring and wedding bands. She also went above and beyond to ensure that I got the ring on time and it actually exceeded my high expectations. Could not have envisioned this experience going any better.

13 June 2025
Unprompted review
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Reply from Purely Diamonds

Hello JO,

Thank you so much for this lovely review, highly appreciated!

Tracey is delighted to read your kind words, it was her pleasure to help guide you through the process and the PD Team are thrilled that you had such a great experience with us.

Kind Regards,
The Purely Diamonds team

Rated 5 out of 5 stars

10/10 - 100% Recommend this Company

I spent years trying to find an engagement ring for my partner, and once that was finally sorted (from another site), I then had to find the wedding rings. I had to buy her wedding ring from the previous site for them to make it fit with the engagement ring, but for mine I had to start over looking through all the websites.

Once I finally chose upon this design, and having seen a few replica copies from other stores in my town and online, no-one had this design and so I went with this company.

This site was actually the cheapest that I could find for the rings that I could have bought here instead of where I previously bough mine from, and so this made me fill with confidence that the ring I was buying would be the cheapest too, which it actually was - and also was the only place to buy that design!

Placing the order and receiving the order was very easy, sadly, there was a bit of miscommunication with trying to view the ring initially because I was told from their Manchester store that this design was not available to see in person in London, but later I was to find out that it would have been.

I tried to find the actual ring size of my finger from the local shops, but this was very difficult to do (long story) and I should have actually gone to see them in London personally to get this size figured out.

So when the ring arrived, it didn't quite look exactly like the picture as it kinda looked like it was physically a hammered finish, but was in-fact a hammered effect finish that has been manually cut to make it look like it was hammered. At first I was a bit unsure if I liked it, but then I fell in LOVE with it. It really was crafted beautifully and was very unique. Sadly, the ring was very too big for my finger.

So I had to make an appointment to see them and get this re-sized. We finally found the size I needed and went for a size slightly smaller just in-case which could be stretched out to make it 1 size bigger as the current ring was not able to be re-sized and so a new ring had to be made from scratch.

So when the new ring arrived, it fitted a lot better and even though it is slightly tight, I know that if I want it slightly bigger, it can easily be done.

All I can say about this company is that they looked after me, they did a fantastic job from start to finish and I couldn't really ask anything more from them. I know had I just went to London we could have avoided the wrong size situation, but it all got sorted in the end so no issues. I would 100% recommend using this company. Also, if you do go to see them, it situated in an amazing part of London which you can also go explore and make a nice day of it.

Thank you guys so much for creating a beautiful ring for my wedding. If I ever need to buy another piece of jewelry, I will sure go to you first.

9 March 2025
Unprompted review
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Reply from Purely Diamonds

Hi Robert,

Thank you for taking the time to leave this fabulous review, we really appreciate it!

It pleases us to hear how happy you are with your ring and with the service provided, apologies for the miscommunication regarding viewing the ring, we are not quite sure what happened in this case, we are always open to improvement so thank you for bringing this to our attention.

Thank you for recommending us, we look forward to seeing you again in the future!

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

**Long over due good review**

**Long over due good review, for balance catching up on good reviews we should have left suppliers at the time, especially now that service is so poor currently & you shouldn't just review the bad**

We've purchased three rings from PD now and each purchase & experience has been good, the first was back in 2015, the 2nd in 2017 and the third in 2024. I doubt we'd buy diamonds anywhere else now, not that we buy loads sadly LOL. My engagement & wedding ring were from PD, then a further small ring was purchased at a half size smaller to make sure they don't come off...

Each ring is beautifully made, you can choose diamond and metal options, they're made to your dates, and I've been into their offices before to choose a ring. No hard sell either, I was all up for 'more' but actually PD suggested that the 'less' option would look better.

They offer a cleaning service too, I use this each year to make the rings look like new and they check the claws etc. This takes a mere few days.

Because they don't have showrooms/retail outlets their cost is around 2/3 of high street but the service & range are way better. I love all three of mine and I'm sure they'll reflect pretty colours for many years to come. I highly recommend Purely Diamonds.

