Great customer service and couldn't have asked for more. I had a missing item and the team helped narrow down the location. Ended up in my blue bin after receiving helpful photo (of my order in the wa... See more
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Review summary
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I ordered a few packets of Modeling Packs to try. Having spent around 60% more on another brand I was worried they would not be as good- but they are fantastic!! The ordering process was smooth an... See more
Company replied
Great customer service and selection of products on offer. Help provided when needed and pleasant store to shop in as staff are not pushy, provide assistance when asked and also leave you alone if yo... See more
I went in not really knowing what I needed, but the staff was so helpful.They walked me through a few different options and explained the ingredients, and helped me find products that actually work fo... See more
Company replied
Company details
- #130 of 216 best companies in Beauty product supplier
- #43 of 65 best companies in Cosmetics Industry
- #74 of 133 best companies in Cosmetics shop
Written by the company
Welcome to PURESEOUL – the UK's No.1 destination for all things K-Beauty since 2019! 🇰🇷 As the nation's leading Korean Cosmetic specialist, we offer over 1000 hand-picked beauty products from more than 50 brands – the largest selection of authentic Korean skincare, makeup, and hair care products in the United Kingdom. 🇬🇧 But wait, there's more! We don't just exist in the virtual world; we have super aesthetic offline stores across the UK (including London, Oxford City, and Westfield Mall) where you can experience the best of K-beauty IRL. Come by, say hi, and try out your next beauty obsession at one of our baby blue wonderland boutiques ✨ Did we mention we're the most trusted K-Beauty store in England? With over 5,000 5-star reviews, you can trust us to pick the best goodies for you. Whether you're a skincare pro or a beauty newbie, PURESEOUL is your friendly guide to all things glass skin. Are you ready to discover the world of K-Beauty with us? Let's do this! 💙
Contact info
70 Charing Cross Rd, London , WC2H 0BJ, London, United Kingdom
- team@pureseoul.co.uk
- www.pureseoul.co.uk
4.5
Excellent
12k reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
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Perfect
Perfect! Best face serum ever. Super fast delivery & well packed. Great communication. Thank you!
21 August 2026
Lovely
Had a lovely experience shopping online. Website is easy to use and there is a big variety of products to choose from. The products I received were just what I wanted. Also, I was given some freebies as part of my order, I really enjoyed using them and I'm glad to have tried out something I wouldn't usually pick out. Will definitely shop from here and recommend this to anyone looking for Korean beauty products.
11 December 2025
The staff very helpful and friendly…
The staff very helpful and friendly able to get the product that I wanted and worth purchasing at
20 August 2026
I visited the opening in Edinburgh
I visited the opening in Edinburgh, I managed to get hold of a Luxury Goodie bag ticket. Every single item in the goodie bag was awesome. Delighted.
21 August 2026
Amazing product
17 August 2026
Staff were attentive and knowledgeable
Staff were attentive and knowledgeable, recommending an appropriate mix of products and not pushing any specific product line.
17 August 2026
May use AI-assist with repliesRead more
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BAD STAFF LIKE WORSE THAN ANY SHOP IVE…
BAD STAFF LIKE WORSE THAN ANY SHOP IVE GONE TO!!!
20 August 2026
Reply from PURESEOUL
We’re sorry to hear you didn’t have a positive experience with our team. We take customer feedback seriously and are always looking for ways to improve. You’re welcome to reach out to us directly if you’d like to share more details about your experience.
Really difficult to remove and made my…
Really difficult to remove and made my lashes itchy because of the stiff formula
17 August 2026
Reply from PURESEOUL
We’re sorry to hear the product didn’t work well for you. You’re very welcome to leave a product-specific review directly on the product page, as this helps other customers make informed decisions.
Went to to your store in Bath over the…
Went to to your store in Bath over the weekend as I wanted some help with my oily skin and wanted some recommendations from staff there on what I can use. Asked a few different members of staff for some advice on what to use and what different product variations might be best and each member of staff I asked couldn’t have seem any less interested if they tried in helping me. Not one of them seemed like they knew what products to recommend. In the end I had to work it out for myself and just hope I’ve picked the right items. Not good customer service really when customers are coming in looking for help
22 August 2026
Unprompted review
Reply from PURESEOUL
Thank you for taking the time to share your feedback. We’re sorry to hear that our Bath team didn’t provide the guidance you were hoping for when looking for products. We appreciate you bringing this to our attention and will share your comments with the store team. If you’d like to discuss your experience further, you’re welcome to reach out to us directly.
Absolutely love shopping from…
Absolutely love shopping from PureSeoul! 💕 The products are amazing, authentic, and beautifully packaged. Everything arrived safely, and I’m really happy with my purchase. Will definitely be ordering again!
17 August 2026
Reply from PURESEOUL
We truly appreciate your positive feedback about our product range and packaging. Thank you for your support, and we look forward to your next order!
First time purchasing and I will definitely be ordering again!
I ordered a few packets of Modeling Packs to try. Having spent around 60% more on another brand I was worried they would not be as good- but they are fantastic!!
The ordering process was smooth and postage was super fast. I was very impressed with the how well my haul was packaged and was delighted by the nice little touches (like tissue paper and a personalised note thanking me for my order). I will 100% order from them again and try other products!
19 August 2026
Reply from PURESEOUL
Thank you so much for your lovely review! We’re pleased to hear that your first experience with us was a great one.
We really appreciate your support and can’t wait to welcome you back to try more products.
Very nice employees and very nice and…
Very nice employees and very nice and aesthetic place to be also the products are very good
15 August 2026
The besttttt products,that was my 1st…
The besttttt products,that was my 1st time but not tha last🥹♥️I’m gonna order everything from you guys…Service is sooo good Lots of love✨highly recommended
14 August 2026
Reply from PURESEOUL
Thank you so much for your wonderful review! We’re delighted to hear that you were impressed with both our products and service, especially on your first order. We truly appreciate your recommendation and look forward to welcoming you back again soon!
Reply from PURESEOUL
Thank you for sharing your feedback. We’re sorry to hear that our customer service didn’t meet your expectations. We appreciate you bringing this to our attention and will use your feedback to improve our service going forward. We hope to have the opportunity to provide you with a better experience in the future.
I love
I love, love my korean skin care and I stick to the product that suits my skin. I always buy my product from puresoul as it's a trusted distributor/shop of korean skin care. My daughter introduce me to use Korean skin care and after 2 years I never stopped . All my colleague, friends and family see the difference in my skin I even introduce it to my friend and sister in-law and they too started using the product that I am using. Like the saying goes"to see is to believe". Now everytime I go to China town my daughter and I have to make sure to visir puresoul shop to buy our favourite skin care products.
1 August 2026
Reply from PURESEOUL
Thank you for sharing your wonderful experience with us!
It means a lot to us that you trust PURESEOUL as your go-to for Korean skincare, and we’re so happy to be part of your skincare journey.
Reply from PURESEOUL
We're so glad to hear you appreciate our product selection. Thank you for taking the time to leave your feedback!
Very good and knowledgeable and really…
Very good and knowledgeable and really good products
15 August 2026
Fabulous staff who had great knowledge
Fabulous staff who had great knowledge, friendly and welcoming. Shop is beautiful, the products are amazing, will be buying more. 🥰
18 August 2026
Reply from PURESEOUL
Thank you so much for your lovely review! We’re delighted to hear that you had such a positive experience with our team. We’re also glad you loved the store and products! We look forward to welcoming you back again soon.
Easy & quick
Easy to navigate the website, place the order and the items were delivered really quickly too! Thank you.
18 August 2026
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