WorldFirst 

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Rated 1 out of 5 stars

I am very disappointed with your service. First, my payment was not processed, and now I cannot even access my account. It has been over two months, and I have not received any reply from your s... See more

Company replied

Rated 5 out of 5 stars

So far it has been one of the best banking experience I had. Easy, smooth, convenient. The only painpoint i can mention is that you have to frequently justify the incoming wire transfer. As an online... See more

Company replied

Rated 1 out of 5 stars

I was told tha funds with loca transfer takes very less time, My client sent funds from France to My Euro Account. Its 4 rth day and we have not received it yet and there is no tracking of it. We ar... See more

Rated 5 out of 5 stars

I had a dynamic and short validation process and all features are working right away! My personal banker Kerim is a fantastic person. We can communicate absolutly well from the first moment when he... See more

Company replied

Company details

  1. Payment service
  2. Business-to-Business service
  3. Currency exchange service
  4. Ecommerce solution provider
  5. Money transfer service
  6. Non-bank financial service

Written by the company

WorldFirst was founded in London in 2004 and joined Ant Group in 2019 – making us part of one of the world's most powerful fintech companies. We're not a bank – we're a digital payment platform built to help businesses trade internationally without hidden FX markups and slow processing. Our multi-currency World Account lets you hold 20+ currencies, make international payments to 150+ countries, mitigate currency risk with powerful FX tools, and manage expenses with virtual cards earning up to 1.2% unlimited cashback. Over 1.5m businesses worldwide use WorldFirst for transparent FX rates and fast cross-border payments – all from one platform.


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Breach of guidelines

All reviews

(3,230)

313 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great Support team

Great Support team.
Appreciate Jann for quick response and very helpful.

3 December 2025
Unprompted review
WorldFirst logo

Reply from WorldFirst

Hi Tech Mm

Thank you for taking the time to leave this review.

I am really happy to hear your kind words about our service. I will make sure to pass this feedback on to Jann!

Best wishes

Rated 1 out of 5 stars

Unprofessional and Disrespectful Service – No Transparency

I am extremely disappointed with the way this so‑called “World Bank UK” operates. I have provided every single legal document and requirement in detail, yet they suspended my account without giving me any specific reason. Despite fulfilling all compliance obligations, they failed to open my bank account and left me in the dark.
This is not just unprofessional—it is outright disrespectful to customers who trust them with sensitive information. Their lack of transparency and accountability shows how little they value their clients. I regret wasting my time and effort with such a service, and I strongly advise others to stay away.

3 December 2025
Unprompted review
WorldFirst logo

Reply from WorldFirst

Hi Wagar

I am sorry to hear about your experience with WorldFirst.

As we're a global financial institution operating in multiple regions, we have a lot of regulatory and risk factors to consider.

This means we are not able to accept applications from everyone.

Best Wishes

Rated 1 out of 5 stars

I am extremely dExtremely Disappointed – Unjustified Account Rejection at WorldFirstisappointed with my…

I am extremely disappointed with my recent experience with WorldFirst.
On 1 November 2025, I applied to open a business account for my UK-registered company, which operates legally and transparently in the field of AI automation services for e-commerce businesses. My company has a registered office in London, and all my documents were complete, valid, and fully compliant.

Despite this, my application was rejected within minutes, without any explanation or any human review. It is clear that their onboarding process heavily relies on automated systems and artificial intelligence that reject nearly 90% of applications—often without providing any clear or justified reason.

I chose WorldFirst based on a friend’s recommendation, expecting professionalism and a fair review of my case. Unfortunately, the experience has been extremely disappointing.
Instant rejection without explanation is not acceptable for a company that claims to support international businesses.

I hope WorldFirst reconsiders how they handle new business applications and provides transparency and fair manual review instead of relying solely on automated systems.

1 November 2025
Unprompted review
WorldFirst logo

Reply from WorldFirst

Hi Aljarih

I am sorry to hear about your experience with WorldFirst.

As we're a global financial institution operating in multiple regions, we have a lot of regulatory and risk factors to consider.

This means we are not able to accept applications from everyone.

Best Wishes

Rated 1 out of 5 stars

Unnecessary and Frustrating Proof of Funds Requirement

I am extremely disappointed and frankly, quite confused by the unnecessary bureaucracy in verification process.

They are requesting proof of funds for a transaction where the money was sent directly from my personal account, which bears the exact same name as the account I am funding with them. Furthermore, the transfer originated from a well-known and reputable international bank.

This request is redundant, frustrating, and a massive waste of my time. The funds are clearly coming from a verified source that matches my identity. Such stringent and illogical checks only serve to create a poor user experience and slow down the entire process. If they cannot trust funds sent from the same person's account at an established institution, there verification logic needs a serious overhaul.

28 October 2025
Unprompted review
WorldFirst logo

Reply from WorldFirst

Hi kaltesfeuer

I am truly sorry to hear about your experience.

