ZEALANDE Reviews 210

TrustScore 4.5 out of 5

4.7

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality of the products, particularly the watch straps, noting their comfort, durability, and superior feel compared to original equipment manufacturer (OEM) alternatives. Many consumers appreciate the precise fit of the straps, the vibrant colors, and the overall premium presentation of the packaging. The ordering process is frequently described as easy and hassle-free, with many people highlighting the exceptionally fast delivery service, even for international shipments. However, some customers also noted unexpected tariff charges upon delivery, particularly for international orders, which they felt should have been disclosed upfront. A few other people also felt that the quality of some straps was not as expected, describing them as thin or comparable to less expensive alternatives. There were also isolated reports of long delivery delays, unclear refund processes, and issues with a broken pin buckle or a clasp that came undone.

What people talk about most

Product

People report positive experiences with product quality. Many consumers praise the high quality and comfort... See more

Quality

Users describe positive interactions with quality, consistently praising the high quality of the products,... See more

Delivery service

Reviewers mention positive feedback about delivery service, frequently praising the speed of shipping, with... See more

Service

Customers consistently note positive experiences with service. Reviewers frequently highlight the fantastic... See more

Order

Consumers generally express satisfaction with the ordering process. Many reviewers highlight the ease of... See more

Based on these reviews

Rated 5 out of 5 stars

Seriously impressed with this brand. Was looking for a rubber strap to change up my tudor black bay. The strap arrived quickly, was extremely high quality and comfortable. The packaging is exception... See more

Rated 5 out of 5 stars

Outstanding experience from start to finish. When i wasn’t sure which size to order Alexandre got straight back to me with pictures and videos of how each size would fit my wrist. Once my size was b... See more

Rated 5 out of 5 stars

Purchased a number of Zealande straps, all fantastic. Softness, comfort, size and keeper that stays in place are all hallmarks of these excellent straps. Recently acquired the new 20mm orange uni... See more

Rated 5 out of 5 stars

Based on the reviews I found online, including one video review with a guy that said the Zealande strap was far superior to the Tudor black rubber strap that comes with the watch, I ordered two of the... See more


Company details

  1. Boutique
  2. Watch shop

Written by the company

ZEALANDE is the brand of rubber straps specially designed to fit many models of watches of major brands such as Rolex®, Tudor®, Omega®, Tag Heuer®, Seiko® ... Our products must live up to their excellence.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

210 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 63% of negative reviews

Typically takes over 1 month to reply

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Rated 5 out of 5 stars

If after a strap and to bring a new…

If after a strap and to bring a new lease of live to a watch, or a different look. I can easily recommend Zealande. Brilliant from order to delivery. Customer service team also quick to help as I had a moment thinking a strap could not fit the Zenith Chrono Sport - answered came promptly and strap did indeed work!

3 April 2026
Unprompted review
Rated 1 out of 5 stars

deceptive trade practices

deceptive trade practices. if you in the US and purchase this watch strap, BE AWARE, there will be addition fees at delivery. They are not clear about these fees and once you learn about them it too late. They will make no effort to correct this issue or help resolve it.

6 April 2026
Unprompted review
Rated 3 out of 5 stars

Deceptive checkout practices (US Buyers Beware)

The buying experience left a bad taste in my mouth due to a lack of transparency.

When you check out, Zealande shows a final price, but they do NOT disclose that they ship DDU (Delivered Duty Unpaid) to the US. This means the price you pay on their site is not the actual final price. I was hit with a surprise email from UPS demanding an extra $23–$35 in import taxes and brokerage fees before they would release my package.

To be clear: My issue isn't with paying taxes; it’s with Zealande hiding these costs in the fine print of their 'Terms & Conditions' rather than disclosing them at checkout like most modern, reputable international brands do. Even just a statement without calculating the price helps.

It feels deceptive to have your package held hostage for fees that were never mentioned during the purchase. If you buy here, add $35 to the price you see on screen."

Now I have to pay all the shippings just to reject/return the delivery. Zealande bascially put their hands off and say "it's a YOU problem". I guess I have to pay the taxes but would never consider Zealande again.

12 February 2026
Unprompted review
ZEALANDE logo

Reply from ZEALANDE

Good morning Wyatt,

Thank you for your review.

Since August 29, 2025, the Minimis regime, which allowed low-value packages to enter the United States duty-free (with a threshold of US$800), has been suspended for all countries following an executive order dated July 30, 2025.

At present, they are 15% of the declared value and $14 in fixed charges (information we gathered from the U.S. customs website).

To reduce the impact on our many American customers, we have maintained a larger reduction since 2025 summer, you have benefited of a 25% discount (- $67,25).

We hope that the appeals currently underway in your country will allow this law, which penalizes small businesses like mine as well as all Americans in their personal purchases, to be overturned or considerably reduced.

