Start Up Loans Reviews 

486
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Evaluating 76 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the helpful, professional staff for providing clear guidance and making the entire application process feel straightforward and personal. People note that advisors are exceptionally supportive, breaking down complicated financial terminology and ensuring a very smooth journey from start to finish. However, some customers also noted frustrating communication delays and a concerning lack of updates regarding their loan applications. A few reviewers experienced exceptionally slow responses from the support team, leaving them waiting weeks without proper feedback or answers. Others mentioned tedious paperwork loops and difficulties getting timely assistance when trying to track their progress.

What people talk about most

Staff

Reviewers mention positive feedback about staff, highlighting their professionalism, patience, and constant... See more

Customer service

Consumers find customer service to be exceptionally helpful and supportive throughout the application... See more

Service

People report satisfaction with the service, highlighting a seamless, prompt, and professional application... See more

User experience

Users describe positive interactions with user_experience, highlighting that the application process is... See more

Response time

Clients share ambiguous opinions on response time with high disagreement. Many reviewers praise the team for... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Everything went smoothly from start to finish. Our admin team and business manager Habib were incredibly helpful offering plenty of advice and support. The initial paperwork is quite extensive but if... See more

Company replied

Rated 5 out of 5 stars

From the moment I applied the process was fantastic. My initial advisor was warm and friendly, anything advice I needed I was given. Once I had completed the initial assessment I was then handed ove... See more

Company replied

Rated 5 out of 5 stars

Very worthwhile experience. They are open to giving people an opportunity based on their business plan, rather than on a credit score. Great to be given a chance where others wouldn’t. The business pl... See more

Company replied

Rated 5 out of 5 stars

My advisor Suzy was excellent, always in my corner. Always explained things well and really fought my battle for me! My loan took a little longer than expected but Suzy was always reassuring and expla... See more

Company replied


Company details

  1. Money & Insurance

Written by the company

The Start Up Loans Company was established in September 2012, with a mission to help new and early-stage UK businesses access affordable finance and mentoring support.


Contact info

4.2

Great

TrustScore 4 out of 5

486 reviews

5-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 85% of negative reviews

Typically replies within 1 month

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4.2

All reviews

(486)

72 reviews in the last 12 months

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Rated 5 out of 5 stars

Feedback

Very happy with the proccess, very quickly and fast updated over the email.

7 May 2025
Unprompted review
Start Up Loans logo

Reply from Start Up Loans

Hi Dorota,

Thanks for your positive words. We are as happy as you knowing that your application process went so well.

Best of luck with your business.

Felipe
Senior Customer Service Advisor
The Start-Up Loans Company

Rated 5 out of 5 stars

Supported all the way

Supported all the way, keeping the process straight forward and relatively simple. Superb.

6 May 2025
Unprompted review
Start Up Loans logo

Reply from Start Up Loans

Hi RB,

Oh, we’re very glad to hear that you had such a positive experience, and we really appreciate your kind words.

We wish you the best of luck with your business.

Kind regards,

Felipe
Senior Customer Service Advisor
The Start-Up Loans Company

Rated 1 out of 5 stars

Disappointing Experience — Slow Communication and Waste of Time

I spent nearly two months working on my Start Up Loan application, submitting extensive documentation and following every request. Despite initially being told I was eligible, I was eventually declined based on something I was previously assured would not be an issue. It felt like the goalposts were moved halfway through the process.

The communication throughout was very slow.

It’s incredibly frustrating to have invested so much time and effort into an application that, in the end, was never truly viable under their criteria. A process that should have taken no more than two weeks dragged on for nearly two months. I found the overall service to be inefficient, inconsistent, and not respectful of applicants’ time.

I hope this feedback helps others approach the process with caution and encourages the team to improve clarity and responsiveness in the future.

2 May 2025
Unprompted review
Start Up Loans logo

Reply from Start Up Loans

Hi Bogdan,

I am very sorry to hear about your disappointing experience. I understand that dedicating so much time and effort to your application to then be made ineligible must be very frustrating. I’m also sorry to hear that you found the service provided by your Business Support Partner inefficient, inconsistent and disregarding with your own time.

