Great service but exorbitant price for a wing mirror glass. The price is particularly galling as it is due to the most dangerous “safety” aids fitted to a car, the overtaking warning light. What hap... See more
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Location
Switch locationLondon Road, Cow Roast, HP23 5RE Hertfordshire, GB
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When I booked I didn’t say I wanted to wait for my car to be serviced. Sytner moved my service forward and the service was completed within the time frame. The receptionist warmly welcomed me and to... See more
Company replied
We returned to BMW looking to trade in or repair our aged 2 series but ended up buying a new car. It was the sensible obvious solution but we were coached well through the process. This was conducte... See more
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Warranty work that required a second visit due to a broken clip. All sorted by Sytner who were excellent with their customer service.
Company details
- Car dealer
- also in
- Used car dealer
Written by the company
In our state-of-the-art dealerships across the UK, Sytner Group represents the world's most prestigious car manufacturers. Our success has been built by every team member working together and contributing to our one team ethos. We strive to deliver an exceptional customer experience; our employees are highly trained, enthusiastic, knowledgeable and driven to deliver our fundamental commitment to our customers; of getting it right first time and making each and every interaction special. Our ultimate aim is to be considered the best company to work for in the industry and the best company to do business with.
Contact info
London Road, Cow Roast, HP23 5RE, Hertfordshire, United Kingdom
4.7
Excellent
305 reviews
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Efficient on time and excellent…
Efficient on time and excellent feedback including real time video of my car.
13 October 2026
Unprompted review
The service is of a high standard and…
The service is of a high standard and the staff are helpful and welcoming.
13 October 2026
Unprompted review
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
very polite and friendly staff
very polite and friendly staff.
Clean and pleasant place to sit and wait for service to be done
And when you are presented with the bill it’s done with a lovely smile 🥰
13 October 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Susan, thank you ever so much for your kind words. We’re delighted to hear that you found our staff polite and friendly, and that our waiting area provided a pleasant environment for you. It’s wonderful to know that the whole experience, including the billing process, left you feeling valued and appreciated. Your lovely feedback truly brightens our day and encourages us to maintain the high standards we strive for at Sytner Tring BMW. We very much appreciate your support.
The whole team were polite
The whole team were polite, welcoming and efficient from start to finish when taking our BMW in for a recall.
9 October 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Joanna, thank you very much for your kind words. We are delighted to hear that you found our team polite, welcoming and efficient throughout your visit for the recall. Providing a positive and seamless experience for all our customers is very important to us, and it’s encouraging to know we met your expectations. We truly appreciate you taking the time to share your feedback and hope to welcome you back to Sytner Tring BMW in the future for any of your motoring needs.
The staff are always so welcoming
The staff are always so welcoming, Lloyd in particular is very good at keeping me informed of progress.
8 October 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Heather, Thank you ever so much for your kind words and the five-star review. We are delighted to hear that you find our team welcoming and that Lloyd keeps you well informed throughout your visits. Your feedback is truly appreciated, and it’s wonderful to know that our efforts to provide excellent customer service are recognised. We look forward to continuing to support you with the highest standards at Sytner Tring BMW. Best wishes, The Sytner Tring BMW Team
Excellent Dealership.
When I booked I didn’t say I wanted to wait for my car to be serviced. Sytner moved my service forward and the service was completed within the time frame. The receptionist warmly welcomed me and took me to the service reception person. I was made to feel a valued customer.
6 October 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Mike, Thank you very much for your kind words. We are delighted to hear that your service was completed promptly and that our team made you feel valued and warmly welcomed. It is always our aim to provide an excellent experience for all our customers, so your feedback truly means a great deal to us. We appreciate you taking the time to share your positive experience and look forward to welcoming you back to Sytner Tring BMW in the future. Kind regards, The Sytner Tring BMW Team
Great service but exorbitant price for…
Great service but exorbitant price for a wing mirror glass. The price is particularly galling as it is due to the most dangerous “safety” aids fitted to a car, the overtaking warning light. What happens when the light fails? Thwack!!!
1 October 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear David, thank you for your feedback. We’re pleased to hear you appreciated our service, though we fully understand your concerns regarding the cost of the wing mirror glass. Modern safety features, such as the overtaking warning light, are indeed vital but can make replacements more expensive due to their advanced technology. We appreciate your perspective on this matter and value your honesty. Your comments help us remain mindful of customers’ views on pricing and vehicle safety features.
Another quick efficient great service
Another quick efficient great service
3 October 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Tim, Thank you very much for your kind words and for taking the time to share your positive experience. We are delighted to hear that you found our service efficient and satisfactory once again. It is always a pleasure to provide a swift and great service to our customers. Your continued support means a great deal to us, and we look forward to welcoming you back to Sytner Tring BMW in the future. Best regards, The Sytner Tring BMW Team
Very efficient in dealing with enquiry…
Very efficient in dealing with enquiry and solving the issue.
29 September 2026
Unprompted review
Warranty work that required a second…
Warranty work that required a second visit due to a broken clip.
All sorted by Sytner who were excellent with their customer service.
29 September 2026
Unprompted review
Great company!
The staff are really friendly and helpful. My mini was MOT'd and received a courtesy clean which was great. Thank you so much.
28 September 2026
Unprompted review
Sytner BMW Tring
Sytner BMW Tring,
In summary I am more than happy to award a solid 5* recommendation - and urge anyone considering buying the ultimate driving machine you must make the journey and meet the team and meet Hertfordshire's (and beyond) premier BMW dealership.
