Great!!!! Lovely and wonderful! Awesome communication about shipment and status of my ring! Easy to use website! Unbeatable prices! And the ring!!! Absolutely drop dead stunning! I was looking i... See more
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We just celebrated our 35th wedding anniversary in May. My mother-in-law has a very unique wedding ring I’ve always admired. A few years ago, I found a similar setting, that had a small diamond. I... See more
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The return policy is amazing since you’re purchasing high end fine jewelry without seeing it in person and trying it on first for style, comfort and fit. The people at Rare Carat are kind, helpful... See more
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Beautiful ring. great experience and awesome customer service since i needed to resize they were quick and fix the problem right away. 2 karat ring is amazing and my fiancee loves it.. quality of the... See more
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Company details
About Rare Carat
Written by the company
What is Rare Carat?
Rare Carat is one of the leading diamond jewelry retailers in the United States, and best rated jeweler on Trustpilot since 2024. In 2021, Rare Carat pivoted away from its initial "search engine" business model and started accepting payments. This allowed the company to become merchant of record on all transactions and take end-to-end responsibility for customer service and satisfaction. Behind the scenes, like in traditional retail, Rare Carat aggregates many vetted wholesalers with whom the customers never interact. All products sold on Rare Carat come in a Rare Carat branded box, the company no longer selling products from third party brands. The company has gained a reputation for exceptional customer protection, customer service, quality and pricing. Learn More about the company here: About Rare Carat
Over a million of happy customers used Rare Carat so far.
TrustPilot, Google and BBB users have submitted more than 5,000 positive Rare Carat reviews.
Rare Carat offers more than 1,500,000 natural and lab-grown diamonds, using sophisticated AI to rate diamond deals and help you find the best value.
Powerful Reports on Diamonds Don’t get ripped off, no matter where you shop. Use the free Rare Carat Report, a Price and Quality check for any diamond you are considering buying anywhere.
Free Human Gemologist Help
Additionally, Rare Carat Gemologists are available 24/7 to answer diamond questions about any diamond sold anywhere, no strings attached. Give it a shot and you’ll see why Rare Carat reviews are excellent.
Questions? Get in touch at help@rarecarat.com or visit us at RareCarat.com to discover the smarter way to buy diamonds.
We don’t care where you buy diamonds - just that you buy smart.
What is Rare Carat?
Written by the company
- "The Secret to Buying the Perfect Diamond" - The New York Times
- Rare Carat is one of the leading diamond jewelry retailers in the United States. It operates on a “managed marketplace” model, combining the selection advantages of marketplaces with the quality assurance of traditional retailers. Founded in 2016, the company initially started as a diamond search engine (“Kayak for Diamonds”). In 2021, Rare Carat pivoted away from the search engine model, started accepting payments (becoming merchant of record) and taking end-to-end responsibility for customer service and satisfaction. Behind the scenes, Rare Carat aggregates many vetted wholesalers, with whom customers never interact. The company has gained a reputation for exceptional customer protection, customer service, quality and pricing.
Should I buy my engagement ring on Rare Carat?
Yes! All of our products are covered by our 100% Money-Back Guarantee
We accept returns within 30 days of shipment for a full refund, no fine print. Just contact one of our gemologists in chat or email help@rarecarat.com to initiate the return and get your pre-paid shipping label. We also offer one free ring resizing for up to a year after shipping (the resizing of eternity bands, however, is limited to 30 days). More extended coverage is available through our care plan.
Contact info
20W 47th Street Suite 601A, 10036, New York, United States
- help@rarecarat.com
- www.rarecarat.com
5.0
Excellent
4k reviews
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This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 24 hours
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Sensational!
The overall experience was never overwhelming, and the quality and service was amazing!
27 April 2026
Reply from Rare Carat
Hi Lance!
Thank you for this wonderful feedback!
We are glad the experience felt comfortable from beginning to end and that the quality and service exceeded expectations. That balance is something we work hard to provide every day.
