World First Travel Insurance was the only company that I could buy a policy with online. All the other companies I tried required me to telephone them once I reached a certain point with my online app... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I don't go away very often, but I've used World First a number of times. Several of my holidays have been quite complex, but I've always been able to get insurance that meets or exceeds my needs. The... See more
Getting holiday insurance from World First was a straightford process and the lady i spoke to was incredibly helpful and understanding even when presented with a long list of health issues. The pric... See more
Every time I ring to arrange travel insurance the agent is always polite and explains everything to me, including any questions I have. As someone with complex health conditions it is extremely reassu... See more
Company details
- #11 of 67 best companies in Travel Insurance Company
- #56 of 229 best companies in Insurance agency
- #18 of 137 best companies in Insurance company
About World First Travel Insurance
Written by the company
When we launched in 1973, our aim was to make travel insurance fairer. We succeeded! Today we provide cost-effective cover to all sorts of people, going to all sorts of places. And our flexible options make it easy to get the policy that's perfect for your plans.
Get a quote now
What can you expect from World First?
Written by the company
- New cover for COVID-19
- All policies automatically include our COVID-19 cover. See our website for more details.
- Choose your level of cover
- With multiple levels of cover to choose from, you only ever pay for what you need.
- Cover for medical conditions
- Sophisticated medical screening means we can cover thousands of conditions, for less than you may find elsewhere.
- Your cover, your way
- Create a policy that's perfect for your plans with flexible extras like cover for gadgets, cruises and even winter sports.
- Go explore!
- We cover all sorts of holidays - whether it's a weekend break or the adventure of a lifetime.
- Getting active?
- All policies include cover for more than 150 sports and activities - such as tennis, bungee jumping and surfing.
- UK customer service team
- Our friendly customer service team is based right here in the UK.
Count on it...
Here’s what we can promise you.
- 14-day money back guarantee
- No credit or debit card fees
- 24/7 access to English-speaking emergency medical assistance helpline
- Members of the Association of Travel Insurance Intermediaries (ATII) and the British Insurance Brokers Association (BIBA)
Contact info
Rothwell & Towler Ltd, Tourism House, Woodwater Park, Pynes Hill, EX2 5WS, Exeter, United Kingdom
- 0345 90 80 161
- info@world-first.co.uk
- www.world-first.co.uk
4.8
Excellent
12k reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Great value
8 January 2026
Excellent condition questioning
Excellent condition questioning, efficient, sympathetic and time efficient.
Thank you!
2 February 2026
Really attentive and knowledgable…
Really attentive and knowledgable representative. Very pleased with the quote given and would highly recommend for anyone with pre existing conditions, and no doubt for those who don’t.
6 January 2026
Great compamy with great staff.l
Steve whom I spoke to was very helpful, I took my policy out with you again as the lady who Helped me last year was equally helpul..
3 February 2026
Always easy to arrange
Always easy to arrange and gives me confidence that I have the right cover.
2 February 2026
Really helpful on the phone
Really helpful on the phone taking us through a tricky Insurance application
19 January 2026
Helpful, clear and concise.
24 January 2026
First class service
Having called for a quote the agent I had was excellent very precise and professional even calling me back so when I was told the cost I had no hesitation in buying immediately.
21 January 2026
World First
World First. My go to every time after my BC Diagnosis. 1st class service & reasonably priced.
29 January 2026
Was easy to fill in the questionaire.
Was easy to fill in the questionaire.
And came back with a good price.
23 January 2026
I found the process efficient and friendly
I found the process very efficient and friendly and it was lovely that there was no fuss about any medical issues I have and so I didn't end up feeling like some freak who shouldn't even be thinking about going on holiday.
20 January 2026
Excellent that the cover is inclusive…
Excellent that the cover is inclusive of medical conditions but consider the cost!
20 January 2026
Very helpful not rushed and clear in…
Very helpful not rushed and clear in the questions to the point thanks opucker very good 22 12026
21 January 2026
Excellent
Good price. Excellent medical review procedure. Would recommend you give them a try before purchasing elsewhere.
16 January 2026
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.