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World First Travel Insurance Reviews 

12,220
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Considering 273 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently find the pricing to be fair and competitive, often noting it's much more realistic than other providers, especially for those with pre-existing medical conditions. People frequently praise the staff for being exceptionally helpful, polite, and professional, taking the time to understand complex medical details thoroughly. The service is described as efficient and understanding, ensuring comprehensive cover and peace of mind. However, some customers also noted that while the cover was acceptable, the price could be higher than they would have liked due to their specific health issues.

What people talk about most

Price

Customers consistently report positive experiences with pricing, finding quotes to be reasonable and... See more

Staff

People report positive experiences with staff, consistently describing them as helpful, professional, and... See more

Service

Customers consistently note positive experiences with service, often praising the first-class treatment and... See more

Customer service

Reviewers highlight positive aspects of customer service, consistently praising agents for being helpful,... See more

Website

Clients share positive opinions on the website, frequently describing it as easy to navigate and use for... See more

Reviews shaping this summary

Rated 5 out of 5 stars

World First Travel Insurance was the only company that I could buy a policy with online. All the other companies I tried required me to telephone them once I reached a certain point with my online app... See more

Rated 5 out of 5 stars

I don't go away very often, but I've used World First a number of times. Several of my holidays have been quite complex, but I've always been able to get insurance that meets or exceeds my needs. The... See more

Rated 5 out of 5 stars

Getting holiday insurance from World First was a straightford process and the lady i spoke to was incredibly helpful and understanding even when presented with a long list of health issues. The pric... See more

Rated 5 out of 5 stars

Every time I ring to arrange travel insurance the agent is always polite and explains everything to me, including any questions I have. As someone with complex health conditions it is extremely reassu... See more


Company details

  1. #11 of 67 best companies in Travel Insurance Company
  2. #55 of 228 best companies in Insurance agency
  3. #18 of 136 best companies in Insurance company

About World First Travel Insurance

Written by the company

When we launched in 1973, our aim was to make travel insurance fairer. We succeeded! Today we provide cost-effective cover to all sorts of people, going to all sorts of places. And our flexible options make it easy to get the policy that's perfect for your plans. Get a quote now

What can you expect from World First?

Written by the company

New cover for COVID-19
All policies automatically include our COVID-19 cover. See our website for more details.
Choose your level of cover
With multiple levels of cover to choose from, you only ever pay for what you need.
Cover for medical conditions
Sophisticated medical screening means we can cover thousands of conditions, for less than you may find elsewhere.
Your cover, your way
Create a policy that's perfect for your plans with flexible extras like cover for gadgets, cruises and even winter sports.
Go explore!
We cover all sorts of holidays - whether it's a weekend break or the adventure of a lifetime.
Getting active?
All policies include cover for more than 150 sports and activities - such as tennis, bungee jumping and surfing.
UK customer service team
Our friendly customer service team is based right here in the UK.

Count on it...

Here’s what we can promise you.

Here’s what we can promise you.
  • 14-day money back guarantee
  • No credit or debit card fees
  • 24/7 access to English-speaking emergency medical assistance helpline
  • Members of the Association of Travel Insurance Intermediaries (ATII) and the British Insurance Brokers Association (BIBA)

Contact info

4.8

Excellent

TrustScore 5 out of 5

12k reviews

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Asks customers to review

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4.8

All reviews

(12,220)

265 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Amazing

Amazing! I have used this insurance company on every trip I take. I have claimed twice and it was all very easy and stress free. Once when I was in hospital in Thailand with Influenza for 4 days and one when our bus to the airport was a no show and we claimed the hotel we had to pay for the extra night by the airport and the additional flight cost. 10/10

10 December 2024
Rated 5 out of 5 stars

Easy to book and VERY helpful

This was one of the easier things to organise for our trips to far flung places. The customer service people were immensely helpful and very knowledgeable.

27 October 2025
Rated 5 out of 5 stars

Very easy website to navigate

Very easy website to navigate, excellent response when I emailed and very good price.

20 November 2025
World First Travel Insurance logo

Reply from World First Travel Insurance

Hi Susan!

That was me that responded to your email and it's me again!

You just can't get rid of me :) Thank you so much for the kind words and five stars. We really appreciate your positivity.

Safe and happy travels.

Shushanah Rothwell
Senior Administrator

Rated 5 out of 5 stars

Affordable travel insurance with a caring company.

World First Travel Insurance was the only company that I could buy a policy with online. All the other companies I tried required me to telephone them once I reached a certain point with my online application. They are also a company who believe that people with illnesses should be able to travel with affordable travel insurance. Other companies were prohibitively expensive. I was very pleased with my quote which also included cruise cover.

15 November 2025
Rated 5 out of 5 stars

Great service and prices.

Delighted to find an Insurance Co that does not take advantage of people undergoing Cancer treatment in need of a holiday. Customer Srrvice was really good and the price very affordable. Thank you.

10 November 2025
Rated 5 out of 5 stars

I have several medical conditions

I have several medical conditions, and have contacted several insurance companies. They have either declined immediately to cover me or I have gone through a very lengthy process to then get an extremely high quote. Westworld first I did everything online and declared all my medical conditions and they came up with a price that I was delighted with. I would not have been able to afford to go on holiday if it had not been for them. I will recommend them to everyone I know.

29 October 2025

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