Thank you for trusting Rare Carat with your purchase!
Best regards,
Matthew H.
Diamond Expert, Rare Carat
Perfect experience
Perfect experience! I had to change my order just a few days before the ring shipped, and the process went very smooth. Great customer service! The ring turned out absolutely beautiful. She said yes! Highly recommend Rare Carat.
21 June 2026
Reply from Rare Carat
Hi there Derek!
We are so happy everything came together perfectly.
Last minute changes can feel stressful, so it is great to hear the process stayed smooth, and the team was able to help every step of the way. Most importantly, congratulations on your engagement!
Thank you for trusting Rare Carat with such a meaningful purchase!
Sincerely,
Matthew H.
Diamond Expert, Rare Carat
Ring came as the image was presented…
Ring came as the image was presented and is exactly what we wanted
21 June 2026
Reply from Rare Carat
Hi there Justin!
This is wonderful to hear!
We are so glad the ring arrived exactly as pictured and was everything you were hoping for. Creating a seamless and trustworthy experience is something the team takes great pride in.
Thank you for trusting Rare Carat with such a meaningful purchase!
Kind regards,
Matthew H.
Diamond Expert, Rare Carat
Great Experience
First… Felt I really got a good value for my money… Secondly, the customer service if there was any question or something I needed their response was professional, quick, and sincere.
21 June 2026
Reply from Rare Carat
Hi John!
We really appreciate you sharing this!
Providing exceptional value alongside responsive and sincere customer care is exactly what we strive for, so your feedback means a great deal to the team.
Thank you for choosing Rare Carat and for placing your trust in us!
Best regards,
Matthew H.
Diamond Expert, Rare Carat
I love my ring
I love my ring! Rare Carat made it easy and affordable to have a gorgeous, high quality diamond ring!
21 June 2026
Reply from Rare Carat
Hi there Alyssa!
This is exactly the kind of experience we hope to provide. Helping customers find beautiful, high quality rings while making the process easy and approachable is at the heart of what we do.
Thank you for trusting Rare Carat with your purchase and sharing your experience!
Sincerely,
Matthew H.
Diamond Expert, Rare Carat
Perfect Experience
I needed to change my shipping address, and the Rare Carat team was extremely fast and accommodating. Everything arrived as expected. I highly suggest using them for a ring!
21 June 2026
Reply from Rare Carat
Hi there Logan!
What wonderful feedback!
We are delighted the team could quickly accommodate your shipping update and help make the process easy and stress-free. It is especially rewarding to know everything arrived exactly as planned.
Thank you for choosing Rare Carat and sharing your experience!
Kind regards,
Matthew H.
Diamond Expert, Rare Carat
super worth it
Took a while to get but super worth it.
Slightly out of my price range but again super worth it.
I held on to the ring for another month before proposing but the ring was a HIT!
Although not a full carat diamond, the diamond is pretty good size. Overall it was received well with much love and this was honestly an easy process
20 June 2026
Reply from Rare Carat
Hi Ashley!
This made us smile!
We are delighted that the ring was so well received and that the entire experience felt simple and enjoyable. Most importantly, we love hearing that it brought so much happiness when the time finally came to propose.
Thank you for allowing Rare Carat to be part of such a special moment!
Sincerely,
Matthew H.
Diamond Expert, Rare Carat
It came out amazing
20 June 2026
Reply from Rare Carat
Hi there Grant!
We really appreciate you sharing this. Knowing the final result exceeded expectations means a lot to the team.
Thank you for choosing Rare Carat and for placing your trust in us!
Best regards,
Matthew H.
Diamond Expert, Rare Carat
The return policy is amazing since…
The return policy is amazing since you’re purchasing high end fine jewelry without seeing it in person and trying it on first for style, comfort and fit. The people at Rare Carat are kind, helpful and patient. I worked with Lawrence on three occasions in selecting natural mined large carat diamond pieces. I highly recommend Lawrence for his expertise and knowledge as a GIA GG, and for his kindness.