30 June 2024
Unprompted review
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Reply from Purely Diamonds

Hi Sarah,

Thank you so much for spending the time to leave this wonderful review, we really appreciate it.

We would also like to thank you for your loyal custom, its pleasing to hear how happy you are with your purchases and the service we provided.

We look forward to hearing from you in the future or meeting with you in person at our London or Manchester showrooms.

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Great experience…

Great experience buying from purely diamonds in Manchester.
Tracey was fantastic during my appointment and over numerous emails.
Straight to the point, answered any questions I had and did whatever she could to help too. I look forwards to my next visit, this time with my fiancee.

Highly recommended.

28 February 2025
Unprompted review
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Reply from Purely Diamonds

Hello Oliver,

Thank you for taking the time to leave this lovely review, we really appreciate it!

Tracey is thrilled to know how happy you are with the service provided and looks forward to your next visit for your wedding bands.

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Highly Recommend Purely Diamonds 🌟🌟🌟🌟🌟

This is the second review I have given for
Purley diamonds, they are an amazing company.
Booked an appointment with Anastasia for my husbands wedding ring.
He ordered a bespoke ring.
Anastasia was fantastic so helpful, his ring is amazing.
We were informed the day before and arrived the next day.
Fantastic service, very highly recommend
🌟🌟🌟🌟🌟

16 May 2025
Unprompted review
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Reply from Purely Diamonds

Hello,

Thank you so much for leaving this review, highly appreciated!

Anastasia is delighted to read your kind words and the team is thrilled to know that you love your husbands bespoke wedding ring, thank you also for recommending us.

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

This company is outstanding, I would never go anywhere else.

I jumped at the chance to order a third diamond ring from Purely Diamonds to mark our Golden Wedding anniversary later this year. I would never consider buying from any other company as customer service is spot on and my frequent emails were responded to efficiently and honestly, guiding me to make the best decision for me with no pressure! I never had any doubt my choice was the correct one. I didn't want the ring straightaway and my preferred timing was adhered to exactly. This company cares and the entire process is faultless. The end result is absolute perfection and I cannot wait to be able to show this latest beauty off. I might be back for another. Thank you everyone.

17 June 2025
Unprompted review
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Reply from Purely Diamonds

Hello Janet,

What a fabulous review! Thank you.

It is wonderful to hear how happy you are with Purely Diamonds and the customer service we provide, we thank you for your multiple purchases, it delights us to have such a loyal customer.

We look forward to hearing from you again in the future!

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Resizing and replacing white gold no problem...

We purchased my engagement ring from purely diamonds 9 years ago and it is still as beautiful as ever, however it needed a replat and resize. From my initial contact with Alex to receiving the ring back was smooth sailing. Alex sent me the form I needed entered the information and sent ring and form back. The team had my
engagement ring resized and replated and sparkling like new all within 7 days.
The whole process was flawless and the pricing very competitive

2 June 2025
Unprompted review
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Reply from Purely Diamonds

Hello Qierkypeeky,

Thank you for this important feedback, we really appreciate it.

Alex was happy to help guide you through the restoration process and she is delighted to know how pleased you are with the service provided.

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Excellent

This is the third time I have used Purely Diamonds and the team have been great again. Thank you to Alex for her patience and who helped me choose a stone and to the team who made the ring. Excellent quality and craftsmanship and super-quick delivery. Their prices are much better than anywhere else. It is very rare these days that you get exactly what you ask for and Purely Diamonds are great at what they do.

7 June 2025
Unprompted review
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Reply from Purely Diamonds

Hello Jivebunny,

Thank you for taking the time to leave this lovely review, we do appreciate it!

Alex and the team are delighted to know how happy you are with everything, thank you for your loyal custom.

Kind regards,
The Purely Diamonds team

Rated 5 out of 5 stars

Excellent service from start to finish

Excellent service from start to finish. My partner absolutely loved her new ring. Very speedy service and came earlier than expected. Will use again for sure!

11 November 2024
Unprompted review
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Reply from Purely Diamonds

Hello Connor,

Thank you for your valuable feedback, we really appreciate it!

It thrills us to know your partner loves her ring and we are happy that you are pleased with the service provided, we look forward to hearing from you in the future.