Please be advised the application process might require, depending on your particular circumstances and business, several documentations; and that on average the time frames to reach an outcome on the application can take indeed 4-8 weeks. Also, passing the initial credit check to further assess your eligibility does not guarantee the success of the application as a further assessment to look at the sustainability of your business, its viability and your personal afforability must be completed.

We do appreciate your feedback and will forward it to our partners, but if you want to discuss this further please feel free to reach out via email at hello@startuploans.co.uk

Kind regards,

Felipe
Senior Customer Service Advisor
The Start-Up Loans Company

Rated 5 out of 5 stars

Very happy with the process,wish the…

Very happy with the process,wish the process was quicker but still well worth the wait,my mentor Habib was amazing constantly keeping me updated over the phone or email,definitely recommend

15 April 2025
Unprompted review
Start Up Loans logo

Reply from Start Up Loans

Hi Emil,

Many thanks for your feedback.

We understand that ideally the process could be quicker, however due to the volume of applications it generally takes 4-8 weeks to reach an outcome – I will feed his back to the team nevertheless.

In the same time we’re glad to know your application was successful and that your business advisor Habib provided you with the support you needed.

We wish you best of luck with your business.

Felipe
Senior Customer Service Advisor
The Start-Up Loans Company

Rated 5 out of 5 stars

Suzy has been exceptional in the time…

Suzy has been exceptional in the time she has given me in order to complete the loan. Her attention to detail, her kindness and her knowledge have been incomparable. She has really helped to relive the stress of the process and it has proven seamless with her help and guidance

11 April 2025
Unprompted review
Start Up Loans logo

Reply from Start Up Loans

Hi Kerensa,

Many thanks for your positive words!

We are thrilled to know that your Business Advisor Suzy provided such an exceptional service to help you complete your application.

We wish you all the best with your business.

Best,

Felipe
Senior Customer Service Advisor

Rated 5 out of 5 stars

Start up loans

I think they understand the process very well and they provide you with all the tools and assistance necessary.

10 April 2025
Unprompted review
Start Up Loans logo

Reply from Start Up Loans

Hi Le,

Many thanks for your feedback.

We are happy to know that you had all the support you needed throughout your application process.

We wish you best of luck with your business.

Best regards,

Felipe
Senior Customer Service Advisor
The Start-Up Loans Company

Rated 5 out of 5 stars

Absolutely amazing team and i thank my…

Absolutely amazing team and i thank my business advisor Karl Willetts for being there all the way and he has supported me and my husband with the loan and greatful for the help and i thank everyone else from Biz Bank for the help making this happen for me

Definitely recommend for new startup business who want to build up they new venture 💯

3 April 2025
Unprompted review
Start Up Loans logo

Reply from Start Up Loans

Hi Neelam,

Many thanks for your positive comments and recommendation!

It truly motivates us to know that you and your husband had a great application experience and that you had all the supported you needed from your business advisor Karl Willetts and BizBritain.

We wish you all the best with your business venture.

Kind regards,

Felipe
Senior Customer Service Advisor
The Start-Up Loans Company

Rated 5 out of 5 stars

Thanks a Million for your kind Support.

When I applied for a start up loan for my business I did not know what to expect. Nicole Lilley was assigned to me as my Business Adviser and right form the very start her professional way she handled my account and her kind gentle voice made me comfortable to be able to ask her any questions and she really took her time to explain the whole process to me and any queries I had. She always said, just come back to me if you need any help and she was indeed very helpful. I really appreciate the time and effort and support. I especially like the fact that I could contact her at anytime through the portal or if urgent via phone with extension number. All in all the process was made smooth by her and I was successful in getting the start up loan for my business. I was provided with guides, tutorials and excel docs which help me complete my business plan, cash flow etc. I would have struggled without this support from Biz Bank. Thank you very much to Nicole and also to the staff at British Business Bank for making this possible.

