Beware before you attempt to register.
Beware before you attempt to visit this show. If your company has anything to do with automation, you will be barred from entry. Their sales reps basically wants to force you into buying a stand (possibly cos it's commission based), in order to visit the show. We are an integrator but we are also an end user of a lot of these manufacturers devices. They are turning away a lot of potential sales it seems. According to the sales rep, they want only inexperienced non engineers to come and visit which makes no sense. If I were a large end user company like a supermarket or car manufacturer, I'll have engineering teams representing me at this show. I won't send the person reconciling receipts or the anyone else unrelated to the intended purpose. It's sad and annoying because you are stifling small businesses by doing this. I guess that this is your ultimate aim, smash the small folks and arms open to the big folks with deep pockets.