In my opinion, Rare Carat is the way to go. They strive to make you happy!
10 April 2026
Reply from Rare Carat
Hi Cynthia,
This is wonderful to read!
We are so glad the return policy gave you added confidence when purchasing fine jewelry online. Creating a transparent and comfortable experience is incredibly important to us, and we are happy that Lawrence’s expertise, patience, and support made such a positive impact.
Thank you for trusting Rare Carat with these meaningful pieces and for your continued recommendation!
Kind regards,
Matthew H.
Diamond Expert, Rare Carat
Great looking engagement ring!
The ring came out looking amazing! I’ll be proposing later this year so I wanted to make sure I had the perfect ring going into it, and Rare Carat made that process simple to navigate. The customer service thus far has been very helpful and attentive.
18 June 2026
Reply from Rare Carat
Hi Reese!
We really appreciate you sharing this!
Preparing for a proposal is such an exciting time, and we are honored that Rare Carat could help you find the perfect ring. It is also wonderful to hear that the team’s support and attentiveness made the experience even better.
Thank you for choosing Rare Carat and for placing your trust in us!
Best regards,
Matthew H.
Diamond Expert, Rare Carat
The best experience I could’ve…
The best experience I could’ve imagined. When I was still shopping around at other jewelers I called to ask a couple questions and spoke to a rep and they sold me on Rare Carat with how nice and professional they were I couldn’t have asked for a better purchasing experience
20 April 2026
Reply from Rare Carat
Hi Ryan!
This is exactly the kind of experience we hope to create!
We are delighted that the team’s professionalism and friendliness helped make such an important decision easier, and that the entire purchasing experience exceeded expectations.
Thank you for trusting Rare Carat with your purchase!
Sincerely,
Matthew H.
Diamond Expert, Rare Carat
I am very happy with my experience…
I was very happy with my experience buying from Rare Carat. It was great to be able to pick out a diamond and a setting separately. There is a great selection of both and it helped me to be able to see all of the characteristics of each individual diamond. As a non-expert who doesn't have a trained eye, I felt more confident in my purchase than if I had gone and picked out a ring that was already made at a jewelry store. The resources and information available on the Rare Carat site are very helpful, the service was great and the time to create the ring and have it delivered was quick. I love that they offer free resizing. Overall I am very pleased with my purchase and my fiancee loves her ring!
17 June 2026
Reply from Rare Carat
Hi Jacob,
This is wonderful to read!
We are so glad the ability to choose the diamond and setting separately helped you feel confident throughout the process. Making diamond education approachable and transparent is something we care deeply about, especially for customers making such an important purchase. Most importantly, we are delighted that your fiancée loves her ring.
Thank you for trusting Rare Carat with such a meaningful milestone. We truly appreciate your support!
Kind regards,
Matthew H.
Diamond Expert, Rare Carat
Great experience with Rare Carat…
Great experience with Rare Carat staff!! And their jewelry is impeccable to say the least!! They have a forever customer with me!!
15 October 2025
Reply from Rare Carat
Hi Selina,
What wonderful feedback! We are thrilled to hear that the quality of your jewelry and the support from the team made this such a memorable experience.
Thank you for trusting Rare Carat, and we look forward to helping you again in the future!
Kind regards,
Matthew H.
Diamond Expert, Rare Carat
The design team was super friendly and…
The design team was super friendly and accommodated all of my requests. I felt like a valued customer during the entire process and was able to create exactly what I wanted!
17 June 2026
Reply from Rare Carat
Hi Maxwell,
This made us smile!
We are delighted that the experience felt supportive and collaborative from beginning to end. Helping customers create exactly what they envision is one of our favorite parts of what we do.
Thank you for choosing Rare Carat and sharing your experience!
