First time ordering from 50ml and I am so impressed. Great value, amazing customer service, flawless delivery and 100% top quality product. Thank you so much for my samples as well, this was a lovely... See more

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Company details
- #36 of 84 best companies in Cosmetics and Perfumes Supplier
- #50 of 114 best companies in Perfume store
About 50 ml UK
Written by the company
50 ml is a niche perfumery with an online store and a physical boutique in Milan, located at Viale Monte Nero 16. For over ten years, we have passionately selected the finest niche fragrance and skincare brands. We are official retailers of brands such as Creed, Giardini di Toscana, Orto Parisi, and many more.
50 ml is where authenticity and trust meet the convenience of online shopping — a true point of reference for those who wish to discover unique niche products and be part of a large community of enthusiasts.
Join a community of over 200,000 fragrance lovers: follow us on Instagram, Facebook, TikTok, and subscribe to our Newsletter!
Why Choose 50 ml
Written by the company
- Exclusive Benefits for 50 ml Customers
- Choosing 50 ml means relying on a niche perfumery that places passion, expertise, and customer care at its core. When you shop on our website, you can enjoy a range of benefits designed to make your experience even more enjoyable: fast shipping; free shipping on orders over £90; complimentary samples included with every order.
- Dedicated Customer Service
- Our team is always available to support you throughout your purchasing journey. If you have any questions about orders, shipping, or products, our customer service team will be happy to assist you with professionalism and care.
- Exclusive Content & A Community of Enthusiasts
- We don’t just sell niche fragrances — we tell their stories. Every day, we share insights, tips, and in-depth content to present the world of niche perfumery in a simple and engaging way.
Contact info
United Kingdom
- +39 392 4605518
- info@50-ml.com
- 50-ml.co.uk
Asks customers to review
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Replied to 64% of negative reviews
Typically replies within 1 week
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Very easy to order & is a wonderful…
Very easy to order & is a wonderful product
one of the best for Niche
quick delivery and unbelievably lower prices, especially for Niche Fragrances
Speedy delivery items as described…
Speedy delivery items as described reasonably priced hood value for money
Love these guys
Love these guys! Very fast shipping and they have a great selection of fragrances, many of which you cannot find sample sizes or decants of anywhere else. I believe there is a discount equal to the price of your sample if you purchase a full size of any of your samples within a month's time.
Great products as reasonable prices
Great products as reasonable prices. Fast delivery and item well packaged.
I ordered a perfume and was informed…
I ordered a perfume and was informed shortly after that it was temporarily out of stock. They contacted me promptly and gave me the option of a full refund or waiting approximately two more weeks for restocking. I chose to wait, as their communication was very clear and professional throughout.
The perfume arrived exactly within the timeframe they advised. I really appreciated the transparency and excellent customer service. Very happy with the overall experience and would order again.
Always cheaper,always fast
Always cheaper,always fast
Lots of lovely samples, genuine hard to find items
10/10
Would not recommend
Took a while to come. Smelt nothing like the sample I'd tried. The smell was not pleasant
Expensive for what it was. Would not recommend
These guys are con artists
These guys are con artists, you will never be able to return your purchases to them. Even it they are fully sealed and unopened. The customer service give you serious attitude and when you aend them the products, they simply dont take delivery until the post has to return it to you.
Really wouldn't recommend.

Reply from 50 ml UK
Amazing communication
Amazing communication and very fast delivery. They really went above and beyond to meet my requests. They are truly professional people!
Great Niche Fragrance Purchase
I was mostly happy with my purchase. Arrived with seals on the top and bottom of the box that lead to Authena authentication, no cellophane wrap on this Creed Centaurus purchase. Just to confirm for anyone concerned, the lack of cellophane wrap doesn’t mean it’s fake, as some brands like Creed do sometimes send products without cellophane wrap.
The fragrance is strong and exactly what I was expecting. It took about a week to arrive which wasn’t bad considering the delivery was free and coming from Italy. Customer service was responsive when I had questions. There are no customs fees. Any concerns I had initially were basically dispelled. I will definitely buy again, particularly if there’s any sales or discount codes available. Good selection of niche fragrances available, that I struggle to get at discounted prices in the UK.
My only issue is that I used the new customer code to receive 5 free samples and 2 extras that you get as standard with normal purchases. I received the 2 extras you get as standard and 2 that I requested in my purchase notes which I was pleased about, but I am missing 3 of my sample fragrances. I was disappointed about this! But it wasn’t enough for me to rate them lower. Other than this I am happy with my purchase overall and the delivery.
Amazing niche products
Amazing niche products. Delicately wrapped. Every query I had with Customer Service was diligently responded to. I highly recommend 50ml and will ve using them again in future.
Whole experience ruined by bad customer…
Whole experience ruined by bad customer care. On signing up I used the link to the 50ml club, on order points were not added. 3 weeks later I still haven’t been able to address such issue being told I need to sign up on the provided link, however the link just takes me to my account. Do not expect this company to sort out shipping issues if they can’t do this.

Reply from 50 ml UK
Good product arrive on time best price…
Good product arrive on time best price deal with

Reply from 50 ml UK
Trustworthy, good range of products, good prices.
All perfumes are genuine, sometimes in good prices, you have samples to choose from, tax is already calculated. Only delivery to UK is taking like 7-10 days. But still im a regular buyer:)

Reply from 50 ml UK

Reply from 50 ml UK
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