Shining Diamonds Reviews 

1,331
TrustScore 5 out of 5

4.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 179 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their professionalism, helpfulness, and patient guidance, making the buying process enjoyable and pressure-free. Many highlight the excellent service and user experience, appreciating the detailed explanations and expert knowledge provided. Reviewers are delighted with the high-quality products, including custom-made items, finding them beautiful and perfectly suited to their needs. The efficiency of services, like quick resizing and consistent communication, is frequently noted. People also appreciate the personalized approach and the team's dedication to ensuring satisfaction, leading many to highly recommend the company and their purchases.

What people talk about most

Staff

Reviewers mention positive feedback about staff, consistently praising their helpfulness, knowledge, and... See more

Product

Reviewers highlight positive aspects of product quality, with many customers expressing delight with their... See more

Service

Clients share positive opinions on service, with many reviewers highlighting the excellent and professional... See more

Customer service

Customers had positive experiences with customer service, highlighting the helpfulness, knowledge, and... See more

User experience

Users describe positive interactions with user experience, consistently highlighting helpful, patient, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Custom made ring 💍 I almost brought an eternity ring which was double the price in New York. So glad I found this shop I happened into at Hatton garden. Elenor was brilliant ! She listened & guided... See more

Rated 5 out of 5 stars

I visited the store in Birmingham’s Jewellery Quarter with the idea of finding something platinum to buy my wife. I wasn’t really sure what I wanted, but the team were great. Really helpful, patien... See more

Rated 5 out of 5 stars

I had a nice experience buying diamond earings at the Shinning Diamonds in London. I found the small hoops for everyday wear I was looking for. Tara at the shop was very welcoming and polite . She... See more

Rated 5 out of 5 stars

Kushi G. made our experience at Shining Diamonds wonderful. Her expertise filled us with confidence. She clearly explained all the factors we should take account and helped us weigh up options without... See more


Company details

  1. Jewellery shop
  2. Jeweller

Written by the company

Best Prices
If you find it cheaper on any other website, we will beat it, Guaranteed!
Top Customer Service
We respond to 90% of our customer service requests within 4 working hours and 100% within 1 working day. If you have a problem or just have questions, we will resolve it, Guaranteed!
Beautiful Craftmanship
All our diamond jewellery is certified. We are confident you will love our craftmanship and we offer a full 30 days hassle-free returns policy on every online purchase. You can't go wrong with us, Guaranteed!

Contact info

4.9

Excellent

TrustScore 5 out of 5

1k reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 33% of negative reviews

Typically replies within 1 month

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.9

All reviews

(1,331)

170 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Fantastic find within the Jewellery Quarter, Birmingham

After walking relentlessly round every shop in the Jewellery Quarter, Birmingham, I finally came across Shinning Diamonds. I immediately felt welcome and at ease by the warm welcome received in the shop. I wanted a bespoke ring to be made for a special birthday of mine, with a long tick-list of wants and an extremely tight deadline! Jasmine came to the rescue! An extremely warm and helpful lady who went above and beyond to make this possible for me. I was kept informed every step of the way with messages and telephone calls, nothing was too much trouble. I would highly recommend this store (especially Jasmine!) and would definitely return. In fact, our son is due to propose to his girlfriend and is now going to visit this shop upon our recommendation 🥰

2 August 2025
Unprompted review
Rated 5 out of 5 stars

Charlie was fantastic

Charlie was fantastic. Gave me expert advise from start to finish. Took my thoughts, worries and ideas into consideration and gave me the support needed during my 4/5 visits. Charlie kept the ring safe for me until my trip to Cyprus where I was proposing and reassured me along the way. Thank you Charlie; you’re a real asset to this business and believe you will go far in your sales career!

28 March 2025
Unprompted review
Rated 5 out of 5 stars

Absolutely amazing

Absolutely amazing. So helpful and took all the time in the world to help us look at loads of rings. Found our perfect rings thanks to Clarice and couldn’t be happier. Thank you again!

14 July 2025
Unprompted review
Rated 5 out of 5 stars

Superb customer service at Shining Diamonds

We stumbled across Shining Diamonds on a weekend down in Brighton and so glad that we did. Esther, Lydia and the team were wonderful - so helpful and informative, and guided us through appropriate options for my wedding band. The communication after our visit was brilliant and I now have my perfect wedding band. Thank you ladies!

