Sports Direct Reviews 

1,572
TrustScore 2.5 out of 5

2.7

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Rated 5 out of 5 stars

I was seeking to buy an Apple MacBook Neo. The Apple Store and Amazon were both out of stock, but strangely Sports Direct - a most unlikely supplier - had stock . Not only was the item immediately av... See more

Rated 1 out of 5 stars

Unfortunately I have had to give one star! What a disgraceful company. No wonder they don't have a customer services number!! You can only deal with robots and you don't get anywhere with that. I... See more

Rated 1 out of 5 stars

This is the worst company ever. Do not purchase from this website. I ordered items from Sports Direct in July. I did not receive my parcel so I contacted both Evri and Sports Direct immediately to l... See more

Rated 3 out of 5 stars

La entrega estaba prevista para el 03/08/26 y luego para el 04/08/26, pero finalmente se entregó el 05/08/26. ¡Qué frustrante! Ya había tenido unas sandalias similares de Karrimor y me han salido ex... See more

Company details

Information provided by various external sources

Sports Direct International plc is a British retailing group.


Contact info

2.7

Poor

TrustScore 2.5 out of 5

2k reviews

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2.7

All reviews

(1,572)

1,053 reviews in the last 12 months

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Rated 1 out of 5 stars

Poor Customer Service

Title: Poor quality and no meaningful resolution offered

I purchased two Under Armour tracksuits from Sports Direct on 21/12/25 (delivered 27/12/25) at £24.99 each. The items were worn only a couple of times and developed heavy bobbling before they had even been washed.

I initiated a return on 07/01/26 and sent the tracksuits back for inspection. Sports Direct rejected the return, attributing the issue to “wear and tear” following an internal assessment. No independent evidence was provided.

Given how lightly the items were worn and the short timeframe involved, I find it unreasonable to classify this level of deterioration as normal wear. I raised the matter under the Consumer Rights Act 2015, but was informed no refund, replacement, or further resolution would be offered. I was also advised that the company is not part of an Alternative Dispute Resolution scheme.

For a national retailer, this response is disappointing. Customers should not have to escalate matters formally over basic durability concerns, particularly when items deteriorate so quickly.

I would have preferred a fair and proportionate resolution.

8 January 2026
Unprompted review
Rated 1 out of 5 stars

One star as I can’t give less ,,Rip Off

One star as I can’t give less
Returned 2 pairs trackie bottoms was refunded for 1
Informed the other pair were cancelled when I challenged this was then told they were badly damaged ..when I asked for proof I.e a photo … or return them to me as I had paid for them I was then told no as the package was damaged by Royal Mail and a pair was missing
3 different reasons for no refund which one is true !!!!! I think none of them !!
Never buy from them again BUYER BEWARE RIP OFF !!!!!!

7 February 2026
Unprompted review
Rated 1 out of 5 stars

I paid for next day delivery on app for…

I paid for next day delivery on app for x2 pairs of trainers it's says delivery is today that was a week and half ago these were for daughters birthday
I've contacted evri and they said there was a problem this is 3rd message I got

(As promised I've checked your parcel this morning and frustratingly, I can see that this hasn't moved any further on from yesterday.

I'm going to escalate this now with the courier's manager to investigate what is happening with your parcel.
Hopefully that will get things moving & you will receive an ETA for delivery today. I will, however, continue to keep an eye on this until I can see that this is on its way to you.
I'll contact you again tomorrow morning with the latest update on your parcel. I'm sorry for this delay,)

I'm not getting anywhere I need help

9 February 2026
Unprompted review
Rated 1 out of 5 stars

Next day delivery a waste of time

I went online to specifically purchase a bag and umbrella, to use for the following day to travel with.
I paid for the next day delivery service for the cost of £9.99.
I am extremely disappointed as only one of the items arrived on time.
I communicated this to the online sports direct chat service and was reassured that I still had time to wait for the other item as they had information of my purchase.
Well it's now ten to six in the evening and yet the second item has not been delivered.
I am extremely disappointed with the half service I received and sincerely wish they can resolve this matter for consideration for their error.

18 February 2026
Unprompted review
Rated 1 out of 5 stars

Attrocious service

Terrible service and attitude especially from the store manager. I will never shop there again. I wanted a pair of Timberland boots size 9 and was offered size 8.5! When I complained to the manager he was rude and off handed and I then informed him I was going to complain to head office his response was "Go on then" and promptly walked off. I tried calling their customer services number but got no reply so had to email them! Very poor and the worst service I've received in a long while.
To add to this day I have never received a response or apology from their customer services.

16 February 2026
Unprompted review
Rated 1 out of 5 stars

Please avoid buying anything from sports direct. They are a rip-off merchant company.

I wish I could give this company zero stars. They are absolutely shocking and refuse me a refund on an item that was faulty. It was a £40 top that ends up chucking in the bin cause I don’t want credit note. I would recommend that nobody ever shops and sports direct again. If I pay cash over-the-counter and an item is faulty all I want to return it I expect cash back in return. This company is an absolute disgrace and if Mike Ashley and his family who now run the company for him treat the customers the same way as they treated Newcastle fans over the years. It’s no wonder that he was hated by the Geordie.

The best thing that we can all do is not to buy anything or sports direct and not to buy any gym memberships from them either until they change their customer service policy as it currently stinks of fraud.

11 February 2026
Unprompted review
Rated 1 out of 5 stars

Just had a really bad experience in…

Just had a really bad experience in Sports Direct Liverpool. I bought a pair of Skechers for work as I have a foot injury. They didn’t have any half sizes, so I had to go up a size. I bought them thinking that I wouldn’t find a better fit as I’ve been looking a while.

At the checkout I asked if I could return them at any store, and they agreed, but since I asked about returning them, they didn’t say that customers only get a credit note, which is really unusual. I wouldn’t have bought them if I knew that.

