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Sonic Direct Reviews 

38,373
•
TrustScore 5 out of 5

4.9

Appliance shop
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Review summary

Created with AI, based on recent reviews

Considering 3,200 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptionally helpful and professional staff members who provide clear advice, demonstrate deep product knowledge, and ensure smooth purchases. Buyers also deeply appreciate the fast, reliable delivery teams that arrive on schedule and handle appliance installations with great care. Though some customers encountered minor product quirks, such as unexpected surface marks or slight setup challenges upon delivery. Some reviewers noted occasional issues regarding specific product features not matching initial expectations or descriptions. Shoppers noted that resolving unexpected product issues could sometimes require extra communication with manufacturers.

What people talk about most

Delivery service

Customers had positive experiences with delivery service, frequently highlighting prompt arrivals, helpful... See more

Staff

People report positive experiences with staff, frequently highlighting helpful, friendly, and knowledgeable... See more

Service

Customers consistently note positive experiences with service, highlighting fast and easy shopping alongside... See more

Product

Users describe positive interactions with product, highlighting the excellent quality and competitive prices... See more

Price

Reviewers express strong satisfaction regarding the affordable prices, frequently noting that deals are hard... See more

Reviews shaping this summary

Rated 5 out of 5 stars

HI SONIC DIRECT IS GOOD PLACE FOR ELECTRICAL ITEM ALDO GOOD CUSTOMER SERVICE AND SUPPORT ALWYS LOADS STUFF BEFORE ASWEL ALSO BOTH DRIVERS COME TO DROP OFF MY AMERICAN FRIDGE FREEZER VERY HANDY HELP... See more

Rated 5 out of 5 stars

Fast delivery and great guys, very friendly and helpful not moody how some delivery people can be, turned out our fridge was hardwired so they couldn't remove as requested. One of the guys said he'd l... See more

Rated 5 out of 5 stars

Amazing customer service as usual, Ramaish was very helpful when I ordered my new ovens ensuring everything was organised and correct sizing for me. Then Haneef brought and fit my ovens for me removi... See more

Rated 5 out of 5 stars

⭐⭐⭐⭐⭐ Excellent service from Sonic Direct! We were very pleased with the help and customer service we received from Khalil Khan. He was friendly, professional, patient, and very helpful throughou... See more

Company details

  1. #7 of 134 best companies in Appliance shop
  2. #12 of 192 best companies in Electronics store
  3. #6 of 47 best companies in TV shop

Information provided by various external sources

Sonic Direct has grown to become one of the UK's largest independent electrical retailers. The business has achieved numerous accreditations, including Investors in People, and has often won industry awards for its high standards of customer service. Sonic Direct is also a Google Certified Shop with customers frequently rating the Company 5/5.

Sonic Direct .. Electrically Unbeatable !

Written by the company

Google Certified Shop & Trust Pilot
In recognition of our high standards of customer service, we are a Google Certified Shop & Rated 4.9/5 Excellent by Trust Pilot. As such, you can be sure that you’ll receive reliable dispatch and excellent customer service.
Trusted Shops
We have achieved Trusted Shops accreditation. Trusted Shops offers a comprehensive service for the benefit of the consumer, which encompasses accreditation, trustmark, buyer protection and customer service.
Euronics Retailer
As a member of Euronics, we are able to source fast moving, high demand lines and ultimately pass on the benefit of being part of a £500m national buying group.
Investors in People
As a recognition of our continuous focus upon developing and reinvesting in our dedicated staff, we have achieved the Investors in People standard - the leading management benchmark.

Contact info

4.9

Excellent

TrustScore 5 out of 5

38k reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 96% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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4.9

All reviews

(38,373)

3,180 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more
Rated 5 out of 5 stars

We were shown all the makes of TV in…

We were shown all the makes of TV in the screen size we had asked for, we were not pressurised into any particular model and left alone to choose which one we wanted. Once we decided on a model the assistant dealt with the sale very quickly and even carried the TV to our car for us. Alround excellent service.

11 September 2026
Rated 5 out of 5 stars

No quibble replacement

My daughter ordered several kitchen appliances from Sonic which were delivered at the end of August. When the oven was unpackaged @ a week later (delay due to new kitchen being installed) it turned out it was damaged/had likely had been dropped prior to delivery. Sonic replaced the item without quibble and the drivers who delivered the replacement product - Minde and Stuart P were very efficient and polite. They called me shortly prior to delivery and then happily waited until I had unpackaged and checked the replacement in their presence.

12 September 2026
Unprompted review
Rated 5 out of 5 stars

⭐⭐⭐⭐⭐

⭐⭐⭐⭐⭐

Excellent service from Sonic Direct! We were very pleased with the help and customer service we received from Khalil Khan. He was friendly, professional, patient, and very helpful throughout the whole process. He took the time to explain everything clearly and helped us choose the right product for our needs.

Thank you, Khalil, for your excellent service. We really appreciate your help and would definitely recommend Sonic Direct to others!

10 September 2026

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