31 March 2025
Unprompted review
Start Up Loans logo

Reply from Start Up Loans

Hi Kenny,

Thank you so much for your kind words!

We're happy to hear that you had such a positive experience from start to finish. We are also glad to know that your Business Advisor Nicole Lilley provided you with all the support you needed throughout the application process, and that she was always available for you.

We really appreciate your feedback and it’s motivating to know that we are providing a helpful service. Thanks again and we whish you all the success with your business!

Felipe
Senior Customer Service Advisor
The Start-Up Loans Company

Rated 5 out of 5 stars

Paul Toner was very understanding and…

Paul Toner was very understanding and informative of the whole process. He offered great advice and clarity on what my best options were. Very responsive via phone calls and Emails and kept me updated on what I had to submit forward on my application. Great stress-free experience and happy to have chosen BSL

12 March 2025
Unprompted review
Start Up Loans logo

Reply from Start Up Loans

Hi James,

Many thanks for your feedback.

It makes us happy to know that your Business Advisor Paul was understanding about your needs and kept you informed throughout the application process. It's great to know that his advice and responsiveness made your experience stress-free, and that you felt supported every step of the way.

We wish you best of luck with your business.

Kind regards,

Felipe
Senior Customer Service Advisor
The Start-Up Loans Company

Rated 5 out of 5 stars

Jhaenelle Gray is a superb business…

Jhaenelle Gray is a superb business advisor/loan officer. The support I received was thorough and very well explained. The guidance and templates were very straight forward, you literally only need to ensure you take the time out to read with understanding and genuinely have a good business plan.

Jhaenelle is a great professional example and I believe is an asset to the company and the experience was educational.

I would like to say Thank You to Jhaenelle Gray, Start-UP-Loans you guys are doing a great job, I can now meet my opening date.

There Is Hope!
Alicia🙏🏾

11 March 2025
Unprompted review
Start Up Loans logo

Reply from Start Up Loans

Hi Alicia,

Thanks a lot for your kind words!

We're thrilled to know that you received all the support you needed to complete your application, from the useful guidance provided by your Business Advisor Jhaenelle, to the free templates available in our website that you took the time to read, understand and complete. It is also great to know that you found the experience educational, and hopefully this will have a positive impact on the development of your business.

We wish you a great success on your opening date.

Warm regards,

Felipe
Senior Customer Service Advisor
The Start-Up Loans Company

Rated 5 out of 5 stars

You have an excellent business advisor…

You have an excellent business advisor with Neil Ballantyne. He was very supportive and constructive from start to finish as he gave me positive, useful and helpful advice throughout the loan application process. Will be happy to recommend Biz Britain to others

7 March 2025
Unprompted review
Start Up Loans logo

Reply from Start Up Loans

Hi Craig,

Many thanks for your feedback!

We're glad your Business Advisor Neil could support you throughout the loan application process, and It's great to know that his advice was helpful and constructive. We also appreciate your recommendation and are always here if you need further assistance

We wish you best of luck with your business.

Kind regards,

Felipe
Senior Customer Service Advisor
The Start-Up Loans Company

Rated 5 out of 5 stars

Suzy was most excellent

The process was relatively quick and easy, we recieved great support and advice from Suzy Lowe, our advisor, who seemend genuinely invested in us. Many thanks!

26 February 2025
Unprompted review
Start Up Loans logo

Reply from Start Up Loans

Hi Alessandro,

Many thanks for your positive words!

We’re happy to hear that your Business Advisor Suzy provided you with all the support you needed to help you complete your application, and that you found the process easy to follow. We will pass your feedback to Suzy.

Best of luck with your business.

Kind regards,

Felipe
Senior Customer Service Advisor
The Start-Up Loans Company

Rated 5 out of 5 stars

My business advisor Adam was fantastic…

My business advisor Adam was fantastic and offered great advice and was a point of contact throughout the process. I would highly recommend.

26 February 2025
Unprompted review
Start Up Loans logo

Reply from Start Up Loans

Hi there,

Many thanks for your feedback and recommendation!

