Cult Wines Reviews 

336
TrustScore 3.5 out of 5

3.4

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Review summary

Created with AI, based on recent reviews

Considering 46 reviews, most reviewers were somewhat happy with their experience overall. Consumers frequently appreciate the professional staff and the helpful guidance provided during private consultations and exclusive wine tastings. Many people also mention the fantastic selection of fine bottles and the beautifully organized events that make learning enjoyable. However, some customers also noted issues with payment processing and difficulties when trying to manage their asset portfolios. Reviewers often experienced frustrating communication gaps and uncooperative support when seeking updates on their financial transactions. A few individuals additionally indicated that transfer processes took significantly longer than initially promised by the business.

What people talk about most

Product

Customers had ambiguous experiences with product, reflecting a wide range of strong opinions. On the positive... See more

Payment

Consumers find payment to be ambiguous and often experience significant delays in receiving their funds.... See more

Staff

Reviewers highlight positive aspects of staff, expressing appreciation for their professional and attentive... See more

Service

People report ambiguous experiences with service, reflecting a wide split in customer satisfaction. Some... See more

Customer service

Customers consistently note ambiguous experiences with customer service, reflecting a wide range of opinions.... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Following the passing of my Father, Jessie was extremely helpful in dealing with his portfolio. She advised us to hold off before selling to get a better price, and then was speedy in helping us sell.... See more

Company replied

Rated 4 out of 5 stars

Expert in their fields. No selling, just walking you through their knowledge

Company replied

Rated 4 out of 5 stars

Great selection of wines for investment and purchase and helpful service. RM was professional and communicative

Company replied

Rated 5 out of 5 stars

I had searched the Cult Wines sections for valuable information and also to educate myself about the wine trade. A very nice gentleman by the name of Connor Adams contacted me and enquired whether I... See more

Company replied


Company details

  1. Investment company
  2. Alternative Financial Services
  3. Asset manager services
  4. Investment service
  5. Wine shop
  6. Wine wholesaler and importer

Written by the company

Since 2007, Cult Wines has provided market-leading fine wine investment and collection management services to a global audience. Our unique analytical-based approach combined with great client service has been central to our success, which has seen us win a number of prestigious awards including the Queen's Award for Enterprise: International Trade.


Contact info

3.4

Average

TrustScore 3.5 out of 5

336 reviews

5-star
4-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 44% of negative reviews

Typically takes over 1 month to reply

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3.4

All reviews

(336)

46 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Extremely professional and…

Extremely professional and knowledgeable. Friendly and approachable. Well worth the time to make a visit to their splendid tasting space.

6 March 2025
Unprompted review
Cult Wines logo

Reply from Cult Wines

Thank you, Neil, for your thoughtful review! It’s great to hear that you’ve found our team professional, knowledgeable, and approachable. We’re also glad you enjoyed visiting our tasting space—it’s always a pleasure to welcome clients in person for a glass or two!

Rated 5 out of 5 stars

Highly knowledgable and friendly team…

Highly knowledgable and friendly team who have helped me out over the years with various events and wine deliveries.

4 March 2025
Unprompted review
Cult Wines logo

Reply from Cult Wines

Thank you, Hiwa! We’re so pleased to hear that our team has been able to support you well over the years. Your kind words mean a lot, and we look forward to continuing to assist you in the future.

Rated 5 out of 5 stars

10/10

Have been using Cult Wines for years and am always so impressed with their service. Dealing directly with Tom who is the ultimate expert! Will continue for years to come and comes with my highest recommendation.

23 February 2025
Unprompted review
Cult Wines logo

Reply from Cult Wines

Thank you, Rachel, for your fantastic feedback! It’s great to hear that you continue to be impressed with our service. Tom will be delighted to know he’s made such a positive impact. Your recommendation means a lot, and we look forward to supporting you for many more years to come!

Rated 3 out of 5 stars

Perhaps a better future.

I've been with Cult Wines since it was a an early company. Back then it went really well, with lots of attention from my client manager, who was not pushy and remained the same person for years. Early investments had a very good return. They always advised that wine did better in difficult financial times. But it grew much larger in staff as a company, and expanded world wide. The personal attention reduced enormously. In the last few years, I accept that times have been hard for them but staff changed again and again and replies were slow and few. We all had to accept a whole new customer charges system which meant we were paying out monthly whilst stock was not growing in value. A final request to sell up took over 9 months to complete. It was only with very recent new staff that the service improved. A single buyer bought it all at a shortfall rate for me. Promised payment dates were never achieved. After several contacts one person, Aarash, made a big difference. He apologised for the poor treatment and arranged a final payment within a few weeks. I am happy to be out of the system and hope they can turn this around with at least new and better customer care and courtesy.... which I finally received.