The American media reports on taxes levied on imports from countries outside the US every day, so you cannot ignore this information.

Our terms and conditions are very clear and state that we are not responsible for customs laws in countries outside Europe.

Regards.

Alexandre.
CEO

Rated 1 out of 5 stars

Zealande Deployment Clasp Issue

I purchased a strap and deployant clasp for my Omega Seamaster 300 in December 2024 (about 14 months ago). Recently, the deployant clasp began coming undone on its own. When I contacted Zealande, they informed me that the clasp is no longer covered under warranty, attributing the issue to “wear and tear.”

Given the price of their products, this response is very disappointing.

There are more reliable and better‑supported alternatives available at lower cost. I’d strongly recommend doing your research before purchasing.

9 February 2026
Unprompted review
ZEALANDE logo

Reply from ZEALANDE

Good morning Archie,
Your folding clasp was purchased in December 2024, 13 months ago.
It cannot be covered by a 100% warranty after such a long period of use.
However, we have offered to replace it free of charge on an exceptional basis, with you only having to pay the shipping costs. Clearly, this does not suit you, as you have left a negative review here, which is regrettable as our offer is entirely reasonable in this context.
Kind regards.
Alexandre (CEO)

Rated 5 out of 5 stars

Sincere review!

Good afternoon everyone, the first thing I wanted to say was that I waited a very long time for my order (a strap for my Rolex Submariner and a strap removal tool), but when I received it... the first sensations fully justified my expectations, the strap is made of very high quality and looks very decent and really premium!!! (for information, I have something to compare with, I have experience using Rubber B and Everest straps) The strap replacement tool is very convenient and to be honest, I did everything the first time without any problems! Thanks to ZEALANDE for the quality product! You are out of competition! Special thanks to the CEO Alexandre for his support when I had some problems with Customs! I wish you success in your business.! Best Regards, Maxim!

17 January 2026
Unprompted review
Rated 5 out of 5 stars

Seriously impressed with this brand

Seriously impressed with this brand. Was looking for a rubber strap to change up my tudor black bay. The strap arrived quickly, was extremely high quality and comfortable.
The packaging is exceptional for the price, including personalised warranty card, big microfibre towel and a hand written thank you note from them. This is the kind of customer experience that means the next time i need a strap i won't google other options and go straight here. the little things matter, well done!

6 January 2026
Unprompted review
Rated 1 out of 5 stars

Surprise Tariff charges

Surprise Tariff charges. UPS showed up at my door asking for $34 more before I would be able to get a product I thought I paid for. When I contacted Zealande, they said they are not responsible for their customers' import policies. Like it was my fault they are in France and I am in the USA.

I am sympathetic to what tariffs are doing to companies like them, but they need to step up and be honest about it before I pay them and get charged more in surprise.

Nowhere did they indicate in the sale process that I would need to pay more money than I already paid for the strap and shipping. Dishonest sales practices.

Their reply was:
"If we cancel your order, it will be returned to France and we will automatically be billed for :
- the outbound freight we offered you $30
- U.S. import taxes, as the parcel cannot be returned without arriving on U.S. soil, i.e. $35
- return shipping to France at $30
- and French import taxes that are at least equivalent to the glass, so at least another $35.
That's a total of at least $130 to be confirmed with the real figures.
And we will refund you approximately $31,20 because you have paid $151,20.
We will be obliged to deduct this from your refund, as we are not responsible for our customers' import policies, as stated in our general terms and conditions of sale."

7 January 2026
Unprompted review
ZEALANDE logo

Reply from ZEALANDE

Good morning Ray,

Thank you for your review.

Since August 29, 2025, the Minimis regime, which allowed low-value packages to enter the United States duty-free (with a threshold of US$800), has been suspended for all countries following an executive order dated July 30, 2025.

At present, they are 15% of the declared value and $14 in fixed charges (information we gathered from the U.S. customs website).

To reduce the impact on our many American customers, we have maintained a larger reduction since 2025 summer.

We hope that the appeals currently underway in your country will allow this law, which penalizes small businesses like mine as well as all Americans in their personal purchases, to be overturned or considerably reduced.

The American media reports on taxes levied on imports from countries outside the US every day, so you cannot ignore this information.

Our terms and conditions are very clear and state that we are not responsible for customs laws in countries outside Europe.

Regards.

Alexandre.
CEO

Rated 5 out of 5 stars

Totally recommended!

Superb quality products, packaging, and bundled items. Shipping within EU to my doorstep took only 24hours. Zealande products and services are among the best in the market for this segment.

