Xplora Sverige Reviews 502

TrustScore 2 out of 5

1.9

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Rated 1 out of 5 stars

I am not able to make any calls from the esim, this is very dangerous as my child won't be able to contact me in case of emergency. Also it is so much of a trouble to get a replacement esim when I fac... See more

Rated 5 out of 5 stars

We bought this watch when our son first started to walk to and from school on his own and it is great for keeping an eye on him using GPS and keeping in touch through messages and calls (SIM card incl... See more

Rated 1 out of 5 stars

The product fulfilled its purpose and my daughter enjoyed it, only issue is its impossible to speak to a person to end my subscription at this case my daughter will still be wearing the watch when s... See more

Company replied

Rated 1 out of 5 stars

Absolute garbage. First I call to get just a simcard, they say its fine to use any watch. Then, they block it because we used it in a mobile phone, which we never did. Then they say they have proof, t... See more

Company replied

Company details

  1. Mobile Phone Shop
  2. Mobile network operator

Written by the company

Xplora är ett ledande företag inom innovativ teknik för barn, vars mål är att hjälpa familjer skapa en tryggare och mer balanserad digital värld. Genom våra prisbelönta smartklockor erbjuder vi en säker kommunikationsplattform för barn som gör det möjligt för dem att utforska världen på ett tryggt sätt, utan behov av klassiska mobiltelefoner. Våra produkter kombinerar spårningsfunktioner via GPS, möjlighet att ringa och skicka meddelanden samt aktivitetsplattformar som uppmuntrar till en aktiv livsstil. Det som särskiljer Xplora är vårt engagemang i barnens välmående och utveckling. Genom att ge föräldrar sinnesro med våra tekniska lösningar, främjar vi en sund balans mellan digital och fysisk aktivitet, vilket gör att barn kan ta små steg mot att bli mer självständiga på ett tryggt sätt. Med över en miljon sålda enheter globalt och ett ständigt växande förtroende från familjer världen över, är Xplora mer än bara ett teknikföretag – vi är en partner i barns uppväxt och säkerhet. Xplora är stolta över att skapa produkter som är anpassade för både barn och föräldrar, vilket gör vår teknik till ett naturligt och ansvarsfullt val för moderna familjer.


Contact info

1.9

Poor

TrustScore 2 out of 5

502 reviews

5-star
4-star
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1-star

Replied to 68% of negative reviews

Typically takes over 1 month to reply

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Rated 1 out of 5 stars

Awful watch and subscription, stay away

I am not able to make any calls from the esim, this is very dangerous as my child won't be able to contact me in case of emergency. Also it is so much of a trouble to get a replacement esim when I factory reset the watch. eSim from other providers like comviq work fine. STOP cheating your customers with awful service

3 March 2026
Unprompted review
Rated 4 out of 5 stars

Hej, Xplora! Why couldn’t you just leave what was good untouched?

I bought an Xplora X5 Play watch for my daughter when she was six, and she wore it happily for more than five years. It was a fantastic gadget, simple and practical. She could wear it at school because mobile phones are banned there, which made it especially useful.

Last month it finally broke. Honestly, I cannot complain. It lasted longer than all of my iPhones. She is twelve now and already has a smartphone, of course, but she liked the watch so much that she asked me to buy another one.

Unfortunately, the new model, X6 Play, was a real disappointment. The design is ugly, and the battery life is worse than in its predecessor. They also added some completely unnecessary features. For example, who exactly needs a step counter on a kids’ watch? That feels more like a function for office workers than for children.

In the end, I bought the XGO3 instead. It is very similar to the X5 Play, simple, practical, and focused on what actually matters. There are still things I would improve. For example, eSIM wasn't available for the XGO3 model, and I had to use the Xplora Connect subscription.

Hej, Xplora! Why couldn’t you just leave what was good untouched?

15 January 2026
Unprompted review
Xplora Sverige logo

Reply from Xplora Sverige

Hi Boris,

First of all, thank you for sharing such a detailed and thoughtful review. It truly means a lot to hear that the X5Play served your daughter so well for more than five years - that’s exactly the kind of long-term experience we hope to deliver.

At the same time, we genuinely appreciate your honest feedback regarding the X6Play. We understand that when a product works well for years, expectations for the next generation are naturally high. Design changes and added features won’t feel like improvements to everyone, especially when simplicity is what mattered most.

Our intention with newer models is to evolve based on broad customer feedback and changing needs, but we absolutely recognize that balance is key - particularly for products made for children.

