Seraphine Reviews 7,957

TrustScore 4 out of 5

3.9

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Rated 5 out of 5 stars

I had such a great expirience with them. It's so sad the cmpany went to administration. the quality was very nice and the prices were more than reasonable

Rated 5 out of 5 stars

I was searching all over the place for good post-partum clothing for a professional setting and finally found seraphine! the dresses were so chic, wearable and i felt great even though my size had sig... See more

Company replied

Rated 5 out of 5 stars

I purchased a dress that was on final sale but given that it was still on the more expensive side, I was hoping that I would be able to return it if it didn’t fit. Rebeca was super helpful and offered... See more

Company replied

Rated 3 out of 5 stars

Usually nice clothes, but I recently bought a dress that leaked black dye all over me on the first wear, staining my fingers and nails, and getting a refund has been a total faff. They're insisting I... See more

Company details

  1. Maternity Shop
  2. Ladies' clothes shop

About Seraphine

Written by the company

SPECIALTIES
At Seraphine, we believe that the right wardrobe can play a huge part in a woman’s smooth journey into motherhood. From everyday basics to luxury occasionwear, we focus on empowering women to feel confident in their changing bodies, ensuring all pieces we design provide longevity through adaptability and functionality, working with your bump through pregnancy and beyond. From everyday basics to occasionwear, we cover all aspects of a woman’s maternity wardrobe needs.

HISTORY
We are an international maternity fashion house founded in 2002 by French-born fashion designer, Cecile Reinaud. After she was approached by multiple friends asking her to tailor their clothes during their pregnancies, Cecile's first design for the label was a pair of maternity jeans with a special lining and flexible fit to accommodate pregnant women. Based in London, our clothing is sold around the world through various stores, concessions, and online. Our brand received worldwide attention when Kate Middleton, the Princess of Wales, was photographed in a Seraphine dress for the first official family portrait with Prince George, and our brand has since become the favorite of royals and celebrities alike.

INTRO
Becoming pregnant is a huge milestone in a woman's life, and we're proud of the supporting role our clothing plays in allowing you to stay true to your style. We're constantly innovating – from our over and under bump denim to our two-way zipped crotch sleepsuits that make middle-of-the-night diaper changes so easy – to make the journey into motherhood that little bit easier. All our products are designed for moms, by moms, and are made to last throughout your pregnancy and beyond.

Contact info

3.9

Great

TrustScore 4 out of 5

8K reviews

5-star
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1-star

Replied to 22% of negative reviews

Typically replies within 1 week

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Rated 1 out of 5 stars

Very bad costumers service

Very bad costumers service. Did not send any confirmation of the order until I chatted with them. I've asked the address to be changed and the costumer agent that I was chatting was very rude even with messages. I've payed for fast delivery and got my parcel after 7 days. The clothes are very nice but the material not worthy for the price.

2 November 2024
Unprompted review
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Reply from Seraphine

Hi Brikena,

Thank you for your feedback, and we sincerely apologise for the experience you had.

We’re sorry to hear that, despite our team’s efforts during your conversation, you were left feeling dissatisfied. We strive to provide attentive and helpful service.

To clarify regarding your delivery, the order was indeed dispatched with next-day delivery. According to the tracking details, Royal Mail attempted to deliver the package the following day but was unable to complete the delivery as no one was available at the address. We understand this may have caused inconvenience and frustration.

We’d also like to confirm that an order confirmation was sent to the email address provided during purchase. Additionally, as stated on our website, we are currently unable to change addresses once an order has been placed, but we are continually working to improve our services and address any limitations.

A member of our team will reach out to you shortly to discuss this further and ensure we address any outstanding concerns. Thank you for sharing your experience and helping us improve.

Kind Regards,
Seraphine

Rated 5 out of 5 stars

Great service

Great service! I had bought a jeans that doesn’t fit well after 10 weeks more pregnancy. Sabina has helped me with a good solution.

5 November 2024
Unprompted review
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Reply from Seraphine

Hi Nicoline,

Thank you for your kind words! We're so glad Sabina could assist you and find a great solution. Congratulations on your pregnancy!

Thanks,
Seraphine

Rated 5 out of 5 stars

Amazing customer service

I purchased a 3 in 1 maternity coat and I absolutely loved the coat itself and the quality. However, I returned it just because it was a little too big for me. Brandy was so helpful with assisting me I'm tracking my return and answering my many emails. I would definitely purchase from here again simply because of how great they were with their customer service.

18 October 2024
Unprompted review
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Reply from Seraphine

Hi Rachel,

Thank you for your feedback! We're thrilled you loved the coat and appreciated Brandy's assistance. We look forward to welcoming you back for your next purchase!

Thanks,
Seraphine

Rated 5 out of 5 stars

I loved all my items

Quality was great. Sizing was right. Overall very happy with my purchases.

