Spoke to Dan , who was very knowledgeable, polite & listened to what our requirements were. He explained everything to us in a clear & concise way. We would certainly recommend this service to any... See more
Company replied
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Review summary
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Reviews shaping this summary
Straight forward speaking. Which I believe to be the best approach to giving important information to possiblly New clients. I was impressed with the NO NONSENCE APPROACH. All my questions were a... See more
Company replied
Indi made the process easy. He explained everything twice over. Confirmed I understood all that was being done & didn’t mind that I strayed off topic regularly. Very patient indeed. Made the interacti... See more
Company replied
The absolute professionalism. The consultant I dealt with - Melina was 2nd to none!! When you're trying to put procedures in place for your passing to make it easier for your loved ones it can be rea... See more
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Company details
Written by the company
50 Plus Life is a specially designed life insurance plan offering affordable, guaranteed protection for those aged 50 and over. With no medical questions required, acceptance is guaranteed, providing reassurance and peace of mind. It helps ensure that loved ones are not left with unexpected costs, supporting expenses like funeral costs, outstanding bills, or a small gift to family. Premiums are fixed and easy to budget for, offering a simple way to leave something meaningful behind. 50 Plus Life is about securing your legacy with dignity, care, and confidence — protecting what matters most, when it matters most.
Contact info
United Kingdom
- 50pluslife.co.uk
4.8
Excellent
4k reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 2 weeks
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Reply from 50PlusLife
Thank you, Ruth, for your review. We are glad you found our team helpful and friendly. Your policy includes an accidental death benefit from day one where the policy definition is met, and premiums stop at age 90 while the cover continues. Please check your policy documents to make sure all the details are correct and suit your needs, and get in touch if anything needs updating. If you refer a friend or relative who goes on to take out a policy, we will send you vouchers as a thank you after the qualifying period. Thank you for your business.
Nice and friendly sales person she was…lovely
Nice and friendly sales person she was lovely
1 October 2026
Reply from 50PlusLife
Thank you, Paul, for your review. We are pleased our colleague was so friendly and helpful, and we will pass your kind words on. Your Over 50s Life Cover includes our Claims Promise for eligible approved claims, and you can nominate beneficiaries and change them later. Please go through your policy documents to make sure everything is accurate and meets your needs, and contact us if anything needs updating. If someone you refer takes out a policy, we will send you vouchers as our thank you once the qualifying period has passed. Thank you for choosing 50 Plus Life.
Was very clear and precise and talked…
Was very clear and precise and talked me through everything
1 October 2026
Reply from 50PlusLife
Thank you, Gary, for your review. We are pleased our team talked you through everything clearly and precisely. Your cover is whole of life cover with no fixed end date, and Over 50s Life Cover offers guaranteed acceptance within the eligible age range. Please take time to read through your policy documents and check everything is accurate and meets your needs, and let us know if anything needs updating. If a friend or family member you refer goes on to take out a policy, we will thank you with vouchers after the qualifying period. Thank you for your business.
Reply from 50PlusLife
Thank you, David, for your review. We are delighted Georgina was polite and helpful, and we will make sure she hears your feedback. Your policy means premiums stop at age 90 while the cover continues, and our Claims Promise applies to eligible approved claims. Please check your policy documents to make sure everything is accurate and meets your needs, and contact us if anything needs updating. If you refer someone who takes out a policy with us, we will send you vouchers as a thank you once the qualifying period is complete. Thank you for choosing us.
Sales man was easy to understand
1 October 2026
Reply from 50PlusLife
Thank you for your review. We are pleased our colleague explained things in a way that was easy to understand. Your Over 50s Life Cover lets you nominate beneficiaries and update them later, and includes an accidental death benefit from day one where the policy definition is met. Please read through your policy documents to make sure all your details are accurate and meet your needs, and get in touch if anything needs updating. If a friend or relative you refer takes out a policy, we will send you vouchers as our thank you after the qualifying period. Thank you for your business.
Spoke to Dior what an absolute…
Spoke to Dior what an absolute pleasure. He was professional, patient with any enquiries, informative, clear explanations of types of policy's available and listening to my requests . In between we had general conversations. 100% customer care and services. I would definitely recommend this company to anyone over 50. The process is simple. The care is genuine. A*****
30 September 2026
Unprompted review
Reply from 50PlusLife
Thank you, Cheryl, for such a glowing review of Dior. We are delighted he was professional, patient and listened carefully to what you wanted, and we will share your kind words with him. Over 50s Life Cover is whole of life cover with no fixed end date, and our Claims Promise applies to eligible approved claims. Please check your policy documents to make sure everything is accurate and meets your needs, and contact us if anything needs updating. As you would recommend us, if someone you refer goes on to take out a policy, we will thank you with vouchers once the qualifying period has passed. Thank you for choosing 50 Plus Life.
