Spoke to Dan , who was very knowledgeable, polite & listened to what our requirements were. He explained everything to us in a clear & concise way. We would certainly recommend this service to any... See more
Company replied
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Review summary
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Reviews shaping this summary
Straight forward speaking. Which I believe to be the best approach to giving important information to possiblly New clients. I was impressed with the NO NONSENCE APPROACH. All my questions were a... See more
Company replied
Indi made the process easy. He explained everything twice over. Confirmed I understood all that was being done & didn’t mind that I strayed off topic regularly. Very patient indeed. Made the interacti... See more
Company replied
The absolute professionalism. The consultant I dealt with - Melina was 2nd to none!! When you're trying to put procedures in place for your passing to make it easier for your loved ones it can be rea... See more
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Company details
Written by the company
50 Plus Life is a specially designed life insurance plan offering affordable, guaranteed protection for those aged 50 and over. With no medical questions required, acceptance is guaranteed, providing reassurance and peace of mind. It helps ensure that loved ones are not left with unexpected costs, supporting expenses like funeral costs, outstanding bills, or a small gift to family. Premiums are fixed and easy to budget for, offering a simple way to leave something meaningful behind. 50 Plus Life is about securing your legacy with dignity, care, and confidence — protecting what matters most, when it matters most.
Contact info
United Kingdom
- 50pluslife.co.uk
4.8
Excellent
4k reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 2 weeks
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Excellent!!
I spoke with Dan today regarding this cover. He was so nice. All the information I received was clearly explained with no rushing. I felt very at ease chatting with him and feel he is very good at his job. I didnt feel any pressure to take out a higher cost policy and was allowed to choose one I felt was suitable. Very happy with the service ftom start to finish. Thanks
29 September 2026
Reply from 50PlusLife
Thank you, Lisa, for your lovely review. We are so pleased Dan explained everything clearly without rushing and that you were able to choose cover you felt was suitable. We will pass your kind words on to him. Your policy includes our Claims Promise for eligible approved claims and an accidental death benefit from day one where the policy definition is met. Please check your policy documents to make sure everything is accurate and meets your needs, and get in touch if anything needs updating. If someone you refer goes on to take out a policy, we will send you vouchers as a thank you once the qualifying period is complete. Thank you for choosing us.
I understand all what you have said i…
I understand all what you have said i trust and hope all is well to what I sign up for....
29 September 2026
Reply from 50PlusLife
Thank you, Jackqueline, for your review and for placing your trust in us. Your Over 50s Life Cover is whole of life cover with no fixed end date, and you can nominate beneficiaries and update them later. Please take time to read through your policy documents, and if anything is unclear or does not match what you expected, please call us and we will be happy to go through it with you. If a friend or family member you refer takes out a policy, we will send you vouchers as a thank you after the qualifying period. Thank you for choosing 50 Plus Life.
Dan was very polite and explained…
Dan was very polite and explained everything to me as I have learning difficulties he was helpful and told me how much I would have when I die and how much l need to pay
29 September 2026
Reply from 50PlusLife
Thank you, Julie, for your review. We are really pleased Dan took the time to explain everything to you clearly and helpfully, and we will pass your thanks on to him. Your policy lets you choose who receives the money by nominating beneficiaries, and you can change them later. Our Claims Promise also applies to eligible approved claims. Please read through your policy documents, and if anything is unclear or needs updating, just call us and we will be happy to go through it with you. If a friend or family member you refer takes out a policy, we will send you vouchers as a thank you after the qualifying period. Thank you for your business.
Understanding policy and set…
Understanding policy and set up,provider have time to listening and to set up what i want
29 September 2026
Reply from 50PlusLife
Thank you, Henning, for your review. We are pleased our team took the time to listen and set things up the way you wanted. Your Over 50s Life Cover is whole of life cover with no fixed end date, and the product offers guaranteed acceptance within the eligible age range. Please read your policy documents carefully to make sure everything is accurate and meets your needs, and contact us if anything needs updating. If you refer someone who goes on to take out a policy, we will thank you with vouchers once the qualifying period has passed. Thank you for choosing 50 Plus Life.