7 February 2025
Unprompted review
Cult Wines logo

Reply from Cult Wines

Thank you for sharing your experience. We truly appreciate your long-standing relationship with Cult Wines and understand the challenges you’ve faced. While we acknowledge past difficulties, we are committed to continuously improving our service, and we’re glad to hear that our team was able to assist in the end. We thank you again for taking the time to share your review and wish you the very best for the future.

Rated 1 out of 5 stars

Serious liquidity issues. Do not invest.

More than a year ago my portfolio was liquidated with a loss. I then repeatedly asked for the cash balance to be returned to me and Cultwines client manager kept promising that payment was on its way but one bad excuse after another kept coming for months. Eventually I received half the balance but I am still waiting for the other half. I have spoken to various industry players and they all confirm that Cultwines has been known for a while to have serious liquidity issues, even after a round of new investments last year. Do not invest with this company.

31 January 2025
Unprompted review
Cult Wines logo

Reply from Cult Wines

We take your concerns very seriously and appreciate you bringing this to our attention. Our team is actively investigating this matter, and we are committed to resolving it. We will be reaching out to you directly to discuss this further and ensure we do everything we can to address your concerns.

Rated 5 out of 5 stars

Lovely wines and people

I have been investing in Cult Wines for a couple of years, bumpy ride but overall good experience. The recent change in management was a great choice, our new manager Jessie is being responsive and helpful.

16 December 2024
Unprompted review
Cult Wines logo

Reply from Cult Wines

Thank you, Silvia, for your feedback! We appreciate your continued trust in Cult Wines and are glad to hear that, despite the ups and downs, your overall experience has been positive. It’s great to know that Jessie has been providing the support you need. We’ll be sure to pass on your kind words. We look forward to continuing to support you on your wine investment journey!

Rated 1 out of 5 stars

Warning Cult wines takes forever to pay…

Warning Cult wines takes forever to pay you back. They claim they only process payment every Friday and there is a significant backlog of people waiting to get paid. DO NOT trust this company. It took several months to get the money back. Dishonest and unprofessional

13 January 2025
Unprompted review
Cult Wines logo

Reply from Cult Wines

Thank you for your feedback. We're truly sorry for your experience and apologise for any frustration caused by the delay to your withdrawal. We’d like to address your concerns directly and ensure no issues remain unresolved. Please contact our team via the client portal, message your relationship manager directly, or share your details privately via Trustpilot. This will allow us to investigate thoroughly and provide the resolution you deserve.

Rated 1 out of 5 stars

Cult Wines fails to return funds — over a year of delays!

I invested in a wine portfolio through wineinvestment.com (Cult Wines) since 2018. In the first half of 2024, part of my portfolio was liquidated, yet the corresponding funds have not been transferred to my account despite ongoing promises from company representatives.

Key issues:

Lack of transparency: The company claims the delay is due to buyers who have not completed payments. However, no concrete timelines or buyer details have been provided.
Failure to meet obligations: Over 47 cases of wine were reportedly sold, yet I have not received any funds. An additional 15 cases remain unsold with no clarity on when they will be liquidated.

This situation raises serious doubts about the professionalism and reliability of Cult Wines as an investment service provider. If this issue is not resolved, I will have no choice but to pursue legal action and share my negative experience more widely to warn other investors.

I do not recommend working with this company! While the investment opportunities may seem attractive, my experience shows that retrieving your funds is a long and frustrating process.

17 December 2024
Unprompted review
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Reply from Cult Wines

Sergei, Thank you for sharing your concerns. We sincerely regret that your experience has not met your expectations and understand your frustrations regarding the liquidation process. The current market for selling wines has been the most challenging in the past five years, which has significantly impacted your experience with us. Please rest assured that a member of our team is already in contact with you to address these issues directly. They are working to provide clarity on your portfolio’s status, the sales process, and the steps we’re taking to resolve this matter as quickly as possible.

Rated 5 out of 5 stars

We’ve been very happy with the…

We’ve been very happy with the performance of our Cult Wines portfolio so far, currently valued at £37.3k from an initial investment of £25k. Recently they have added some features to their website which allow us to view bids against our wines, which isn’t something we were necessarily looking for but helps to establish options on sales. In November we took delivery of some wines to enjoy this Festive Period which have been delicious so far and may not make it to Christmas at this rate!

10 December 2024
Unprompted review
Cult Wines logo

Reply from Cult Wines

Thank you for your fantastic feedback! We’re delighted to hear about the impressive growth of your portfolio and that our new website features have been helpful in exploring sales options. It’s wonderful to know the wines you received for the Festive Period are being enjoyed so much—they sound like a hit! We look forward to continuing to support you on your wine investment journey.

