Absolutely thrilled with the level of service from Oliver Swan at this showroom! He was amazingly helpful, friendly and nothing was too much trouble. Oliver was extremely knowledgeable, engaging and... See more
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Excellent service and very helpful staff. The car was ready to view when we arrived and Mark was very knowledgable, so able to answer all our questions. We didn’t feel pressured to buy at any point b... See more
Dior is an apprentice sales person. We were thrilled with her customer service and her patience . We had a very annoying technical incident when trying to pay our final bill .this took almost an hour... See more
Company replied
shocking after sales was told I was getting new rear tyres and rear brake pads and as of yet still not done never got to test drive this vehicle still had to pay was at the dealership 3 hours. UPDATE... See more
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Company details
- #65 of 100 best companies in Car dealer
- #38 of 62 best companies in Used car dealer
Written by the company
In our state-of-the-art dealerships across the UK, Sytner Group represents the world's most prestigious car manufacturers. Our success has been built by every team member working together and contributing to our one team ethos. We strive to deliver an exceptional customer experience; our employees are highly trained, enthusiastic, knowledgeable and driven to deliver our fundamental commitment to our customers; of getting it right first time and making each and every interaction special. Our ultimate aim is to be considered the best company to work for in the industry and the best company to do business with.
Contact info
Colchester Rd, RM3 0GX, Romford, United Kingdom
- 01708 332900
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** Absolutely thrilled **
Absolutely thrilled with the level of service from Oliver Swan at this showroom! He was amazingly helpful, friendly and nothing was too much trouble. Oliver was extremely knowledgeable, engaging and a real asset to the company & Brand! Delighted with the Mini Countryman - Thank you *
Excellent service and very helpful staff
Excellent service and very helpful staff. The car was ready to view when we arrived and Mark was very knowledgable, so able to answer all our questions.
We didn’t feel pressured to buy at any point but on deciding to purchase, Iain was happy to go through a number of finance options with us and happy for us to make a decision at leisure. I would; and have already, recommended Sytner Harold Wood. Many thanks.
Kaitlin made the whole process smooth…
Kaitlin made the whole process smooth and easy
She never made us feel rushed to make a decision on the purchase and went over and above to give us a great experience
May use AI-assist with repliesRead more
Professional and knowledgeable staff at Sytner Harold Wood
Great experience at Sytner Harold Wood, made so by very helpful, knowledgable and polite staff.
All information and negotiation regarding the car and financing was explained clearly and the appointment felt completely unhurried which left me feeling confident about any decisions made and with no pressure to make any immediate commitment . Iain was particularly helpful regarding explanation of finance options and Mark was very personable and helpful regarding the sale.

Reply from Sytner Group - Sytner Harold Wood MINI
Great service
The sales representative who dealt with my initial enquiry right through to purchase was very helpful and professional.

Reply from Sytner Group - Sytner Harold Wood MINI
No pressure sales process
No pressure sales process, good communication from a friendly team.

