Absolutely phenomenal both in service and in quality of products. First time buying and after delivery I quickly did a follow up purchase, genuinely beautiful jewellery made to a high quality and cust... See more
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Review summary
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So far so good, had a few issues with me being silly putting my address in correctly but customer service responded to my worries immediately, Ciara in particular has been extremely helpful. We go to... See more
Company replied
I'd been looking for ruby earrings in local jewellery shops and online for a while when I found the diamond store site. The design of the earrings stood out in it's simple elegance , the rubie... See more
Company replied
I decided to go with the diamond store for my proposal to my partner. Oliver has been fantastic throughout the whole process - explained everything in detail, provided reassurance and gone the extra m... See more
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Company details
Written by the company
Award winning UK online jeweller with over 6000 items of jewellery that all come with a full 5 year guarantee and stunning luxury packaging.
Contact info
Suite 17410, 20-22 Wenlock Road , N1 7GU, London, United Kingdom
- 0345 084 1200
- customerservice@thediamondstore.com
- www.thediamondstore.co.uk
4.5
Excellent
40k reviews
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Faith was very helpful and kind in…
Faith was very helpful and kind in helpibb me with my last minute purchase!
22 October 2026
Unprompted review
Reply from The Diamond Store London
Thank you so much for your lovely review. We are delighted to hear that Faith was so helpful and kind in assisting you with your last-minute purchase.
I will be sure to share your kind words with Faith, as I know she will really appreciate them.
Thank you again for choosing The Diamond Store. We truly appreciate your feedback and hope you love your beautiful jewellery.
Warmest wishes,
Victoria
Great responsive customer service
Great responsive customer service. Product looks like the description - it’s a gift and I’m sure they’ll love the earrings. Packaging is very good too.
19 October 2026
Reply from The Diamond Store London
Thank you so much for your wonderful review. We are delighted to hear that you were pleased with our customer service, the presentation of your beautiful earrings and our packaging.
We hope your gift is received with great joy and that the lucky recipient absolutely loves their gorgeous earrings.
Thank you again for choosing The Diamond Store. We truly appreciate your kind feedback and support.
Warmest wishes,
Victoria
Quality product exactly as described…
Quality product exactly as described and great value for money. A beautiful 3.2ct sapphire pendant.
19 October 2026
Reply from The Diamond Store London
Thank you so much for your lovely review. We are delighted to hear that you are so pleased with your beautiful 3.2ct sapphire pendant and that it met your expectations for quality, description and value.
We hope you enjoy wearing your stunning pendant for many years to come. Thank you again for choosing The Diamond Store and for taking the time to share your experience with us.
Warmest wishes,
Victoria
Sheena really helped me
Sheena really helped me with a last minute problem. As a whole, the company has been an absolute pleasure to work with.
22 October 2026
Unprompted review
Reply from The Diamond Store London
Thank you so much for your lovely review. We are delighted to hear that Sheena was able to assist you with your last-minute query and make the experience a positive one.
I will be sure to share your kind words with Sheena, as I know she will really appreciate them. It is wonderful to know that working with The Diamond Store has been such a pleasure.
Thank you again for your kind feedback and for choosing The Diamond Store.
Warmest wishes,
Victoria
I just love your jewerly
I just love your jewerly. But I would like to collect my parcel from package point.
16 October 2026
Reply from The Diamond Store London
Thank you for taking the time to leave your review. We truly appreciate your feedback.
Unfortunately, as your delivery address was outside the UK, we were unable to arrange delivery to a collection point and could only offer delivery to a residential address. Please accept our sincere apologies.
Please be assured that we value your comments and will take them into consideration as we continue to improve our products and services. We will also look into whether alternative delivery options may be possible for our international customers in the future.
Warmest wishes,
Victoria
Diamond ring
Ordered a beautiful diamond ring which needed to be exchanged due to size was sent straight away and slight refund being sorted by Nicola who has been a fantastic help.
Will definitely buy from The Diamond store again .
22 October 2026
Unprompted review
Reply from The Diamond Store London
Thank you so much for your wonderful review. We are delighted to hear that you are happy with your beautiful diamond ring and that the exchange process was handled promptly.
It is lovely to know that Nicola provided such fantastic support, and I will be sure to share your kind words with her. We truly appreciate your trust in The Diamond Store and are thrilled to hear that you would shop with us again.
Thank you once again for your kind feedback and support.
Warmest wishes,
Victoria
From disappointment to outstanding customer service – Thank you, Kellie!