Rated 4 out of 5 stars

Overall good but work to do

I have been a customer of Cult Wines since 2014. Joe helped me build a portfolio that invested in several different types of wine to diversify some risk and has performed well over the years retruning about 55% at peak and 30% in the current market downturn when I needed to sell. There have been a number of difficult ecomonic factors recently that have caused CW issues when large amounts of customers are liquidating at once and has taken longer than I would have liked to liquidate. During the process, CW defintiely could of communicated better and helped my sales. They have responded well recently now that they are through what seems like the tough market conditions and some internal operational issues. If you are experiencing similar issues do get in contact with them. I have now liquidated most of my portfolio but continue to be a customer as I will invest again at some point. From speaking with Joe I can see the improvements being made to customer experience which is great to see.

24 November 2024
Cult Wines logo

Reply from Cult Wines

Thank you, Aaron, for your detailed and constructive feedback. We’re so grateful for your loyalty over the years and are pleased to hear about the positive performance of your portfolio despite the challenges posed by recent market conditions. We sincerely apologise for the delays and communication gaps you experienced during the liquidation process—your patience and understanding mean a great deal to us. It’s great to know you’ve seen improvements in our operations and customer experience, and we’ll continue striving to provide the high standard of service we aim for. Thank you for sharing your experience—it truly helps us grow.

Rated 1 out of 5 stars

Many lies and excuses for not returning cash

Like many other of their customers, extreme dissatisfaction when trying to liquidate the portfolio and withdraw cash - it's been almost one year and still waiting. Many lies and excuses.

13 November 2024
Unprompted review
Cult Wines logo

Reply from Cult Wines

Thank you for taking the time to share your feedback. We’re truly sorry to hear about your experience and apologise for any inconvenience caused by the liquidation and withdrawal processes. We’re committed to addressing your concerns promptly and ensuring everything is resolved to your satisfaction. To assist you further, please contact our team via the client portal, message your relationship manager directly, or share your details privately via Trustpilot. This will allow us to investigate the matter fully and work towards a fair and timely resolution.

Rated 5 out of 5 stars

Paul Declerk and Arash were good to…

Paul Declerk and Arash were good to their words in what is a difficult market for them . Everything they said would happen did happen.

28 October 2024
Unprompted review
Cult Wines logo

Reply from Cult Wines

Thank you, Norris, for recognising the efforts of Aarash and Paul. Your trust in our team, especially during challenging market conditions, is greatly appreciated. We’re pleased to have delivered on our commitments and look forward to supporting you again in the future.

Rated 5 out of 5 stars

Profitable experience

My wife and I received a Cult
Wines portfolio as a wedding gift a few years ago, and we recently decided to sell and cash it in. The team provided us with a cash offer that allowed for a quick exit. The offer was about 10% below the online valuation. We made a net return of over 40%. It was a small portfolio. Overall, we're very happy with the outcome.

1 October 2024
Unprompted review
Cult Wines logo

Reply from Cult Wines

Thank you, James, for your thoughtful review. We’re thrilled to hear about the success of your portfolio and that the cash offer worked out well for you. It’s always a pleasure to be part of our clients’ milestones. Please don’t hesitate to reach out if we can help with anything else.

Rated 5 out of 5 stars

Great market knowledge and customer service

I've been with Cult Wines since 2015 and I have found them to be excellent. What you get from Cult that you don't get from others is that they will constantly look for market opportunities to trade your portfolio. Other wine merchants want to constantly sell you wine (which is fine and I buy lots through them too). But Cult treat this as an investment only and so actively tell you what to sell and when, and then make it happen so you have cash to re-invest. Their market intelligence is superb and I've had great customer service too. In my time I've asked to sell wine and take the cash, and move wine to elsewhere, and they've always acted immediately and without delay. I'm happy to highly recommend them.

18 October 2024
Unprompted review
Cult Wines logo

Reply from Cult Wines

Thank you, Jonny, for your loyal support over the years and your detailed feedback. It’s great to hear how much you value our proactive approach to managing your portfolio. Your recommendation means a lot to us, and we’ll continue working hard to ensure you receive the best market insights and service.

Rated 5 out of 5 stars

Great alternative investment choice

It’s been more than 5 years since my initial investment made back in 2019. My portfolio grew quite impressively during the pandemic years, although with some market drawdown from year 2023, the team at Cult wines has been consistently doing a professional job to ensure the maximum performances of the investment. The digital experience with its app had also been improved, I’ve topped up some more investments while the market is in the low, hope we can celebrate together in the near future.

8 October 2024
Unprompted review
Cult Wines logo

Reply from Cult Wines

Thank you, Ziyan, for your continued trust in us over the years. It’s inspiring to hear how you’ve navigated the ups and downs of the market while continuing to invest strategically. We’re glad the improvements to our digital tools have enhanced your experience, and we share your optimism about celebrating future successes together.

Rated 5 out of 5 stars

Happy customers!