Spoke to Lewis today
Spoke to Lewis today, he explained everything we wanted to know, very polite and patient, time was never an issue, great service
29 September 2026
Unprompted review
Reply from 50PlusLife
Thank you, Carol, for your review and for your kind words about Lewis. We are glad he was patient and explained everything you wanted to know, and we will make sure he hears your feedback. Over 50s Life Cover means premiums stop at age 90 while the cover continues, and you can nominate beneficiaries and update them later. Please check your policy documents to make sure all the details are accurate and meet your needs, and let us know if anything needs updating. If a friend or relative you refer takes out a policy with us, we will send you vouchers as our thank you after the qualifying period. Thank you for your business.
Comprehensive and easy to understand.
28 September 2026
Reply from 50PlusLife
Thank you, Katharine, for your review. We are pleased you found everything comprehensive and easy to understand. Your policy includes an accidental death benefit from day one where the policy definition is met, and our Claims Promise applies to eligible approved claims. Please take a moment to go through your policy documents to make sure everything is accurate and suits your needs, and get in touch if anything needs updating. If someone you refer takes out a policy, we will send you vouchers as a thank you once the qualifying period is complete. Thank you for choosing us.
great company and James was as helpful…
great company and James was as helpful as could be.
28 September 2026
Reply from 50PlusLife
Thank you for your review. We are delighted James was so helpful, and we will pass your kind words on to him. Your Over 50s Life Cover is whole of life cover with no fixed end date, and you can nominate beneficiaries and change them later. Please read through your policy documents to make sure your beneficiaries and other details are accurate and meet your needs, and contact us if anything needs updating. If a friend or family member you refer goes on to take out a policy, we will thank you with vouchers after the qualifying period. Thank you for your business.
It was good and the person I spoke to…
It was good and the person I spoke to was good, but the advert you gave said only £10 but it is costing me £27.
21 September 2026
Reply from 50PlusLife
Thank you for your feedback, Mr Lambert, and for letting us know about this. Your comments have been passed to our internal team and our compliance team may be in touch to discuss them further. If you have any concerns and would like to speak to somebody urgently, please contact me directly at m.cullen@smartercover.co.uk. Thank you again for getting in touch.
Michael Cullen, Compliance Manager
Reply from 50PlusLife
Thank you, Rudolf, for your review. We are glad you found our staff so nice to deal with. Over 50s Life Cover offers guaranteed acceptance within the eligible age range, and premiums stop at age 90 while the cover continues. Please check your policy documents to make sure everything is accurate and meets your needs, and let us know if anything needs updating. If you refer someone who goes on to take out a policy with us, we will send you vouchers as our thank you once the qualifying period has passed. Thank you for choosing 50 Plus Life.
The company is there to help at all times
The company is being very helpful, person who i dealt with was friendly and helped emensly I also found easy to get on with which also helped reach the decision I needed i cannot praise him enough Many thanks
21 September 2026
Reply from 50PlusLife
Thank you for your warm review. We are so pleased our colleague was friendly, easy to get on with and helped you reach the decision you needed, and we will share your praise with him. Your Over 50s Life Cover includes our Claims Promise for eligible approved claims and an accidental death benefit from day one where the policy definition is met. Please read through your policy documents to make sure everything is accurate and suits your needs, and contact us if anything needs updating. If a friend or relative you refer takes out a policy, we will send you vouchers as a thank you after the qualifying period. Thank you for your business.
James grant was brill felf so…
James grant was brill felf so cofertable helping which plan to choose what was right for me no pushy sale tenquie trying to make u go for highest plan would recommend
28 September 2026
Reply from 50PlusLife
Thank you, Mark, for your review and your recommendation. We are delighted James Grant made you feel comfortable and helped you choose the plan that was right for you, and we will pass your thanks on. Your policy lets you nominate beneficiaries and update them later, and it is whole of life cover with no fixed end date. Please check your policy documents to make sure everything is accurate and meets your needs, and get in touch if anything needs updating. As you would recommend us, if someone you refer goes on to take out a policy, we will thank you with vouchers once the qualifying period is complete. Thank you for choosing us.
It's jus so easy to andestand step by step very honest about averything,
Fantastic N"1
28 September 2026
Reply from 50PlusLife
Thank you, Mario, for your review. We are glad you found everything easy to understand, step by step. Your policy means premiums stop at age 90 while the cover continues, and our Claims Promise applies to eligible approved claims. Please take a few minutes to read through your policy documents to make sure everything is accurate and meets your needs, and contact us if anything needs updating. If a friend or family member you refer takes out a policy, we will send you vouchers as our thank you after the qualifying period. Thank you for your business.
It was easy to get funeral cover over…
It was easy to get funeral cover over the phone. Excellent price/plan great efficient service.
