1st class service from start to finish. Martin look after us through the whole process. This is the second vehicle I have purchased from them and I would not hesitate to purchase my third
Company replied
Location
Switch location1 Gorseinon Rd, SA4 9GW Swansea, GB
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See what reviewers are saying
We visited the Gorseinon showroom in January 2026 to order a new Cupra Formentor. We had a long session with the salesman who went through detailed information about the car and answered all our quer... See more
Company replied
Cupra cars are high quality with lots of technology, cupra Swansea staff are pleasant and friendly, easy to arrange a test drive, buying the car was easy enough not stressful with options discussed... See more
Company replied
Fantastic service from Dan E. I was considering a nearly new vs brand new car, and Dan couldn't do enough to explore my options and present figures to be able to compare (as well as giving me a reall... See more
Company details
- #27 of 97 best companies in Car dealer
- #8 of 17 best companies in Car Body Shop
- #24 of 63 best companies in Vehicle Repair
- #13 of 57 best companies in Used car dealer
About Sinclair Group - Sinclair Cupra Swansea
Written by the company
𝐖𝐞 𝐚𝐫𝐞 𝐒𝐢𝐧𝐜𝐥𝐚𝐢𝐫 𝐆𝐫𝐨𝐮𝐩.
We are proud to be Wales’ largest motor group and proud to be representing a selection of the world’s most prestigious automotive brands: AUDI, BYD, CUPRA, GWM ORA, HYUNDAI, JAGUAR, LAND ROVER, MERCEDES, SEAT, SKODA, VOLKSWAGEN and VOLKSWAGEN COMMERCIAL VEHICLES.
Throughout our over 75 years in business, our valued teams have driven excellence in all that they do.
We have evolved beyond all recognition over the years but we certainly haven't lost sight of our drive to deliver outstanding service to our valued customers at all times, which is something we will steadfastly provide as the Company continues to grow and enjoys future success.
So whether you're looking for a new or quality used car, require expert assistance with the maintenance, servicing or repair of an existing vehicle or seeking genuine manufacturer parts and accessories, you can call upon the Sinclair Group.
Contact info
1 Gorseinon Rd, SA4 9GW, Swansea, United Kingdom
4.4
Excellent
48 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 72% of negative reviews
Typically replies within 1 month
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Second Review, first removed !
Second Review – First Review Removed ?
It appears my original review was removed following a complaint from Sinclair, which unfortunately reinforces the impression that genuine criticism is less welcome than glowing, scripted reviews.
For clarity, this review is based entirely on my own experience.
Sinclair also suggested my original review was written in the hope of receiving financial compensation or a goodwill gesture. (Communicated by Cupra UK customer services )That couldn’t be further from the truth!
I wasn’t looking for compensation, nor would I be interested in a Sinclair “goody bag”. I simply wanted to share an honest customer experience.
On Friday 5th, my wife and I visited Sinclair Cupra Swansea with one purpose – to purchase a Cupra Tavascan. We were not casually browsing or wasting anyone’s time. We were ready to buy.
The welcome set the tone immediately. As we entered, we were greeted with a “Can I help you?” delivered in a manner that felt more like “What are you two doing in here?” than a genuine offer of assistance. First impressions matter, and this was not a good one.
We spent around 20 minutes in the showroom, during which several members of staff walked past us. Not one smiled, acknowledged us, or asked if we needed any assistance. It was as though we were invisible.
Eventually, we returned to reception and asked whether we could arrange a test drive. The response was odd: “What, today?” followed by an explanation that most of the sales team were in Barcelona for a vehicle launch. The receptionist approached two salesmen, both of whom appeared completely uninterested and didn’t even come over to speak to us themselves.
We were told that the salesperson working on Saturday would call us, and our details were written on what appeared to be a scrap of paper.
Saturday came and went. No phone call. Exactly as expected.
This wasn’t a speculative enquiry or someone looking for a brochure. We had visited with every intention of buying a Tavascan. The sale was there to be made, yet Sinclair managed to lose it through nothing more than indifference and poor customer service.
