West Midland Safari Park Reviews 

172
TrustScore 2 out of 5

1.9

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Review summary

Created with AI, based on recent reviews

Considering 47 reviews, most reviewers were unhappy with their experience overall. Many people found the entire visit overpriced, including admission, food, and various attractions. A significant number of visitors reported severe traffic congestion during the safari drive, leading to prolonged waits and minimal animal sightings. Reviewers frequently noted that the park prioritizes lodge guests, resulting in fewer animals being visible for day visitors. However, some customers also noted positive experiences, particularly with lodge stays and VIP safari tours, which offered memorable close encounters with animals. Some reviewers were happy with the staff, describing them as knowledgeable, friendly, and cheerful.

What people talk about most

Location

Reviewers highlight ambiguous aspects of location, with some finding it memorable and enjoyable, especially... See more

Price

Users describe negative interactions with price, frequently labeling them as "extortionate" and a "waste of... See more

Staff

Customers had ambiguous experiences with staff, with some reviewers praising the staff as pleasant, cheerful,... See more

Product

People report ambiguous experiences with the product, with some reviewers enjoying the variety of activities... See more

Service

Consumers find service to be negative, with many reviewers expressing disappointment and stating the place... See more

Reviews shaping this summary

Rated 1 out of 5 stars

We were stuck in insane traffic inside the safari – it felt like being on the M6! Barely moved for over 3 hours, occasionally spotting an animal here and there. We had family visiting from abroad... See more

Rated 1 out of 5 stars

Went here years ago and was brilliant just come back from taking the family and salt it’s no longer a safari but merely a bumper to bumper traffic jam, with the animal enclosers being torn up by the v... See more

Rated 1 out of 5 stars

Unclear for buying tickets on the website. There were buy 1 get 1 free but no notifications that cannot offer the free return and warning during the process. However, it was expensive than b... See more

Rated 1 out of 5 stars

Place totally geared up to prioritise the lodge guests over day visitors. All the favourites such as lions, tigers... been moved to the lodges, leaving hardly any viewing points for day visitors. Th... See more


Company details

  1. Wildlife and safari park
  2. Tourist attraction

Written by the company

Are you ready for a spectacular family day out in the West Midlands? Hop in your car and embark on the epic 4-mile Safari Drive, where you can spot some of Africa and Asia's most incredible wildlife. Come face to face with lions, tigers, rhinos, elephants, giraffes, zebras, and many other rare and exciting species. But the journey doesn't stop there, embark on an on-foot journey through the Safari Walk areas. Don’t miss the opportunity to take in the sights of the Park’s walking trails. See cheetah, elephant, giraffe and more up close on foot. After a day full of animal encounters, step into the past and meet dinosaurs and ice age creatures, and treat the little ones to a mini adventure of their own at the Explorers' Play Park. There's plenty to get up to for visitors of all ages at West Midlands Safari Park, don't miss out on one of the best things to do near Birmingham for families and book your tickets today for the best prices online! A memorable day out for the family is guaranteed at West Midlands Safari Park! Book your tickets today and start looking forward to your visit. Tickets are delivered to you instantly via email and SMS.


Contact info

1.9

Poor

TrustScore 2 out of 5

172 reviews

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1.9

All reviews

(172)

48 reviews in the last 12 months

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Rated 1 out of 5 stars

We all went on a trip to the saffari…

We all went on a trip to the saffari park today which the two year old had really been looking forward to, we arrived at 15:01, was due to be earlier but however there was an accident on the motorway which delayed us around an hour.,

Upon arrival the woman at the kiosk said we had to go straight in as it was last entry but I explained that the two year old child had an accident in the car on the way in so we said could we quickly go to the toilet to get her changed, the lady at the desk said that was no problem so we bought food at the kiosk to feed the animals with,she said she would let the park rangers know we was running slightly late took our reg and we carried on in.

After going to the toilet we then arrived at the entrance gate to the safari park we sat & waited for the gates to open for around 5 minutes we also tried to ring the office several times but didn’t get through, so we proceeded to drive back around and go to the main reception.

My partner explained the situation to the woman at the desk who then went on to try and say we could not be allowed entry as we had missed the last entry slot even though we was promised we would be fine to go in, this obviously left the two year old really upset as she never got to see the animals & enjoy the afternoon we had planned for her.

We had explained to the lady on reception at the time that our child had a duplex kidney condition which can cause her to need to go to the toilet several times

We had explained to the staff member who was on reception at the time we had told the lady at the kiosk our child needed to go to the toilet before entrance to the safari park so we could change her due to having an accident & soiling herself on the way in, the staff member then went on to respond saying “it wasn’t her problem” and she couldn’t do anything about it we had missed the last entry and we couldn’t go in, all while being promised by the kiosk lady there would be no issue whatsoever. We then went on to ask to speak to one of the managers there which she refused saying she wouldn’t go and get one of them without giving us a reason why not .

We was left feeling disgusted as to how the staff were treating us & felt discriminated against as the child had an accident so she had to be left out while all of the other children were allowed access without a problem.