I wanted to take a moment to share my experience with The Diamond Store and, in particular, recognise the exceptional customer service I received from Kellie.
I initially placed an order for a beautiful citrine ring and matching birthday jewellery for my wife. Unfortunately, things didn't quite go to plan. Part of my order arrived without the ring, and after making enquiries, I discovered that the ring was still being handcrafted and wouldn't be ready for another 4–6 weeks.
With my wife's birthday just two weeks away, this was understandably disappointing, especially as I hadn't been made aware of the extended lead time. There was also some initial confusion regarding the delivery status, which added to my frustration.
However, what really impressed me was how Kellie handled the situation and completely turned my experience around.
From the moment she became involved, Kellie was professional, understanding, genuinely apologetic and incredibly helpful. Rather than simply offering an apology, she took the time to understand my concerns and actively worked towards finding a solution.
I explained that I really didn't want to cancel the original ring, as it was such a beautiful piece that I knew my wife would love. Kellie respected this and went out of her way to find a gorgeous alternative blue topaz ring that would perfectly complement the earrings I'd already purchased.
Not only did she find a lovely alternative that was available for immediate dispatch, but she also arranged a very generous goodwill contribution towards the additional purchase, allowing me to keep the original ring in production for another special occasion.
The outcome was better than I could have hoped for, and that's entirely down to Kellie's efforts.
It's easy to leave a negative review when things go wrong, but I think it's equally important to recognise when someone genuinely goes above and beyond to put things right.
Kellie is an absolute credit to The Diamond Store. Her professionalism, kindness, communication and commitment to customer satisfaction have completely restored my confidence in the company.
What started as a disappointing experience has ended with me being an extremely happy customer.
Thank you, Kellie, for your outstanding service and for helping make my wife's birthday special. Your efforts have been genuinely appreciated!
I would happily recommend The Diamond Store based on how my concerns were resolved.
22 October 2026
Unprompted review
Reply from The Diamond Store London
Thank you so much for taking the time to share such a thoughtful and detailed review. We are truly delighted to hear that Kellie was able to turn your experience around and help make your wife’s birthday extra special.
It is wonderful to know that Kellie’s personal care, understanding and dedication made such a positive difference. We will be sure to share your kind words with her, as this recognition means a great deal to our team.
Thank you for giving us the opportunity to put things right and for your continued trust in The Diamond Store. We hope your wife absolutely loves her beautiful jewellery and that you will shop with us again in the future.
Warmest wishes,
Victoria
Great products and great value
Great products and great value. Packaging is great. Ive been a repeat customer for years. The rating is based on the volume of junk emails you have sent since my last purchase. Despite unsubscribing multiple times the emails still come.
I have updated due to the great service I recceived via email from Victoria. Thank you
5 October 2026
Reply from The Diamond Store London
Thank you so much for updating your review and for your continued loyalty to The Diamond Store over the years. We truly appreciate your kind words about our jewellery, value and presentation.
I am delighted to have been able to assist you personally, and I am very grateful that you took the time to share your experience with me. I am also sorry for the repeated emails you received, and I am so pleased to have been able to resolve this for you
Thank you again for your patience and kindness. It has been a pleasure assisting you, and we truly value having you as a returning customer.
Warmest wishes,
Victoria
Excellent customer service amazing…
Excellent customer service amazing quality great value for money highly recommended
18 October 2026
Reply from The Diamond Store London
Thank you so much for your wonderful review and kind recommendation. We are delighted to hear that you were so pleased with our customer service, the quality of our jewellery and the value for money.
Your feedback means a great deal to us, and we truly appreciate you choosing The Diamond Store. We hope to have the pleasure of assisting you again in the future.
Warmest wishes,
Victoria
My purchase was nothing like it was…
My purchase was nothing like it was portrayed. It was very tiny
18 October 2026
Reply from The Diamond Store London
Thank you for taking the time to share your feedback. We truly appreciate you bringing this to our attention, and we are very sorry to hear that you were not entirely happy with your purchase.
We aim to provide as many photographs of our jewellery being worn as possible to help customers gain an accurate impression of each piece, including its size and proportions. However, we appreciate that your experience has not quite matched your expectations, and we will take your comments into consideration as we continue to review and improve our products and services.
I have also reached out to you personally to see whether there is anything further I can do to assist. We would welcome the opportunity to help if possible.