As a director of a large company, I spend a great deal of time observing customer service and staff engagement. My comments are based on what I personally witnessed. The lack of professionalism, communication and basic courtesy was genuinely disappointing.
Will Sinclair miss one sale? Probably not. But poor customer service has consequences beyond a single transaction. People share their experiences, both good and bad.
Reading the overwhelmingly positive reviews here, I struggle to reconcile them with the experience we had. Our visit was so completely different that it leaves me questioning how accurately those reviews reflect the service every customer actually receives.
If Sinclair are happy to challenge or remove genuine criticism rather than address it, prospective customers should bear that in mind when reading reviews. Honest feedback exists to help businesses improve. Ignoring or dismissing it achieves the opposite.
5 June 2026
Unprompted review
Reply from Sinclair Group - Sinclair Cupra Swansea
Hello Mark
We are sorry to hear that your recent visit to our Sinclair CUPRA Swansea showroom did not meet your expectations. We aim to provide a welcoming and professional experience for every customer, and it is disappointing to read that this was not your impression.
To clarify one point, we do not actively remove or delete negative customer reviews. Your previous review was assessed and removed by Trust Pilot following its own moderation process and in accordance to Trust Pilot’s terms.
We welcome genuine customer feedback, whether positive or negative, as it helps us improve our service. We have shared your comments with the management team so they can review the concerns you have raised regarding your visit and the follow-up you expected.
We are sorry that you left feeling disappointed and appreciate you taking the time to let us know about your experience. As before, should you like to discuss your visit with our dealership management team you are welcome to do so. Our General Sales Manager, Gemma Gillett can be contacted on our main dealership number 01792 222299.
Thank you
Excellent Service
1st class service from start to finish. Martin look after us through the whole process. This is the second vehicle I have purchased from them and I would not hesitate to purchase my third
17 June 2026
Reply from Sinclair Group - Sinclair Cupra Swansea
Hello,
Thank you so much for this 5-star score following your recent visit to us here at Sinclair CUPRA Swansea!
We're delighted to read that you enjoyed a 1st class service from Martin throughout your search and purchase.
We wish you many happy years and miles in your second CUPRA car and we look forward to being of assistance when you're ready to upgrade to your third!
Kind regards,
Sinclair Group
Excellent Cupra Dealership
Excellent experience buying and collecting my new Cupra Terramar. Dan Ellis was excellent and knew everything about the product and was friendly and very professional. Also all the staff I and some form of interaction with were exact.
13 April 2026
Reply from Sinclair Group - Sinclair Cupra Swansea
Hello Kevin,
Thank you for this 5-star review and your kind words. We are thrilled to hear about your excellent experience purchasing your new Cupra Terramar and will be sure to pass your feedback on to the senior team so Dan can be recognised for his great work. We are proud of our friendly and knowledgeable dealership team at CUPRA Swansea and their willingness to provide a top-notch service.
Thank you for choosing us and we wish you many happy years in your new CUPRA.
Kind regards,
Sinclair Group
We visited the Gorseinon showroom in…
We visited the Gorseinon showroom in January 2026 to order a new Cupra Formentor. We had a long session with the salesman who went through detailed information about the car and answered all our queries. The buying process was explained clearly to us and we were given a delivery date in April 2026.
Before picking up the new car we phoned the salesman several times with various queries and he was always very patient and able to provide us with the information we requested. All the staff we met at the showroom were always polite and helpful. We picked the car up on 10th April.
12 April 2026
Reply from Sinclair Group - Sinclair Cupra Swansea
Hello Tim,
Thank you for this 5-star review and for sharing your experience at our CUPRA Swansea showroom. Our team takes great pride in providing excellent service and we are glad to hear that we were able to answer all your questions and make the buying process clear for you. Congratulations on your new CUPRA Formentor and we look forward to seeing you again in the future!
Kind regards,
Sinclair Group
Fantastic Experience
The sales team were very helpful honest and professional, I could not have asked for a better experience.
31 March 2026
Reply from Sinclair Group - Sinclair Cupra Swansea
Thank you for your kind words and recognising our sales team's dedication to providing excellent service. We are committed to always being honest and professional in our interactions with our valued customers. Your satisfaction is our top priority. We look forward to serving you again in the future!
