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key Reviews 

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TrustScore 3.5 out of 5

3.7

Clothing Shop
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Company details

  1. Clothing Shop
  2. also in
  3. Running Shop

Written by the company

key is an independent Edinburgh-based brand creating temporary motivational tattoos, activewear and everyday clothing with words you can carry. Founded by Katie, a mum of three and ultramarathon finisher, key grew from a personal experience. During the toughest hours of an ultramarathon, a few words on her wrist helped her pause, find her focus and keep moving. That experience inspired her to create a collection of messages for other people to take into their own challenges. Our temporary tattoo packs bring together encouragement, humour and reminders that your pace belongs here. Wear them for training, race day or any occasion when you want a little encouragement close to hand. Our clothing collection includes running tops, hoodies and pieces for adults and children. Some designs feature a message on the cuff, positioned for the wearer to read—a small reminder that is there when you need it. We believe there is room for every pace, quiet progress and taking pride in what you do. Whether you are working towards a finish line, returning to exercise or finding your way through a busy day, our designs celebrate doing things your way. Explore the collection at youarekey.co.uk. key — words you can carry.

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3.7

Average

TrustScore 3.5 out of 5

1 review

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3.7

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Rated 5 out of 5 stars

Wow - for those times when you need an affirmation as a runner/walker

Wow! I’ve been following Katie for some time and have loved reading about her ultra experiences. So when she launched her products (temporary tattoos with positive affirmations and meaningful fitness gear) I had to give it a go. Especially as some of the messages on the items really resonated with me as an ultra runner/walker/crawler.
Fast dispatch, lovely quality and just a perfect pick me up - especially for those times when you need to know ‘you are enough’.
Can’t recommend highly enough. Go for it - I don’t think you’ll be disappointed.

5 October 2026
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