Great!!!! Lovely and wonderful! Awesome communication about shipment and status of my ring! Easy to use website! Unbeatable prices! And the ring!!! Absolutely drop dead stunning! I was looking i... See more
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We just celebrated our 35th wedding anniversary in May. My mother-in-law has a very unique wedding ring I’ve always admired. A few years ago, I found a similar setting, that had a small diamond. I... See more
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Beautiful ring. great experience and awesome customer service since i needed to resize they were quick and fix the problem right away. 2 karat ring is amazing and my fiancee loves it.. quality of the... See more
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I was able to talk to the owner of the company, work with him on pricing, edit the prongs of the ring, and he was just so helpful. It truly is significantly cheaper and feels less like I’m getting sca... See more
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Company details
About Rare Carat
Written by the company
What is Rare Carat?
Rare Carat is one of the leading diamond jewelry retailers in the United States, and best rated jeweler on Trustpilot since 2024. In 2021, Rare Carat pivoted away from its initial "search engine" business model and started accepting payments. This allowed the company to become merchant of record on all transactions and take end-to-end responsibility for customer service and satisfaction. Behind the scenes, like in traditional retail, Rare Carat aggregates many vetted wholesalers with whom the customers never interact. All products sold on Rare Carat come in a Rare Carat branded box, the company no longer selling products from third party brands. The company has gained a reputation for exceptional customer protection, customer service, quality and pricing. Learn More about the company here: About Rare Carat
Over a million of happy customers used Rare Carat so far.
TrustPilot, Google and BBB users have submitted more than 5,000 positive Rare Carat reviews.
Rare Carat offers more than 1,500,000 natural and lab-grown diamonds, using sophisticated AI to rate diamond deals and help you find the best value.
Powerful Reports on Diamonds Don’t get ripped off, no matter where you shop. Use the free Rare Carat Report, a Price and Quality check for any diamond you are considering buying anywhere.
Free Human Gemologist Help
Additionally, Rare Carat Gemologists are available 24/7 to answer diamond questions about any diamond sold anywhere, no strings attached. Give it a shot and you’ll see why Rare Carat reviews are excellent.
Questions? Get in touch at help@rarecarat.com or visit us at RareCarat.com to discover the smarter way to buy diamonds.
We don’t care where you buy diamonds - just that you buy smart.
What is Rare Carat?
Written by the company
- "The Secret to Buying the Perfect Diamond" - The New York Times
- Rare Carat is one of the leading diamond jewelry retailers in the United States. It operates on a “managed marketplace” model, combining the selection advantages of marketplaces with the quality assurance of traditional retailers. Founded in 2016, the company initially started as a diamond search engine (“Kayak for Diamonds”). In 2021, Rare Carat pivoted away from the search engine model, started accepting payments (becoming merchant of record) and taking end-to-end responsibility for customer service and satisfaction. Behind the scenes, Rare Carat aggregates many vetted wholesalers, with whom customers never interact. The company has gained a reputation for exceptional customer protection, customer service, quality and pricing.
Should I buy my engagement ring on Rare Carat?
Yes! All of our products are covered by our 100% Money-Back Guarantee
We accept returns within 30 days of shipment for a full refund, no fine print. Just contact one of our gemologists in chat or email help@rarecarat.com to initiate the return and get your pre-paid shipping label. We also offer one free ring resizing for up to a year after shipping (the resizing of eternity bands, however, is limited to 30 days). More extended coverage is available through our care plan.
Contact info
20W 47th Street Suite 601A, 10036, New York, United States
- help@rarecarat.com
- www.rarecarat.com
5.0
Excellent
4k reviews
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Ring size was perfect
Ring size was perfect. Diamond is absolutely beautiful. Very happy fiance
9 June 2026
Reply from Rare Carat
Hi Trenton!
This is exactly the kind of feedback we love to receive! A beautiful diamond and a perfect fit are important, but hearing that your fiancée is so happy is the best part of all.
Thank you for placing your trust in Rare Carat!
Sincerely,
Matthew H.
Diamond Expert, Rare Carat
I got to pick exactly what i wanted and…
I got to pick exactly what i wanted and how i wanted it among a great selection.
9 June 2026
Reply from Rare Carat
Hi Ronald!
It is great to know you were able to select exactly what you wanted from so many options. We are glad the experience felt flexible, personal, and supported by a strong selection.
Thank you for trusting Rare Carat with your order!
Best regards,
Matthew H.
Diamond Expert, Rare Carat
Everyone was so incredibly helpful…
Everyone was so incredibly helpful answered all of my questions. The customer service was incredible. Delivery was fast. The quality of this diamond is absolutely amazing. It is gorgeous absolutely jaw dropping beautiful natural diamond
9 June 2026
Reply from Rare Carat
Hi Denise,
We really appreciate your kind words!
Providing knowledgeable, attentive support is something the team takes great pride in, and we are delighted to hear the experience felt so positive. It is especially rewarding to know your natural diamond arrived beautifully and exceeded your expectations.
Thank you for choosing Rare Carat and sharing your experience!
Best regards,
Matthew H.
