We dealt with Jasmine (Sinclair, Swansea). She was friendly, helpful, explained everything clearly, not pushy. Claire was really helpful too, when we collected the new car..again, explained everything... See more
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Outstanding service yet again as a returning customer to Sinclair Garages Swansea, Gorseinion Road. Sales Executive Terri Key could not have done enough in transition form my old Seat Ibiza FR Sport t... See more
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Recent car purchase from Sinclair SEAT. Dealt mainly with one salesman who was polite, respectful and knowledgeable. Dealt with another who put me off the transaction! Fortunately the original salesma... See more
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Had an amazing experience. As soon as you step into the show room there is always someone to welcome you, everyone is so friendly and helpful. We dealt with Dan and he was fantastic, really thorough w... See more
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Company details
- #28 of 97 best companies in Car dealer
- #8 of 17 best companies in Car Body Shop
- #23 of 62 best companies in Vehicle Repair
- #14 of 56 best companies in Used car dealer
About Sinclair Group - Sinclair Seat Swansea
Written by the company
𝐖𝐞 𝐚𝐫𝐞 𝐒𝐢𝐧𝐜𝐥𝐚𝐢𝐫 𝐆𝐫𝐨𝐮𝐩.
We are proud to be Wales’ largest motor group and proud to be representing a selection of the world’s most prestigious automotive brands: AUDI, BYD, CUPRA, GWM ORA, HYUNDAI, JAGUAR, LAND ROVER, MERCEDES, SEAT, SKODA, VOLKSWAGEN and VOLKSWAGEN COMMERCIAL VEHICLES.
Throughout our over 75 years in business, our valued teams have driven excellence in all that they do.
We have evolved beyond all recognition over the years but we certainly haven't lost sight of our drive to deliver outstanding service to our valued customers at all times, which is something we will steadfastly provide as the Company continues to grow and enjoys future success.
So whether you're looking for a new or quality used car, require expert assistance with the maintenance, servicing or repair of an existing vehicle or seeking genuine manufacturer parts and accessories, you can call upon the Sinclair Group.
Contact info
Gorseinon Road, Penllergaer, SA4 9GW, Penllergaer, Wales, United Kingdom
- 01792 621668
4.7
Excellent
71 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 71% of negative reviews
Typically replies within 1 month
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
My experience at seat was amazing
My experience at seat was amazing , the staff were very helpful and very kind.
2 July 2026
Reply from Sinclair Group - Sinclair Seat Swansea
Hello,
Thank you for this 5-star score and your comments following your recent visit to Sinclair SEAT Swansea!
We are thrilled to hear that you had an amazing experience at our business. Our team strives to provide helpful and kind service to all of our customers.
We appreciate your support and look forward to welcoming you back to our Swansea showroom again soon.
Kind regards,
Sinclair Group
We dealt with Jasmine (Sinclair
We dealt with Jasmine (Sinclair, Swansea). She was friendly, helpful, explained everything clearly, not pushy. Claire was really helpful too, when we collected the new car..again, explained everything, was helpful and set up car tech. 🙏🏻 Overall, a really good experience! 😁
3 July 2026
Reply from Sinclair Group - Sinclair Seat Swansea
Hello Lisa,
Thank you for this 5-star score following your recent purchase here at Sinclair SEAT Swansea!
We're so pleased to read how both Jasmine and Clare provided you with a helpful, friendly and professional service throughout your car search and the handover of your new SEAT. It's great to know you enjoyed an overall great experience with our team.
We wish you many happy years and miles in your new SEAT car and look forward to welcoming you back to our Swansea showroom again in the future.
Kind regards,
Sinclair Group
Great service
I was changing my PCP Seat and Terri Key was a great help going through questions and price options. She took time and patience to make sure I was happy before driving away. Great service.
13 March 2026
Reply from Sinclair Group - Sinclair Seat Swansea
Thank you for taking the time to share your positive experience with Terri and our team! We pride ourselves on providing exceptional service to our customers and we're thrilled to hear that Terri went above and beyond to make sure you were satisfied. We look forward to serving you again in the future!
Kind regards,
Sinclair Group.