Kind regards,
Sinclair Group.
Stress free car purchase.
Cupra cars are high quality with lots of technology, cupra Swansea staff are pleasant and friendly, easy to arrange a test drive, buying the car was easy enough not stressful with options discussed and fully explained. Pick up of the car was great as they had the car in the showroom under wraps to be revealed to us on arrival, Claire spent time explaining operations of the car setting up our phones etc. This is the third car I've bought from Cupra Swansea so they must be doing things right.
29 March 2026
Reply from Sinclair Group - Sinclair Cupra Swansea
Thank you so much for your kind review! We are thrilled to hear that you have had a great experience with Cupra Swansea and that we have been able to make your car buying process stress-free. Our team takes pride in providing top customer service and we look forward to serving you again in the future for all your car needs. Cheers to many more miles in your new Cupra!
Kind regards,
Sinclair Group.
Great experience
Lovely and helpful staff with a fabulous deal on our new car purchase
22 March 2026
Reply from Sinclair Group - Sinclair Cupra Swansea
Thank you for sharing your positive experience! We are thrilled to have provided you with great service and an amazing deal on your new car. We appreciate your business and hope to see you again soon.
Kind regards,
Sinclair Group.
Dan and Claire were great
Dan and Claire were great, making the process a smooth, easy and pleasant transaction.
11 March 2026
Reply from Sinclair Group - Sinclair Cupra Swansea
Hello Andrew,
Thank you for this 5-star score and feedback regarding your recent purchase at Sinclair CUPRA Swansea.
We're so pleased to read how both Dan and Claire on our team provided you with an easy and enjoyable service throughout your car search and purchase.
Thank you for sharing your experience and for choosing Sinclair CUPRA - we do appreciate your custom and wish you many happy years in your new car!
Kind regards,
Sinclair Group
An easy company to deal with
An easy company to deal with. Very professional and knowledgeable staff. Handover process was seamless, professional and pleasant.
4 March 2026
Reply from Sinclair Group - Sinclair Cupra Swansea
Hello David,
Thank you for this 5-star score and feedback regarding your recent purchase at Sinclair CUPRA Swansea.
We're delighted to read how you found our team to be knowledgeable, professional and easy to deal with throughout your car search and purchase.
Thank you for sharing your experience - we do appreciate it and wish you many happy years in your new CUPRA car!
Kind regards,
Sinclair Group
A big thank you to Terri Key from…Chris Kirkland
A big thank you to Terri Key from Sinclair Cupra Swansea. Terri is real credit to the business and nothing was too much trouble from getting me the right deal to picking me up at the car hire place. Integrity and professionalism stand Terri apart from others I have dealt with in the past. Thank you Terri
30 January 2026
Reply from Sinclair Group - Sinclair Cupra Swansea
Hello Chris,
Thank you for this 5-star review and your kind words following your recent purchase here at Sinclair CUPRA Swansea.
We're so pleased to read how Terri went above and beyond to provide you with an attentive and professional service that has left a great lasting impression. We'll be sure to pass your comments on to Terri and the wider Sinclair CUPRA team so Terri can be recognised for her great work.
We wish you many happy years in your new CUPRA and look forward to welcoming you back to our dealership again in the future.
Thank you again for your review - we do appreciate it!
Kind regards,
Sinclair Group
Pointless service plan?
Really poor experience trying to arrange a service on my car. No response arranging it for weeks and then when I do make contact the service items are not covered by the service plan. Customer service unable to tell me what is a part of my service plan. Really unsure why I cannot be told what is a part of the service plan when they provide it?
21 January 2026
Unprompted review
Reply from Sinclair Group - Sinclair Cupra Swansea
Hello Scott, thank you for sharing your experience.
We’re disappointed to learn that you experienced delays in arranging your service with us at Sinclair CUPRA and that there was a breakdown in communication when discussing what is included as part of your service plan. This is certainly not the high level of customer service we aim to provide and we would like to thank you for bringing this to our attention.
We would welcome the opportunity to discuss your experience directly so we can understand what went wrong and can provide clarity on your service plan cover.