We have reached out to you, if you could provide us with your details so we can look into this matter further for you.

Best wishes

Rated 1 out of 5 stars

Very disappointing experienceVery disappointing experience with WorldFirst UK with…

Very disappointing experience with WorldFirst UK. A payment that should take a maximum of 4 business days took 5, and was then rejected due to “risk appetite” despite the recipient being a legitimate, established U.S. company which recently raised 1.1B dollars in international investment. Now I’m told it will take up to 8 business days to get my money back, a total of 13 business days for something that should be simple. This has a serious impact on small businesses like mine. Very dissatisfied.

25 November 2025
Unprompted review
WorldFirst logo

Reply from WorldFirst

Hi Eduardo

I am truly sorry to hear about your experience. I can see that our Complaints team is in direct contact with you. We hope to resolve this together ASAP.

Best wishes

Rated 1 out of 5 stars

Hopeless service

Hopeless service, waiting for a response over 1 day. Blocking payments from other people (insane), so you don't provide a sense of security to keep money with you. Very restrictive AML, of course for your own good :D

26 November 2025
Unprompted review
WorldFirst logo

Reply from WorldFirst

Hi Marek

I am truly sorry to hear about your experience.

We have reached out to you, if you could provide us with your details so we can look into this matter further for you.

Best wishes

Rated 1 out of 5 stars

My WorldFirst Account Suddenly Restricted With No Explanation — Business on Hold

I’ve been using my WorldFirst account for my business without any issues until yesterday. Out of nowhere, when I tried to send a payment to one of my suppliers, I received a message saying “you don’t have permission, contact customer support.” It’s not just transfers — I can’t perform any action on my account at all.

What makes this worse is that WorldFirst is still accepting and crediting incoming payouts from my payment processor, yet they’re not allowing me to send, withdraw, or do anything with my own funds. No email, no in-app notification, no warning — absolutely nothing to indicate that my account is restricted.

I contacted customer support multiple times, and all I’ve been told is that “a case has been opened” and they’re waiting for a response from the relevant team. It’s been over 24 hours with zero updates. No one will tell me if this is a technical issue, a review, or something else. Meanwhile, my business is stuck because I can’t pay my suppliers.

This is extremely concerning and unacceptable. I need immediate clarity and a resolution, as this delay is directly impacting my operations. I hope someone from WorldFirst sees this and escalates my case urgently.

Company: The Cardigan Vault Ltd

24 November 2025
Unprompted review
WorldFirst logo

Reply from WorldFirst

Hi Sarah

I am truly sorry to hear about your experience. I can see that our Complaints team is in direct contact with you, we hope to resolve this together ASAP.

Best wishes

Rated 5 out of 5 stars

Outstanding Support from WorldFirst

My experience with WorldFirst has been genuinely positive. The support team has been helpful, patient, and clear every time I reached out. I especially want to highlight Sally. She gave me one of the best customer support experiences I've had.

She walked me through everything step by step, making sure I understood the process without any confusion. What stood out most was her warm personality. Even through email, her friendliness came across in a way that felt real and reassuring, and that takes skill.

Thank you WorldFirst, and a special thank you to Sally for the great service.

5 November 2025
Unprompted review
WorldFirst logo

Reply from WorldFirst

Hi Kavian

Thank you for taking the time to leave this review.

I am really happy to hear your kind words about our service. I will make sure to pass this feedback on to Sally!

Best wishes

Rated 2 out of 5 stars

Weeks to get a response

Asked for a web admin screenshot of our company website, I sent them a screenshot of our domain ownership as we don't have a web admin panel. Been using outsource developer to build code and push commit straight to the address. But they didn't accept that. Plus I have to reach out to ask them what's going on after 3 weeks. They never get back asking for more docs after 5 biz days as they mentioned in their own email.

10 November 2025
Unprompted review
WorldFirst logo

Reply from WorldFirst

Hi,

Thank you for leaving us feedback.

I’ve just sent you a request. Please provide us with your details when you can, and we will look into this further.

Thank you

Trustpilot is assessing this review in accordance with our flagging process.

Rated 5 out of 5 stars

Great Experience

Great Experience

14 November 2025
Unprompted review
WorldFirst logo

Reply from WorldFirst

Hi Amil

Thank you for leaving us a 5-star review!

Best wishes

Rated 5 out of 5 stars

Great Support Team

Great Support Team. Patiently resolving the issue and very responsive.

13 November 2025
Unprompted review
WorldFirst logo

Reply from WorldFirst

Hello!

Thank you so much for your review! I am happy to hear you had a positive experience with our team.

Best wishes

Rated 1 out of 5 stars

This don't have enough people for review your applications

I recently applied for a WorldFirst business account for my registered UK Limited company on 18th October 2025, but my application was unexpectedly rejected. When I contacted your support team, I was informed that manual reviews are no longer possible and that all applications are reviewed solely by your AI system.