If you are looking for amazing customer service with a warm family feel... do not go anywhere else. I am a long term repeat customer who has been so impressed with how the team at Tring make you feel right at home.
When entering the dealership the professional, courteous and efficient reception team give a warm front of house welcome, supported by what I can only describe as an awesome sales, service and finance cadre.
I would like to highlight and commend the supreme skill, knowledge and effort evidenced by Steve Gonzalez, Jason Tack, Scott McIvor.. who with experienced and specialist oversight by Louise Hill to ensure cost effective solutions to the challenges of putting together what was on first view a complicated deal together for 3 new vehicles for my son, father in law and myself.
I want to emphasise the forensic attention to detail in keeping me up to date with developments, delivery schedules... then being completely blown away by the vehicle preparation by the workshop and valeting team who were able to prepare my new car in what I described at the time as eye watering concourse level perfection.
The vehicle handover was nothing short or amazing clearly Steve, Jason and Scott had paid close attention to subtly collect details during the sales process to personalise the experience involving some elements of which that went far beyond my expectations and far, far exceeded experiences of other lesser dealerships encountered previously.
Thankyou so much from a very happy customer.
15 September 2026
Unprompted review
Great customer service
My whole experience at Sytner Tring was friendly and helpful. From walking into Reception to dealing with service advisors whole updated me the whole time I was there. Nothing was too much trouble.
25 September 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Ms Nash, Thank you very much for your kind words. We are delighted to hear that your experience at Sytner Tring was both friendly and helpful from start to finish. It’s wonderful to know that our reception team and service advisors kept you well informed throughout your visit. We truly appreciate your feedback and are pleased that nothing was too much trouble. Your support means a great deal to us, and we look forward to welcoming you back in the future. Kind regards, The Sytner Tring BMW Team
Chris Buss made selling my mini back to…
Chris Buss made selling my mini back to the Sytner group very straight forward and easy. I got given a good price for my car and payment made on time. Great communication
23 September 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Thank you very much for your kind words, Chris. We’re delighted to hear that selling your Mini back to the Sytner Group was a straightforward and hassle-free experience. It’s great to know you received a good price and that payment was made promptly. We pride ourselves on maintaining clear and consistent communication, so your feedback is greatly appreciated. We hope to welcome you back in the future for any motoring needs you may have. Thanks again for choosing Sytner Tring BMW.
Tring Sytner were really professional…
Tring Sytner were really professional and the gentleman that helped us with some of the technology was great. Very pleased with the service
11 September 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Mr Boys, Thank you very much for your kind words and for taking the time to share your experience with Sytner Tring BMW. We are delighted to hear that our team were professional and that the gentleman who assisted you with the technology was able to provide excellent support. It is wonderful to know you are very pleased with the service you received. We truly appreciate your feedback and look forward to welcoming you back in the future. Kind regards, Sytner Tring BMW Team
Amazing service as always from BMW at…
Amazing service as always from BMW at Tring. The communication was excellent.
They picked my car up and delivered it back to me
17 September 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear I Awan, Thank you very much for your kind words and for taking the time to share your experience with Sytner Tring BMW. We’re delighted to hear that our service and communication met your expectations and that the collection and delivery of your car was convenient for you. It’s always our aim to provide a seamless and enjoyable experience for our valued customers. We look forward to welcoming you back in the future and continuing to provide the high standards you have come to expect. Kind regards, The Sytner Tring BMW Team
Excellent service from all staff
Excellent service from all staff, well received on arrival very efficient on check in, tea and coffee offered, pleasant manor, would recommend this branch 👍
16 September 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Graham, Thank you very much for your kind words and positive feedback. We are delighted to hear that you found our service efficient and that our team made you feel so welcome upon arrival. It’s wonderful to know that the refreshments and overall atmosphere contributed to a pleasant experience. Your recommendation means a great deal to us. We look forward to welcoming you back to Sytner Tring BMW in the future. Best wishes, The Sytner Tring BMW Team
Good Service
Service carried out in the time span given. Video of the health check was very helpful.
14 September 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear David, Thank you very much for your kind words and positive feedback. We’re delighted to hear that the service was completed within the expected time and that the video of the health check proved helpful. It’s always our aim to provide clear and transparent communication, ensuring you feel fully informed throughout the process. Your satisfaction means a great deal to us, and we look forward to welcoming you back to Sytner Tring BMW in the future. Best regards, The Sytner Tring BMW Team
Ahsan and Scott were a pleasure to deal…
Ahsan and Scott were a pleasure to deal with, they did what they said they would do.
Recommended!!
11 September 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Lee, Thank you for taking the time to share your positive experience with Ahsan and Scott at Sytner Tring BMW. We are delighted to hear that they were a pleasure to deal with and fulfilled their commitments. Your recommendation means a great deal to us, and we are pleased to have met your expectations. It is always our aim to provide excellent service, and feedback such as yours is truly appreciated. We look forward to welcoming you back in the future. Best wishes, The Sytner Tring BMW Team
Chris Buss - mini purchase
I dealt with Chris Buss, and in just over a week my mini was collected all finances paid off plus some equity left in car for me. Chris was very efficient, made me understand each stage of the process, fabulous experience.
9 September 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Ms Facey, Thank you very much for your kind words. We are delighted to hear that Chris Buss provided you with an efficient and clear experience throughout the process. It’s wonderful to know that everything was handled smoothly and that you are pleased with the outcome. Your positive feedback is greatly appreciated and means a lot to the team here at Sytner Tring BMW. We wish you all the very best with your next vehicle and look forward to assisting you again in the future. Kind regards, Sytner Tring BMW
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