SmartBuyGlasses Reviews 

17,258
•
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Considering 763 reviews, reviewers overwhelmingly had a great experience with this company, consistently sharing deeply positive feedback about their purchases. Customers frequently praise the exceptional quality of the products, mentioning that the frames are stylish, fit wonderfully, and provide amazing value compared to traditional high street stores. People also appreciate the reliable delivery service alongside helpful communication that keeps buyers well informed throughout the entire purchasing journey. However, some people mentioned experiencing unexpected delays in receiving their items or frustrating issues with order fulfillment and tracking. Some reviewers also noted occasional difficulties when trying to return unsuitable products or dealing with unexpected sizing problems.

What people talk about most

Product

Reviewers mention positive feedback about product quality, noting that the frames are lovely, excellent, and... See more

Quality

Customers had positive experiences with quality, expressing delight over superb frames, accurate prescription... See more

Delivery service

Consumers find delivery service to be positive, highlighting super quick shipping, helpful status updates... See more

Service

People report positive experiences with service, highlighting great communication, quick delivery, and... See more

Order

Users describe ambiguous interactions with order experiences, as many consumers highlight smooth purchasing,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

This was David Beckham (DB 7105 - 086), dark Havana. Frame arrived as described. Reasonably well packaged. Fast free shipping for a bargain price. Bargain price at £57.00 for an acetate frame at this... See more

Rated 5 out of 5 stars

I've just received my fourth order from Smartbuy Glasses and I'm once again thrilled with my purchase. Absolute bargain compared to my optician and my go-to when I need a new pair (or 5!) fantastic qu... See more

Rated 5 out of 5 stars

Received excellent service. I ordered some Coach sunglasses for my daughter’s birthday, however (my mistake) mistook the delivery address, which meant they would arrive well after her birthday. I se... See more

Rated 5 out of 5 stars

Fantastic value glasses. My friends all comment about how great my glasses are. Some even come with standard lenses included. I have just bought my self another 3 designer pairs. I do love this site... See more


Company details

  1. Contact lenses supplier
  2. also in
  3. Eye Care Clinic
  4. Fashion accessories shop
  5. Glasses store
  6. Optician
  7. Sunglasses shop

Written by the company

SmartBuyGlasses is a leading local eyewear e-commerce in the UK. With over 15 years of expertise in the eyewear industry, SmartBuyGlasses sells an extensive range of eyeglasses, sunglasses and contacts at the best prices. They offer frames from both designer and affordable brands, with free standard lenses that can be fully customised with a variety of high-quality lenses and coatings. Whether you want single-lens, progressive, blue light block or photochromic, SmartBuyGlasses has everything you need for the clearest vision and optimal eye health.

Smartbuyglasses UK Support

Written by the company

180+ designer brands for less
The largest selection of designer eyewear online.
100-days returns
Shop with confidence! With our 100-day return policy, you can find your perfect pair.
Expert optical advice
Get professional optical advice from our in-house opticians and Optical Centre.
Unbeatable customer service
When it comes to questions, our customer service team is all ears. They are happy to support you with anything you need.
24-month warranty
Our exclusive 24-month warranty covers all manufacturer defects for sunglasses and eyeglasses. For contact lenses, we have a 3-month warranty.
Help us envision a better world
We partner with organizations such as 1% for the Planet to create environmental and social change. Your purchases from SmartBuy Collection, Arise Collective, LMNT and Oh My Woodness! help give back to communities to make a difference.

Contact info

4.6

Excellent

TrustScore 4.5 out of 5

17k reviews

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4.6

All reviews

(17,258)

