Wyld Bub Reviews 

711
•
TrustScore 4 out of 5

4.0

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Review summary

Created with AI, based on recent reviews

Looking at 187 reviews, reviewers had a great experience with this company. Customers frequently mention that the clothing items are absolutely beautiful, featuring incredibly soft, high-quality fabrics and wonderful handmade details that feel extra special. Consumers truly love purchasing these cozy products to use as precious keepsakes, wonderful gifts, and charming daily outfits for newborn babies and young children. However, some people mentioned facing frustrating issues regarding slow delivery times, delayed order processing, and a noticeable lack of shipping updates. A few other people also felt that customer support was completely unhelpful when attempting to resolve complaints, handle damaged goods, or process refund requests.

What people talk about most

Product

Consumers find product to be positive, highlighting stunning, high-quality handmade items such as soft cotton... See more

Quality

People report positive experiences with quality, expressing absolute delight over the gorgeous, soft fabrics... See more

Order

Clients share ambiguous opinions on order experiences, as reviewers frequently mention buying items like... See more

Delivery service

Customers had ambiguous experiences with delivery service, as many reviewers praised the quick turnaround... See more

Customer service

Reviewers mention ambiguous feedback about customer service, as some people report that support agents are... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The sweater is beautiful and well made. Website easy to navigate and you definitely get good quality for the price. I found the shipping slow and lack of updates frustrating. I’d like them to change t... See more

Rated 5 out of 5 stars

I was gifted the most beautiful personalised knit sweater for my 6-month-old and I honestly couldn’t be happier. The quality is absolutely amazing — the fabric is so soft, thick, and cosy while stil... See more

Rated 5 out of 5 stars

I ordered the beautiful wooden carousel. It truly is so unusual, however when trying it I found it didn't turn or play properly, not realising I had to wind the base first. The staff were so speedy... See more

Company replied

Rated 5 out of 5 stars

This hand-knitted sweater is absolutely precious! You can truly see the love and care put into every stitch. The material is so soft and gentle on my baby’s skin, which is a huge plus for me as a mom.... See more


Company details

Verified business

Trustpilot has verified this business is registered with its local government. We’ve confirmed it maintains an online presence and shows no matches on warning or sanction lists.

Government registration: 16661777608

  1. Baby Clothing Shop
  2. also in
  3. Baby shop
  4. Boutique
  5. Children's clothes shop

Written by the company

International Baby/Kids fashion label. Wyld Bub was designed and inspired by neutral tones and the love for parenting. Wyld Bub was formed with the idea to provide parents, babies and kids the highest quality of clothing and goods to create a nurturing and loving environment. ✨


Contact info

4.0

Great

TrustScore 4 out of 5

711 reviews

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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 37% of negative reviews

Typically replies within 1 month

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4.0

All reviews

(711)

184 reviews in the last 12 months

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Rated 5 out of 5 stars

Best personalized sweater out there! ❤️

We got the personalized knit sweater from Wyld Bub and couldn't be any happier! It is the most beautiful piece that we will for sure keep in her keepsake box to cherish forever ❤️

3 May 2026
Unprompted review
Wyld Bub logo

Reply from Wyld Bub

Hi Nina,

This was so lovely to read.

A personalised knit is exactly the kind of piece we hope becomes a little keepsake, so it means so much knowing your sweater felt special enough to treasure forever.

Thank you for choosing Wyld Bub for such a beautiful memory.

Ellie 🤍
Wyld Bub

Rated 1 out of 5 stars

Not a great experience

UPDATE: my original review can be seen below unaltered; however, since posting this, WB have finally responded to me and we have reached a resolution, which I appreciated. In fact, I really considered to up this rating from one to two stars as a result of this, however, I cannot bring myself to do it. I firmly believe that WB clothing is completely unfit for purpose and should be avoided, at the very least for any children below 12/18 months old. Other reviewers, I see, have noted the same. It’s unsafe for babies, and completely impractical. Buy only if you like playing Russian roulette as to whether the size will be right, and if you want to put your child in this once for a photo op…….
_ _ _

If I could give zero stars, I would. I received three sets of clothes as a gift for my 4-month-old, all labeled "Size 66." The sizing is a complete lottery; one set is borderline too small, while the other is so massive it’s dangerous.