Christian made me feel at ease…
Christian made me feel at ease throughout the process and was very knowledgeable about the product he was selling. His recommendations was great.
1 October 2026
Reply from 50PlusLife
Thank you, Graham, for your review. We are pleased Christian made you feel at ease and was knowledgeable about the product, and we will pass your feedback on to him. Over 50s Life Cover offers guaranteed acceptance within the eligible age range, and premiums stop at age 90 while the cover continues. Please take a few minutes to go through your policy documents to check that everything is accurate and suits your needs, and let us know if anything needs updating. If a friend or family member you refer takes out a policy, we will send you vouchers as a thank you after the qualifying period. Thank you for your business.
Reply from 50PlusLife
Thank you, Lidia, for your review. We are glad our team was helpful and understanding. Your policy lets you nominate beneficiaries and update them later, and our Claims Promise applies to eligible approved claims. Please read through your policy documents to make sure your beneficiaries and other details are accurate and meet your needs, and contact us if anything needs updating. If you refer someone who goes on to take out a policy with us, we will send you vouchers as our thank you once the qualifying period is complete. Thank you for choosing us.
Was happy how the plan was explained to…
Was happy how the plan was explained to me which made it easier to decide what to do
23 September 2026
Reply from 50PlusLife
Thank you for your review. We are pleased the way your plan was explained made it easier for you to decide. Your Over 50s Life Cover is whole of life cover with no fixed end date, and includes an accidental death benefit from day one where the policy definition is met. Please check your policy documents to make sure all the details are correct and meet your needs, and get in touch if anything needs updating. If a friend or relative you refer takes out a policy, we will thank you with vouchers after the qualifying period. Thank you for your business.
Nice and polite and explained…
Nice and polite and explained everything so easily without any hesitation
30 September 2026
Reply from 50PlusLife
Thank you, Richard, for your review. We are glad our colleague was polite and explained everything so easily. Your policy means premiums stop at age 90 while the cover continues, and Over 50s Life Cover offers guaranteed acceptance within the eligible age range. Please take time to read through your policy documents to make sure everything is accurate and meets your needs, and let us know if anything needs updating. If you refer someone who goes on to take out a policy, we will send you vouchers as a thank you once the qualifying period has passed. Thank you for choosing 50 Plus Life.
Reply from 50PlusLife
Thank you, Gibson, for your review. We are pleased you felt in safe hands with our team. Your Over 50s Life Cover includes our Claims Promise for eligible approved claims, and you can nominate beneficiaries and change them later. Please go through your policy documents to check that everything is accurate and suits your needs, and contact us if anything needs updating. If a friend or family member you refer takes out a policy with us, we will send you vouchers as our thank you after the qualifying period. Thank you for your business.
Reply from 50PlusLife
Thank you, Robert, for your review. We are glad everything went quickly and easily for you. Your cover is whole of life cover with no fixed end date, and premiums stop at age 90 while the cover continues. Please take a few minutes to read your policy documents and make sure everything is accurate and meets your needs, and get in touch if anything needs updating. If someone you refer goes on to take out a policy, we will thank you with vouchers once the qualifying period is complete. Thank you for choosing us.
Almech was very polite and went through…
Almech was very polite and went through the policy in great detail finding a suitable life cover to suit my requirements.
Thank you very much.
29 September 2026
Unprompted review
Reply from 50PlusLife
Thank you for your review and for your kind words about Amechi. We are pleased he took you through the policy in detail and helped you find cover that suits your requirements. Over 50s Life Cover includes an accidental death benefit from day one where the policy definition is met, and our Claims Promise applies to eligible approved claims. Please check your policy documents to make sure everything is accurate and meets your needs, and contact us if anything needs updating. If a friend or relative you refer takes out a policy, we will send you vouchers as a thank you after the qualifying period. Thank you for your business.