Reply from Sytner Group - Sytner Harold Wood MINI
The whole experience of purchasing my Mini was exceptional!
The whole experience of purchasing my new mini was exceptional, mainly due to Oliver Swan. Nothing was too much trouble for Oliver, he was so professional and explained everything so well.
Lovely Mini
Vehicle exactly as described and charged as promised. Initially difficult to get through to sales, but once i did, everything went smoothly
Everyone at sytner sales and service…
Everyone at sytner sales and service were amazing
Oliver Swans service was as always…
Oliver Swans service was as always helpful and polite.
Although contacting Sytner by phone was awful , in fact l gave a couple of times.
Buying a car from MINI was one of the…
Buying a car from MINI was one of the best experiences I’ve had at a dealership. From the moment I walked in, I was treated with genuine respect and kindness. The team made me feel completely at ease – there was no pressure, no pushy sales tactics, just real people who genuinely wanted to help me find the right car.
What stood out the most was how comfortable the whole process felt. They took the time to listen to what I was looking for and answered all my questions without rushing or making me feel overwhelmed. Everything was transparent, relaxed, and surprisingly enjoyable.
Thank you to Oliver swan who was extremly helpful throughout.
Excellent service
I recently bought a new car at the Sytner Harold Wood dealership. A special mention must go to Harvey Page, who went above and beyond in every aspect of the sales process. Harvey’s attention to detail was outstanding—he kept me informed at every stage, ensuring I always knew what was happening and what to expect next.
This wasn’t just about selling a car; it was about providing a truly exceptional customer experience. Harvey’s professionalism, coupled with his caring and attentive approach, made the whole process stress-free and enjoyable. I left not only with a fantastic car, but also with the feeling that I’d been truly looked after from start to finish.
Highly recommend Harvey Page and the entire team for anyone looking for first-class service and a personal touch.
Martin went out of his way to…
Martin went out of his way to accommodate us, kept my little boys entertained despite their long day coming from school.
Very helpful and polite staff.
Very helpful and polite staff.. would recommend to others 👍🏻
Excellent at selling but hopeless at refunding.
The sales person we dealt with, sorry can’t remember his name, was extremely helpful and we transferred a £500 refundable holding deposit on the car for 48 hours on the 14th February. Unfortunately we decided it wasn’t the car for us and requested a refund on the 16th which we were told would be back in our bank account within 3-5 working days. On the 25th February still no refund. I phoned Sytner Harold Wood seven times each time being told I would receive a call back but nothing happened. On my eighth call I spoke to Faye Pemberton who informed me that I would need to email them the account details to which the refund was to be made before a transaction could be completed, at no time were we told this. Had I not called this money would still be sitting in their account. Thank you Faye just wish everyone else had been more helpful.
I always return to sytner mini Harold…
I always return to sytner mini Harold Wood, always get great service. People are all helpful friendly and I never feel rushed or pressured. Always receive update calls and respond quickly if you email a question.
Special mention for Oliver who was great. Spent time showing me over car on collection and a follow up email also.
Great service and attention to detail…
Great service and attention to detail from Oliver Swan at Sytner Harold Wood. Having found the Mini we wanted at the Coventry branch, we talked to Oliver about arranging a test drive in a similar (different colour) car at HW as it was nearest to us. He took time to talk us through all the details of the Mini type we were keen on, ensuring we were buying the right car for our needs and organised the test drive. Whilst waiting for 'our' car to go through all the necessary Mini approvals etc at Coventry Sytner, he proactively kept us informed and was always quick to respond to any enquiries. The handover a few days later was prompt and easy. Never pushy, always helpful, kind and courteous - Oliver was a pleasure to deal with and the Mini is fab!

Reply from Sytner Group - Sytner Harold Wood MINI
New car purchase. Sytners Harold Wood
We purchased a new Mini countryman ably assisted by Oliver Swan. He was courteous throughout the procedure and kept us informed of developments.
Thanks to him the whole experience was hassle free.
He also explained, to two technophobes, the new technology on the car and the set up of various applications. We actually understood the system very quickly thanks to his patience and understanding.
I would recommend Sytners and in particular Oliver Swan if you are intent on purchasing a Mini.

Reply from Sytner Group - Sytner Harold Wood MINI
Sytner Head Office needs to improve
I bought a Mini Clubman from Sytner via their Harold Wood dealership. Katie was exemplary, and was very focussed on us, as customers.
Having paid the deposit and chased up the final invoice I paid the balance within hours, on a Friday, for the agreed collection on Saturday.
The Sytner Group financial system went down late Friday afternoon.
We were driving for two hours to collect the car - to be told, when we were nearly there, by the dealer that it wasn't going to happen. We continued as we had planned our whole day around collecting the car.
Sytner Group HQ (where the financial system is) finish work on Friday at 5pm - after the system had gone down. Not open on Saturday. So the sales team at Harold Wood could not check to see I had paid - no planning to cover this off by Sytner Group (somebody on standby to check their bank accounts for example).
We could not collect the car and had to drive all the way home again - revising our plans for the weekend. Promised a gesture of goodwill (still to happen) and the car was eventually delivered to us on Monday lunchtime.
Great service from the team at Harold Wood - totally unsupported by their Head Office.

Reply from Sytner Group - Sytner Harold Wood MINI
New Mini
I received an excellent service during the ordering process and delivery from Oliver Swan at Mini Harold Wood, he is without doubt, the most professional car salesman, I have ever dealt with , I will certainly be recommending Oliver.

Reply from Sytner Group - Sytner Harold Wood MINI
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