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Rated 5 out of 5 stars

Smart Insights and Dr. Chaffey are the real deal. I've had a successful career in marketing and management for 25+ years for business of all shapes and sizes and this is by far the most clear, data-dr... See more

Rated 1 out of 5 stars

It's an awful experience when you want to cancel their subscription. They don't answer your emails and you can't cancel via the platform directly. When you want to buy something, they are very q... See more

Company replied

Rated 1 out of 5 stars

I canceled my subscription 10 months before renewal. Two weeks before renewal I am told I owe another annual fee. I told the rep I had a cancellation letter approved from his finance dept, and he ask... See more

Rated 1 out of 5 stars

Not surprised to see other bad reviews here. Not a great company. Very expensive. Content is very difficult to use because it is just volumes of text that is difficult to sort out into anything use... See more

Company replied

Company details

  1. Marketing consultant

Information provided by various external sources

Share actionable digital marketing advice from our community, Dr Dave Chaffey and team of expert commentators. Daily updates and advice on what matters.


Contact info

3.0

Average

TrustScore 3 out of 5

63 reviews

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Replied to 100% of negative reviews

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Rated 5 out of 5 stars

A fantastic resource

Dave Chaffey taught me Digital Marketing at University in 2010 so was introduced to Smart Insights quite early. I love the way the website has evolved over the years. I like the way he has set up the site and accessibility, the knowledge base there is fantastic.
I like the fact all the posts and content reflect an academician approach to the subject. Topics are referenced well, definitions are in place and love the accompanying workbooks which provides a practical approach to planning.
The Quick Wins section is great and has tons of templates and resources to use covering diverse topics.
Eddy the account manager assigned to our business membership is fantastic and very pro-active. I have often written to him asking him to point me to certain resources and he has always been quick to respond and follows it up with a phone call; making the whole experience quite personal.
I started off with a single license and now have added three more for my team. I am taking them through the RACE digital Marketing e-learning course, at the end of which we would have developed this year's plan as a team. Very excited about the future.

7 February 2019
Unprompted review
Rated 1 out of 5 stars

Not surprised to see other bad reviews…

Not surprised to see other bad reviews here.
Not a great company. Very expensive. Content is very difficult to use because it is just volumes of text that is difficult to sort out into anything useful.
Ridiculous terms. You have to agree and pay upfront for a full year's subscription. You have to manually give notice that you DON'T want your subscription to be renewed THREE MONTHS before otherwise you locked into another years subscription that they simply will threaten you with legal action if you don't pay. No courtesy subscription renewal reminder.
just awful.

1 November 2018
Unprompted review
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Reply from Smart Insights

Hi Rodney, we're very sorry you feel this way and didn't find your annual Business membership useful.

To take your points in turn, we're actually considerably better value than many alternatives, and it being an annual pre-pay agreement is very common with these type of subscription services. We're sorry you didn't find our content useful, but we're very proud to be able to say that over 80% of our Business members retain their membership following the first year as they're very happy with the service.

In relation to your contract notice period, this is clearly defined up front before purchase in the contract that you must authorise as a business in order to purchase Business membership, and during the year our account managers make multiple attempts to communicate with our subscribers to discuss how things are going, ask if any help is needed and discuss renewal. Should you not wish to have an automated renewal you can also cancel this immediately on purchase - the only negative here is that an immediate cancellation means that you don't get the 'no price increase' protection the majority of our subscribers enjoy by retaining their membership.

Again, I'm sorry Business membership wasn't for you - we're very proud with the service we offer and the feedback we get from the majority of our Business members is that they're very happy with the quality of service and to retain their membership for more than the initial year.

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