I ordered three blinds with incorrect measurements. I had the insurance for this and they were speedily replaced. I then found a use for the original ones and requested a price to keep them. The... See more
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Review summary
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Reviews shaping this summary
I emailed Swift Direct Blinds after the clips holding the valance to the top of my blind snapped, to see if I could get some replacements. Despite the blind being around eight years old, Gemma immedia... See more
Company replied
Great experience with Michael from Customer Services. My tilt function on my living room blind had become faulty and wasn’t tilting. Michael arranged for a new tilt mechanism to be sent out, with in... See more
Company replied
Excellent product along with personal and efficient customer service. This is the second time I have ordered blinds from Swift. My recessed windows have sloped sides and Swift were happy to send bes... See more
Company details
- #42 of 51 best companies in Blinds shop
- #25 of 29 best companies in Curtain Shop
- #20 of 23 best companies in Curtain Maker and Retailer
- #101 of 117 best companies in Interior designer
- #32 of 37 best companies in Window treatment store
Written by the company
SwiftDirectBlinds.co.uk , the new home of Direct Blinds, is an online-only brand wholly owned by Swift Direct Blinds Ltd, supplying quality, made-to-measure window blinds direct from the internet to customers nationwide. Established in 1969, we are still family-run. We are based in Huddersfield, West Yorkshire and have over 50 years' experience in manufacturing and supplying all types of window blind products. Our vast range of fabrics and materials are drawn from all leading UK suppliers to the blind industry. Unlike most blind companies online, the vast majority of our blinds are made in our own factories by our own skilled workforce, employed from the local area using both traditional and modern manufacturing methods in order to produce high-quality blinds and curtains that are then shipped directly to you – a hard-to-beat service from an unbeatable company. Our partner manufacturers, when used, are mostly UK-based, and each one has years of experience in supplying quality, made-to-measure blinds and curtains. Swift Direct Blinds Ltd has been was a full member of the British Blind & Shutters Association for over 30 years – your guarantee of a high-quality, reliable and established supplier.
Buy with confidence with SizeSure
Free replacement blinds if your measurements are wrong
It's really easy to get the correct size for your blinds (you can use our measuring guides and videos) but everyone makes mistakes sometimes. So, in the unlikely event your blinds don't fit when you get them, you are now covered with our free replacement blind offer on our made to measure blinds service - SizeSure.
All you need to do is inform us of your new size requirements (within 15 days of product receipt) and we'll send your replacement.
Terms and conditions apply. This offer does not include shutters, curtains and ready made products. Swift Direct Blinds reserve right to charge an extra fee for larger replacement blinds.
See our sizesure page on our website for more details and our terms and conditions
Contact info
Quayside House, Basin Rd, BN41 1WF, Brighton and Hove, Brighton, United Kingdom
- 0370 218 7042
- shop@swiftdirectblinds.co.uk
- www.swiftdirectblinds.co.uk
4.3
Excellent
52k reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 94% of negative reviews
Typically replies within 2 weeks
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Outstanding customer service
I emailed Swift Direct Blinds after the clips holding the valance to the top of my blind snapped, to see if I could get some replacements. Despite the blind being around eight years old, Gemma immediately arranged for new clips to be sent, free of charge. They turned up a few days later by courier. It's no exaggeration to say this totally exceeded my expectations.
30 January 2026
Unprompted review
Reply from Swift Direct Blinds
Hi,
Thank you so much for your wonderful review.
We’re absolutely delighted to hear that Gemma was able to help so quickly and arrange replacement valance clips for you — especially after eight years of use. It’s great to know they arrived promptly by courier and that the service exceeded your expectations. We’ll make sure Gemma sees your kind words; she’ll be thrilled.
If you ever need anything else, we’re always here to help.
Kind regards
The Team @ Swift Direct Blinds
Big shout out to Paul
Big shout out to Paul! He helped me after making a mistake on my order. He was so nice and helpful, Thank you again Paul!!
3 February 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Hannah,
Thank you so much for your kind review.
I’m really glad I could help get everything sorted after the mix‑up with your order. It was no trouble at all, and I’m pleased we could put things right quickly for you.
Your appreciation truly means a lot — thank you again for taking the time to share your experience.
Kind regards
The Team @ Swift Direct Blinds
Great Shutters & Service
Easy to order and product(s) are fantastic! An issue arose where 2/3 shutters were delivered (a fault of the supplier not Swift Direct Blinds!) but their customer service (In particular Gemma - thank you!) resolved this over a weekend and the replacement has already been sorted
Recommended!
31 January 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Kieron,
Thank you so much for your fantastic review.
We’re delighted to hear how easy you found the ordering process and that you’re pleased with the quality of your shutters. We’re really sorry about the issue with the initial delivery, but we’re very glad our team — especially Gemma — was able to resolve everything for you quickly, even over the weekend.