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

I was very pleased with the service…

I was very pleased with the service provided. I bought an engagement ring and had limited time to propose as my partner was due to go abroad shortly after I ordered. The team at Purely Diamonds pulled out all the stops to get this delivered on time leading to the successful engagement of myself and my new wife. Would happily recommend without hesitation.

9 November 2024
Unprompted review
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Reply from Purely Diamonds

Hello,

Thank you for taking the time to leave this lovey review, we really appreciate it, thank you also for recommending us.

A huge congratulations to you both!

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Excellent customer service

I've used Purely Diamonds a few times in recent years and always been impressed by their service.

I had to contact them regarding a slight plating issue recently and was overwhelmed with how quickly they were able to fix it and return it. I imagined it would take more than a week but it was almost a same day return by registered post.

Many thanks again, it was very much appreciated.

23 April 2025
Unprompted review
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Reply from Purely Diamonds

Hello David,

Thank you for taking the time to leave this lovely review, it pleases us to know that you are happy with your purchases and the service provided.

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Highly recommend for engagement ring

I had a wonderful experience purchasing a ring, the website is very good and customisable. The piece I bought is absolutely stunning—high-quality and beautifully crafted. Highly recommend for anyone looking for elegant, well-made jewellery!

9 December 2024
Unprompted review
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Reply from Purely Diamonds

Hello Harry,

Thank you for this wonderful feedback, we really appreciate it!

It delights us to know how happy you are with your purchase and that you had such a positive experience with us.

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Had an eternity ring and a pair of stud…

Had an eternity ring and a pair of stud earrings from purely diamonds both been excellent and lovely quality.

16 November 2024
Unprompted review
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Reply from Purely Diamonds

Hello Heather,

Thank you for your kind feedback, it is highly appreciated!

Kind Regards,
The Purely Diamonds team

Rated 5 out of 5 stars

Excellent online jewellers.

We have had two different orders over the last 12 months for family celebrations with each item being specifically made to order. These were delivered within the promised timescales. Although there was a minor issue with one of the items, this was dealt with promptly by the company, which has excellent customer services, and we are delighted with our purchases. We would therefore wholeheartedly recommend Purely Diamonds.

16 May 2025
Unprompted review
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Reply from Purely Diamonds

Hello Mr and Mrs H,

Thank you so much for taking the time to leave this fabulous review!

We are thrilled to know you are happy with everything and thank you so much for your recommendation.

Kind regards,
The purely Diomonds Team

Rated 5 out of 5 stars

beautiful engagement ring

I received a beautiful engagement ring, everyone who sees it on my fiancée is delighted

24 April 2025
Unprompted review
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Reply from Purely Diamonds

Hello Matt,

Thank you for the fabulous feedback!

It delights us to know you and your fiancée are happy with your beautiful ring.

Kind Regards,
The purely Diamonds Team

Rated 5 out of 5 stars

I've used purely diamonds now for many…

I've used purely diamonds now for many years, purchasing my wife her wedding band, eternity ring and twi pairs or earrings. Each time the communication amd service , along with delivery has been spot on.

9 December 2024
Unprompted review
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Reply from Purely Diamonds

Hello Craig,

Thank you for this fabulous review, we do appreciate it!

It delights us to know that you are happy with the service provided throughout the years.

Thank you for your loyal custom, we are thrilled that your multiple purchases have been spot on and we look forward to hearing from you in the future.

Kind regards,
The Purely diamonds team

Rated 5 out of 5 stars

Absolutely brilliant company

Absolutely brilliant company. I ordered the wrong size and they happily resized the ring and my partner loves the ring!

7 February 2025
Unprompted review
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Reply from Purely Diamonds

Hello Stephen,

Thank you for your feedback!

We were happy to help and we are thrilled to know your partner loves such a beautiful ring.

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Engagement ring

Easy to purchase and kept well up to date with everything that was going on great experience

5 October 2024
Unprompted review
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Reply from Purely Diamonds

Hello,

Thank you so much for taking the time to leave this feed back, it is very important to us!

It pleases us to know you had a great experience with PD and we hope to hear from you in the future.

Kind Regards,
The Purely Diamonds Team

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