Best regards,
Matthew H.
Diamond Expert, Rare Carat
The bling does not disappoint!
Being able to search, sort, and choose a beautiful stone and setting within my budget, and within the parameters I desired, was super simple, not to mention exciting. I was notified all along the way, and delivery of the ring was a promised-- right on time, and even more gorgeous than I even dreamed. The WOW factor far exceeded my expectations and the value for the money was well worth it. Highly recommend.
18 May 2026
Reply from Rare Carat
Hi Mele!
This is wonderful to read!
We are so glad the search and customization process felt simple, exciting, and helped you find the perfect combination within your budget. Knowing the ring arrived on time and exceeded your expectations means so much to the team.
Thank you for trusting Rare Carat with such a meaningful purchase. We truly appreciate your recommendation.
Kind regards,
Matthew H.
Diamond Expert, Rare Carat
Amazing process
From answering questions about clarity, cut, and shape to ordering an engraved ring and having it shipped to a certified spot for me to pick up, rare carat has done a wonderful job. She loves it and so does her friends, but she loves it. I'd definitely recommend. It's a hub of knowledge and I spent like 2 years on the site waiting for the right lady to use it for.
11 May 2026
Reply from Rare Carat
Hi there Gerald,
This is exactly the kind of experience we hope to create!
Helping customers learn, compare, and take their time finding the right ring is at the heart of what we do. We are delighted that all your research led to a ring she truly loves.
Thank you for allowing Rare Carat to be part of this special chapter and for your recommendation!
Sincerely,
Matthew H.
Diamond Expert, Rare Carat
The buying process was very easy
The buying process was very easy, and the ring looks exactly as pictured. I couldn't be happier, and neither could my fiancee
15 June 2026
Reply from Rare Carat
Hi there Eric!
This is wonderful to hear!
We are so glad the buying process felt easy and that the ring arrived exactly as pictured. Most importantly, knowing that both you and your fiancée are so happy means the world to the team.
Thank you for trusting Rare Carat with such a meaningful purchase!
Kind regards,
Matthew H.
Diamond Expert, Rare Carat
As I’m sure most people are unsure…
As I’m sure most people are unsure whether to spend thousands of dollars on an online purchase for a diamond they’ve never seen. Well.. I was no different.. hesitant and apprehensive. However, once I receive my diamond in the mail it was even better looking in person and under the natural rays of the sun. The diamond came in an awesome box beautifully represented along with its GIA certification. I highly recommend this company and will be buying from them in the future thanks rare carat
1 May 2026
Reply from Rare Carat
Hi there John!
Your review means so much to the team!
We understand that purchasing a diamond online can feel uncertain at first, which is why transparency and trust are so important to us. We are delighted that the diamond impressed you in person and that the overall presentation made the experience feel special.
Thank you for trusting Rare Carat with such an important purchase!
Kind regards,
Matthew H.
Diamond Expert, Rare Carat
Awesome ring cannot wait to get wedding…
Awesome ring cannot wait to get wedding band and more earrings. The customer service from Jennifer was amazing you guys are extremely lucky to have a employee like her
15 June 2026
Reply from Rare Carat
Hi Miguel!
We really appreciate you sharing this!
It is wonderful to hear how much you love your ring, and we are excited that you are planning to return for your wedding band and earrings. Jennifer will be delighted to hear that her support made such a positive impact on your experience.
Thank you for choosing Rare Carat and for placing your trust in us!
Best regards,
Matthew H.
Diamond Expert, Rare Carat
Thank you for your most excellent…
Thank you for your most excellent attention to my needs and the beautiful diamond!
15 June 2026
Reply from Rare Carat
Hi Arlene!
You are most welcome!
We are so glad the team could provide the attention and support you were looking for, and that you are happy with your beautiful diamond.
Thank you for trusting Rare Carat with your purchase!
Kind regards,
Matthew H.
Diamond Expert, Rare Carat
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