Professional and polite and helpful
29 September 2026
Reply from 50PlusLife
Thank you, Roy, for your review. We are pleased you found our team professional, polite and helpful. Your policy lets you nominate beneficiaries and update them later, and Over 50s Life Cover offers guaranteed acceptance within the eligible age range. Please read through your policy documents to make sure all your details are accurate and meet your needs, and let us know if anything needs updating. If you refer someone who goes on to take out a policy with us, we will send you vouchers as our thank you once the qualifying period has passed. Thank you for choosing 50 Plus Life.
Great to speak to the team
Great to speak to the team
Very reassuring and authentic team with details
Am at peace taking out this policy with 50plusLife
Great team and firm
22 September 2026
Reply from 50PlusLife
Thank you, Charles, for your review. We are delighted you found our team reassuring and that you feel at peace with your policy. Your Over 50s Life Cover is whole of life cover, and premiums stop at age 90 while the cover continues. Please take time to go through your policy documents to check everything is accurate and meets your needs, and contact us if anything needs updating. If a friend or family member you refer takes out a policy, we will thank you with vouchers after the qualifying period. Thank you for your business.
Excellent!!
I spoke with Dan today regarding this cover. He was so nice. All the information I received was clearly explained with no rushing. I felt very at ease chatting with him and feel he is very good at his job. I didnt feel any pressure to take out a higher cost policy and was allowed to choose one I felt was suitable. Very happy with the service ftom start to finish. Thanks
29 September 2026
Reply from 50PlusLife
Thank you, Lisa, for your lovely review. We are so pleased Dan explained everything clearly without rushing and that you were able to choose cover you felt was suitable. We will pass your kind words on to him. Your policy includes our Claims Promise for eligible approved claims and an accidental death benefit from day one where the policy definition is met. Please check your policy documents to make sure everything is accurate and meets your needs, and get in touch if anything needs updating. If someone you refer goes on to take out a policy, we will send you vouchers as a thank you once the qualifying period is complete. Thank you for choosing us.
I understand all what you have said i…
I understand all what you have said i trust and hope all is well to what I sign up for....
29 September 2026
Reply from 50PlusLife
Thank you, Jackqueline, for your review and for placing your trust in us. Your Over 50s Life Cover is whole of life cover with no fixed end date, and you can nominate beneficiaries and update them later. Please take time to read through your policy documents, and if anything is unclear or does not match what you expected, please call us and we will be happy to go through it with you. If a friend or family member you refer takes out a policy, we will send you vouchers as a thank you after the qualifying period. Thank you for choosing 50 Plus Life.
Dan was very polite and explained…
Dan was very polite and explained everything to me as I have learning difficulties he was helpful and told me how much I would have when I die and how much l need to pay
29 September 2026
Reply from 50PlusLife
Thank you, Julie, for your review. We are really pleased Dan took the time to explain everything to you clearly and helpfully, and we will pass your thanks on to him. Your policy lets you choose who receives the money by nominating beneficiaries, and you can change them later. Our Claims Promise also applies to eligible approved claims. Please read through your policy documents, and if anything is unclear or needs updating, just call us and we will be happy to go through it with you. If a friend or family member you refer takes out a policy, we will send you vouchers as a thank you after the qualifying period. Thank you for your business.
Understanding policy and set…
Understanding policy and set up,provider have time to listening and to set up what i want
29 September 2026
Reply from 50PlusLife
Thank you, Henning, for your review. We are pleased our team took the time to listen and set things up the way you wanted. Your Over 50s Life Cover is whole of life cover with no fixed end date, and the product offers guaranteed acceptance within the eligible age range. Please read your policy documents carefully to make sure everything is accurate and meets your needs, and contact us if anything needs updating. If you refer someone who goes on to take out a policy, we will thank you with vouchers once the qualifying period has passed. Thank you for choosing 50 Plus Life.
Spoke to Lewis today
Spoke to Lewis today, he explained everything we wanted to know, very polite and patient, time was never an issue, great service
29 September 2026
Unprompted review
Reply from 50PlusLife
Thank you, Carol, for your review and for your kind words about Lewis. We are glad he was patient and explained everything you wanted to know, and we will make sure he hears your feedback. Over 50s Life Cover means premiums stop at age 90 while the cover continues, and you can nominate beneficiaries and update them later. Please check your policy documents to make sure all the details are accurate and meet your needs, and let us know if anything needs updating. If a friend or relative you refer takes out a policy with us, we will send you vouchers as our thank you after the qualifying period. Thank you for your business.
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