Diamond Expert, Rare Carat
Reply from Rare Carat
Hi Scott,
This is wonderful feedback to receive! We are happy that the customization process was smooth and that our transparent pricing helped make your decision with confidence.
Thank you for choosing Rare Carat!
Best regards,
Matthew H.
Diamond Expert, Rare Carat
Like custom made for my fiancé
This was one of the first rings I saw among 1000 options from multiple websites. But I always knew this was the one! My fiancé and everyone else LOVED this ring!
The Navigation and User experience is very good! I work on the Software dev industry and do UX design myself and I can attests that this company has smart developers.
They also are very good communicators and the customer service is top of the line.
In terms of Delivery, my only complain i with FEDEX. The Delivery guy did not knocked on my Door or rang the bell, I have him on Camera. I was in my house waiting for him and had to wait another 4 days.
Rare Carat offered changing the delivery method, but I decided to put a note on my door letting the guy know I was there
8 June 2026
Reply from Rare Carat
Hi Hector!
What a wonderful review to read!
We are so glad that the ring you kept coming back to turned out to be the perfect choice and that your fiancée loved it. It is especially meaningful to hear your feedback on the site experience and customer service, particularly from someone with a UX background.
We also appreciate your understanding regarding the delivery situation and are glad the team was able to support you with options along the way.
Thank you for trusting Rare Carat with such an important milestone!
Kind regards,
Matthew H.
Diamond Expert, Rare Carat
Customer For LIFE - Wow!!
My experience with Rare Carat stands apart from any online purchase or customer service experience I've ever had.
As my wife's 60th birthday approached, I wanted to find a gift that truly reflected my love and appreciation for her—something special that she could wear often and cherish for years to come. After considering several ideas and consulting my daughters, I initially looked at diamond tennis necklaces before ultimately deciding on a diamond tennis bracelet.
During my search, I came across Rare Carat and was immediately impressed by the company and its story. What I didn't know at the time was that my son-in-law had purchased my daughter's engagement ring through Rare Carat, and my future son-in-law had done the same. Both had wonderful experiences, which only reinforced that I was in the right place.
Shortly after I began browsing, I received an email from Ajay, the founder and CEO. I'll admit, I was skeptical at first and assumed it was an automated message. It wasn't. Over the course of several email exchanges, Ajay personally answered my questions, provided thoughtful recommendations, and never once tried to upsell me. In fact, his advice was honest, practical, and focused entirely on helping me make the right choice. I was genuinely impressed that the CEO of the company was so personally involved and accessible.
With Ajay's guidance, I selected a 6-carat tennis bracelet in a 6.5-inch length. The ordering process was seamless, communication from the Rare Carat team was outstanding, and the bracelet was shipped almost immediately. The presentation was beautiful—a stunning outer box with an elegant jewelry box inside that made the gift feel even more special.
When my wife opened the bracelet on her birthday, her reaction told me everything. She absolutely loved it, and the happy tears confirmed that I had finally gotten a milestone birthday gift right after more than 30 years together.
There was only one problem: the bracelet was slightly too small.
I contacted Rare Carat's support team through chat, and the response was incredibly fast. The exchange process was explained clearly and professionally, and I had the bracelet on its way back the very same day. We decided to move up to a 7-inch, 7-carat bracelet, and I was happy to pay the difference.
After Rare Carat received the return, I learned that the replacement would take longer than expected because of inventory availability. While I was disappointed, what happened next is what truly separates a good company from a great one.
I reached out to Ajay to express my concerns, and within minutes I received a call from a manager at Rare Carat. She listened carefully, understood my frustration, and immediately offered a solution that exceeded all expectations: they upgraded the bracelet to platinum at no additional cost and expedited the shipment.
The bracelet arrived exactly when promised, and my wife couldn't be happier. Seeing her wear it every day makes me smile, and the entire experience has left a lasting impression on me.
Rare Carat delivered a beautiful piece of jewelry, but more importantly, they delivered something increasingly rare today—exceptional customer service, genuine care for their customers, and a commitment to making things right.
Thank you, Ajay, and the entire Rare Carat team. You have earned a customer for life.
19 May 2026
Unprompted review
Reply from Rare Carat
Hi Ifeoluwatobi,
Your kind words mean a great deal to the team. We are glad you felt supported throughout the process and that the experience left such a positive impression.
Thank you for choosing Rare Carat and sharing your experience!
Kind regards,
Matthew H.
Diamond Expert, Rare Carat
Best customer service!
Best customer service!! Amazing quality and fast shipping. Couldn't ask for more! I'm so inlove with my rings.
7 June 2026
Reply from Rare Carat
Hi there!
Your review means a lot to us!
We are glad the experience felt seamless, from helpful service to fast delivery, and that the rings made such a wonderful impression. Knowing you love them is the best compliment we could receive.
Thank you for choosing Rare Carat and sharing your experience!
Kind regards,
Matthew H.
Diamond Expert, Rare Carat
Great communication at a great price
Great communication at a great price! Got the ring in the mail and it looks great. My only complaint would be the scribe lettering was small and hard to read but not a big deal for me overall.