After a long process of discussions with the receptionist she went on to say we could go in but we would have to miss the vast majority of the animals & catch up with the other cars, we tried to reason with her and ask for our free return to be re-issued so we could use it again at a later date so the child wouldn’t feel left out , after another long discussion with her saying no she finally agreed to have a free return on the condition that we only went into the safari park & we weren’t allowed to go into the rides area where the other animals & children were.

For a so called “child friendly” establishment we couldn’t believe how we had been treated & discriminated against all because our child had soiled herself, trying to explain to a two year old that she wasn’t allowed to go and join the other children & animals was heartbreaking.

This is totally unacceptable that the one thing she was most excited to see was Dinosaur area that she wasn’t allowed to go in!.

Overall we had a rushed 10 minute safari drive around, missed half of the animals & left with a very upset child as she wasn’t allowed to go and join in with the others all because she had soiled herself before arriving.

The overall experience from West Midlands Safari park was an utter disgrace , left feeling discriminated, zero understanding from the staff, we couldn’t even enjoy the 10 minute safari drive after feeling that belittled .

This needs to be addressed as no customer should be left feeling this way from a well known big establishment as yours, I have never experienced customer service like this before to be victimised I will be taking this further and seeking action

23 June 2021
Unprompted review
Rated 5 out of 5 stars

Love this place its great

Love this place its great, it was a bit over crowded but tbh i didnt mine because they must of needed more visitors in to pay for the well being of the animals since they had no income for a while i had a query about my free return and they sorted that straight out aswell i can understand peoples complaints but you have got to think of it from the other perspective also masks where worn in all indoor areas but not outdoors so to me no rules were broken i cant wait to stay in one of the lodges but nothing available until next year i would like to know if you do veterans discount on these aswell many thanks also what the guarantee of seeing the animals is :)

23 May 2021
Unprompted review
Rated 1 out of 5 stars

Usually we love West Midlands but not anymore.

Usually we love West Midlands but not since they have decided it's okay to over pack the park since the reopenings of the covid 19 panedemic. Your grid locked around the safari, stopping and starting on hills so much that it burns the clutch on your car and have to be escorted off, wouldn't of minded if it had just been a one off fluke happen to us but 4 others cars had the same issue within 20 mins. Park is way over capacity, safaris should be time slotted and they should have staff on the bathrooms because around 70% of people going in aren't wearing their masks because nobody is checking, its narrow set bathrooms with no social distancing, I would not recommend West Midlands and they are NOT in line with the current government covid 19 requirements.
Waste of a day, waste of money.. and a trip that is now costing us a new clutch much sooner than needed.
Very disappointing

2 May 2021
Unprompted review
Rated 1 out of 5 stars

The only good thing about this is the animals

The only good thing about this is the animals. I went on spec on 5th Sept as we were passing and i had a friend with me from Romania who was thrilled to see we had a safari park. I joined the queue of cars 6 or 7 lanes wide and queued for over half an hour. As i approached the kiosk to pay there was a notice saying "please ensure you have pre-booked" what the use is of putting the notice on the kiosk and not at the entrance i have no idea. I couldnt leave the queue and so i had to wait to see if i could pay at the kiosk.I was turned away as they were full . The girl seemed please that i could not enter as she smiled and said i could not come in. I complained about the placing of the sign but this didn't seem to make any difference.- I booked and went the next weekend. Again the place was absolutely heaving. the 6 or 7 lanes merge into 2 lanes after you go through the kiosk. Cars are sounding horns and generally driving aggressively to get in front of you so much so that there was a collision which held everyone up for 10 mins. We got moving and without exaggeration it took an hour to move 100 yards as the rhinos are the first animal you see and everyone stopped to look at them. There was another accident as one lady rolled into the car behind as you stop and start on a steepish hill. Make sure you have a good handbrake and clutch as you are consonantly stop starting. After an hour the traffic thinned out and it was a little more leisurely. The sheer amount of traffic made me think what effect this was having on the animals as it must have an effect with that much traffic. I really didnt think it would be as crowded. And the animal food was expensive at £3.50 for a small box of food. I bought 2 but only used 1 as most animals didn't bother eating it they must be sick of it. the place is looking dated and the quality of the enclosures is a little tired. In summary the place seems to be more of a money making business these days. I wont be using my return tickets and didnt enjoy the visit as much as i thought i would. The place is just badly organised. It took over 3 hours to go through the safari alone.

17 September 2020
Unprompted review
Rated 1 out of 5 stars

Avoid at all costs very rude staff and…

Avoid at all costs very rude staff and no social distancing what so ever was told to hurry up on safari when I've paid not my fault you let too many people in when ment to be limited people yeah right also no cleaning anywhere or on the rides no faces masks when should be the place is just a joke and most of all the staff need to learn manners and stop been so bloody rude

30 August 2020
Unprompted review
Rated 1 out of 5 stars

Went today 29th September with return…

Went today 29th September with return ticket ,but only had photo of ticket as the original went home with sister-in-law . Got to the desk to be told no entry for us as it was against company policy. All staff were rude and unhelpful, just to get rid of us. Would of given it a 0 but it won't go that low. The time we went previous half the park closed and had to pay full price not happy with them at all.

29 September 2018
Unprompted review

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