Your recommendation means a lot to us. If you ever need anything else, we’re always here to help.
Kind regards,
The Team @ Swift Direct Blinds
Absolutely love our new blinds
Absolutely love our new blinds! Will definitely be ordering again from yourselves
1 February 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Natasha,
Thank you so much for your wonderful review.
We’re delighted to hear that you absolutely love your new blinds — that means a lot to us. We really appreciate you choosing Swift Direct Blinds, and it’s lovely to know you’ll be ordering from us again.
If you ever need any help with future orders, we’re always here for you.
Kind regards
The Team @ Swift Direct Blinds
I’m really happy with the service I…
I’m really happy with the service I received whilst using Swift Blinds. The blinds arrived when expected and look great now they’re up. Katie in the customer service team was excellent in advising me and made sure I got the correct size and fit! Thank you so much!
29 January 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Ollie,
Thank you so much for your lovely review.
We’re delighted to hear that your blinds arrived on time and look great now they’re installed. It’s wonderful to know you had such a positive experience with our service.
A special thank you for mentioning Katie — she’ll be so pleased to hear that her advice and support helped you get the perfect size and fit. Making the process easy and stress‑free is exactly what we aim for.
If you ever need anything else, we’re always here to help.
Kind regards
The Team @ Swift Direct Blinds
Easy ordering
Easy ordering , easy to understand instructions on measuring and great choices and value not to mention speedy delivery, this is the second time Iv ordered from this company and very pleased with everything
27 September 2025
Reply from Swift Direct Blinds
Hi Maricia,
Thank you for your lovely review.
We’re delighted to hear that you found the ordering process easy and the measuring instructions simple to follow. It’s great to know you enjoyed our range of choices, value for money, and speedy delivery too.
We really appreciate you returning to order from us again — it means a lot to know you’ve had consistently positive experiences.
If there’s anything you need in the future, we’re always here to help.
Kind regards,
The Team @ Swift Direct Blinds
Great after sales service from Gemma & the team
Great after sales customer service from Gemma & the team.
We had issues with our blinds. Gemma was easy to reach, sympathetic & responsive our issues. These were resolved quickly and at no cost to us. Keeping me well informed all the way. I would highly recommend Swift Direct Blinds to anyone. Thanks
4 December 2025
Unprompted review
Reply from Swift Direct Blinds
Hi Tim,
Thank you for taking the time to leave such a wonderful review.
We’re really pleased to hear that Gemma and the team were able to support you and get everything resolved quickly. Providing clear communication and hassle‑free after‑sales service is something we work hard on, so it’s great to know this came through in your experience.
Your recommendation means a lot to us, and we’re grateful for your kind words. If you ever need anything else in the future, we’re always here to help.
Kind regards,
The Team @ Swift Direct Blinds
Cracking blinds grommet…..second batch…
Cracking blinds grommet…..second batch bought from Swift in the last 12 months, bought them for our static van first, and this lot for the lounge at home.
Measuring was easy to follow and the pricing transparent,
Delivery was very quick and well organised…
Everything in the box to do each blind……
Solid, well made and look superb when open or shut ……
Brilliant all round service
24 January 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Malcolm,
Thank you so much for your brilliant review.
We’re thrilled to hear this is your second order with us in 12 months — first for your static van and now for your home. It’s wonderful to know the measuring guides were easy to follow, the pricing was clear, and your delivery arrived quickly and well organised.
We’re delighted you found everything you needed in the box and that the blinds look superb both open and closed. Your “Cracking blinds Grommet” line absolutely made our day.
Thanks again for your kind words and for choosing us twice — we really appreciate it. If you ever need anything else, we’re always here to help.
Kind regards,
The Team @ Swift Direct Blinds
The blinds in our summer house look…
The blinds in our summer house look amazing, and our project is now complete.
One set of blinds is just a little short,
which is completely understandable given the Christmas rush.
After discussing this with Katie, Swift Direct Blinds were happy to remake it without any issues.
Their service was excellent and professional, giving us peace of mind that they are a reliable company.
Many thanks to Katie and the rest of the team we dealt with for their support.
Best regards,
Karl
7 January 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Karl,
Thank you so much for your lovely review.
We’re delighted to hear that the blinds look amazing in your summer house and that the project is now complete — that’s wonderful to know.
We really appreciate your understanding regarding the one blind that arrived slightly short during the Christmas rush. We’re glad Katie was able to help quickly and arrange a remake without any issues. Providing a professional, reassuring service is something we take pride in, so your comments mean a lot.
Thank you again for your kind words for Katie and the rest of the team — they’ll be thrilled to hear your feedback.
If you need anything at all in the future, we’re always here to help.
Kind regards,
The Team @ Swift Direct Blinds
Gemma was very helpful and professional…
Gemma was very helpful and professional throughout.
great customer service!!