Please send us further details including your car registration, date and time of your service booking, as well as any further feedback to Jordan in our Customer Support Unit - j.bevan@sinclairgroup.co.uk.
Thank you again for sharing your experience,
Sinclair Group
Good cars, not so good purchasing experience.
We have been Seat customers since 2005, purchasing from Garej Raymond, a friendly, professional, family run business, who it was an enjoyable experience to buy from. However since their demise, we have purchased our cars from Sinclair Group, our 'local' dealer, and have been disappointed with the purchase and service experience. If it were not the fact that we have been very happy with the brand over this period, and the distance it is for us (living near Llandeilo) to visit other dealers, we would have gone elsewhere. We did consider other brands (Volvo, Volkswagen and Lexus), but decided to remain with Seat/Cupra as we are happy with the quality and reliability of these cars, we were just disappointed with the purchasing experience. To confirm, we are pleased with the car we purchased.
22 December 2025
Reply from Sinclair Group - Sinclair Cupra Swansea
Hello Derek,
Thank you for your feedback and for your continued loyalty to the SEAT & CUPRA brand since 2005.
We’re sorry to hear that your purchase experience with Sinclair SEAT & CUPRA did not meet your expectations. While we’re pleased to know you are happy with the car itself, we regret the disappointment caused during the buying process.
Your comments have been noted and shared, as they help us improve the experience we provide to our customers. Should you wish to discuss your experience further or require any assistance, our management team would be happy to help. You can contact Gemma Gillett, our General Sales Manager on email at g.gillett@sinclairgroup.co.uk or by calling our main dealership number on 01792 222299.
Thank you again for your feedback.
Kind regards,
Sinclair Group
THE SERVICE THAT MATTERS
From phoning and speaking to Martin the first time about the car I was interested in i thought straight away nothing was to much trouble for him and he kept me informed every step of way to me purchasing the car so we'll done afterwards the handover by Catherine again nothing was to much trouble so again top marks alround
13 December 2025
Reply from Sinclair Group - Sinclair Cupra Swansea
Hello Nigel,
Thank you for this 5-star score and kind words regarding your recent purchase here at Sinclair CUPRA Swansea.
We're delighted to read how Martin provided you with an excellent customer service throughout your search and purchase, keeping you informed at every step of the process. We'll pass your feedback on to Martin, Catherine and the wider team so they can be recognised for their great work.
Thank you again for sharing your experience, we do appreciate it and look forward to welcoming you back to Sinclair CUPRA again in the future!
Kind regards,
Sinclair Group
Reply from Sinclair Group - Sinclair Cupra Swansea
Hello David,
Thank you for this 5-star score and comments regarding your recent visit to Sinclair CUPRA in Swansea.
We're so pleased to read how you found our team to offer a friendly and efficient service to you throughout your car search, making your overall experience a pressure-free and enjoyable one.
We wish you many happy years in your new CUPRA car and look forward to welcoming you back to our dealership again in the future!
Thank you again for sharing your review - we do appreciate it!
Kind regards,
Sinclair Group
Great customer service at Sinclair Cupra
Great customer service in the sales department. Terri the salesperson understood our requirements and was able to match our budget. She thoroughly explained the ordering process, and kept us informed throughout the whole process until handover day. She was knowledgable and friendly during handover, giving us a comprehensive introduction to our new car.
25 October 2025
Reply from Sinclair Group - Sinclair Cupra Swansea
Hello William,
Thank you for this 5-star score and your kind words regarding your recent visit to our team here at Sinclair CUPRA Swansea.
We're delighted to read how Terri provided a knowledgeable, friendly and attentive customer service to you throughout your car search, assisting you in finding your perfect CUPRA car at your desired budget.
We wish you many happy years and miles in your new CUPRA. Should Terri or the wider team be able to assist with your car throughout your ownership, please do reach out and everyone will be happy to help.
Thanks again for sharing this wonderful feedback - we do appreciate it and look forward to welcoming you back to Sinclair CUPRA Swansea again in the future!
Kind regards,
Sinclair Group
Fantastic buying experience
Fantastic buying experience, nothing was too much trouble. We had a great deal on the exact car we wanted. A big thanks to Terri for her patience and understanding of our needs. Emma & Steve R.
