I wanted a lovely Icelandic jumper while on travels in Iceland. I really liked the patterns and was especially attracted to the Ásbyrgi for the design, cut and materials. However it did not work for me. I emailed Icewear and Björg wrote back almost immediately with several alternative jumpers. He went out of his way to help. When in Reykjavik I looked at the alternatives he had suggested and found Pjórsärver waiting for me. It’s perfect: same pattern, same cut, lovely deep cuffs on the sleeves. Björg was so helpful in customer services and I have a jumper I love which is warm, soft and stylish. I’m delighted. Couldn’t have done better