Very deceptive, valuations are often 2 or 3 times what any buyers are offering. Substantial fees accrue while one waits for an upturn in prices which may never come.
Company replied
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Very deceptive, valuations are often 2 or 3 times what any buyers are offering. Substantial fees accrue while one waits for an upturn in prices which may never come.
Company replied
I have been using the platform for a number of years now. In the beginning it worked well. I could buy and also sell my Whisky. But as of late the liquidity on the platform has dried up and I have bee... See more
Company replied
Do not invest through this platform - highly misleading and you are highly likely to lose a lot of money. ‘Valuations’ that are provided by whiskey direct in no way reflect even the midpoint... See more
Company replied
Within minutes you can invest in 1 litre of spirit, or 1000 litres of aged single malt. This is a trustworthy, well thought out company, with a well executed website and efficient, helpful staff. Inve... See more
Written by the company
See live buy & sell prices of all our maturing Scotch whiskies - no personal details required.
Everyone can review all historical prices for each of the 220+ maturing Scotch whiskies available to buy and sell on WhiskyInvestDirect.
We also publish all the prices paid and returns made when Whisky industry bidders purchase large volumes of maturing Scotch via our Bulk Trade Bid process.
WhiskyInvestDirect is the only whisky business that publishes an Audit online. It proves that your whisky and currency are where they should be in full every time the audit is published.
WhiskyInvestDirect is supplied by many of the top Scotch distilling companies including Diageo, Pernod Ricard, Distell, Beam Suntory and Whyte & Mackay.
Written by the company
Unit 5, Berghem Mews, W14 0HN, London, United Kingdom
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Excellent service, steady growth, which gives confidence for investing. Only downside is make sure you keep your eye on the charges and how they are paid, It can be confusing! However, the staff are excellent in dealing with issues and very fair.
This is a very convenient website for investing in whisky maturing in barrels. It is a form of investment which provides fairly consistently predictable returns and I discovered recently is not subject to capital gains tax. The operation of buying and selling whisky is straightforward and the website provides a useful record of net potential and actual gains.
I recently had difficulty with my laptop handling the WhiskyDirect website, but was ably supported and successfully by a member of their help team.
Whiskey Investment is unique concept but highly reliable platform. The service team is very kind and supportive, and this increased my confidence on my investment here. Regular investment reward scheme is good incentive for me to increase yield. Overall, I’m very satisfied with WhiskeyInvestmentDirect.
Be very careful !! the platform support is good however BEWARE of the compliace team!! First they happily open your account ahh but when you send your money to their account, they never pay you, they start asking you for all kinds of documents to waste time (expensive to get like a letter from an accountant) even documents from your family! until you get tired or do not want to pay $ 160 to an accountant (after having had your money for almost a month for free) and see that it is not worth it to earn 5 pounds in who knows how long, they send your money back but it reaches less money to your account, be careful is not for investors!

Reply from WhiskyInvestDirect
WID has proven to be a great investment with speedy and reliable customer service. In every case I have felt fortunate to receive seamless cooperation that has allowed me to proceed with my investment strategy unhindered.
A terrific company which I recommend to anyone.
I have been investing with WhiskyInvestDirect since it started in 2015. I am very happy with the on-line trading arrangement, as well as the returns on investment. The most attractive features are the knowledge of the bidding/offer prices at any time of the day, and the instantaneous opportunity to complete a transaction online like buying/selling shares in the stock market. I was particularly impressed two years ago with the introduction of pre-order bids for small investor like myself.
I had problems to reset the password and the customer service team solved them quickly
I'm very happy with the customer service. I had a little problem transfering my first deposit and they were very eficient resolving it.
Hi.. Gold is not Whisky. But Whisky is a Golden investment (in color too. :))...) WhiskyInvestDirect is a safe place for your hard earned savings. Invest and Withdraw at your own pace. Stay safe..
A very positive overall experience, considering the nature of the product. It is intuitive and easy to use, and the various aspects of buying and selling are well-explained and reasonable. The only letdown preventing a five-star review is the graphic layout of the website, which feels a bit vintage and (not for me personally, but for other users who are not necessarily familiar with the business) may not inspire total confidence in the service at first glance. But for those don't judge books by their covers and want a solid and reliable way to get involved in investing in whisky, look no further. It does what it says on the tin.
I've been investing with WhiskyInvestDirect since 2016. Very straightforward and easy to use interface. Rock solid investment. Extremely good communication, even the CEO answers mails within a day. Highly recommended.
The site is easy to use and informative. The only drawback is the cost of storage. Having said that I am well in profit all my whiskies,
Been investing with WID for just over a year. Platform to buy and sell very straightforward and user friendly. Summary of account and current position clear and easy to understand. Any requests for help, advice and support dealt with promptly, professionally and efficiently.
Would have no hesitation in recommending WID to anyone interested in using their services.
A relative newcomer to this form of investment I am very pleased by the way things have gone so far. The hotline was extremely helpful with my first steps setting up an account. Since then it has been plain sailing and the outlook seems very promising.
I have been a customer at WhiskyInvestDirect since 2015, and I am a very happy customer.
Over the years I have communicated with them many times, and they are always quick to respond in a professional, helpful, competent and friendly way. And I have noticed that they make fewer errors than any banks or stock brokers I know (and I know quite a few).
Unlike other reviewers here I do not think their fee for storage and insurance is too high. I made my own calculations of what their own cost might be here, and I am surprised that this fee is so low. This is probably due to the scale of their platform. I do not think they earn much on this fee.
They do earn on the rather high commission of 1.75%. That is a total of 3.5% for buying and later selling. But if the whisky bought is later sold out and the market spreads have become wide (as often happens) you can often recover all of this cost by placing a limit order to sell at a high price and waiting until a willing buyer shows up (ie. earning the spread). And I like how they make their market fair for everybody by giving such a buyer a warning about the high spread.
I cannot complain about my investments here: The returns I have seen here have been really good, considering the low risk (in particular the low price volatility, considering there is no counter-party risk when the whisky is directly owned).
Because I have been so happy with them my investment in Scotch whisky via their platform is now my second largest investment.
I have been investing for just over a year now and have been pleased with the profit margins. Some of my whiskey is up 10%+ which is great especially considering the impact of COVID-19. I aim to hit my quarterly targets for the reduced fee's for many years to come. The website is very informative and easy to use. Great addition to my investing portfolio👍
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