27 January 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Martin,
Thank you for your wonderful review.
We’re so pleased to hear that Gemma was helpful and professional throughout your experience. Great customer service is something we really care about, so your feedback means a lot.
We’ll be sure to pass your kind words on to Gemma — she’ll really appreciate them.
If you ever need anything else, we’re always here to help.
Kind regards
The Team @ Swift Direct Blinds
I needed help with details of an order…
I needed help with details of an order placed in 2024
for my living room,
A very helpful customer experience executive called
Gemma help me trace my original order allowing me to place a new order for a second blind for my bedroom with the correct colour match.
Thank You. :-)
28 January 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Maggie,
Thank you so much for your lovely review.
We’re delighted to hear that Gemma was able to help you track down your 2024 order and make sure your new blind matched perfectly in colour. It’s great to know the support you received made the process smooth and easy.
We really appreciate your kind words, and we’ll be sure to pass them on to Gemma — she’ll be thrilled.
If you need anything else at all, we’re always here to help.
Thank you again for choosing us.
Kind regards,
The Team @ Swift Direct Blinds
Clear guidance given about measuring
Clear guidance given about measuring. The blind was a perfect fit. Fitting instructions were clear & took account of possible variations in the details of the location.
27 January 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Tim,
Thank you for your fantastic review.
We’re really pleased to hear that the measuring guidance was clear and helped you get the perfect fit for your blind. It’s great to know the fitting instructions were easy to follow too and covered the small variations that can happen from window to window.
We’re delighted you had such a smooth experience from start to finish. If you ever need anything else, we’re always here to help.
Kind regards
The Team @ Swift Direct Blinds
Reply from Swift Direct Blinds
Hi Steve,
Thank you for your fantastic review.
We’re thrilled to hear you’re happy with both the blind and the service you received. Knowing you had an awesome experience really means a lot to us.
If you ever need anything else, we’re always here to help.
Thanks again for choosing us.
Kind regards
The Team @ Swift Direct Blinds
Very poor customer service and unresolved issue.
Very poor customer service and unresolved issue.
I ordered blinds from Swiss Direct and received the wrong size. This was clearly not what I ordered, and I even provided photos as evidence. I also paid separately for installation, which has now resulted in wasted money because the blinds do not fit.
I contacted Swiss Direct by email and through their chat multiple times, but I have received no response at all.
They don't answer the phone.
No acknowledgement, no explanation, and no attempt to resolve the issue.
Based on my experience, I would not recommend Swiss Direct due to their lack of customer support and after-sales service.
26 January 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Dimitar,
We're truly sorry to hear about your experience and the frustration this has caused.
Thank you for sharing the details — the issues you’ve raised have now been taken up directly with our production facility so we can understand what went wrong and of course to put this right for you
We’d really like to get this resolved for you as quickly as possible.
Thank you again for bringing this to our attention.
Kind regards,
The Team @ Swift Direct Blinds
100% a great company
100% a great company; allow me to explain?
The web site is very factual, I selected my blind (just the one needed) - The price point was super & -150% (YES THAT MUCH) cheaper than a local to me made to measure trading company
But what was the delivery time? So gave Swift directs customer services a phone call (yes a real live phone number & real live person !) Great news and just three weeks (2 weeks better than the rejected company I mentioned, so x 2 plus points) Also the person spoke to double checked I had the measurements correct, & had noted the sides I wanted the draw string & slat adjusters, so good to order (advised to order on the web site)
Concluded ordered & paid for. Next day e-mail an update that the components of the blind had been picked, cut to size and being sent to the manufacturing assembly line. In every part of the production I was kept in the loop
I got a massive and brilliant surprise just 10 days into the process, "blind now with the courier" & delivered just 4 days later (would have been 3 days) but arrived after the local depots sorting deadline for that delivery day)
Having stripped away the sound "damage proof wrapping" found the blind in pristine condition - read the instructions, checked the fixing points from the old blind and a perfect swap --- Fitting time 30 seconds !!!
Width fit perfect, drop fit perfect, operation of blind on draw string feather light perfect
Overview PERFECT for me & my needs
UK Norwich address
15 December 2025
Unprompted review
Reply from Swift Direct Blinds
Hi,
Thank you so much for taking the time to share such an incredibly detailed and positive review.
We’re absolutely delighted to hear how pleased you are with both the product and the service you received.
It’s fantastic to know that you found our website clear and helpful, and even better that our team were able to talk through your measurements and options with you over the phone. We really do believe in real people providing real support, so your comments mean a great deal to us.
We’re thrilled that you were kept updated throughout the production stages and that your blind arrived earlier than expected — what a great surprise! It’s wonderful to hear the installation was quick and easy, and that the fit, operation, and overall quality were all perfect for what you needed.