Thank you as well for continuing with the XGO3 and for highlighting areas where we can improve, such as eSIM availability. Feedback like yours helps guide our future development.

We truly value customers like you who have been with us for years.

Kind regards,
Xplora

Rated 1 out of 5 stars

Xplora charges without service

Xplora stops the network and service but still keeps sending you the invoice. It reminds you to pay for the invoices but never informs you that you have to deactivate the subscription by your own in the website until you contact the company. Very bad service, will not recommend to anyone!

20 October 2025
Unprompted review
Xplora Sverige logo

Reply from Xplora Sverige

Hi,

Thank you for sharing your experience. We acknowledge your feedback regarding billing and subscription handling, and understand that this caused frustration.

This is not the experience we aim to deliver, and your feedback is noted as part of our ongoing work to improve clarity and customer experience.

Kind regards
Xplora

Rated 1 out of 5 stars

Worst customer service!

The customer service is the worst I've experienced! A disaster.

17 September 2025
Unprompted review
Xplora Sverige logo

Reply from Xplora Sverige

Hi Marta,

We’re sorry to hear that your experience with our customer service was so disappointing.

This is not the standard we aim to deliver, and your feedback is noted as part of our ongoing efforts to improve service quality and response times.

Kind regards
Xplora

Rated 1 out of 5 stars

Poorest Service

Poorest Service

I bought the watch from Elgiganten and it was not clear that i need to pay for subscription.

Then I went to their website and ordered the sim. After putting the sim still the watch is saying you need to activate and if i go to activate page there is no way to put your already bought xplora phone number.

The Chat doesnot work and nobody picks up the call.

26 August 2025
Unprompted review
Xplora Sverige logo

Reply from Xplora Sverige

Hi,

Thank you for your feedback. We acknowledge the difficulties you describe around activation, subscription clarity, and reaching customer support.

This is not the experience we aim to deliver, and your feedback is noted as part of our ongoing efforts to improve service availability and clarity.

Kind regards
Xplora

Rated 2 out of 5 stars

Poor customer services

My son had a new x plora watch.
After several attempts to make the subscription work (it was not intuitive), it suddenly stopped working after about 2h of use. He could suddenly not make any calls and had a message that said “your subscription has been blocked for outgoing calls”.

I contacted customer services (they have NO chat function except from chatting with a bot, and no phone nr to call) and it took them more than a week to reply to me! During this time the watch could not be used.

I had this threatening reply from them:
“ I apologise for the delayed response.

We have noticed that your SIM card has been used in a regular phone, which is not permitted under our terms and conditions. As this is the first time we have seen this, we have now reactivated your subscription.

Please note that repeated misuse may result in your subscription being terminated permanently. We ask you to ensure that the SIM card is only used in the intended device.

Please contact us if you have any questions.”

We never used the sim in a regular phone.

I would not recommend anyone to use their products due to their poor customer service.

25 August 2025
Unprompted review
Xplora Sverige logo

Reply from Xplora Sverige

Hi,

Thank you for taking the time to share your experience. We’re sorry to hear that the subscription stopped working shortly after activation and that this resulted in your son being unable to use the watch.

We also regret that the support experience and response time caused frustration, and that the communication you received did not feel clear or reassuring. This is not the experience we aim to provide, especially for a product intended to create safety and peace of mind.

Your feedback is taken seriously and is part of our ongoing work to improve both service availability and communication.

Kind regards
Xplora

Rated 1 out of 5 stars

Nice product bad customer service, you need more agents

The product fulfilled its purpose and my daughter enjoyed it, only issue is its impossible to speak to a person to end my subscription at this case my daughter will still be wearing the watch when shes 20 years old.

Ive tried to call email and chat but same every day impossible to get a answer

4 July 2025
Unprompted review
Xplora Sverige logo

Reply from Xplora Sverige

Hi,

Thank you for sharing your experience. We’re sorry to hear that while the product itself met expectations, the support experience did not.

This is not the level of service we aim to provide, and your feedback is important as we continue working to improve response times and availability.

Kind regards
Xplora

Rated 1 out of 5 stars

Absolute garbage

Absolute garbage. First I call to get just a simcard, they say its fine to use any watch. Then, they block it because we used it in a mobile phone, which we never did. Then they say they have proof, they dont, we only used it in our daughters watch, which They say is a phone...??? Customer service is absolute garbage shit they dont reply on latest messages, sometimes they reply in spanish, then swedish, then english, its such a useless crap

3 July 2025
Unprompted review
Xplora Sverige logo

Reply from Xplora Sverige

Hi,

Thank you for sharing your experience. We’re sorry to hear that both the product and the support did not meet your expectations and caused frustration.