31 December 2025
Unprompted review
Rated 5 out of 5 stars

Rolex Explorer II NATO straps…

I recently received the straps after waiting several weeks for delivery. I am extremely pleased with the rubber strap—it complements my watch perfectly. The quality of the materials is excellent, and the packaging, along with the included gifts, was impressive and thoughtfully presented. Overall, the product is well worth the price. My only suggestion for improvement would be to offer direct shipping to Lebanon, as I unfortunately had a poor experience with UPS in the USA.

5 January 2026
Unprompted review
Rated 5 out of 5 stars

Pure class!

Everything from Zealande feels like the luxury 5-Star experience many of us luxury watch owners would expect. The quality of the FKM rubber strap is unsurpassed and top-tier perfect! The fitment is spot on with the 'right sized' fatter spring bar. But what really surprised me was over and above attention to detail, like the the hand-written personalized 'thank you' letter from someone at the Zealande team, the packaging and extra swag, like the ultra high quality giant branded microfiber towel, warranty card and other items they included. The straps I ordered came with so much more! - Except spring bars, that was surprising, but hey, I have a ton of those anyway. - I would just recommended using the "fatter" style spring bars because the thin ones left a light gap between the strap and case on my SMP300.

30 December 2025
Unprompted review
Rated 5 out of 5 stars

The strap quality is outstanding

The strap quality is outstanding: comfortable, durable, and perfectly fitted to my watch.I will definitely come back.

The ordering process was smooth, and shipping was quick. Overall, I’m extremely satisfied with both the product and the service. Highly recommended!

3 December 2025
Unprompted review
Rated 1 out of 5 stars

AVOID! Surprise Tariff Fees and additional fees if you choose to return!

I was making a purchase for a new watch strap. During the entire process, they've made no mention regarding having to pay for an additional import fee.

Instead, I received a surprise tariff charge several days via the shipping company.

Incredibly deceitful!

24 November 2025
Unprompted review
ZEALANDE logo

Reply from ZEALANDE

Good morning Phillip,

Thank you for your review.

Since August 29, 2025, the Minimis regime, which allowed low-value packages to enter the United States duty-free (with a threshold of US$800), has been suspended for all countries following an executive order dated July 30, 2025.

At present, they are 15% of the declared value and $14 in fixed charges (information we gathered from the U.S. customs website).

To reduce the impact on our many American customers, we have maintained a larger reduction since 2025 summer.

We hope that the appeals currently underway in your country will allow this law, which penalizes small businesses like mine as well as all Americans in their personal purchases, to be overturned or considerably reduced.

The American media reports on taxes levied on imports from countries outside the US every day, so you cannot ignore this information.

Our terms and conditions are very clear and state that we are not responsible for customs laws in countries outside Europe.

Regards.

Alexandre.
CEO

Rated 1 out of 5 stars

dissapointed by the quality

dissapointed by the quality. Literally temu straps that dont fit.

21 November 2025
Unprompted review
ZEALANDE logo

Reply from ZEALANDE

Dear Tom Antoine (info@bellair.com)
I'm sorry, but you're not one of our customers. And our rubber bracelets can't be Temu bracelets because we develop all our rubber bracelets in-house so they can't be found on Temu or any other such platform.

Rated 5 out of 5 stars

Really positive experience

Really positive experience. I got 2 straps for my Seamaster, and received fantastic service from Alexandre and the straps are superb quality. Very happy.

28 October 2025
Unprompted review
Rated 5 out of 5 stars

Outstanding experience from start to…

Outstanding experience from start to finish. When i wasn’t sure which size to order Alexandre got straight back to me with pictures and videos of how each size would fit my wrist. Once my size was back in stock it arrived incredibly quickly even though it was international shipping. Strap fits my Seamaster GMT like a glove and is the softest and most supple rubber strap I’ve ever come across (better than OEM).

I’ll be buying these for all my watches - 10/10.

25 October 2025
Unprompted review
Rated 5 out of 5 stars

Great strap and quality

Great strap and quality. Fits my wrist perfectly which is the reason I had to return the OEM Omega one. I only wish the strap holes were wider to accommodate a larger buckle pin so that I could use the genuine Omega buckle on this strap.

6 October 2025
Unprompted review
Rated 1 out of 5 stars

Disappointed

Disappointed. I bought universal rubber strap and feel is like this one is made of very thin silicon. Very expensive and not worth it. Strap holders are too big. Overall not worth the money. You can find less expensive straps on market with a better quality.

22 October 2025
Unprompted review
ZEALANDE logo

Reply from ZEALANDE

Good morning Branko,
We are sorry that you are not satisfied with our universal rubber strap, despite its success with thousands of customers around the world.
It is made of galvanized FKM rubber (not silicone), but it is true that our design is intended to provide flexibility and comfort. Some customers may prefer a more rigid rubber strap that is less comfortable on the wrist but provides a stronger presence.
Returns are accepted for 30 days after the order if you wish.
Best regards.
Alexandre (CEO)

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