5⭐+ Sales experience. 100% recommended. 👏🏻👏🏻
Outstanding service yet again as a returning customer to Sinclair Garages Swansea, Gorseinion Road. Sales Executive Terri Key could not have done enough in transition form my old Seat Ibiza FR Sport to a brand new model/car. Three days in and no regrets in the car or using the dealership yet again. Thank you very much. Keep the fantastic work.
30 March 2026
Reply from Sinclair Group - Sinclair Seat Swansea
Thank you so much for your glowing review! We're thrilled to hear that you had another outstanding experience at Sinclair with our Sales Executive Terri Key. We always aim to provide top service and we love seeing our customers satisfied with their new cars. Thank you for continuing to choose us as your preferred dealership. We look forward to serving you again in the future. Keep driving and enjoy your new car!
Kind regards,
Sinclair Group.
Excellent staff
Everyone we dealt with was knowledgeable and nothing was too much trouble. Dan the salesman did not pressure us just helped us make up our mind. Great experience.
29 March 2026
Reply from Sinclair Group - Sinclair Seat Swansea
Thank you for your kind words! It's our pleasure to provide knowledgeable and pressure-free assistance. We're so glad you had a great experience with us. We look forward to serving you again in the future.
Kind regards,
Sinclair Group.
Great Dealership,,
Hassle free sale,,good stock at competetive prices,,Great staff who go the extra mile to make buying your new car special,,travelled from glasgow ,scotland for my car and from start to finish the service was excellant,,cars as described,,
28 March 2026
Reply from Sinclair Group - Sinclair Seat Swansea
Thank you so much for traveling all the way from Scotland to purchase one of our cars! We are thrilled to hear that your experience was hassle-free and that our staff went above and beyond to make it special. We strive to provide excellent service and top cars at competitive prices. Happy driving!
Kind regards,
Sinclair Group.
Purchased new Cupra
Purchased new Cupra , from start of initial interest to the pleasant reveal within their showroom was an overall pleasant experience.
5 March 2026
Reply from Sinclair Group - Sinclair Seat Swansea
Thank you for choosing us for your Cupra purchase! We are thrilled that our showroom and our team provided you with a pleasant experience from start to finish. Enjoy your new ride!
Kind regards,
Sinclair Group.
Fantastic customer service dan and…
Fantastic customer service dan and Claire nothing was too much trouble for them.
28 February 2026
Reply from Sinclair Group - Sinclair Seat Swansea
Thank you for your kind words! We're thrilled to hear that Dan and Claire went above and beyond to provide excellent customer service. Our team is dedicated to making sure our customers are taken care of in every way. We hope to see you again soon!
Kind regards,
Sinclair Group.
Great experience at the dealership and…
Great experience at the dealership and amazing deal on a new Ateca. Slight delay in delivery which could have been communicated better but once the car arrived great handover experience. Would recommend this company.
21 December 2025
Reply from Sinclair Group - Sinclair Seat Swansea
Hello Mr Jones,
Thank you for this 5-star review and for your feedback regarding your recent purchase here at Sinclair SEAT Swansea.
We're delighted to read that overall you enjoyed a great experience with our team and that they were able to provide you a fantastic deal on your new SEAT Ateca. That being said, while some delays are unfortunately outside of our control, we do recognise that clearer and more proactive communication is always possible. We appreciate you sharing this feedback and have taken this on board to ensure we work on improving this going forward.
Thank you again for sharing your experience and for your recommendation, we do appreciate your review and look forward to welcoming you back to Sinclair SEAT again in the future!
Kind regards,
Sinclair Group
Great experience throughout the process
Tom was a great salesman to work with he was very quick to answer any queries and was very friendly and welcoming, couldn’t have asked for a better experience.
21 December 2025
Reply from Sinclair Group - Sinclair Seat Swansea
Hello Raees,
Thank you for this 5-star review and your kind words regarding your recent purchase at Sinclair SEAT Swansea.
We're delighted to read how Tom in our Sales team provided you with a friendly, welcoming and helpful service which made for an enjoyable purchase experience overall. We'll be sure to pass on this feedback to Tom so he can be recognised for his great work.