This is not the experience we aim to provide, and your feedback is taken seriously as part of our ongoing improvement efforts.

Kind regards
Xplora

Rated 1 out of 5 stars

Bad app

The watch is okay, it fulfills its purpose of knowing where our son is (although that feature works slowly sometimes). But, most times when we call him on his watch, the first call doesn't go through. We have to then hang up and try a second time.

The app: Messages sometimes don't go through until the next day! A pop-up window advising which charger to use has been popping up for months every time I open the app, even though I keep clicking on the "Don't show again" button. Message notifications often don't disappear after reading, so we keep thinking that we got a new message from him.

I emailed the customer service weeks ago via their official contact us form with some questions, they never got back to me.

Overall, I would not recommend this product or the app to parents.

13 June 2025
Unprompted review
Xplora Sverige logo

Reply from Xplora Sverige

Hi,

Thank you for sharing your experience. We’re sorry to hear that the app and communication features did not work as reliably as expected and caused frustration over time.

This is not the experience we aim to provide, and your feedback is important as we continue working to improve stability and usability.

Kind regards
Xplora

Rated 1 out of 5 stars

Customer service is less than 0..

Customer service is less than 0... I have deavtivated account months ago due to lack of help from them. There is no one to get back to You, no one. Now till this day I am getting invoices. No idea what for! The broken watch is returned , account deleted. I wonder if the owner knows about such a poor customer service or this company is really a joke... PLEASE STOP SENDING ME STUPID INVOICES, DELETE ALL MY INFORMATION FROM YOUR STUPID SYSTEM. I CAN'T STAND YOU ! I HAVE LOOKING AT YOUR COMPANY NAME !

12 March 2025
Unprompted review
Xplora Sverige logo

Reply from Xplora Sverige

Hi,

Thank you for sharing your experience. We’re sorry to hear about the frustration you’ve described and that our service did not meet your expectations.

This is not the experience we aim to provide, and your feedback is taken seriously as part of our ongoing efforts to improve our processes and communication.

Kind regards
Xplora

Rated 3 out of 5 stars

The phone does not always work

The phone does not always work, for exemple when it is cold outside, so we are now thi King about chansning to anothee brand.

4 March 2025
Unprompted review
Xplora Sverige logo

Reply from Xplora Sverige

Hi Caroline,

Thank you for sharing your experience. We’re sorry to hear that the device hasn’t worked reliably for you, especially in colder conditions.

Your feedback is appreciated and helps us better understand how the product performs in different environments, and supports our ongoing product development.

Kind regards
Xplora

Rated 5 out of 5 stars

This watch is a life saver

This watch is a life saver, the navigation is very accurate; also it’s easy to write for your kid or call, the app itself is easy to use, highly recommended

27 February 2025
Unprompted review
Xplora Sverige logo

Reply from Xplora Sverige

Hi Lona,

Thank you so much for your kind words! We’re happy to hear that the watch has been helpful and that both navigation and the app have worked well for you and your child.

We truly appreciate the recommendation.

Kind regards
Xplora

Rated 1 out of 5 stars

Moderate and customer service is poor

The location sometimes wont show acurate and sometimes the locations shows in another country which is confusing as a parent. Sometimes the watch shows switched off even we make calls. The customer service is very poor and the number doesn't work and chat wont help. If you find any better options I would recommend to go with that.

17 January 2025
Unprompted review
Xplora Sverige logo

Reply from Xplora Sverige

Hi Chandra,

Thank you for sharing your experience. We’re sorry to hear that both location accuracy and customer service did not meet your expectations.

This is not the experience we aim to provide, and feedback like yours is important in our ongoing work to improve both product stability and service quality.

Kind regards
Xplora

Rated 5 out of 5 stars

XPLORA X6 PLAY

We bought this watch when our son first started to walk to and from school on his own and it is great for keeping an eye on him using GPS and keeping in touch through messages and calls (SIM card included). He also likes the use the camera and the ability to customise the colour. Perfect smartwatch for children.

27 September 2024
Unprompted review
Rated 1 out of 5 stars

It is impossible to get any help

It is impossible to get any help, if you ever get some. The phone that I bought after a month it stopped connecting and not calling any longer. I tried to get some help but it was not that easy to reach for help and neither to get any. After a week of speaking with the "support" I was not provided with any real help and my phone is not fixed. It is really a waste of money and the claim system feels like that is purposely unreachable.

