THE best prices for quality cupcake boxes. My wife recently tasked me with finding cupcake boxes in bulk that she could use for her small catering business. Through a lot of searching I found The Van... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Great company. I had an issue with a crushed cake drum that was dealt with promptly and efficiently. Always use VV although I feel a £50 spend for free delivery is high compared to another company. Al... See more
Company replied
Everything was easy to find on the website and they let me know straight away when something was out of stock and the refund was immediate. All the items were as they looked in the picture and as desc... See more
Company replied
I love this little business. I have ordered online and also visited their store. They are fabulous. Postal deliveries are always quick and packaged well. Their customer service is second to none and... See more
Company replied
Company details
- #7 of 11 best companies in Cake Decorating Equipment Shop
- #6 of 10 best companies in Bakery Equipment
- #9 of 15 best companies in Baking Supply Shop
- #34 of 60 best companies in Craft shop
- #122 of 187 best companies in Hobby shop
- #65 of 136 best companies in Kitchen supply shop
Written by the company
The Vanilla Valley prides itself in providing a complete range of cake decorating supplies and baking equipment for bakers of all abilities from hobby bakers to professionals. Since our establishment in 2008 as a manufacturer of acrylic cupcake stands, we have grown our ever-increasing catalogue to encompass all things cake and baking, and pride ourselves on being one of the UK's leading cake decorating retailers. Whether you need essentials such as cake drums, cake boxes, baking tins, sugar paste and food colouring, or tools for the latest cake trends, you should find it all at The Vanilla Valley at a competitive price. We stock from all of the leading brands including Renshaw, PME, Saracino, and more. Shop online or in our Cardiff store today!
Written by the company
- Free UK Shipping on Orders over £50
- For the lowest delivery charges shop at The Vanilla Valley. Our Standard delivery service is £3.99 or free over £50. Receive your order within 5 working days. Resctrictions apply.
- Trade Accounts
- If you're a regular baker or have a cake-making business then you might benefit from one of our Trade accounts. We offer discounted prices on all products, exclusive offers, and no setup fee! Minimum spends to maintain the accounts are low and there are no rewards to expire. Head to the website to apply - thevanillavalley.co.uk/warehouse-account.html
- Local Click and Collect
- If you live in Cardiff or the surrounding area we offer a Click and Collect service! Place an order on the website as normal and choose "Click and Collect" instead of one of our delivery options. Your order will be ready the next business day at our retail unit in Nantgarw, Cardiff.
Contact info
Unit 1 Cardiff Road, CF15 7SR, Nantgarw, United Kingdom
- sales@thevanillavalley.co.uk
- www.thevanillavalley.co.uk
4.7
Excellent
13k reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 98% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Really fast delivery
Really fast delivery. Excellent customer service. Top quality products!
5 July 2026
Reply from The Vanilla Valley
Hello Claire,
We’re delighted to hear you were pleased with our delivery, customer service, and the quality of our products. Your kind words mean a great deal to our team. Thank you for your review 😊
Reply from The Vanilla Valley
Hello Graham and Nicola,
We’re pleased to hear your order arrived quickly and was packaged securely. Thank you for your review 😊
The knife is great
The knife is great. I am leaving 1 star as you need to address your courier. He left a 14inch bladed knife on my doorstep for anyone to pick up !
I thought proof of age was required !!
4 July 2026
Reply from The Vanilla Valley
Hello Valerie,
Thank you for your feedback. We're pleased to hear that you're happy with the knife, but we're very sorry to hear about your delivery experience.
We take age verification and responsible delivery very seriously, and what you've described is not the level of service we expect from our courier. We will raise this with the courier company to investigate why the parcel was left unattended rather than the appropriate delivery procedure being followed.
We appreciate you bringing this to our attention, as it helps us address issues like this.
Easy to order
Easy to order, good value for money, very well packaged, and delivery was really quick
4 July 2026
Reply from The Vanilla Valley
Hello Christine,
Thank you for your review 😊 We’re delighted to hear that you had a great experience ordering with us and that your parcel arrived quickly and safely packaged.
Quality products
Quality products , quick delivery and reasonable prices. They usually have everything you need for cake decorating
2 July 2026
Reply from The Vanilla Valley
Hello Alison,
We’re so pleased to hear that you’re happy with your experience shopping with us. It’s great to know that our range of cake decorating supplies has everything you need, and we really appreciate your continued support. Thank you for your review 😊
Reply from The Vanilla Valley
Hello Utheshankar,
Thank you for your review 😊we are so please you are happy with the products and packaging.