We wish you many happy years and miles in your new SEAT car! Should Tom or the wider Sinclair SEAT team be able to assist with anything throughout your ownership, please do get in touch and we'll be happy to help.
Thank you again for sharing your experience, we do appreciate it!
Kind regards,
Sinclair Group
Reply from Sinclair Group - Sinclair Seat Swansea
Hello Philip,
Thank you for this 5-star review regarding your recent experience at Sinclair SEAT Swansea.
We're delighted to read you enjoyed a great service with our team throughout your time with us.
Thank you for sharing your experience, we do appreciate it and look forward to welcoming you back to Sinclair SEAT Swansea again in the future!
Kind regards,
Sinclair Group
Sales process was a pleasant experience.
Martin was very knowledgeable regarding the different models and was very helpful and patient in answering my many questions relating to the complete sales process.
2 December 2025
Reply from Sinclair Group - Sinclair Seat Swansea
Hello David,
Thank you for this 5-star score and kind words regarding your recent purchase at Sinclair SEAT Swansea.
We're pleased to read how Martin in our Sales team provided you with a knowledgeable, helpful and patient service to you as you explored the SEAT vehicle range and found your perfect car!
We wish you many happy years in your new SEAT. Should Martin or the wider team be able to assist with anything throughout your ownership, please get in touch and we will be happy to help.
Thank you for sharing your experience, we look forward to welcoming you back to Sinclair SEAT again in the future.
Kind regards,
Sinclair Group
Good service from Dan
Good service from Dan, dealt with everything quickly when needed. Very happy with our new car ☺️
24 November 2025
Reply from Sinclair Group - Sinclair Seat Swansea
Hello Niki,
Thank you for this 5-star review and feedback regarding your recent vehicle purchase here at Sinclair SEAT Swansea.
We're delighted to read that Dan in our Sales team provided you with an efficient and attentive customer service that made for an overall enjoyable experience. It's fantastic to see that you are extremely happy with your new SEAT!
We wish you many happy years in your new SEAT car and should Dan or the wider team be able to assist with anything throughout your ownership, please do get in touch and we'll be happy to help.
Thank you again for sharing your experience, we do appreciate it!
Kind regards,
Sinclair Group
Main dealer reassurance.
Very helpful sales people and the handover lady was brilliant. Unfortunately some of the defects we asked to be rectified were not carried out,leaving us waiting while the work was hurriedly carried out.shame as it spoilt the pleasure of collecting my daughters new car.
20 November 2025
Reply from Sinclair Group - Sinclair Seat Swansea
Hello Mark,
Thank you for your 4-star review and feedback regarding your recent visit to us in Sinclair SEAT Swansea.
We’re really pleased to read that our sales team were helpful throughout your car search, and that your handover experience started off so well. However, we are disappointed to read that some of the requested rectifications weren’t completed before you arrived to collect your daughter's new car. We understand how disappointing it must have been to experience delays on such an important day.
This isn’t the level of preparation or service we aim to deliver and we appreciate you bringing it to our attention. We will review what happened to ensure this doesn’t occur again.
Thank you again for your honest feedback. We wish your daughter many happy years and happy miles in her new SEAT car. Should our team be able to assist with anything throughout her car ownership, just let us know and we'll be delighted to help.
Kind regards,
Sinclair Group
Diagnostic testing
Took my car Arona in for diagnostic test as several warning slights intermittently on dashboard. They couldn’t diagnose any fault but I was charged over £300.
Problem persisted and an independent mechanic identified it as ABS sensor immediately, and replaced which has solved all the issues.
I fail to understand why a SEAT dealer could not think this through and offer to replace the sensor. They were unwilling to do anything unless the warnings were on when I went in to them - even though i took a photo to show them.
Emails to customer service were irritating as they failed to understand my issues with the experience.
I wouldn’t go back to them….. be careful if you use a manufacturer’s dealership.
18 September 2025
Unprompted review
Reply from Sinclair Group - Sinclair Seat Swansea
Hello Mrs Howells,
Thank you for sharing your experience with us. We are disappointed to read that you are dissatisfied with your recent visit to Sinclair SEAT Swansea.