1 November 2024
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Reply from Seraphine

Hi,

Thank you for your great feedback! We’re so glad to hear that you’re happy with the quality and sizing of your purchases.

Thanks,
Seraphine

Rated 5 out of 5 stars

Perfect Maternity Clothes

All items were high quality, true to size and flattering (Parka, men’s hoodie and nursing shirt) My order came very quick too. I kept all 3 items ordered and can definitely wear the parka even when not pregnant!

1 November 2024
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Reply from Seraphine

Hi Ashley,

Thank you for your wonderful review! We’re delighted to hear that you found all your items high quality, true to size, and flattering. It’s great that you can wear the parka even beyond your pregnancy! We appreciate your support and hope you enjoy your new wardrobe!

Kind Regards,
Seraphine

Rated 3 out of 5 stars

The product pages don't load properly

The product pages don't load properly. You have to refresh it for it to display the information properly.

27 October 2024
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Reply from Seraphine

Hi Kathryn, thank you for flagging this issue with us - we'll make sure this is looked into and improved!

Seraphine

Rated 5 out of 5 stars

Worth the investment

Really enjoying my new Seraphine wardrobe as I progress through pregnancy. It was so challenging to find maternity clothes that still felt like me and fit properly so it was a real joy to visit Seraphine in London.

A couple of things to note:
* If you're heading to their London store on a weekend give plenty of time to try things on. It was really busy and felt understaffed so it took quite some time to get the right sizes and fits sorted. The staff were still lovely and it was an enjoyable experience but definitely took longer than we expected!
* I had an issue with a faulty online order, which I could only identify as faulty (rather than ill fitting) because I'd tried on sizes in store. Brandy from the Seraphine team was fantastic at sending me a replacement quickly, but it didn't help with my pre-existing wariness of online shopping!

13 October 2024
Unprompted review
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Reply from Seraphine

Thank you for your review Kate - we really appreciate it and we're happy to hear that both the Store and Customer service were there to help!

Seraphine

Rated 1 out of 5 stars

Ridiculous refund/exchange policy

I bought a coat online, when I received it I realised it was too big and needed a smaller size. I looked how to return the coat and saw that I had to pay the postage to return, which I thought was really unusual in this day and age, especially being an online only company. I went with it anyway and paid to return the coat, then went to buy a smaller size only to find the price had gone up by around £70. I got in touch with customer service and was given a very 'computer says no' approach when I asked if the original price could be honoured since I was just exchanging for a smaller size. All Seraphine seem to justify everything with (including having to pay return postage) is that it's all to make sure customer service is as good as possible...I'm now looking elsewhere for a coat, having refused to pay £75 more for exactly the same coat.

29 October 2024
Unprompted review
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Reply from Seraphine

Hi Natalie,

Thank you for your feedback, and we’re sorry for the experience you had. As outlined on our website, we don’t currently offer exchanges due to system limitations, and we understand this may feel inconvenient. Also in line with industry practices, we introduced paid returns to offset rising logistics and processing costs, which helps us maintain our service standards.

I can see that a member of our management team has reached out to provide a tailored solution, and we hope this was satisfactory. Thank you for sharing your experience; feedback like yours is invaluable as we work to improve.

Kind Regards,
Seraphine

Rated 5 out of 5 stars

I've had the best experience with…

I've had the best experience with Seraphine so far. The coat I ordered was faulty, but Brandy resolved the issue in a matter of minutes, promptly shipping me a new coat along with everything needed to return the old one. Thank you so much for your responsiveness and excellent customer service! Thank you so much for your reactivity, great customer service!
Order number: 15619893

28 October 2024
Unprompted review
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Reply from Seraphine

Thank you for your review Estelle - we're so pleased to hear that Brandy was there to help!

Seraphine

Rated 5 out of 5 stars

Great products and client service

I've purchased several products from Seraphine during my pregnancy (basically lived in 3 leggings and 2 tshirts bought from them :) ) and breastfeeding period and I recommend them wholeheartedly. Both cut and materials are top. Had a small issue for which I contacted client services and Sabina was extremely kind and efficient in helping me. Happy customer all around!

14 October 2024
Unprompted review
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Reply from Seraphine

Thank you for your review Alina - we're so pleased to hear that Sabina was there to help!

Seraphine

Rated 1 out of 5 stars

I tried to contact customer service- no response

I tried to contact customer service, the dress they sent was marked and had a pulled thread.
There is no telephone number.
I filled in their 'chat service' - no response
I filled in their email query - no response
For an internet service to leave customers without support in this way is very poor and disappointing.
Beware using this make!

24 October 2024
Unprompted review
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Reply from Seraphine

Hi Jo,

Thank you for your feedback, and we apologise for the experience you had with our customer service team. As an email-based support department, we’ve recently introduced our chat feature, and we’re still working through some initial technical issues. We're sorry if you didn’t receive a prompt response.

