Smiggle Reviews 

551
TrustScore 1.5 out of 5

1.7

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Review summary

Created with AI, based on recent reviews

Evaluating 65 reviews, most reviewers were let down by their experience overall. Many customers reported significant issues with product quality, noting items often broke easily, leaked, or were not fit for purpose. People also experienced poor customer service, describing it as rude, unhelpful, and difficult to get resolutions for missing or damaged items. Consumers also encountered delivery problems, including delays, damaged parcels, or orders not arriving. However, some people mentioned that certain products were visually appealing or initially seemed of good quality. A few other people also felt that they received good customer service, with staff being helpful and efficient.

What people talk about most

Product

Reviewers mention significant disappointment with product quality, frequently reporting that items like water... See more

Customer service

People report negative experiences with customer service, often citing poor communication, unhelpful... See more

Order

Consumers find order experiences to be ambiguous, with many reporting issues such as cancelled items due to... See more

Quality

Reviewers highlight negative aspects of quality, with many expressing disappointment that products,... See more

Delivery service

Clients share negative opinions on delivery service, with many reviewers expressing frustration over damaged... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Joined mailing list for discount code. Discount code didn’t work (item was full priced and nothing in t’s and c’s re this item not being included). Bought item anyway and paid for express delivery. It... See more

Rated 2 out of 5 stars

As a new customer, I am very disapointed by my first order and won't be buying again. They took very long to deliver, a full week. For this waiting time I would be better off buying from overseas for... See more

Rated 2 out of 5 stars

They create nice looking stuff that my daughter loves, but the build quality can be terrible. In particular, the over-complicated lids of their kids water bottles. We must had around four... See more

Rated 2 out of 5 stars

Ordered online, items arrived dirty and the parcel was messy packed. I tried to contact customer service online but I cannot find the option. I will not order again from here!


1.7

Bad

TrustScore 1.5 out of 5

551 reviews

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No recent history of asking for reviews

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1.7

All reviews

(551)

65 reviews in the last 12 months

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Rated 5 out of 5 stars

Happy Customer

Placed an order a few days back for a few items from the jurassic park range and arrived quickly this morning and no hassle would definetly buy from them again
The bag and keyring are very good quality
Thanks Smiggle

24 June 2024
Unprompted review
Rated 1 out of 5 stars

Avoid at all costs

Avoid at all costs! Placed an order with standard delivery, got email after 2 days that the order has been dispatched however 4 days later the order was still not dispatched to Evri. Contacted Smiggle to check what is happening with the order as I was about to go on holiday 2 days later. Got response that the parcel is with Evri however it was not! Anyway the order was delivered after 8 days simply dumped outside my house when I am away. The parcel is no longer there and asked Smiggle to check with the courier. Guess what! I need crime reference number to get my money back!!! Since when do we bother police for missing item? Smiggle customer service is awful! I have asked several times the order to be hold until we are back anyway they already delayed it and I no longer need it as I wanted the back for the holiday abroad!

12 June 2024
Unprompted review
Rated 5 out of 5 stars

Thoughtful member of staff at the Trafford centre store

Attended the store in the Trafford centre today with my son who is autistic and has difficulties with loud noise. He was wearing his ear defenders but was struggling. One of the members of staff approached us as he could tell our son was having problems and asked if it would help if he turned the music off. This made a huge difference to our son and he was able to enjoy looking round the store even though it was quite busy. It really impressed us how thoughtful the staff member was and I really wish I had taken his name. Sometimes small things make a massive difference

8 June 2024
Unprompted review
Rated 5 out of 5 stars

Helpful!

Our son was bought a backpack bundle at an already great discount price of £20 for the four pieces. However the bottle that it came with either didn’t have the little plastic seal or it was lost soon after purchase. Either way they sent us out SIX replacements for it, five are now safely stored away and one is being used as we speak.

Thank you!

15 May 2024
Unprompted review
Rated 5 out of 5 stars

I ordered all the way from india

I ordered all the way from india, not once but thrice through desert cart.. because it’s really very difficult to get smiggles in here.. and my daughter has always used smiggles.. we have almost every item from every category.. all of them are fantastic specially the backpacks, lunch bags and lunch boxes..
please open ur stores in india..

2 May 2024
Unprompted review
Rated 1 out of 5 stars

Terrible quality products and even worse customer service!