Our experiences with Cult Wines has been great since we started dealing with them around 6 years ago. We’ve bought a number of great wines and attended their events, which have been very engaging and informative. Thank you!

19 September 2024
Unprompted review
Cult Wines logo

Reply from Cult Wines

Thank you, Olivia, for such kind words! It’s wonderful to know you’ve had a great experience with us over the years and enjoyed both our wines and events. We’re grateful for your support and look forward to many more engaging experiences together.

Rated 1 out of 5 stars

Requested to sell 10 months ago and still no sale

Aug 27th: I am actively enquiring to authorities in Japan as to Cult Wines' legal status to operate in Japan.
In addition, I have proceeded with a lawsuit in order to get my investment back

Aug 22nd: Received an email from their CRO threatening to cancel the contract and dump my wine stock on me without selling it.
All this because they can't sell a few cases of wine in 10 months.

July 26th: I put in a sell request in November 2023 explaining due to personal circumstances, I needed to liquidate assets ASAP.
In that time, just 1/5 of the portfolio has been sold, at an average 9% loss. That's before even factoring in the monthly fees.

Not once has the point of contact proactively reached out - I have had to demand an update every time, and every time I get fobbed off.

Most recently they gave several poor options, including a cash offer for 25% less than the current portfolio value. 25% off a portfolio already in the red, and excluding fees!

Do not invest with Cult - you will be sending money into a blackhole.

26 August 2024
Unprompted review
Rated 3 out of 5 stars

Very poor - now improving

UPDATE - I had a quick reply after this post and spoke at length with A G at Cult Wines who explained the difficulties that they (along with similar businesses) had been having and the lessons that had been learnt re customer communication and response times. I pointed out that investors are aware of market changes and being upfront re liquidity and sale times would have been more useful rather than ignoring emails. Hopefully things will improve. Payment went into our account today (30th July). Overall, in the 8 years we have invested with them we have been happy with the results, and it was disappointing to have had this poor service. We are still invested with them and are looking forward to an improved level of customer interaction.

Very poor - ie none - follow up on emails and phone calls. £8500 worth of wine sold on 6th March '24. Numerous emails and calls with vague promises for payment "next Friday" "accounts will revert" "we are dealing with many customers" blah blah. Now into August and still nothing. I have issued a 'Letter of Claim' notice and will be issuing proceedings against them in the County Court. I can only surmise that they are struggling and would advise any potential investors to do serious due diligence on them.

27 July 2024
Unprompted review
Cult Wines logo

Reply from Cult Wines

Thank you for taking the time to update your review and for sharing your candid feedback. We sincerely apologise for the frustrations you’ve experienced over the past few months. We fully acknowledge that our communication and response times were not up to the standard you’ve rightly come to expect from us over your 8 years of investment.

We understand that the recent delays and lack of follow-up caused significant concern, and we deeply regret the impact this had on your experience. The market conditions have indeed been challenging, affecting not just us but the industry as a whole. However, we recognise that this is no excuse for the lapses in communication you faced.

We are committed to learning from this and have taken concrete steps to improve how we manage client communications, especially during difficult market conditions. In addition, we’ve recently introduced several new features designed to enhance your experience. These include real-time online trading, providing greater transparency and quicker transaction times, detailed online account statements for clear visibility of your financial activities, and improved notifications to keep you updated on bids, sales, and other important account activities. We believe these improvements will address the issues you and others have experienced, making the process smoother and more transparent.

We’re glad that the payment issue has now been resolved and that you’ve received the funds. Your continued trust in us, despite this setback, is something we deeply value. We are fully committed to improving our service and ensuring that your experience moving forward reflects the high standards you deserve.

Thank you again for your feedback—it’s invaluable in helping us grow and better serve our clients.

Rated 5 out of 5 stars

We love cult wines

We love cult wines, their access to wine , portal information and portfolio management has been excellent

22 July 2024
Unprompted review
Cult Wines logo

Reply from Cult Wines

Thank you, Josephine! We're thrilled to hear that you've enjoyed our investment portal and portfolio management. It's wonderful to know we've met your expectations. Cheers to many more successful investments!

Rated 4 out of 5 stars

Cult Wines have an experienced team that is always a pleasure to engage with.

Wine investment has been through a tough time over the past couple of years but things seem to be improving now finally. Whilst there have been some problems with releasing funds on sale of product, our Relationship Manager, Paul, has been very helpful and remedied the issue to our full satisfaction. He is good to work with, always available and keeps us up to date with advice on our investment.

16 July 2024
Unprompted review
Cult Wines logo

Reply from Cult Wines

Thank you, Sandie, for your thoughtful feedback. We're glad Paul was able to assist you, and we appreciate your patience during these challenging times. It's great to hear things are looking up—your trust means a lot to us!

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