16 September 2025
Reply from Sinclair Group - Sinclair Cupra Swansea
Hello Steve and Emma,
Thank you for your 5-star score and wonderful comments regarding your recent purchase here at Sinclair CUPRA Swansea.
We're delighted to read how you enjoyed a fantastic buying experience throughout thanks to Terri's patience and understanding when advising on which car could be the perfect CUPRA for you both. We're also pleased to read you received a great deal when deciding to go ahead with your car purchase!
We wish you many happy years in your new CUPRA and want to thank you again for sharing your experience, we do appreciate it!
Kind regards,
Sinclair Group
First class
Everybody was so helpful and friendly from the first phone call with Terri to the day of collection with Tom. Also got a great price for my part exchange. They even sent me some lovely new floor mats after I got home.
21 August 2025
Reply from Sinclair Group - Sinclair Cupra Swansea
Hello M Watson,
Thank you for your 5-star review and comments regarding your recent purchase at Sinclair CUPRA here in Swansea.
We're so pleased to read how Terri, Tom and the wider team provided a helpful and friendly service throughout your car search, also that you were delighted with the part exchange price offered for your previous car.
Thank you for sharing your experience, we do appreciate it! We wish you many happy years in your new CUPRA car and look forward to welcoming you back to our showroom again in the future.
Kind regards,
Sinclair Group
I bought remotely on line and found Dan…
I bought remotely on line and found Dan very helpful with all questions and with the solutions he guided me too. The reception ladies were very friendly and accommodating and would ring back when they said they would
4 September 2025
Reply from Sinclair Group - Sinclair Cupra Swansea
Hello Eve,
Thank you for your 5-star review following your recent purchase at Sinclair CUPRA here in Swansea.
We're so pleased to read how Dan and the reception team were able to provide a helpful service to you which made for an overall enjoyable experience when searching for your new CUPRA car.
Thank you for sharing your feedback, we wish you many happy years in your CUPRA and look forward to welcoming you back to our Swansea dealership again in the future.
Kind regards,
Sinclair Group
Shocking from start to finish
Shocking from start to finish
Messed two names of finance my partners and her mothers so had to put it in my name.
Lied to by receptionist being told that nobody was available. But when I called back under another name I was passed straight
through
Had to take finance out with a third party company because of the lack of competency.
And to finish off they give the wrong information to my finance company now so they told them the car was on 14500 but in fact it was on 17800 so imagine the impact that’s having with millage restrictions
They had also sent me another customers finance quote with home address, full name and contact number so have concerns that my personal information may also be disclosed, huge concerns over GDPR breaches.
My partner also received an email from a member of the sales staff that was incredibly unprofessional and inappropriate
The whole experience from start to finish was awful’ took over 4 weeks to get the car due to staff lack of experience, incompetence and lack of communication.
3 September 2025
Reply from Sinclair Group - Sinclair Cupra Swansea
Hello Mr Jenkins,
Thank you for your review. We have raised your concerns with dealership management who are investigating this further and will be contacting you directly to discuss.
Kind regards,
Sinclair Group
Great experience at Sinclair CUPRA…
Great experience at Sinclair CUPRA Swansea, everything was transparent and easy to deal with, shout out to Terri Key who was great at keeping me informed and answered any queries I had.
And I love my new CUPRA Leon VZ2.
2 August 2025
Reply from Sinclair Group - Sinclair Cupra Swansea
Hello Michael,
Thank you for your 5-star score and comments regarding your recent purchase at Sinclair CUPRA Swansea.
We're delighted to read that you enjoyed a great service thanks to Terri providing an informative, transparent and helpful service throughout your car search.
You've certainly made a great choice in choosing the CUPRA Leon VZ2! We're so pleased to see you love your new CUPRA and wish you many happy years of motoring ahead!
Should Terri or the wider team be able to assist with anything throughout your CUPRA ownership, please do keep in touch and we will be happy to help.
We look forward to welcoming you back to Sinclair CUPRA Swansea again in the future,
Kind regards,
Sinclair Group
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