Bought daughter a backpack for back-to-school in September, by April the whole front pocket has come unstitched and is hanging off. The bag isn’t heavily used, she’s only 6 so just a small reading book, sunhat etc in there. 8 months is not very long to last for the price you pay for these bags.
I contacted them via their online form and received a very unhelpful response. Nothing they can do after 6 months. Basically tough luck. Although I’m welcome to try my nearest store (now approx 1.5 hrs away as they closed my local store) to see if they may make an exception. Bit of a long way to go incase they say no.
Absolutely won’t be buying from them again, my local cobbler is helping with the repair instead. A real shame as my daughter loves their products.

19 April 2024
Unprompted review
Rated 5 out of 5 stars

Excellent customer service!

I bought my daughters school bag from here in January but recently some of the stitching around the mesh bottle holder came out so I contacted them using their online form and attached pictures and they responded straight away, provided a free delivery code for Evri to return the item and then sent a replacement once they received confirmation of my return! The replacement bag was sent using express shipping. Really happy with the service and wouldn’t hesitate to order from them again! Thank you Smiggle!

11 April 2024
Unprompted review
Rated 1 out of 5 stars

Love the design of the products but…

Love the design of the products but everything we have bought has broken and only lasted half the school year. This includes back pack, key ring, water bottles, P.E bags and pencil cases. Very disappointing considering the prices!

14 March 2024
Unprompted review
Rated 5 out of 5 stars

lovely staff

Dominica was a wonderful employer and Smiggle shopping in Aylesbury has not been easier. We were on a call with her and she was amazing and now my two girls can have a wonderful present for their birthdays

15 April 2024
Unprompted review
Rated 1 out of 5 stars

Poor quality purchase, customer services not compassionate

We purchased a lunch bag and steel bottle last week from chapel field Norwich. We are yet to try the lunch bag but the bottle has already broken beyond repair! Dropped by our 2 year old once just by accident, no force. The top has snapped in several places really easily. Bearing mind he is less than 1metre tall and dropped on carpet, I feel this is unacceptable. Messaged customer services and had a polite response of as not a manufacturing fault, they can not do anything. These bottles are not cheap for the consumer and last less than a week with one light drop. Never purchasing anything from smiggle again nor recommending.

8 April 2024
Unprompted review
Rated 1 out of 5 stars

Terrible water bottles

Terrible water bottles. Have bought two in three months and both broke within weeks. They also go mouldy and impossible to clean. No option to buy replacement parts. Terrible company for the environment.

7 April 2024
Unprompted review
Rated 1 out of 5 stars

Absolute appalling customer service

Absolute appalling customer service, missing items from order, contacted straight away with photos. Had to chase up the reply as waited ages. Only to be told more photos of box and label so they can track it in their warehouse ( surely the order number could have done that) and they could not refund without it as I may be making a fraudulent claim for high price items ( note my claim was actually only £6) this was mentioned several times!. Still no further response or refund . Never order from them again

31 January 2024
Unprompted review
Rated 1 out of 5 stars

Refused refund despite parcel not being delivered

I want to say the backpack was amazing but I can't. Evri left it on my drive in full sight and it got taken. Smiggle refuse a refund because police won't give me a crime number. So no bag and no money! Thanks Smiggle. As of life wasn't expensive enough I now have to fork out for a 2nd bag having not had the first one.

3 February 2024
Unprompted review
Rated 1 out of 5 stars

Toxic Work environment

I used to work there.. from Head Office to Retail: Toxic work environment.
They smiled at you and stab you on the back as soon as they can.

If you see Smiggle run the other way around, I used to be in contact with the Head of HR Birgitta Cesar… takes 3 business weeks to reply 1 simple question, 0 reactivity or agility. In other words USELESS
If their Head of HR behaves this way..

They will burn you out asap!

No work-life balance at all

1 May 2023
Unprompted review
Rated 1 out of 5 stars

Round about clock, do not buy!

We bought a smiggle round about clock for our Sons 6th birthday and it’s awful! Very complicated to set the time etc, constantly flashes on and off and uses batteries up super quickly!!
I would warn everyone off buying one! A waste of money.

1 December 2023
Unprompted review
Rated 1 out of 5 stars

Ordered for first time

Ordered for first time, quality is really bad, phone number on invoice doesn’t exist and not answering emails, T and Cs state customers have to pay for returns and aren’t refunded the original postage costs even with faulty not as described items!! Avoid

23 January 2024
Unprompted review
Rated 2 out of 5 stars

Poor quality

The kids bottles are very cute but for the price, the quality is very poor. Bottles designed with children in mind should be able to withstand some knocks along the way but my daughter accidentally dropped her brand new bottle and the top completely sheared off. Luckily she didn’t cut her hand. We have not had this experience with any other brands.

11 January 2024
Unprompted review

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