When I contacted customer service with photographic proof of the massive discrepancies, I was met with "Edna," who gave me a scripted, dismissive response claiming the clothes were the "correct size" and just an "oversized style." It is clear as day that this company is just drop-shipping cheap garments directly from China (to the UK in my case) with zero oversight.
To tell a parent that a jumper three times the size of a child is "on trend" is insulting.

They hide behind "fulfillment factors outside their control" to avoid taking responsibility for the fact that their garments are not fit for purpose. They even had the audacity to ask for the original shipping label for a gift, despite the fact that they can find the order in their own system.

Do not waste your money here. You are paying premium prices for bottom-of-the-barrel quality and a support team that refuses to acknowledge basic logic. Save your time and shop somewhere that actually understands infant safety and sizing.

1 February 2026
Unprompted review
Wyld Bub logo

Reply from Wyld Bub

Hi Marge,

I’m really sorry this has left you feeling dismissed, especially when the items were bought as a gift for your little one.

Baby clothing should feel comfortable, practical and clearly sized. Some of our pieces are designed with a relaxed fit, but sizing should never feel confusing or leave a parent worried about whether something is suitable to wear. If the photos show a clear difference between items labelled the same size, we want to look at that properly.

Wyld Bub started as an Australian baby brand and has since expanded globally, supporting families in Australia, the UK, the US and beyond. We work with trusted production partners to create products that families genuinely love, but that does not remove our responsibility to make sure sizing, quality and customer support feel clear and fair.

Because this was a gift, please send through any details you do have, such as the purchaser’s name, delivery name, photos of the size labels, and the items side by side. Our team can use that to help locate the order and review the sizing concern properly.

We never want a customer to feel brushed off when they have taken the time to send photos and explain a concern. Thank you for raising it.

Ellie 🤍
Wyld Bub

Rated 1 out of 5 stars

I will never order from this company…

I will never order from this company ever again.. I ordered an engraved wooden parasol. In the name of Francis and it's came back with what looks like Fhancis
They will not refund. And do not reply to emails. I bought this as a present. Which I am not able to give. And am out of pocket by £40.00. No phone number to call. Nothing but a load of money grabbing thieves

2 April 2026
Unprompted review
Wyld Bub logo

Reply from Wyld Bub

Hi Lisa, Ellie here from Wyld Bub. I’m really sorry your engraved wooden carousel arrived with the name looking different from what you ordered.

When something is personalised as a gift, it needs to feel special and accurate, so I completely understand how upsetting it would be to feel unable to give it.

We would never want you to feel ignored or left out of pocket if something has gone wrong. Please send us a clear photo of the engraving, along with your order number, and I’ll personally make sure the team reviews the order details and the email thread properly.

If the engraving does not match what was ordered, we’ll work with you to make this right.

Ellie,
Wyld Bub

Rated 5 out of 5 stars

Amazing products. My bub loves it.

Amazing products. My bub loves it.
After many pieces that didn't match the quality we were searching for, this one fit everything well.

21 April 2026
Unprompted review
Wyld Bub logo

Reply from Wyld Bub

Hi Petar,

This is so lovely to hear.

I’m really glad you found something that finally felt right after searching for the quality you wanted. Knowing your bub loves it too makes it even more special.

Thank you for choosing Wyld Bub.

Ellie 🤍
Wyld Bub

Rated 1 out of 5 stars

I received an incorrect order

I received an incorrect order. On the personalized sweater the yarn colour was incorrect. They printed brown on a brown sweater instead of taupe. When I reached out to the company they would not rectify the situation.

20 April 2026
Unprompted review
Wyld Bub logo

Reply from Wyld Bub

Hi Jenny,

I’m really sorry the sweater did not arrive with the yarn colour you expected.

A personalised sweater should feel special when it arrives, especially when the colour combination has been chosen carefully. If the embroidery has come through differently from what was ordered, we would like to take another look at this and make sure it has been reviewed properly.

Please send your order number, along with a clear photo of the sweater and the colour selected at checkout, through Trustpilot or to our support team. That will help us check the order details against what was made and help from there.

We never want a personalised piece to feel disappointing, and we appreciate you raising this with us.

Ellie 🤍
Wyld Bub

Rated 1 out of 5 stars

Avoid

Avoid - wild, absolutely wild, inconsistent sizing! Quality isn't amazing, given the price. Clearly there are no quality control processes in place to produce a top that would fit an 18 month old and label it is a newborn 69cm! And when you point it out to their 'customer service' team they gaslight and avoid without actually accepting the ludicrously bad products they are shipping.