772 reviews in the last 12 months

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Rated 1 out of 5 stars

A Masterclass in How Not to Handle an Order

I placed an order on June 9, and according to the website everything looked “smooth” and “in progress.”
Of course, the tracking page didn’t actually show anything useful — just a vague “processing” status that never changed. No timeline, no progress, no estimated delivery. A masterpiece of saying absolutely nothing.
Then came the real magic trick: the promised 5–7 working days somehow didn’t start from the day I paid, but from the day their lab felt like acknowledging the frame — June 18.
Apparently, time works differently at SmartBuyGlasses. The calendar resets whenever it’s convenient for them. Fascinating concept.
I was also given a collection of internal excuses I’m somehow expected to care about.
Because clearly, as a customer, it’s my responsibility to understand why their lab only “received” the frame nine days after payment.
What an experience.
Even the phone number displayed on their website (800‑011‑9588) turned out to be inoperable for UK customers — a nice touch for a company that advertises global support.
After more than 10 working days with zero actual progress, I cancelled the order.
And honestly, when a company struggles to be transparent about something as basic as timelines, it does make you wonder how confident you should be about the authenticity of the frame itself.
Luckily, I’ll never have to find out — the refund is processed, and life goes on.
Overall, a masterclass in how to turn a simple order into a guessing game.
Based on my personal experience, I cannot recommend them.
And since I know they usually reply to negative reviews: no response is needed.
The situation is already resolved, and nothing you say now can change the experience I had.

22 June 2026
Unprompted review
SmartBuyGlasses logo

Reply from SmartBuyGlasses

Hello Adrian,

Thank you for providing feedback. I am sorry to hear that.

SmartBuyGlasses aims to deliver the best experience for our customers. We highly value your feedback and will promptly contact you to resolve any issues.

Sincerely,
Gielle

Rated 4 out of 5 stars

Good on eyes

The designer frames look and feel completely genuine. The "premium" thin glass came as a bit of a surprise, as it is the same thickness as standard UK lenses. However, I don't mind wearing thicker lenses because the optical properties, comfort, and overall performance are absolutely outstanding. This is honestly the first pair of glasses in many years that feels as good as it gets. Considering the price, they still offer great value.

16 June 2026
Unprompted review
Rated 1 out of 5 stars

Order lost in delivery - terrible service

Order - EN0831678522G

Very disappointed with how SmartBuyGlasses handled this issue.

The problem began when DPD failed to deliver my parcel and it went days without a physical parcel scan. I contacted SmartBuyGlasses immediately, as they are the party responsible for raising an investigation with DPD. DPD confirmed that they could not conduct a depot search until an investigation had been opened.

Despite notifying SmartBuyGlasses promptly, several days passed with no action. After contacting DPD myself, I was told that no investigation had been raised. I then repeatedly asked SmartBuyGlasses to do so, stressing that the longer they waited, the greater the risk of the parcel being permanently lost.

Even after speaking with multiple customer service representatives, I was repeatedly told that an investigation had already been opened and that the logistics team was actively monitoring the situation. However, DPD consistently confirmed that no investigation existed.

My issue with SBG is not that DPD lost the parcel, that can happen and is not SmartBuyGlasses' fault. My issue is the lack of accountability, transparency and lies from their customer service team. I was forced to spend significant time going back and forth between both companies to get any progress. On multiple occasions, I was given inaccurate information and the goodwill discount offered was lower than discounts readily available through browser extensions such as Honey or Coupert.

The item was refunded, but based on this experience, I would not recommend SmartBuyGlasses. If everything goes smoothly, you may have no issues, but if something goes wrong and you need customer support, the service falls well below expectations.

UPDATE
Regarding the alternate glasses and frame sizes you suggested - the alternate ones are not what I want and you don't have the size/style of the glasses I want any longer.

12 June 2026
Unprompted review
SmartBuyGlasses logo

Reply from SmartBuyGlasses

Hi R.O,

I appreciate you sharing your experience regarding your order. I am truly sorry to learn about the difficulties you encountered with the delivery investigation and the communication with our customer service team.

I understand your frustration with the conflicting information and the time you spent resolving this.

To review this further, I’ll send you a private email so we can go over the details together and work toward a quick resolution.

Best regards,
Elveen

**************

Hi R.O,

Hope you're doing great.

I'd like to inform you that I sent you an email on the 20th of June, clarifying the frame size and suggesting models for you to look at.

In case you missed it, or your spam filter may have intercepted it, you may need to check your spam or your junk folder.

It also seems like you missed the call I arranged for you.

Best regards,
Elveen

Rated 3 out of 5 stars

Faulty Product

Sent me a faulty product that wasn't assembled properly and then proceeded to ignore two emails I sent and furthermore, when i was finally in contact with an agent, they didn't acknowledge me and closed the chat.
-UPDATE-
Since posting this review they got in contact with me and told me to send the item back which I did. I got a full refund shortly after.