Your feedback is truly appreciated, and we’re so pleased we could deliver an experience that exceeded your expectations.
If you ever need anything else in the future, we’re always here and happy to help.
Thank you again — reviews like yours make our day.
Kind regards,
The Team @ Swift Direct Blinds
We had a few issues with our order but…
We had a few issues with our order but everything was re ordered and dealt with by Katie. She was great and the blinds now look fab. Can't ask for anymore to be honest! Thanks again to Katie and the team. Would recommend 👌
11 January 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Paul,
Thank you so much for your lovely review.
We’re sorry to hear there were a few issues with your order initially, but we’re delighted that Katie was able to take care of everything for you and get the replacements sorted quickly.
It’s fantastic to hear that your blinds now look fab — that’s exactly the outcome we aim for! Thank you as well for your kind words for Katie and the team; we’ll be sure to pass them on.
We really appreciate the recommendation, and we’re always here if you need anything in the future.
Kind regards
The Team @ Swift Direct Blinds
Excellent service and product so much…
Excellent service and product so much so I just ordered more. Dealing with Katie has been a pleasure, makes such a difference when you get a swift responses to your emails.
20 January 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Don,
Thank you so much for your wonderful review.
We’re delighted to hear that you’ve been so happy with both the service and the product that you’ve already placed another order — that really means a lot to us.
A special thank‑you for mentioning Katie. We’re thrilled to hear she made the process smooth and enjoyable, and that her quick responses made such a positive difference. We’ll be sure to pass your kind words on to her.
If you ever need anything else, we’re always here to help.
Thanks again for choosing us.
Kind regards
The team @ Swift Direct Blinds
Very good customer service
New blind provided quickly after I reported a minor fault. Very good customer service 👍
19 January 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Peter,
Thank you for your review.
We’re really glad to hear that our team were able to resolve the issue quickly and provide a new blind without delay. It’s great to know you were happy with the customer service — that means a lot to us.
If you ever need anything else, we’re always here to help.
Kind regards,
The Team @ Swift Direct Blinds
Fantastic customer service
Fantastic customer service ! My blinds arrived covered in mud on one end by the delivery company - I heard back within two days from Katie in the customer service and my order was completely remade immediately no quibbling. Really communicative and helpful, thank you!
18 January 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Amy,
Thank you so much for your fantastic review.
We’re really sorry to hear that your blinds arrived in that condition — that’s definitely not how deliveries should reach our customers. We’re glad Katie was able to step in quickly, keep you updated, and arrange a full remake for you without any hassle.
Your kind words mean a lot, and we’ll make sure Katie sees them — she’ll be thrilled to know her support made such a positive difference.
If you need anything else at all, we’re always here to help.
Thanks again for taking the time to share your experience.
Kind regards,
The Team @ Swift Direct Blinds
Don't bother
Ordered blinds from here before, generally cheaper than everywhere else and the blinds are really good. The first time the blinds were delivered on time at the date and time they said by Linear. No problems.
Ordered again and it was due to be delivered by DX who said they attempted deliver and were not able to access the property. We live on a main road with plenty of parking but they just hadn't made an attempt. Saw the little delivery icon on the tracking map and they just drove past.
It was then rebooked for next day. Got no tracking and nobody bothered turning up. Spoke to DX on live chat as its impossible to contact anyone on phone (convenient) and they fobbed me off and said speak to Swift Direct about proof of delivery. Partner rang them up and was assured it would be resolved and she would get a call back and an email. Fobbed off again and got neither.
Got an email again saying it was out for delivery and had the tracking map again. Saw the bloke (Barry) in his van at the junction over the road, looked at the house and just drove off. As soon as he drove off got an email saying delivery attempt unsuccessful. The blatant lying is infuriating and I can't understand why you wouldn't just walk up the drive and knock on the door.
TLDR: Just don't bother ordering from here if it's going to be delivered by DX. Pay the extra tenner somewhere else.
16 January 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Jack,
Thank you for taking the time to share your feedback, and we’re really sorry for the frustration your recent delivery has caused.
We’re pleased to hear you’ve ordered from us before and have been happy with both the product quality and pricing, so it’s especially disappointing that this latest experience hasn’t met the standard you previously received.
The issues you’ve described with DX — including the failed delivery attempts, lack of communication, and inaccurate updates — are absolutely not acceptable, and we understand how infuriating that must have been, especially when you could see the driver on the tracking map. You deserved a straightforward delivery, and we’re sorry that didn’t happen.
I want to reassure you that one of our aftercare team will be reaching out to you directly to discuss this and ensure it is properly resolved. We’re also raising this with DX so this is investigated and addressed on their side.
Thank you again for bringing this to our attention — your feedback is genuinely helpful, and we’re committed to putting this right for you.
Kind regards,
The Team @ Swift Direct Blinds
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