Tony's Chocolonely UK Reviews 

282
TrustScore 3 out of 5

2.8

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Review summary

Created with AI, based on recent reviews

Looking at 80 reviews, most reviewers were somewhat happy with their experience overall. Many customers appreciate the company's ethical mission and commitment to fighting child labor, finding it a compelling reason to purchase their products. Reviewers often enjoy the taste and quality of the chocolate, with specific flavors like salted caramel frequently mentioned as delicious. The customer service is also highly praised, with many consumers reporting positive and efficient interactions when issues arise. However, some people were dissatisfied with the product's taste, describing it as bland, bitter, or like cheap cooking chocolate. Others found the irregular shapes of the chocolate bars difficult to break and eat, and some noted a decrease in bar size. The price is a common point of contention, with many feeling it is too high for the quality received, especially when compared to other brands. A few customers also experienced issues with packaging, such as stiff advent calendar doors or incorrect chocolate varieties inside the wrapper.

What people talk about most

Product

Reviewers mention ambiguous feedback about product, with many expressing delight and satisfaction, praising... See more

Quality

Users describe ambiguous interactions with quality, with many reviewers praising the taste, ethical sourcing,... See more

Price

Reviewers highlight ambiguous aspects of price, with many finding it too expensive, especially for items like... See more

Customer service

Consumers find customer service to be ambiguous, with some reviewers expressing extreme dissatisfaction,... See more

Ethics

People report positive experiences with ethics, often appreciating companies that prioritize ethical sourcing... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Toney's Chocoloney Milk Chocolate. Let's get the ethical nonsense out of the way. Ethics refers to an individual's moral choices. No product can be 'ethical' or 'unethical'. I buy organic f... See more

Rated 2 out of 5 stars

Their dark chocolate has patches of powdered milk, not mixed well. Tastes awful. For what if costs i was expecting sth better. I remember their pretzel chocolate 2years ago was much better. Maybe they... See more

Company replied

Rated 2 out of 5 stars

Chocolonely just got Chocolittle; a serious case of shrinkation. What a con! I am very shocked to see how the company has decided to severely reduce the size of their chocolate bar. I won’t be buying... See more

Company replied

Rated 2 out of 5 stars

Tony's Chocolonely Milk Chocolate 180g. I don't eat a lot of milk chocolate, but fancied something better than Cadburys or Galaxy so thought I would give this a try - now I wish I hadn't bothered. I d... See more

Company replied


Company details

  1. Confectionery
  2. FMCG Manufacturer

Written by the company

If your experience with Tony's has been less-than-perfect, we'd love the chance to put things right before you leave us a review.. So pop an email to mailuk@tonyschocolonely.com, and our Choco Fancare team will work their magic. Tony’s Chocolonely is an impact company that makes chocolate, committed to ending exploitation in cocoa. And not just the cocoa in our chocolate, but in all chocolate worldwide. Tony's Chocolonely was founded in 2005 by 3 journalists from the Dutch TV show ‘Keuringsdienst van Waarde’ after they discovered that the world’s largest chocolate manufacturers were buying cocoa from plantations that used illegal labor. Since then, we've dedicated our efforts to raising awareness of and eliminating inequality in the cocoa industry, becoming the #1 chocolate brand in the Netherlands. With incredibly tasty chocolate, we lead by example and show the world that chocolate can be made differently: in taste, packaging and the way we do business with cocoa farmers. Starting with paying them a higher price. Alone, we’ll end exploitation in our cocoa supply chain, but together we can change the industry across the globe. That's why we invite everyone to join our commitment. 'Cause it's only together that we'll end exploitation in cocoa.


Contact info

2.8

Average

TrustScore 3 out of 5

282 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 57% of negative reviews

Typically replies within 1 month

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2.8

All reviews

(282)

88 reviews in the last 12 months

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Rated 1 out of 5 stars

I just wanted to experiment this…

I just wanted to experiment this choclate. There was a huge promotion announced in the supermarket. Reading the conditions on the package I saw that you would get back the money of this special version of the choclate online after your purchase. After the purchase I wanted to participate at the special offer.
Sadly it was not possible, hence there is only super small contingent per week which is gone within seconds. I really feel I was fooled...

7 April 2026
Unprompted review
Rated 5 out of 5 stars

Easter order was late

Easter order was late, raised this with customer services who said they were having difficulty with courier, and would assign to an alternative courier. Order arrived 2 days after Easter and was gratefully received by recipient. malik at customer services also sent a further parcel for the inconvenience which arrived today. Thank you for going above and beyond much appreciated.

26 March 2026
Unprompted review
Rated 5 out of 5 stars

MY AMAZING REVIEW

Just looked online to see other people's opinions on Tony's chocolate, and I am upset to see the negative people out about (they shit on the good quality foods, yet they would rather eat shit (like Cadbury).