24 April 2026
Unprompted review
Wyld Bub logo

Reply from Wyld Bub

Hi AK,

I’m really sorry the sizing felt so far off, and that our response left you feeling dismissed.

Baby clothing should be clearly sized and practical for the age it is labelled for. A relaxed fit should never feel like the wrong size altogether, especially if an item marked for a newborn appears closer to an older child’s size.

If the photos show the sizing is clearly not matching the label, we would like to take another look at this and make sure you’re looked after.

Please send your order number and the photos you shared with our team through Trustpilot or to our support team, so we can re-check the item against the size label and order details.

Ellie 🤍
Wyld Bub

Rated 5 out of 5 stars

Absolutely gorgeous

We ordered a personalised ‘name’ jumper and oh my goodness was it better than I imagined. For the price I felt that it might be a cheaper fabric but it is so gorgeous and soft. The shape is perfect for my daughter (not just a small adult jumper like some companies do).
Honestly couldn’t love it more. Will definitely be ordering more as she grows!

13 August 2025
Unprompted review
Rated 5 out of 5 stars

I can’t say enough good things about…

I can’t say enough good things about this small business! I ordered a personalized hand-knitted sweater for my baby, and it completely exceeded my expectations. Not only did it arrive incredibly fast, but the quality is absolutely amazing: soft, beautifully crafted, and clearly made with so much care and attention to detail.

The personalization made it feel extra special, and you can really tell this isn’t something mass-produced. It’s rare to find something that feels both high-quality and meaningful at the same time. Customer service was also fantastic!

I’ll definitely be ordering again and recommending them to anyone looking for a unique, heartfelt gift. 💛

10 January 2026
Unprompted review
Rated 1 out of 5 stars

I ordered the cuddle duck

I ordered the cuddle duck, I was very disappointed with it as it looked more like a seagull, I know the mum to be would agree! Asked for a refund and was told it wasn't possible! As it was heavily discounted product( news to me) as it was £25:00..Hugely disappointed with company policy and product! Think before you order from this company! Expensive mistake.

18 April 2026
Unprompted review
Wyld Bub logo

Reply from Wyld Bub

Hi Valerie,

I’m really sorry the Cuddle Duck was not what you expected, especially as it was bought with a mum-to-be in mind.

A gift for a new baby should feel sweet, soft and special when it arrives, so I understand why you felt disappointed when the product did not match what you had pictured.

We have heard feedback around this version of the duck and are already moving to an updated material and finish. If you were not aware it was part of a final sale or heavily discounted range, we would also like to take another look at how that was shown at the time of purchase.

Please send your order number through Trustpilot or to our support team so we can review your specific case and help from there.

Ellie 🤍
Wyld Bub

Rated 5 out of 5 stars

The cutest jumper!

The cutest jumper and I love that it’s a bit over sized and stretchy, so it will last him a bit longer than other clothing! Beautifully made. I will be purchasing another one when he outgrows this one, thank you 🥰

17 December 2025
Unprompted review
Rated 1 out of 5 stars

Cheap thin cotton

Ordered what I thought was quality cotton items.
It’s actually thin fabric, poorly made Chinese products. Customer service is just AI circular responses.
If it was once an Australia company it’s sold out now.
Edit- re Ellie’s email response. I have been through al the back and forth of providing photos and details and got generic responses.
Please find my email address and email history in your orders to see my experience. ORDER #220325

19 March 2026
Unprompted review
Wyld Bub logo

Reply from Wyld Bub

Hi Kylie,

I’m really sorry the pieces felt thinner and less special than you expected.

When something is chosen for a baby, the fabric, finish and feel should be soft, thoughtful and gift-worthy when it arrives. That is the standard we want attached to the Wyld Bub name, so if your order felt poorly made or not like the photos, we do not want that brushed aside.

Wyld Bub started in Australia and has grown into a global baby brand, but that should never make the experience feel less personal. I’m also sorry our replies felt circular. We do use AI for some customer service but it should escalate to a me for any important issues. I will get this fixed asap!

Please send your order number and a couple of photos through Trustpilot or to our support team, and we’ll look at what arrived with care.

Ellie 🤍
Wyld Bub

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