27 September 2024
Unprompted review
Rated 1 out of 5 stars

Absolute garbage company with zero customer service

Absolute garbage company with non-existent customer service. The microphone of the watch stopped working after 10 months so I claimed it under warranty after going through a painfully slow process where instructions are unclear and you never get notifications about the progress.

In the mean time, just to ask about the status, you have to open a ticket and fill in all the information because they don't even have staff on their customer support team to attend calls or chat, that means filling in a form every time because of course they close the ticket before you can respond and sometimes even when you respond the mail gets rejected.

Two months later I am still waiting for my replacement watch whilst still being charged. Finally after two months they seem to have some sort of skeleton crew working the phones or chat, but of course, if you ring you can expect to wait for 40 minutes before your call gets dropped.

This cannot be a serious company. Avoid buying from them.

If you are lucky to buy a watch that works and it never breaks it might be worth it but if you have to go through the hell of customer service, you will be angry and leaving similar review.

After reading other people's reviews, I can see I am not alone with my opinion.

23 August 2024
Unprompted review
Rated 1 out of 5 stars

One word is enough

One word is enough. SCAM!
The whole company is a joke! Where are the support???
I have now ended my subscription and instead bought an iWatch SE. It costs 30kr (swe currency) more per month, but it is definitely worth it. The Xplora"toy" sucks as does the support! Avoid at all costs!

17 July 2024
Unprompted review
Rated 1 out of 5 stars

Crappy customer support + crappy onbording process

I've purchased a clock + subscription (1 year pre-paid).

In order to activate the clock, I need to provide the phone number. Unfortunately, I cannot start using the product since XPLORA did not give me a phone number.

According to their FAQ, it can take up to 24 hours before they activate and send me a phone number. Now it has been 5 days. I've emailed the support multiple times, and all I get is automated responses with nonsense information that does not answer my question.

(Just give me the freaking phone number I've paid for)

We bought the clock now before a trip where it is needed, and now we just left the clock at home because it's still inactivated.

All over their webpage, they say that I can contact them by phone or live chat. This is not true. No way to get in contact except from email, which they do not care to answer (at least for this past week).

I have one of their products since before with a subscription. My experience overall is pretty bad, and I now regret investing in their products.

I would recommend looking into cheaper alternatives. If you want to pay premium, you will at least not get premium support from XPLORA.

And the product?
(Since I have one since before)

I'm not super impressed. Real time location GPS lags behind and often reports wrong location (or simply gives error message that it cannot locate the clock at all). This is a big flaw in their product, since it's a core feature.

Apart from that, it works OK. The parental app does the job, but it feels a bit unmodern and amateurish.

When it comes to payment, it sucks if you want to pay monthly. You get an invoice to your email every month, and does not offer automatic withdrawals like autogiro or Klarna (swedish payment methods).

Don't get the Fun/Learn/Play concept all. Why are you trying to put a freaking Podcast into the parental app?! Like what?!! Just get the product working + onboarding process + invoicing and I'm sure people will like to product a lot more.

5 July 2024
Unprompted review
Rated 1 out of 5 stars

Disappointed with product and customer service

I purchased an Xplora X5 watch for my son, but unfortunately, it began experiencing battery issues just a few months after the purchase. Upon contacting customer support for assistance, I was instructed to perform various troubleshooting steps, including a factory reset. Regrettably, despite following their instructions diligently, none of the proposed solutions resolved the issue. As the battery life continued to deteriorate, I ultimately returned the watch in late 2023.

To my dismay, several months later, I discovered recurring charges for an 'Xplora Premium' service in my bank statements. Strangely, I was being billed for a service I couldn't even access, as I no longer owned the watch and couldn't log in to the associated account. I initially subscribed to this service to participate in a rewards program for my son's activity, but I strongly advise others to avoid falling into the same trap.

Attempting to cancel the unwanted subscription turned into a frustrating ordeal. While I eventually managed to cancel it, the process was needlessly complicated and far from user-friendly. Overall, my experience with this company has been profoundly disappointing, both in terms of product quality and customer service. I urge prospective customers to exercise caution before engaging with them.

16 May 2024
Unprompted review
Xplora Sverige logo

Reply from Xplora Sverige

Thank you for leaving a review. We are sorry to hear about the challenges you faced with our Xplora X5 watch and the subsequent issues with the Xplora Premium service. This is certainly not the experience we aim to provide to our customers.

We take your feedback seriously. If there's anything specific we can assist you with please don't hesitate to reach out to our customer service.

Best regards,
Xplora

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