First time trying Tony's chocolate, I can immediately taste the quality of REAL chocolate! No oil replacements like the Cadbury's brand - which does not even taste like chocolate anymore.

I would rather pay the £4 and taste quality and support the company's ethos rather than be a cheap c*nt and not give a shit about the world and people.

(Sorry about the foul language, sometimes people just need to wobble their heads).

Please keep releasing great flavours and evolve chocolate, express its beauty and wonder. Become a world leading brand that keeps chocolate as chocolate!

The packaging is amazing (coming from an art student), it immediately stood out and i have been eyeing it for awhile before today's purchase.

And please please please don't introduce oils to cheapen your product!!!!

Will be a loyal supporter if you keep your ethos, maintain the top quality ingredients, and what makes Tony's as Tony's :)

12 April 2026
Unprompted review
Rated 1 out of 5 stars

Disappointing

Bought a bar of the milk chocolate to try. Very disappointing, tasted stale & not creamy at all, rather like the cooking chocolate from the 70's.
Won't be buying it again.

7 April 2026
Unprompted review
Rated 1 out of 5 stars

Flattest Easter egg

Got a Tony’s Easter egg cos they put all these “self aware quotes” on their packaging and seemed like the good guys. Well it was the flattest egg I’ve seen yet and not the cheapest one.

5 April 2026
Unprompted review
Rated 1 out of 5 stars

Bought one of your Easter eggs and was…

Bought one of your Easter eggs and was accused of being cheap given the shape of it !!!!!! A flat egg ?! Really , just keep it egg shaped please and put a quid on the price !!!! What’s next , half an egg ???? Won’t be buying another one next year .

5 April 2026
Unprompted review
Rated 2 out of 5 stars

Their Easter egg is an embarrassment

Their Easter egg is an embarrassment, not that you could call it an Egg as it is not shaped like one, more like an inflated oval, and comes with 5 egg shaped extras. The box is massive inflated by cardboard, so much for a company that cares more for global struggles. The item honestly feels miss-sold.

Not one star as the chocolate itself is nice, but just go buy the bars.

5 April 2026
Unprompted review
Rated 1 out of 5 stars

Over Priced Rubbish.

Bought an Easter Egg for my wife . Thought it was expensive at £13.50. Then found it was flat . Not even a nice taste . I know it's ethically sourced ect , but still felt cheated.

5 April 2026
Unprompted review
Rated 5 out of 5 stars

Love it

I am a chocoholic i used to love Cadbury, when it really was a glass and a half and not Palm oil!!!
Tony's is lovely, chunky and creamy

26 March 2026
Unprompted review
Rated 1 out of 5 stars

Tony's chocolonely baloney

I was given a small box of Tony's Chocolonely mini eggs. I can only speak for my own personal taste. I thought they were pretty disgusting. Quite a few of the eggs contained a lot of salt but I generally dislike salt. There are much better products out there for your money!

26 March 2026
Unprompted review
Tony's Chocolonely UK logo

Reply from Tony's Chocolonely UK

Hi there Mark, we're sorry we're only getting back to you about this now.. It sounds like something wasn't quite right with your choco, so if you pop a message to mailuk@tonyschocolonely.com, we'll do our best to make it up to you. Choco cheers!

Rated 2 out of 5 stars

I bought several different flavours…

I bought several different flavours online and, in my opinion, they all tasted the same....aside from the dark chocolate which I loathe

14 March 2026
Unprompted review
Tony's Chocolonely UK logo

Reply from Tony's Chocolonely UK

Hi Mel. Thanks so much for going all in and giving a few different flavours a try - we're just sorry to hear you weren't overly impressed with any of them.

Rated 1 out of 5 stars

Bland and overpriced with little…

Bland and overpriced with little variety. Some of those bars taste like paper. Also, why so flippin thick and hard?!

16 March 2026
Unprompted review
Tony's Chocolonely UK logo

Reply from Tony's Chocolonely UK

Hey there, sounds like something might have been up with your bar, as it definitely shouldn't have tasted like paper.. If you're willing to give our bars another try, do pop us a message at mailluk@tonyschocolonely.com and we'll get a new bar out to you. Choco cheers!

Rated 2 out of 5 stars

I tried the milk chocolate and found it…

I tried the milk chocolate and found it sickly, not authentic tasting at all.
It didn't help that the pattern on the bar made it annoyingly difficult and messy to break up.

14 March 2026
Unprompted review
Tony's Chocolonely UK logo

Reply from Tony's Chocolonely UK

Thanks for letting us know what you thought, Simon. It's great you gave our choco a try, but we're sorry it ultimately wasn't for you.

