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Rakuten (USA) Reviews 36,648

TrustScore 4.5 out of 5

4.6

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the ease of use of the platform and website, finding it simple to navigate and utilize for their shopping needs. Many people appreciate the significant value for money, frequently highlighting the substantial cash back and discounts received, which often exceed initial expectations and make purchases more affordable. However, some customers also noted occasional issues with receiving their expected cash back, particularly for larger purchases, with some instances of denied rebates without clear explanations. A few other people also felt that the payout schedule, being quarterly, could be improved by offering on-demand options.

What people talk about most

User experience

Reviewers highlight positive aspects of user experience, consistently praising the platform's ease of use and... See more

Refund

Customers consistently note positive experiences with refund. Many reviewers appreciate receiving cash back... See more

Website

Reviewers mention positive feedback about the website, highlighting its ease of use and navigation. Many... See more

Value for money

Clients share positive opinions on value for money, frequently highlighting the ease of saving money and... See more

Discount

People report positive experiences with discount. Customers appreciate the ease of use and the many good... See more

Based on these reviews

Rated 5 out of 5 stars

I'm fairly new at using Rakuten but really like the idea of cash back on purchases from so many stores. I'm so used to just going online & buying what I need, I forget to check their huge list of... See more

Rated 5 out of 5 stars

Always a great experience using Rakuten. Very simple and easy process.I have been a member for over 5 years. Can’t beat getting paid to spend your money. Nice payoff for recommending others .

Rated 5 out of 5 stars

When I shop thru Rakuten, I can purchase with vendors receiving rebates. Also receive coupons/discounts upon my purchases. Shopping with Rakuten is a triple win!

Rated 5 out of 5 stars

Rakuten works the way it was intended. It automatically credits my account when I make purchases through its website on most of the shopping portals I use. So easy! Great return!


Company details

  1. Cashback provider
  2. Coupon service

About Rakuten (USA)

Written by the company

What is Rakuten Rewards?

Rakuten Rewards is a Cash Back website that pays users for shopping at select stores. We are one of the biggest Cash Back companies in the world, and we have been making the e-shopping experience more enjoyable since 1997. We have over 10,000 employees, over 17 million U.S. members, and over $3.7 billion distributed in Cash Back, making us an established, trusted program on the e-commerce scene. Rakuten headquarters is located in Tokyo.

How does Rakuten work?

Getting Cash Back rewards from Rakuten is easy. Simply sign up for a free account, and then start shopping on the Rakuten website, through the Rakuten app, or by downloading the Rakuten browser extension. Money gets added to your Cash Back balance when you shop at an affiliate store. You can then get paid via PayPal or check. If it seems too good to be true, here’s how it works: Companies in Rakuten’s affiliate network pay us commissions whenever one of our members shops with them, and we share those commissions with you as Cash Back.

How is Rakuten different?

The word “rakuten” means “optimism” in Japanese. It's a word that defines the way Rakuten operates, from the opportunities we provide our members to the brands we affiliate with. We are different because we want to make spending money a more rewarding experience for all our members. Membership is completely free and there’s no limit to how much money you can earn in Cash Back. There are also no rebate forms you need to mail in and there’s no complicated points system that hides how much money you’ve actually earned. We do as we promise and pay you in cash, which is why Rakuten is a global leader on the e-commerce scene.

What stores can you shop at?

Many stores and companies are part of the Rakuten affiliate network, from big-box stores such as Target and Walmart to websites such as Hotels.com and Upwork.com. Rakuten is expanding to all sorts of businesses so you can make money while eating at restaurants, planning trips, and fixing your car. Download the browser extension, Rakuten Cash Back Button, if you want to stay up to date on all the stores you can earn Cash Back with. It will highlight available offers in search results and alert you to store sites that are part of the affiliate network.

When will I get Cash Back?

Rakuten members get their earned Cash Back every three months. Stores will verify with us that the order was complete when you purchase with them, which can take a few hours to a few days, depending on the store. Once the purchase is verified, we’ll let you know Cash Back has been added to your account. Any order that’s still pending on payday will be added to the next payment cycle.



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Contact info

Rakuten

Join for free. Shop & earn cash back. Get paid! Click for $10 Bonus!