This is extremely disappointing, especially for legitimate business owners like us who have been operating successfully in the UK and USA markets for years. Relying completely on automated AI reviews without any human verification makes the process unfair — genuine businesses are being rejected without reason or chance for appeal.

WorldFirst has built a strong reputation as one of the best banking partners for eCommerce sellers, but this experience has seriously damaged our trust. I sincerely request that you reconsider and manually review my application. Otherwise, I will be left with no choice but to share my honest experience publicly on Trustpilot and other platforms.

We expect more professionalism and flexibility from a company of your size and reputation.

16 October 2025
Unprompted review
WorldFirst logo

Reply from WorldFirst

Hi,

Thanks for taking the time to share your feedback.

We’re always working to improve our services and do use automated tools to support our application assessments. That said, every final decision is always reviewed by our team.

I’ve checked our system and can see your email conversation with us, where we explained that we look at a number of factors when making decisions. I wasn’t able to locate any record of a call, but if you need anything else or would like to speak with us directly, please don’t hesitate to reach out.

Rated 5 out of 5 stars

The best banking service i’ve ever…

The best banking service i’ve ever used. And they have a responding and helpful customer support such as Vsyah who helped me without any complications

13 November 2025
Unprompted review
WorldFirst logo

Reply from WorldFirst

Hi Omar

Thank you for your review! We will pass your feedback along to Vsyah.

Best wishes

Rated 5 out of 5 stars

Jann is very helpful & was able to…

Jann is very helpful & was able to provide solution to a problem which I had for a very long time.

She investigated the root problem to my situation which previously, other CS did not provide.

Prompt & clear with her instruction to resolve. This gives me the confidence to use WorldFirst.

10 November 2025
Unprompted review
WorldFirst logo

Reply from WorldFirst

Hello Grace

Thank you so much for leaving us this amazing review. Jann will be delighted to hear your feedback.

Best wishes

Rated 1 out of 5 stars

The bank takes a lot of time in…

The bank takes a lot of time in processing the files, and also do not reply on my questions and emails.
That really takes away from my time,

7 November 2025
Unprompted review
WorldFirst logo

Reply from WorldFirst

Hi Oryno

I am sorry to hear about your experience.

It appears you have applied for multiple applications which could be causing the delay.

I will have someone reach out to you soon.

Best wishes

Rated 1 out of 5 stars

I honestly give up

After several months of waiting for them to review the documents for my HK company, the request is still on hold, with no updates. I asked customer service, but they replied with generic messages that offered no help. I honestly give up. Several platforms are offering the same or better services.

8 November 2025
Unprompted review
WorldFirst logo

Reply from WorldFirst

Hi Yonathan

I am afraid, this is covered by our Asia team which is not covered by us.

I would recommend reaching out to them via the phone or chat function which can be found in the like below.

https://www.worldfirst.com.cn/static/help/contact-us/?utm_date=20241118

Best wishes

Rated 1 out of 5 stars

Made a payment

Made a payment, awaiting delivery which is tracked by world first. Automatically marks it as delivered regardless of tracking after a certain period. There is nothing you can do to stop it. They don't respond ti emails so will release my money.

8 November 2025
Unprompted review
WorldFirst logo

Reply from WorldFirst

Hi Lauren

When it comes to delivery of goods or services, this is not related to WorldFirst. At WorldFirst we only facilitate with the payment.

If you have a dispute that is not being resolved, I would recommend raising this directly through your bank.

Best wishes

Rated 1 out of 5 stars

Businessman

I feel compelled to share my professional assessment of WorldFirst after an extended period of use.

Frankly, this platform has proven to be significantly below expectations compared to competitors such as Airwallex and other global payment solutions.

While WorldFirst presents itself as an international business payment platform, in reality, it suffers from poor service responsiveness and an overly rigid compliance process that makes it difficult for serious entrepreneurs and corporations to operate efficiently.

The customer service team is notably slow — often taking days to respond to critical inquiries that, in a fast-paced business environment, require same-day resolution. This level of delay is unacceptable for any company handling international financial flows.

Furthermore, the compliance department operates with excessive bureaucracy. The process is unreasonably complicated, repeatedly requesting supporting documents that have already been submitted or verified. This not only disrupts operational flow but demonstrates a lack of understanding of business urgency and corporate professionalism.

For entrepreneurs, this platform is not user-friendly, not adaptive, and not competitive. In contrast, platforms like Airwallex provide faster onboarding, responsive support, and compliance workflows that actually enable — not obstruct — international business.

In conclusion, WorldFirst is not recommended for established enterprises or ambitious entrepreneurs seeking efficiency and global readiness. The experience reflects an outdated structure that fails to match modern business demands.

6 November 2025
Unprompted review
WorldFirst logo

Reply from WorldFirst

Hi Alexander

I am sorry to hear about your experience.

We are not able to locate your account. Please can you contact us below:

Email: seaclients@service.worldfirst.com
Hotline: +603 2705 2894

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