Rated 5 out of 5 stars

I love tony chocolate. Better than the fake Cadbury s and galaxy shite

I love tony chocolate.
At least they use real cocoa not like Cadbury and Galaxy after finding out that a lot of Cadbury and Galaxy is full of fake crap in it.
People are too use to eating fake chocolate that they forgot what real chocolate is like at least tonys use real cocoa beans.
I love tonys chocolate and would rather eat this knowing whats in it than fake crap that everyone's use too.

7 March 2026
Unprompted review
Tony's Chocolonely UK logo

Reply from Tony's Chocolonely UK

A great tagline for our bars if we ever saw one! Thank you for your support, Cresta!

Rated 5 out of 5 stars

Tony's in general is an excellent…

Tony's in general is an excellent product. Every variant I've tried is delicious, especially their "not twix" caramel and biscuit. You pay a little more for their ethical practices but you get good quality chocolate as well. Makes it feel more like a deliberate occasional treat you can enjoy with your heart and your tongue.

What prompted me to write this review however was their superb customer service.

I recently bought a custom bar for my partner and the parcel arrived very quickly. The only issue was the parcel was empty. Somewhere in transit the bar was either lost or stolen. So, I reached out for a replacement knowing they'd have nothing but my word.

Their staff were incredibly professional, without seeming too formal. They were all very kind and understanding, sending a new bar completely free and without hassle. Couldn't ask for better.

4 March 2026
Unprompted review
Tony's Chocolonely UK logo

Reply from Tony's Chocolonely UK

This is music to our ears, Sven! We're sorry about the initial disappointment, but it's great to know we put things right and you were happy with the outcome! Awesome to know we can call you a Tony's fan :)

Rated 1 out of 5 stars

Cheap chocolate that tastes stale.

It’s just very cheap chocolate and it tastes stale. Think of out of date cheap Christmas chocolate and that’s exactly what it tastes like. Grim. Have to believe all the good reviews are paid for, there’s no way anyone is eating this and thinking it’s good quality.

3 April 2025
Unprompted review
Tony's Chocolonely UK logo

Reply from Tony's Chocolonely UK

Hi Selena, we're sorry to hear your choco tasted stale. That doesn't sound right, so we'd love to send you another bar to make up for things. If you pop a message to mailuk@tonyschocolonely.com, we'll get that sorted for you!

Rated 2 out of 5 stars

Tony's Chocolonely Milk Chocolate 180g

Tony's Chocolonely Milk Chocolate 180g. I don't eat a lot of milk chocolate, but fancied something better than Cadburys or Galaxy so thought I would give this a try - now I wish I hadn't bothered. I don't like the thick irregular shaped pieces, a silly gimmick that just makes it difficult to eat. The flavour is just weird, slightly bitter, a bit musty. The texture certainly isn't smooth, I would call it grainy. Overall a rather unpleasant experience. I will stick with Lindt, smooth, creamy, easy to eat.

27 February 2026
Unprompted review
Tony's Chocolonely UK logo

Reply from Tony's Chocolonely UK

Sorry it's a late reply, but we just wanted to pop you a message to say we're sorry your Tony's bar tasted unpleasant. It sounds like something might have been up with your choco, so if you fancy popping a message to mailuk@tonyschocolonely.com, we'd love to send a new bar your way, so you can see if the experience is a more positive one. Choco cheers!

Rated 1 out of 5 stars

What a load of over priced rubbish

What a load of over priced rubbish, it tastes like cheap chocolate from the 80s. I have purchased some, eaten one square, put it back in the fridge and no one will finish it. It's probably going to go in the bin soon!

22 February 2026
Unprompted review
Tony's Chocolonely UK logo

Reply from Tony's Chocolonely UK

Sorry to hear it really wasn't for you, Mark/ We appreciate you giving it a try, though :)

Rated 4 out of 5 stars

Fairtrade

At the end of the day its just a chocolate bar. People keep comparing it to Galaxy and cadbury when they both contain much more sugar and fake ingredients to make it taste amazing when it’s actually bad for your health. Eating Tony’s gives me the pice of mind that im not filling my body with rubbish and im consuming a quality chocolate bar. Of course it wont taste as sugary as the others as its more chocolate less sugar and the taste reflects that. The price reflects the fairtrade and means i wont overindulge. It doesnt have additive additives so you don’t crave more after eating a smaller amount its the whole point. I like it, it reminds me of chocolate as a child.

20 February 2026
Unprompted review
Tony's Chocolonely UK logo

Reply from Tony's Chocolonely UK

Gareth, it's so nice to know our choco conjured up childhood memories for you - is there anything better than that?! We're so chuffed to know you're a big fan, and hope you'll keep enjoying our choco for years to come!

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