8 June 2026
Unprompted review
SmartBuyGlasses logo

Reply from SmartBuyGlasses

Hello Kahmir,

Thank you for providing feedback. I am sorry to hear that you are concerned about the item you purchased. I'm here to turn things around and give the service you deserve.

SmartBuyGlasses aims to deliver the best experience for our customers. We highly value your feedback and will promptly contact you to resolve any issues.

Sincerely,
Ronald

Rated 1 out of 5 stars

Order and Payment taken but glasses were out of stock

Ordered a pair of Ray-Ban sunglasses that were shown as in stock on the website. I received an order confirmation and payment was taken, but a few hours later I was emailed to say the sunglasses were actually out of stock and asked whether I would like to wait 3-4 weeks 'to see' if they come into stock or pay an additional £51.90 for an alternative pair.....

I declined, as I simply wanted the sunglasses I had originally ordered. What concerns me is that the item continued to show as in stock on the website even after I was told it was unavailable.

After reading other reviews, I noticed several customers reporting similar experiences, which raises questions about the accuracy of the company's stock information.

Fortunately, I paid via PayPal, so obtaining a refund should not be difficult if required. Based on my experience, I would not use they company and recommend paying through a payment method that offers buyer protection and exercising caution before ordering.

6 June 2026
Unprompted review
SmartBuyGlasses logo

Reply from SmartBuyGlasses

Hi Julie,

Thank you for your feedback.

I'm sorry for the disappointment caused by your experience. We’re continuously working to improve our stock visibility and overall service, and feedback like yours helps us do better.

I’d appreciate the opportunity to make this right. I'll reach out to you in private so I can assist you further.

Sincerely,
Nicole

-Update-

Hello Julie,

I've sent you an important email about this order. Please check your spam / junk emails if you can't find it in your inbox.

I hope to hear from you soon!

Sincerely,
Kristel

Rated 1 out of 5 stars

Listed as in stock. Wasn't. Still waiting. Avoid.

Listed as in stock. Wasn't. Still waiting. Avoid.
Ordered Oakley sunglasses that were clearly shown as in stock at the point of purchase. Only after completing checkout did it become apparent the order was being fulfilled directly by a third-party supplier — something that is never disclosed upfront. That's deceptive, plain and simple.
Weeks passed with no update. When I chased, I was given vague reassurances and told to wait 24-48 hours for a callback that didn't really resolve anything. The estimated ship date then came and went with the item still not arrived.
When I pushed for a firm delivery date, the response was to offer me three completely different glasses as alternatives — none of which matched the style I'd ordered. No clear timeline, no accountability, just a copy-paste customer service runaround.
I've now had to request a full refund because there is still no confirmed delivery date. An order that should have been simple — non-prescription sunglasses, supposedly in stock — has dragged on for weeks with zero resolution.
SmartBuyGlasses, sort out your stock labelling. If an item isn't actually in your warehouse, don't list it as in stock. Basic stuff.EN0830982422G

5 June 2026
Unprompted review
SmartBuyGlasses logo

Reply from SmartBuyGlasses

Hello Thomas,

Thank you for taking the time to share your feedback. We truly value our customers' insights, as they help us continuously improve our products and services and enhance the experience we provide.

I've taken note of your concerns and will be reaching out via email shortly so we can discuss the matter in more detail and work toward a suitable resolution.

I look forward to hearing from you and assisting further.

Warm regards,

Ven

Rated 5 out of 5 stars

Apologies guys for not responding…

Apologies guys for not responding sooner. I haven’t been well however since purchasing the glasses I received lots of positive comments and have made them aware of your site for them to look at what’s available. Thank you.

29 May 2026
Rated 5 out of 5 stars

Designer frames at affordable prices!

Designer frames at affordable prices—I love SmartBuyGlasses UK! Although my very first order was cancelled, every order since has been seamless. Their customer service is incredibly responsive and solution-driven. The only downside is to my pocket, as my eyewear collection is growing rapidly!

25 May 2026
Unprompted review

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