We’re thrilled to hear that your Business Advisor Adam was very supportive throughout the application process.

We wish you best of luck with your business.

Kind regards,

Felipe
Senior Customer Service Advisor

Rated 5 out of 5 stars

I had a fantastic experience applying…

I had a fantastic experience applying for a Start Up Loan through SWIG Finance. The process was clear, straightforward, and easy to follow, thanks to the well-structured business case template provided. It really helped me stay on track and ensure I covered all the necessary details.

A special mention to Suzy, who was incredibly positive, helpful, and supportive throughout the entire process. She kept me updated at every stage, which gave me real confidence in the application. The communication was excellent, and I always felt like I knew what was happening next.

If you’re looking for funding to kickstart your business, I highly recommend SWIG Finance – a professional, efficient, and supportive team that makes the process stress-free. Thank you!

3 February 2025
Unprompted review
Start Up Loans logo

Reply from Start Up Loans

Hi Liam,

Thank you so much for your feedback!

We’re thrilled to hear that the process was clear and straightforward for you, and that the business plan template was so helpful. It's also great to know that your business advisor Suzy provided all the support you needed throughout your loan application and made such a difference. We really appreciate your recommendation and wish you all the best with your business.

Warm regards,

Felipe
Senior Customer Service Advisor
The Start-Up Loans Company

Rated 5 out of 5 stars

Exceptional service from Suzy Lowe…

My advisor was Suzy Lowe and the support I received was excellent throughout! Suzy has been a real asset to my journey and her advice and support were invaluable. Suzy is a real credit to the service and I feel very honoured to have worked alongside her on my application. Thank you for all your help and guidance, I am unbelievably grateful!! 5 stars isn’t enough!

12 February 2025
Unprompted review
Start Up Loans logo

Reply from Start Up Loans

Hi Rob,

Such a positive feedback is highly appreciated.

We’re glad to know that your business advisor Susy Lowe provided all the support you needed throughout your loan application process and made such a positive impact on your journey. We’ll be sure to pass along your kind words. Best of luck with everything moving forward, and thanks for your 5-star review!

Kind regards,

Felipe
Senior Customer Service Advisor
The Start-Up Loans Company

Rated 5 out of 5 stars

Very helpful at all stages

Very helpful at all stages. Great mentoring!

7 February 2025
Unprompted review
Start Up Loans logo

Reply from Start Up Loans

Hi Kadir,

Thanks for your feedback.

We’re glad to hear that you received the support needed throughout the application process, and that you’re making the most of the mentoring support.

We wish you all the best with your business.

Kind regards,

Felipe
Senior Customer Service Advisor
The Start-Up Loans Company

Rated 5 out of 5 stars

Supportive and valuable advice

My advisor Julia has been excellent, helping me over a period of months to give me advice about my business plan and financial projections.

17 January 2025
Unprompted review
Start Up Loans logo

Reply from Start Up Loans

Hi Renata,

Thanks a lot for your positive words.

It’s great to know that your advisor Julia has provided all the support you needed and the dedication that she has shown.

We wish you the best of luck with your business!

Best regards,

Felipe
Senior Customer Service Advisor
The Start-Up Loans Company

Rated 5 out of 5 stars

Rachel has been involved in both my…

Rachel has been involved in both my loan applications and both times has been incredibly helpful and informed. She always responded promptly, politely and displayed the upmost respect and compassion when my application had to be paused for personal reasons.

Jamie was my advisor at the beginning of this second loan process was very helpful wherever possible.

This was my second loan application and hopefully my last but I will/have recommended this scheme and service to anyone I meet in a similar situation looking for a financial boost to get their business to the next stage.

17 January 2025
Unprompted review
Start Up Loans logo

Reply from Start Up Loans

Hi Joshua,

Many thanks for your great feedback

We’re glad to hear that your business advisors Jamie, and particularly Rachel were thoughtful, compassionate, dedicated, and provided you with all the support you needed.

We also appreciate very much you are recommending our services and the type loan we offer.