Reply from The Vanilla Valley
Hello Jen,
We are thrilled that you are happy with our service. Thank you so much for your review 😊
Great service fab products
Ordered after closing hours and selected standard delivery so was expecting it to arrive around the end of the week, however I received the parcel just a couple of days later and all was really well packaged thanks so much great service highly recommended
3 July 2026
Reply from The Vanilla Valley
Hello Beverley,
Thank you for your lovely review 😊 We’re delighted to hear your order arrived sooner than expected and that everything was well packaged. We really appreciate your kind words and recommendation.
Lovely macaron stands
My order of macaron stands arrived quickly and were well packaged. The items are of good quality and just as the photo of them showed. They will look beautiful filled with macarons and flowers for my daughter’s baby shower 🥰
Very happy and would recommend this company.
7 June 2026
Reply from The Vanilla Valley
Hello Debbie,
We’re so pleased to hear you’re happy with your macaron stands and that they arrived quickly and safely. We hope they look beautiful at your daughter’s baby shower and make a lovely display. Thank you so much for your review 😊
Always shop from vanilla valley
Always shop from vanilla valley, they have an excellent selection of baking goods at very reasonable prices good delivery time also , thank you guys
2 July 2026
Reply from The Vanilla Valley
Hello Angela,
We really appreciate your continued support and are delighted to hear that you enjoy our selection of baking supplies, competitive prices, and delivery service. Thank you for your review 😊
The service was good and I got my order…
The service was good and I got my order on time and everything was intact.
29 June 2026
Reply from The Vanilla Valley
Thank you for your feedback! We're glad to hear that your order arrived on time, everything was intact, and you were happy with the service.
Always has a great experience when…
Always has a great experience when shopping with you.
Thank you
29 June 2026
Reply from The Vanilla Valley
Thank you so much for your kind review! We're delighted to hear you always have a great experience shopping with us
Reply from The Vanilla Valley
Thank you so much for your lovely review! We're thrilled to hear you're always happy with the quality of our products for your bakes. We can't wait to see your creations—thanks for sharing your Instagram, @bakestagram! Happy baking
Thank you for the products they were…
Thank you for the products they were all reasonably priced and the delivery was just on time. Very good experience and i will be ordering again soon 🙂
1 July 2026
Reply from The Vanilla Valley
Thank you so much for your wonderful review! We're delighted to hear that you were happy with our prices and that your order arrived right on time. It's great to know you had a positive experience with us.
Reply from The Vanilla Valley
Thank you for your kind review! We're so pleased to hear that you find us reliable and are happy with our products and prices.
Reply from The Vanilla Valley
Thank you for your kind review! We're so pleased to hear you found our service reliable. We really appreciate your support
Ordering easy
Ordering easy. Had a problem with missing item but was rectified quickly and item received promptly.
1 July 2026
Reply from The Vanilla Valley
Thank you for your thoughtful review! We're glad to hear that you found the ordering process easy. While we're sorry there was a missing item in your order, we're pleased we were able to resolve the issue quickly and get it to you promptly.
Great company
Great company. I had an issue with a crushed cake drum that was dealt with promptly and efficiently. Always use VV although I feel a £50 spend for free delivery is high compared to another company. Also after I’d submitted an order I realised I had forgotten something straight away but wasn’t able to add to the order. This was annoying as I had to purchase elsewhere also meaning lost business for VV. A window of maybe 2/3 hours after ordering could maybe be an option
30 June 2026
Reply from The Vanilla Valley
Hello Neil,
Thank you for your review and custom 😊 We're pleased to hear that our team was able to resolve the issue with your crushed cake drum promptly and efficiently.
Regarding adding items to an order after checkout, we completely understand the frustration when you realise you have forgotten something. We use an automated dispatch system to ensure orders are processed and shipped as quickly as possible, which means that once an order has been confirmed and checked out, we are unable to make amendments. This includes adding items, removing items, changing delivery details, or upgrading the shipping method.
We would always recommend checking your order carefully before completing checkout to ensure everything you need has been included. We do appreciate your feedback regarding a possible amendment window and will certainly take this into consideration.
Reply from The Vanilla Valley
Hello Peter,
We're so pleased to hear you've consistently had a great experience with us. Your lovely comments about our team mean a great deal, and we'll be sure to share them with the staff. Thank you for your review 😊
Packaged with care
30 June 2026
Reply from The Vanilla Valley
Hello Loraine,
We're delighted that our careful packaging made a positive impression. Thank you for your review 😊
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.