7 June 2026
Reply from Rare Carat
Hi Chase,
We really appreciate you sharing this!
We are glad the communication, value, and final ring all met your expectations and that the piece looked great when it arrived. We also appreciate your feedback regarding the inscription and are happy to hear it did not take away from your overall experience.
Thank you for trusting Rare Carat with your purchase!
Kind regards,
Matthew H.
Diamond Expert, Rare Carat
Reply from Rare Carat
Hi Jake!
We are so glad to hear you had a great experience. Providing a smooth, enjoyable process is always the team’s goal, and your feedback means a lot.
Thank you for choosing Rare Carat!
Kind regards,
Matthew H.
Diamond Expert, Rare Carat
It came at a good time and looked great
6 June 2026
Reply from Rare Carat
Hi Timothy!
We really appreciate you sharing this. It is great to know your order arrived on time and looked exactly as you hoped.
Thank you for placing your trust in Rare Carat!
Sincerely,
Matthew H.
Diamond Expert, Rare Carat
Sales rep was able to help me with my… ring
Sales rep was able to help me with my custom ring. Everything was fast and simple.
5 June 2026
Reply from Rare Carat
Hi Darren!
This is wonderful feedback to receive. We are happy the team was able to help bring your custom ring together and make the process feel smooth from start to finish.
Thank you for choosing Rare Carat!
Best regards,
Matthew H.
Diamond Expert, Rare Carat
Super fast preparation and beautiful…
Super fast preparation and beautiful ring choices to choose from.
4 June 2026
Reply from Rare Carat
Hi Nicolas,
We really appreciate you sharing this!
A smooth timeline and a strong selection are both important parts of the Rare Carat experience, and we are glad they stood out to you.
Thank you for placing your trust in Rare Carat!
Sincerely,
Matthew H.
Diamond Expert, Rare Carat
Beautiful ring
Beautiful ring - wonderful quality and presentation. Great communication and easy process.
4 May 2026
Reply from Rare Carat
Hi there!
This is lovely feedback to receive!
We are happy to hear the ring exceeded expectations in both quality and presentation, and that the process felt smooth and straightforward along the way.
Thank you for allowing Rare Carat to be part of your purchase!
Sincerely,
Matthew H.
Diamond Expert, Rare Carat
My Fiancé loved the ring
My Fiancé loved the ring! She smiles every time she thinks about it. Sizing was perfect, nothing out of place. The customer service was awesome. I requested a material change after I placed my order. I made the payment and the change was made. Delivery was quick once the ring was created. Nothing but good things.
4 June 2026
Reply from Rare Carat
Hi Alexcus!
This means so much to the team!
An engagement ring should feel beautiful, personal, and just right in every detail, so it is wonderful to hear your fiancée loves it and the fit was perfect. We are also glad the team could support the material change and make the rest of the process feel easy.
Thank you for allowing Rare Carat to be part of this special moment!
Sincerely,
Matthew H.
Diamond Expert, Rare Carat
received the ring with no issues
3 June 2026
Reply from Rare Carat
Hi Genaro!
We are glad to hear the ring arrived smoothly and without any issues. The team always wants delivery to feel simple, secure, and easy from start to finish.
Thank you for trusting Rare Carat with your purchase!
Kind regards,
Matthew H.
Diamond Expert, Rare Carat
Reply from Rare Carat
Hi there Segei!
Your note means a lot to the team. We are happy to know we could provide the kind of service and care you were hoping for.
Thank you for choosing Rare Carat and sharing your experience!
Sincerely,
Matthew H.
Diamond Expert, Rare Carat
Reply from Rare Carat
Hi Ashley!
We really appreciate you sharing this. It is great to hear your order arrived exactly as expected and that the value stood out.
Thank you for choosing Rare Carat and for placing your trust in us!
Kind regards,
Matthew H.
Diamond Expert, Rare Carat
Absolutely perfect
Absolutely perfect! I can’t express enough how easy this process was. The ring is exactly what I was looking for and perhaps even exceeding my expectations. I would 100 percent make a purchase from Rare Carat again. Highly recommend. Easy, quick, perfect.
3 June 2026
Reply from Rare Carat
Hi Kevin!
This is exactly the kind of experience we hope to create!
A smooth process, a beautiful ring, and a result that feels even better than expected are all things the team works hard to deliver. We are so glad everything came together so perfectly for you.
Thank you for allowing Rare Carat to be part of this purchase!
Sincerely,
Matthew H.
Diamond Expert, Rare Carat
Great service
Great service. Team members are super helpful with answering questions and finding other options for you to choose from. Also, super kind. If your having trouble don't be afraid to get in touch with them they can really help.
3 June 2026
Reply from Rare Carat
Hi Emrick!
We really appreciate you sharing this!
It is wonderful to hear the team was helpful, kind, and able to support you with questions and alternative options. That guidance is such an important part of helping customers feel confident in their choice.
Thank you for trusting Rare Carat with your purchase!
Kind regards,
Matthew H.
Diamond Expert, Rare Carat
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