I then found a half size better fit elsewhere, so instantly returned them. I was told I could only have an exchange or credit note, or keep my trainers and to and fro with customer service.

I’ve been given a flimsy credit note as I’ve got better things to do than go back any forth with Sports Direct customer services, but what am I supposed to do with it? I’m a 56 year old woman who is not down with the kids. I don’t shop in Sports Direct.

This is the first time in my life that I’ve never been given a refund for something I bought an hour earlier. Apparently it’s on the receipt. But surely if I’ve got a receipt in my hand it’s too late for me to choose whether I accept those terms?

There was no movement on the refund, and I’m now down £160 for a pair of Skechers and a bit of till roll with a credit note.

I’ll definitely be avoiding Sports Direct from now on, but they won’t care as they made me aware of this when I was trying to get a refund.

Beware! Make sure you 100% want something before you buy it, as you won’t get a refund. Or, better still, don’t shop somewhere where they choose to be one of a minute handful, perhaps the only, retailer that shaft their customers like this.

12 February 2026
Unprompted review
Rated 1 out of 5 stars

Really bad customer service and…

Really bad customer service and courier. A BIG SHOUTOUT TO EVRI YOU ARE USELESS! EVRI EMAILED ME AND MISPLACED MY PARCEL AND SPORTS DIRECT DOESN'T HAVE ANY CLUE ON WHAT HAPPENED TO MY PARCEL WHEN I TALKED TO TWO OF THE CUSTOMER REPS. REPS WERE NOT HELPFUL AT ALL DOESNT HAVE A CLUE ON WHAT THEY ARE DOING. THIRD TIME ALREADY! ONCE IS ENOUGH, TWICE IS TOO MUCH, THRICE IS STUPIDITY. ZERO REVIEW FOR SPORTS DIRECT. AND THEY GIVE 10% DISCOUNT FOR EVERYSHITTY EXPERIENCE WHAT A JOKE

3 February 2026
Unprompted review
Rated 1 out of 5 stars

I visited your store in Atlantic…

I visited your store in Atlantic Village last week and bought a swimming costume. I was told by the cashier that I could return it for a credit note only if needed which was fine. Following day I returned to the store ( my home is 30 miles away) to be told I was not able to have any type of refund. This was checked with the manager and I was basically told that the above is not the policy and as they could not discuss this with the cashier who served me there was nothing they could do. I am so annoyed about this, was o made feel I had made the credit note part up and there was nothing concern whatsoever from your staff. **avoid sports direct **

25 January 2026
Unprompted review
Rated 1 out of 5 stars

I'm still not sure how Sports direct…

I'm still not sure how Sports direct are about. By far the worst customer service and customer order management processes in the retail industry.

I ordered a pair of trainers online. They sent out the correct box (which was completely demolished) with a completely different pair of trainers inside.

The store cannot process refunds so you have to deal with the online chat. Which times out if you've been waiting for an advisor for a while. Once the time limit is reached, you are disconnected and have to start the process again.

When i finally got through to someone, they advised they need to start an investigation into it. NO refund. NO Return.

You are holding my money random while you investigate into your poor quality management process?

Absolutely ridiculous. This is the last time I use Sports Direct. I would rather pay extra in another company and actually received half decent customer service.

30 January 2026
Unprompted review
Rated 1 out of 5 stars

These people are thick

Placed an order on Wednesday after 12pm for next day delivery. Item didnt arrive next day so spoke to an agent who told me that order had to be placed before 9pm for next day delivery and that 12.49pm was after 9pm?

.....told him he needs to learn to tell the time as clearly didn't know what midday is. To make matters worse, they then told me I had to contact them again to get a refund on the delivery charge only after the item had been delivered.

Never ordering from them again.

30 January 2026
Unprompted review
Rated 1 out of 5 stars

Beyond hopeless

Bought a Jack Wills wardrobe. When delivered, the guys said the door had fallen off the van and the box had split open and was soaked ! They said contact sports direct and they’ll replace it.
Guess what, struggling to get anywhere with representatives who don’t appear to be able to understand the king’s English.
Anyone want a smashed up wardrobe?

19 January 2026
Unprompted review
Rated 4 out of 5 stars

My order arrived in perfect conditions…

My order arrived in perfect conditions although 1 day later than expected. And I got a discount for being my first order !! Nice !! The online customer channel was incredibly helpful and kind but it was litterally imposible to speak to any spanish shops by phone. None of the shops pickep up the phone (in madrid, málaga, granada !!! ) . Unbelievable !!!

14 January 2026
Unprompted review
Rated 1 out of 5 stars

Plazo envío express incumplido y modelo de zapatillas recibido incorrectos.

Pagué por el envío express, ya que me hacía falta recibir el pedido rápido, que cuesta más del doble que el envío standar, y no se cumplió el plazo. Tardó bastante.
Además, he recibido un modelo de zapatillas vans que no corresponde con el modelo que he pedido... Muy decepcionada con esta tienda. No lo recomiendo y no volveré a comprar en ella.
----
I paid for express shipping because I needed the order quickly, which costs more than double the standard shipping, and it didn't arrive on time. It took quite a while. Furthermore, I received a different model of Vans sneakers than the one I ordered... Very disappointed with this store. I don't recommend it and I won't buy from them again.

14 January 2026
Unprompted review
Rated 1 out of 5 stars

My pakage has not arrived

My pakage has not arrived. I paid for express delivery but it has still not arrived. Very disappointing and no new delivery day supplied by the company. Where is my package ? It cleared customs last week !

21 January 2026
Unprompted review
Rated 5 out of 5 stars

a good shop

they had every thing i wanted and the service was very good and all people i asked for help were polite

20 December 2025
Unprompted review

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