4.6

Excellent

TrustScore 4.5 out of 5

37K reviews

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Rated 5 out of 5 stars

Rakuten

They send checks to you without having to track them down. Best rebate company hands down.

4 December 2025
Rated 5 out of 5 stars

I love Rakuten!!

I love Rakuten!!! Every quarter a check shows up and it comes right on time for me to pay a bill. I hate that sometimes I forget to go there first especially when I'm on my cellphone ;0(. I tell everyone in my close circle to use Rakuten. It makes sense! In some cases it covers taxes and more.

Thank You Rakuten :0)

13 February 2026
Rated 1 out of 5 stars

Not What it used to b3

too many times I could have orshould have received a rebate...but most of the time, I never receive the benefit -and there isnever an explanation. so many times that I deleted the app. not worth it. Ie wasgood in the past but now it is useless

13 December 2025
Rated 1 out of 5 stars

Beware

Beware. Rakuten is fine for small cash back purchases. However, for large purchases they find a way to deny cash back. Rakuten was offering 12% cash back on AWARA. I made a purchase. Used no coupon codes. Paid the sale price listed on the website. Rakuten refused cash back saying I used a non Rakuten discount. THERE WAS NO OTHER CHOICE THAN THE PRICE I PAID. I read before that they don't honor large purchase price cash back.

1 February 2026
Unprompted review
Rakuten (USA) logo

Reply from Rakuten (USA)

Hi Kim - We're sorry to hear your purchase was not given Cash Back. We'd like to take another look at this for you. Please email us at socialhelp@rakuten.com.

Rated 1 out of 5 stars

Beware of this scam company

Signed up through a referral and made sure to read all terms and conditions to confirm I was eligible. Made a purchase directly through the app with no ad blockers or VPN. I even bought something from Kobo a company owned by Rakuten.

Today it just showed me that my purchase was ineligible with no reason given. No referral bonus and no cash back from the order. DO NOT use this company, all they will do is steal your information and give you nothing in return.

1 February 2026
Unprompted review
Rakuten (USA) logo

Reply from Rakuten (USA)

Hi Ethan - That doesn't sound right. We' be happy to investigate why the Cash Back is ineligible. Please email us at socialhelp@rakuten.com and we'll assist.

Rated 5 out of 5 stars

A great app and the rewards are nice

A great app and the rewards are nice. I won't deduct a star for it because it is not a fault of the platform, but when using for other sites like Ticketmaster who do active add-on and bot detection, getting the screen to refresh from the "waiting room" to the "queue" when tickets go on sale doesn't happen with the Rakuten add-on active.

6 February 2026
Rated 1 out of 5 stars

Terrible Nitpicking Company - Not Worth It

This company is worse than the worst insurance company you can imagine. They invoke hurdles of all types to prevent a qualifying expenditure from being paid. It's a JOKE. Spend your time doing more important things in life than arguing with these dopes. You can appeal "find my cash" until you're blue in the face. Ultimately, they will find a technicality to disqualify.

15 January 2026
Unprompted review
Rated 1 out of 5 stars

I have been a Rakuten user for about 2…

I have been a Rakuten user for about 2 years. They used to be very diligent in cash back payments so I have been recommending to all my friends and family members.
Recently I have opened a rakuten imprint credit card that had a promo to receive a $100 bonus when you spend $1000. The condition stated that the bonus will be awarded in 90 days. I spent the money in the first week and the payment was cleared because I paid for my insurance I am certain it doesn’t have to be confirmed with the vendor like they do with cash backs when you make a purchase. After 90 days the cash back was added to Rakuten but it has been pending, hence inaccessible, for 2 weeks and I am still waiting. The terms did not mention any additional wait time because 90 days is already a long time to wait. So I reached out via email and the customer service told me that they have to clear/confirm the transaction that happened 90 days ago and the cash back will be transferred from pending to confirmed in 20-100 days. Nowhere in their terms that was mentioned.
In addition, they have been holding cash backs for 2-3 months in pending status. When I reach out to ask for status they just send a generic response.
I am very unhappy with their service and will not be using their credit card anymore. Just wanted to share with people who is considering to open Rakuten cc.

31 January 2026
Unprompted review

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