We wish you all the best with your business!

Kind regards,

Felipe
Senior Customer Service Advisor
The Start-Up Loans Company

Rated 5 out of 5 stars

It was a smooth process

It was a smooth process
Polite and helpful staff
Thank you

15 January 2025
Unprompted review
Start Up Loans logo

Reply from Start Up Loans

Hi Meymanat,

Thanks for your positive comments.

We’re glad to hear the application process went smoothly, and that you found your business advisors polite and supportive.

We wish you the best of luck with your business!

Warm regards,

Felipe
Senior Customer Service Advisor
The Start-Up Loans Company

Rated 1 out of 5 stars

A stressful shambles

A stressful shambles

Started my start up application in October. It was to buy a well established franchise business. I passed the initial credit check and thereafter completed the onerous business plan documents. The excel document includes a detailed business plan; personal survival budget; sales assumptions & a cash flow forecast. I spent 3 days completing this document with a level of detail that exceeded the examples provided within the guidance notes. For extra assurance, I also provided a 3 year projection, based on equivalent franchise territories. Other than a slight amendment, my business advisor appeared to be happy with the plan provided. I then confirmed my ID and provided bank statements and was told it would be passed to the underwriters to provide a decision probably within a week or two. Four months later, I’m still waiting….

In that time, i’ve chased for updates and provided numerous additional documents which were requested in drips and drabs. They also requested bank statements from our joint account even though the proposed loan and business would be in my sole name. I’ve answered a ridiculous amount of questions, all of which were unambiguously addressed in the business plan. For example: they asked how I calculated the unit cost yet the calculation was clearly laid out in the plan document. Another time I was asked to confirm the franchise cost, even though this was detailed throughout the business plan and in the draft franchise agreement. The underwriters either don’t read the submissions or they are wilfully delaying matters to buy for time.

I was told from somebody with experience of the process that they play for time because of the way the government fund allocation works. They get a quarterly pot to allocate amongst the approved applications- once it’s gone, it’s gone until the next quarter. They don’t tell you this, so they drag out the application to play for more time. I’m sorry but this is an awful way to conduct any type of business. Beyond the financials, it is people’s livelihoods, hope and dreams that are being played with. There’s no excuse for failing to manage expectations from the outset!

With all the obfuscation and delays, my credit check was due to expire over Christmas and so a further check was completed with updated bank statements. This was again passed but not being content with that, they then demanded an Equifax report as well! Although my credit score is very good, I’m beginning to feel that they’re looking for reasons to decline.

The process is a shambles and suggests the BRITISH BUSINESS BANK is nothing but a government gimmick to give the appearance of supporting start ups and SMEs. While the rates are lower than most high street lenders, the payment term is also much shorter. Overall, I’m not convinced that this backward and stressful process is worth all the headache, so would really recommend others to steer clear!

6 January 2025
Unprompted review
Start Up Loans logo

Reply from Start Up Loans

Hi Le,

I am very sorry to hear that the application process didn’t meet your expectations, that you have to chase several times for updates and that you felt the Business Advisors were delaying your application intentionally.

I understand your frustration, particularly after spending time and putting effort into your application.

To clarify, the assessment process isn't really based in the way the funds are annually allocated by the Government. Please be assured that all applications for a Start Up Loan are assessed individually by our business support partners against identical scheme criteria, and we make lending decisions based only on an applicant’s eligibility for the scheme, the affordability of lending, and the viability of the business.

Normally the assessment process to reach an outcome on the application takes roughly 4-8 weeks, however, as the assessment process is based on a case-by-case basis, sometimes, to ensure due diligence and responsible lending, it might take a little longer - which is not an excuse for the unnecessary delays you experienced. Nevertheless, I would like to take this opportunity to express that I empathise with your situation and, If you’d like to discuss your concerns further, please feel free to reach out to us at hello@startuploans.co.uk. We value your input and are committed to improving based on your experience.

Felipe
Senior Customer Service Advisor
The Start-Up Loans Company

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