We bought from Swiss Watches Direct in the past and were so impressed by everything from initial communications to delivery of our watch we just had to use them again. Garry and Ashley were great at... See more
Company replied
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I was looking for a Tag Heuer watch as a gift for my son’s 21st birthday, After many days & nights of restless searching I came upon Swiss watches direct. I immediately emailed them about what I wante... See more
Company replied
I recently purchased Omega Seamaster 300 from SWD and it has been a great experience. Ashley has been prompt in replying to all my questions and regularly updated about the progress. I wanted the watc... See more
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I was looking for a certain type of watch and found that Swiss watches direct could get hold of it, my experience from start to finish was exceptional. Everything explained and even told to have thin... See more
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Company details
- #16 of 131 best companies in Watch shop
Information provided by various external sources
Save around 20% on new Swiss watches - TAG Heuer, Breitling, Omega, Longines, Cartier, IWC, Jaeger LeCoultre and many more Swiss watch brands - UK company selling new watches sourced from authorised dealers all supplied with the official dealer stamped/ activated warranty.
Swiss Watches Direct Ltd
Written by the company
- New Watches Surced From Authorised Dealers At Low Prices!
Contact info
PO Box 117, BN24 9AN, Pevensey, United Kingdom
- 01323 761100
- sales@swisswatchesdirect.co.uk
- www.swisswatchesdirect.co.uk
4.9
Excellent
4k reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 24 hours
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Purchased a watch for my husband’s…
Purchased a watch for my husband’s 40th- not only a great price but great service and communication, posted so would arrive after a weekend away.
6 October 2025
Reply from Swiss Watches Direct
It’s lovely to hear when customers are so happy with their new watch. We also understand that when you spend thousands of pounds on a special purchase that you deserve a high level of customer service as well as a great price. We started selling brand-new watches online back in 2005, and we have always tried to maintain good communication right through the buying & delivery process.
Delivery
Great service till it came to the Delivery sent to the billing address not the delivery address
13 October 2025
The process was clear and as planned
30 September 2025
Reply from Swiss Watches Direct
Thank you very much for your review. We are glad that you found the buying experience straightforward and that you are happy with your new watch. Good communication throughout the order and delivery process is extremely important to us, particularly when customers are making such a special purchase. We hope you enjoy your watch.
Reply from Swiss Watches Direct
Thank you for your kind review. We are very pleased to hear that you are happy with your new watch and the service provided. We have been helping customers purchase brand new luxury watches since 2005, and excellent communication and customer care have always been at the heart of our business. We hope you enjoy your watch for many years to come.
Great service again from Ashley and…
Great service again from Ashley and Gary
Really pleased with my tag Carrera a stunning watch with a great discount
Highly recommended swiss watches
30 September 2025
Reply from Swiss Watches Direct
Thank you for taking the time to leave us such a lovely review. We are delighted to hear that you are happy with your new watch and the service you received. We have been selling brand new watches online since 2005, and providing excellent customer service alongside competitive prices remains extremely important to us. We hope you enjoy wearing your new watch for many years to come.
Excellent service
Excellent service. Worth the wait of 3 to 4 weeks if you are buying a quality watch.
19 September 2025
Reply from Swiss Watches Direct
Thank you very much for your review. We are glad that you found the buying experience straightforward and that you are happy with your new watch. Good communication throughout the order and delivery process is extremely important to us, particularly when customers are making such a special purchase. We hope you enjoy your watch.
Apprehensive but no need to worry
I was apprehensive about buying an expensive watch online but the excellent & speedy communication from the company answering my questions soon put me at ease. The process was very quick & efficient. Would highly recommend this company.
11 September 2025
Reply from Swiss Watches Direct
Thank you for your kind review. We are very pleased to hear that you are happy with your new watch and the service provided. We have been helping customers purchase brand new luxury watches since 2005, and excellent communication and customer care have always been at the heart of our business. We hope you enjoy your watch for many years to come.
Prompt and friendly service got me the…
Prompt and friendly service got me the exact watch I wanted at a good price. Shipped securely. Good communication. An excellent experience.
30 January 2025
Reply from Swiss Watches Direct
Thank you for taking the time to leave us such a lovely review. We are delighted to hear that you are happy with your new watch and the service you received. We have been selling brand new watches online since 2005, and providing excellent customer service alongside competitive prices remains extremely important to us. We hope you enjoy wearing your new watch for many years to come.
Great purchase experience
Very good price, excellent communication during the whole process, easy purchase, honest descriptions.
2 September 2025
Reply from Swiss Watches Direct
It’s lovely to hear when customers are so happy with their new watch. We also understand that when you spend thousands of pounds on a special purchase that you deserve a high level of customer service as well as a great price. We started selling brand-new watches online back in 2005, and we have always tried to maintain good communication right through the buying & delivery process.
Highly recommended watch supplier
Firstly I was a bit apprehensive of buying an expensive watch online, but I checked the company status on companies house website and this gave me the confidence to go ahead with the purchase. I then received a call to confirm the purchase and talk through the next steps and how watch registration would occur. After a few weeks I received an email update that the watch was on its way. When the watch was delivered, I checked the registration with the supplier and it had been registered under my email address. My confidence in this company is extremely high and recommend them highly.
4 September 2025
Good service
Purchased a tag carrera for my wife smooth process waited a few days delivered by special delivery Royal Mail can’t fault and 20% less than retail will use these again for sure
5 September 2025
Highly recommend Swiss watches direct
Highly recommend Swiss watches direct. Great communication and excellent service. Watch arrived safely. Would definitely use again.
5 September 2025
Tag Watch for Birthday
I dealt with Ashley & Garry, who were both very helpful! Watch arrived in given timeframe. Absolutely delighted with purchase! Highly recommend and will use again for future purchases
5 September 2025
Amazing company to deal with from start to finish
Amazing company to deal with from start to finish. Understood that I required a quick turnaround as the watch was a gift and delivered a few days in advance of what they first estimated. Top quality service and I will 100% buy again from SWD.
4 September 2025
Absolutely Delighted
A great experience buying a watch from Swiss Watches Direct! Finding the watch I wanted and ordering from the website was easy. I was then quickly contacted by them to check all the details before they progressed the order. I'd left it very late to order the watch in question as a Birthday gift but they pulled out all the stops to get the watch to me in time for the big day (many thanks!). Absolutely delighted with the watch, the outstanding customer service/experience and the price (the lowest around). Very highly recommended!
27 August 2025
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