25 May 2025
Unprompted review
Rated 5 out of 5 stars

Fantastic service & expertise

I had a fantastic experience with Shining Diamonds when looking for the perfect engagement ring for my partner. Tara was incredibly insightful and provided invaluable expertise and various options based on my preferences. It was a seamless experience and I could not recommend them enough!

8 July 2025
Unprompted review
Rated 5 out of 5 stars

Engagement Ring

Massive thank you to Eleanor and all the team at shining diamonds, they made the most beautiful engagement ring for me. Eleanor was so lovely and helpful and made the process of choosing the ring feel so simple, she listened to exactly what we wanted and helped create our dream ring well within our budget! It was such an enjoyable experience buying from her and the ring is even more beautiful than I imagined. I would highly recommend Shining diamonds.

4 July 2025
Unprompted review
Rated 1 out of 5 stars

I ordered a custom-length tennis…

I ordered a custom-length tennis bracelet from Shining Diamonds in December 2024, expecting a luxury, bespoke experience. The bracelet arrived many months later and didn’t fit, despite clear sizing communicated from the start. I was told it could be adjusted, but I had to pay for return shipping and international delivery — even though the error was not mine.

When the bracelet was finally shipped back after adjustment, it came with a second unexpected customs charge, which I refused. Now, the bracelet is lost in transit and I have been left with nothing: no product, no refund, no answers.

The bracelet also came without certification or paperwork and felt low quality — not what you’d expect from a brand claiming to deliver “care, integrity, and attention to detail.” Customer service has been slow and dismissive throughout. A truly disappointing experience.

3 July 2025
Unprompted review
Rated 5 out of 5 stars

Custom Engagement Ring

I can’t thank Tara enough for the incredible help she provided throughout the process of creating a custom engagement ring for my fiancé. From our very first conversation, she was warm, attentive, and truly invested in bringing my vision to life.

Tara made what could have been an overwhelming process feel simple and exciting. She took the time to understand exactly what I was looking for, offered expert guidance on design choices, and kept me updated every step of the way. Her attention to detail and dedication to quality were evident throughout — and the final result was absolutely perfect. My fiancé was blown away!

24 April 2025
Unprompted review
Rated 5 out of 5 stars

We went in to discuss getting a custom…

We went in to discuss getting a custom engagement ring made and Tara understood exactly what I was after. She arranged for a design to be drawn up before it was made so we had full control of how the ring would look. The ring was finished before she said it would be and was delivered to our door. Very impressed with the service. Tara made the whole process so easy and went above and beyond.

28 October 2024
Unprompted review
Rated 5 out of 5 stars

There aren't enough words to praise how…

There aren't enough words to praise how amazing Shining Diamonds, particularly Eleanor, were in creating my unique engagement ring. We had a bit of an unusual design which Eleanor was so enthusiastic about and went the extra mile to find a workshop that would be up for the challenge. She supported us throughout the process with great communication and style suggestions for the ring. It never felt 'salesy' (like some of the other shops!) and always felt like she really understood what we wanted. Plus her feminist literature chat is first-class! I am THRILLED with the ring. Can't recommend highly enough!

21 June 2025
Unprompted review
Rated 5 out of 5 stars

Knowledge & speedy service from Shining Diamonds.…

With limited knowledge and experience in this area, I was grateful for Tara’s expert guidance throughout the entire process. Along with her team, she helped create the perfect engagement ring for my planned proposal — all within just three weeks. The service was not only excellent value for money, but Tara was also incredibly responsive from the initial design selection to the final product. I highly recommend Shining Diamond and fully intend to return when it’s time to choose our wedding bands.

30 May 2025
Unprompted review
Rated 5 out of 5 stars

Engagement ring

We went to London only looking at styles of rings to get an idea, Clarice, the manager was outside, we asked for some advice and she was excellent, not pushy or wanting a sale just there for us, that day we designed and ordered our ring, it was made and delivered to a very high standard with no delays or problems. Thank you Clarice, we love the ring.

27 May 2025
Unprompted review
Rated 5 out of 5 stars

Engagement Ring Purchase

Had a beautiful engagement ring made for me with the help of Charlie.
Charlie was very informative, professional and helped support me with getting exactly what I wanted in the design of my purchase. Very flexible towards my pricing needs. The turnaround in getting my ring made was super quick compared to many places I had been shopping around with also. Communication throughout was great and thankfully discreet to not spoil the surprise.
Would recommend this shop to others! Fantastic service!

12 June 2025
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look