I placed an order with Superdry on 26th December for clothing in the sale and never received the goods. After chasing this up, I was eventually told the parcel had been lost in transit by the... See more

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
I love everything Superdry!! I have a knee length wool coat with red satin lining and blue velvet epaulettes, it's gorgeous. I've always wanted a leather aviator jacket, I'm very happy with my Superdr... See more
Superdry is always top quality, and the jacket I brought was perfect, i brought the tripple zip windbreaker bpack/red. The three zips work great together, the look can be changed drastically and it's... See more
The girl who served me was amazing. Didnt ger her name but i did let the manager know. She was so accommodating patient and helpful. I was unsure of colour's and clothes to pick and she not only helpe... See more
Company replied
Company details
- #448 of 622 best companies in Clothing Shop
- #190 of 239 best companies in Men's clothes shop
- #27 of 36 best companies in Outerwear Shop
- #42 of 66 best companies in Streetwear store
- #181 of 257 best companies in Ladies' clothes shop
About Superdry - Bullring
Written by the company
Superdry & Co stands as an authentic premium outfitter, built on the pillars of craft and culture. Our collections revisit heritage garments from iconic outerwear to refined jersey, shirting, and denim. Reimagined with contemporary tailoring, premium fabrics, and meticulous attention to detail. The result is a timeless wardrobe that balances quality and versatility, empowering confidence while maintaining an understated sophistication.
For customer support please visit our Help Centre.
Help Centre Visit the website Shop womens Shop mensContact info
Unit SU303 The Bullring Centre, B5 4BA, Birmingham, United Kingdom
- 01216 430691
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Lost parcel, poor courier choice, frustrating experience
I placed an order with Superdry on 26th December for clothing in the sale and never received the goods.
After chasing this up, I was eventually told the parcel had been lost in transit by their courier (Evri). Rather than offering a replacement, Superdry simply issued a refund and stated they do not re-dispatch items.
This isn’t the first time I’ve had issues with deliveries when retailers use cheap, unreliable couriers, and it’s extremely disappointing that a brand of this size continues to use them. As a customer, it feels like you’re left carrying the inconvenience when their delivery partners fail.
I’ve lost time, the items I wanted were no longer available, and the whole process was frustrating from start to finish. A refund doesn’t fully resolve the issue when the service itself is the problem.
Until Superdry improves its delivery partners and customer experience, I won’t be ordering again
Can't go wrong!
The product was good and came in good time. Also, it was for a good price and quality make. Good job and aesthetic/quality items!
May use AI-assist with repliesRead more
The fast quick delivery and the fabric …
The fast quick delivery and the fabric on the t shirt is amazing

Reply from Superdry - Bullring
Great customer service
Great customer service. Fabulous advice and a friendly chat at the till led me to buying 3 T shirts at a discount price that I had missed. Thanks Suoerdry Team!
Good stuff and nice quality
I would like to thank the assistant who…
I would like to thank the assistant who although said had explained that they were not accepting returns and no doubt she saw the look of frustration and disappointment on my face, she accepted my return. Excellent customer service and she also went out of her way to ensure my satisfaction. Thank you again.
Great Team and customer service!
I just love how friendly and helpful the team at Superdry Bullring (Birmingham) are. Everything I go there looking for a gift, I come out feeling better and with a great gift. Last time I went, I needed to exchange something for a different size, no problem. Super friendly service.
I ordered a jacket for my brother…
I ordered a jacket for my brother through bullring store unfortunately I had to cancel my order after 10 days because I haven't received my order.
Ridiculous Service
The product should have been checked…
The product should have been checked before shipping. My item still has the magnetic thing on the strap. How I am supposed to remove it at home?
At the store in bullring birmingham the…
At the store in bullring birmingham the guy at the register was very helpful , he should get a raise
easy on line shopping
Great customer service at checkout
Great customer service at checkout , supportive staff.
I don't want to give even one star but…
I don't want to give even one star but theirs no option. No have sense to talk to customers. And not accepting their fault, The store manager name Natisha she does not have manners how to talk to customers I think they should listen to customers properly first and then no need to repeating. Totally dissatisfied with their decision. Never going back in There. And it was my first choice for last ten years. the store manager defiantly needs more training.
Found pulled thread
Found a little pulled thread on the item. Staff offer to order new item to be send to my address. Delivery was informed from when it left the warehouse.

Reply from Superdry - Bullring
Superdry happy customer
Quick and reliable service kept me updated on the delivery. Unfortunately the person on the counter at the store wasn't polite.

Reply from Superdry - Bullring
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