I can see that a member of our management team has since been in touch, and a refund has been issued for the items that didn’t meet your expectations. We appreciate your patience and understanding.

Kind Regards,
Seraphine

Rated 4 out of 5 stars

Short return window but successful return

I purchased pajamas for my daughter to give as a baby shower gift. The quality was great. They ran quite big so I requested an exchange. Despite being past the 30 day deadline, I was offered a credit for my return. The return procedure was somewhat cumbersome but ultimately, once my credit was issued I received my new item quickly!

21 October 2024
Unprompted review
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Reply from Seraphine

Thanks for your review Meg - we really appreciate it and will take your feedback on board in regards to the returns process.

Seraphine

Rated 1 out of 5 stars

Poor quality avoid buying

I bought 6 items, the quality of the cloths is very poor, after one or two wears a number of buttons fell off one dress and elastic in the arm hem snapped in another item leaving asymmetrical arms.

The cloths are expensive but build quality, fabric quality and durability is poor.

Avoid buying.

25 May 2024
Unprompted review
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Reply from Seraphine

Hi Sana,

Thank you for sharing your feedback with us. We’re truly sorry to hear about your experience with the quality of our items. Please know that we take quality concerns seriously, and we're committed to continuously improving our products. We’ll be addressing your feedback with our production and design teams to understand where improvements can be made.

Could you please contact our customer care team directly? This way, we can look into your specific items and assist you further.

Kind Regards,
Seraphine

Rated 1 out of 5 stars

Absolutely appalling

Absolutely appalling. Quality of the clothes is horrendous. Ordered jeans and a rip came in the band after two wears and they totally lost shape. Customer service extremely annoying to deal with and was ages waiting for refund. Kept a jumper, which I regret as it's all bobbled after three wears. It is shocking they have the cheek and audacity to charge the prices they do for such bad quality. Jo jo mamabebe, mamalicious, h and m and asos are far better and for a fraction of the price

Edited to add: your nonchalant response is disgusting. I never said I didn't get tuenrefund I said I was ages waiting amd your quality is appalling for your extortionate prices. So your generic response means nothing

23 September 2024
Unprompted review
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Reply from Seraphine

Hi Maire,

We're really sorry to hear that you have had this experience and this doesn't sound like our usual high quality. We've had a look into this and can see that your refund has been processed. We'll also pass your feedback over to our product team so we can make improvements where needed!

Once again, we're sorry for the issues caused here.

Seraphine

Rated 5 out of 5 stars

NICE CLOTHING FOR MUMS-TO-BE

We bought a couple of lovely items that our daughter-in-law rated highly. On both occasions, we needed fast deliveries, and the parcels were well received the following day, even though we did not get email notifications from Seraphine, advising the tracking number. Very reliable online shop with excellent customer service.

4 October 2024
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Reply from Seraphine

Thank you for your review - we're happy to hear that your daughter-in-law was pleased with the items you gifted her! We also appreciate the feedback regarding email notifications, this will be passed over to the relevant team so we can make improvements here!

Seraphine

Rated 5 out of 5 stars

Great customer service

Sabine from Customer service is extremely helpful if you need anything

15 October 2024
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Reply from Seraphine

Thank you for your review - we're so pleased that Sabina was able to help!

Seraphine

Rated 3 out of 5 stars

Smell

Usually I tried to avoid super Chinese shops, however I liked the design of a maternity coat. It came super fast and it fits well however the smell - it went straight to washing machine and even after washing I can smell Chinese factory.. That’s a bit disappointing, for the rest it is okay piece.
Will not shop on the website again.

18 October 2024
Unprompted review
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Reply from Seraphine

Hi Anna, We're really sorry to hear about the issue you had with the maternity coat - this isn't up to our usual standard. Please send us an email with your order number to contact@seraphine.com as we'd be happy to look into this further for you.

Seraphine

Rated 5 out of 5 stars

Excellent customer service

Excellent customer service, Elena resolved my problem. Clothes are very good quality. Thank you!

14 October 2024
Unprompted review
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Reply from Seraphine

Thanks for leaving a review Marta - we're so pleased to hear that Elena was there to help!

Seraphine

Rated 5 out of 5 stars

Fantastic experience

Excellent quality clothing, in a good range of sizes. I had an issue with one item of clothing not arriving as part of a larger order, but this was quickly resolved by the customer service team, and a replacement was sent out. I like how many of the items can continue to be used once baby has arrived and have accessible nursing options.

17 October 2024
Unprompted review
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Reply from Seraphine

Thank you for your review Laurelie - we really appreciate it and we're happy to hear that our Customer Service team was on hand to help!

Seraphine

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