Intermittent faults can sometimes be challenging to trace when they are not active at the time of inspection. That being said, we do apologise that your interactions with our service team did not leave you feeling understood or supported. That is certainly not the level of service we aim to provide.
We understand you’ve already spoken with Chris Parfitt, our Aftersales Manager at Sinclair SEAT Swansea. Should you like to discuss your experience with him in more detail, please call our dealership on 01792 222299 or email Chris directly at c.parfitt@sinclairgroup.co.uk.
Thank you again for your feedback,
Sinclair Group
swapping lease cars
Everyone has time for you and the service is outstanding. Martin- homely, good humoured but absolutely expert. Claire - really supportive and helpful.
5 November 2025
Reply from Sinclair Group - Sinclair Seat Swansea
Hello Alan,
Thank you for this 5-star score and such lovely comments regarding your recent purchase with us at Sinclair SEAT Swansea.
We're delighted to read that Martin and Claire delivered the highest standards of customer service, offering plenty of support, knowledge and humour throughout, and making your experience outstanding overall!
Thank you for taking the time to share your review, we really do appreciate it. We wish you all the best with your new SEAT car, and should Martin, Claire or the wider team be able to assist with anything throughout your ownership, please do not hesitate to reach out.
We look forward to welcoming you back to our Sinclair SEAT showroom again in the future!
Kind regards,
Sinclair Group
Very honest and helpful to deal with
Very honest and helpful to deal with. Car ready on time. Hand over swift. Vehicle offered at extremely good price.
Staff excellent to deal with. Hassle free purchase.
3 October 2025
Reply from Sinclair Group - Sinclair Seat Swansea
Hello Peter,
Thank you for this 5-star review and wonderful comments regarding your purchase here at Sinclair SEAT in Swansea.
We're so pleased to read that you found our team to be excellent, honest and helpful throughout your car search, and that you were pleased with the deal presented to you in upgrading to a new SEAT car. It's also fantastic to see you found the entire purchase process to be hassle-free and enjoyable.
We do appreciate you sharing your experience and look forward to welcoming you back to our Swansea showroom in the future! We hope you enjoy many miles and happy years in your new SEAT car.
Kind regards,
Sinclair Group
The salesperson was very helpful and…
The salesperson was very helpful and polite and the receptionist was also high quality
20 September 2025
Reply from Sinclair Group - Sinclair Seat Swansea
Hello Martin,
Thank you for your 5-star score and review following your recent purchase at Sinclair SEAT Swansea.
We're delighted to read that you found our Sales and Receptionist teams to offer a high quality customer service which was both helpful and polite throughout your purchase with us.
Thank you once again for sharing your experience, we do appreciate it and will be pleased to welcome you back to Sinclair SEAT Swansea again in the future! We wish you many happy years in your new SEAT car.
Kind regards,
Sinclair Group
good service
good service from friendly staff who know the vehicles and can pass on operating instructions in an understandable way
17 September 2025
Reply from Sinclair Group - Sinclair Seat Swansea
Hello WJB
Thank you for your 5-star score and comments regarding your recent visit to Sinclair SEAT Swansea.
We're so pleased to read that our team provided a friendly and informative service to you, and that they were able to clearly explain how to operate your SEAT's functions so you can get the best out of your vehicle's features and technology.
Should you like further assistance from our team throughout your SEAT ownership, please do get in touch and the team will be delighted to help. We wish you many happy years in your SEAT car and look forward to inviting you back to Sinclair SEAT again in the future.
Kind regards,
Sinclair Group
Excellent service from start to hand…
Excellent service from start to hand over of vehicle. Kept informed, professional and respectful. Overall very very good.
22 August 2025
Reply from Sinclair Group - Sinclair Seat Swansea
Hello Simon,
Thank you for your 5-star review and wonderful comments regarding your recent purchase at Sinclair SEAT Swansea.
We're so pleased to read that you enjoyed an excellent customer service from our team which was informative, professional and respectful.
We wish you many happy years of motoring in your new SEAT car and look forward to welcoming you back to our dealership again in the future.
Kind regards,
Sinclair Group
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