Warmest wishes,
Victoria
Great Quality
Great service item was delivered within a couple of days and very happy with the quality of the item I ordered
18 October 2026
Reply from The Diamond Store London
Thank you so much for your lovely review. We are delighted to hear that you were happy with our service, the speedy delivery and the quality of your beautiful jewellery.
Your kind feedback means a great deal to us, and we truly appreciate you choosing The Diamond Store.
Warmest wishes,
Victoria
My first engagement ring was very small…
My first engagement ring was very small due to financial difficulties sio I am truly please with the one I purchased from you. Thank you so much.
18 October 2026
Reply from The Diamond Store London
Thank you so much for sharing such a lovely review. We are truly delighted that your beautiful ring has brought you so much happiness and that you are pleased with your choice.
It means a great deal to us to have been a part of such a special moment, and we hope your gorgeous ring brings you joy for many years to come.
Warmest wishes,
Victoria
Very happy and quick delivery next day…
Very happy and quick delivery next day because they have stock. 🤩👍
18 October 2026
Reply from The Diamond Store London
Thank you so much for your lovely review. We are delighted to hear that you are happy with your purchase and that your beautiful jewellery arrived the very next day.
We are always pleased when we can dispatch an in-stock piece so quickly, and we truly appreciate you choosing The Diamond Store.
Warmest wishes,
Victoria
The experience was amazing
The experience was amazing, I ordered and it arrived the next day which is amazing. Fast and quick process packaging was beautiful. Everything was neat and elegant.
18 October 2026
Reply from The Diamond Store London
Thank you so much for your wonderful review. We are delighted to hear that you had such a lovely experience with us, from the speedy next-day delivery to the beautiful, elegant packaging.
Your kind words mean a great deal to us, and we are so pleased that every detail made your order feel special. Thank you for choosing The Diamond Store.
Warmest wishes,
Victoria
Reply from The Diamond Store London
Thank you so much for your lovely review. We are delighted to hear that everything went smoothly and that you are happy with your gorgeous ring.
Thank you for choosing The Diamond Store. We hope you enjoy wearing your beautiful ring for many years to come.
Warmest wishes,
Victoria
Superb packaging
Superb packaging, surprisingly early delivery and excellent quality jewellery 🫶
18 October 2026
Reply from The Diamond Store London
Thank you so much for your wonderful review. We are delighted to hear that you were pleased with the beautiful packaging, speedy delivery and quality of your jewellery.
Your kind words mean a great deal to us, and we truly appreciate you choosing The Diamond Store.
Warmest wishes,
Victoria
Beautiful items
Bought a necklace, bracelet and earrings for my granddaughters 21st. Beautiful. So pleased with them. Delivery was super quick. Packaging excellent. Thank you.
18 October 2026
Reply from The Diamond Store London
Thank you so much for your lovely review. What a beautiful way to celebrate your granddaughter’s 21st birthday! We are absolutely delighted to hear that you are so pleased with the gorgeous necklace, bracelet and earrings, and that you were happy with our speedy delivery and elegant packaging.
Thank you for choosing The Diamond Store for such a special occasion. We hope your granddaughter treasures her beautiful jewellery for many years to come.
Warmest wishes,
Victoria
Reply from The Diamond Store London
Thank you so much for your wonderful feedback! We are absolutely delighted to hear that you had such an amazing experience with The Diamond Store.
Your kind words mean a great deal to us, and we truly appreciate you choosing us.
Warmest wishes,
Victoria
Reply from The Diamond Store London
Thank you so much for your lovely review. We are delighted to hear that you were happy with our service and love the look of your gorgeous ring.
Thank you for choosing The Diamond Store. We hope you enjoy your beautiful ring for many years to come.
Warmest wishes,
Victoria
Fantastic
I have made afew purchases from the diamond store in the last couple of years and I cannot fault the service or the quality of the jewellery.
I recently received an excellent level of service from Eliza regarding a repair, Eliza was great, very communicative and dealt with the issue perfectly along with her colleagues In the repairs department.
I will be purchasing again without hesitation
Thank you
21 October 2026
Unprompted review
Reply from The Diamond Store London
Thank you so much for your wonderful review and for your continued loyalty to The Diamond Store. We are delighted to hear that you have been consistently happy with the quality of our jewellery and the service you have received.
It is especially lovely to hear your kind words about Eliza and our repairs team. We will be sure to share your feedback with them, as it will mean a great deal to know their care and communication made such a positive difference.
Thank you again for your continued support. We look forward to welcoming you back to The Diamond Store in the future.
Warmest wishes,
Victoria
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