12 November 2025
Reply from 50PlusLife
Thank you for your review. We are pleased you found it easy to arrange your Over 50s Life Cover over the phone. Your policy is whole of life cover, designed to pay a cash lump sum to your loved ones, and you can nominate beneficiaries and update them later. Please read through your policy documents carefully to make sure everything is accurate and meets your needs, and get in touch if anything needs updating or you have any questions about how your cover works. If someone you refer takes out a policy with us, we will send you vouchers as a thank you once the qualifying period has passed. Thank you for choosing 50 Plus Life.
Reply from 50PlusLife
Thank you, Nadine, for your review. We are glad everything went well for you. Over 50s Life Cover includes an accidental death benefit from day one where the policy definition is met, and offers guaranteed acceptance within the eligible age range. Please check your policy documents to make sure all the details are correct and suit your needs, and let us know if anything needs updating. If you refer a friend or relative who goes on to take out a policy, we will thank you with vouchers after the qualifying period. Thank you for your business.
Because I suffer with mental health an…
Because I suffer with mental health an the person I spoke to was really understanding an went through everything slowly so I understood he was a fantastic member of your team can't remember his name tho but thank you so much
18 September 2026
Reply from 50PlusLife
Thank you, Jeanette, for your kind review. We are really pleased our colleague took the time to go through everything slowly so it was clear for you. We will share your thanks with the team. Your policy lets you nominate beneficiaries and change them later, and our Claims Promise applies to eligible approved claims. Please read through your policy documents at your own pace, and if anything is unclear or needs updating, please call us and we will be happy to help. If a friend or family member you refer takes out a policy, we will send you vouchers as a thank you once the qualifying period is complete. Thank you for choosing us.
My 50plus life insurance
The gentleman I spoke to was very helpful kind and courteous service was great he explained everything to the slightest detail i would recommend him to anyone who's thinking of getting life insurance
25 September 2026
Reply from 50PlusLife
Thank you, Teresa, for your lovely review and recommendation. We are pleased our colleague was kind, courteous and explained everything in detail. Your Over 50s Life Cover is whole of life cover, and premiums stop at age 90 while the cover continues. Please take time to check your policy documents to make sure everything is accurate and meets your needs, and contact us if anything needs updating. As you would recommend us, if someone you refer goes on to take out a policy, we will send you vouchers as our thank you after the qualifying period. Thank you for your business.
I got all the information I needed from…
I got all the information I needed from Hamza who was great
23 September 2026
Reply from 50PlusLife
Thank you, Barry, for your review. We are delighted Hamza gave you all the information you needed, and we will make sure he sees your feedback. Your policy includes our Claims Promise for eligible approved claims and an accidental death benefit from day one where the policy definition is met. Please go through your policy documents to make sure everything is accurate and meets your needs, and get in touch if anything needs updating. If a friend or relative you refer takes out a policy, we will thank you with vouchers once the qualifying period has passed. Thank you for choosing 50 Plus Life.
My experience with the staff made…
My experience with the staff made everything nice and simple for me to understand no problems whatsoever everything was easy thank you very much for your help it all sounds nice and easy for my kids to understand when I’m gone
25 September 2026
Reply from 50PlusLife
Thank you, Kevin, for your review. We are glad our team made everything simple and easy to understand. As you mentioned your children, it may help to know that your policy lets you nominate beneficiaries and update them later, so the money goes where you intend. Over 50s Life Cover also offers guaranteed acceptance within the eligible age range. Please check your policy documents to make sure your beneficiaries and other details are accurate and meet your needs, and contact us if anything needs updating. If someone you refer takes out a policy, we will send you vouchers as a thank you after the qualifying period. Thank you for your business.
Person I spoke with was clear and…
Person I spoke with was clear and completely understandable too. Very happy about outcome.
Thanks.
25 September 2026
Reply from 50PlusLife
Thank you, June, for your review. We are very pleased you are happy with the outcome and found our colleague clear and easy to understand. Your Over 50s Life Cover is whole of life cover with no fixed end date, and our Claims Promise applies to eligible approved claims. Please read through your policy documents to make sure everything is accurate and suits your needs, and let us know if anything needs updating. If a friend or family member you refer takes out a policy with us, we will send you vouchers as our thank you once the qualifying period is complete. Thank you for choosing us.
Everything was explained in great…
Everything was explained in great detail and in a very friendly, helpful manner.
23 September 2026
Reply from 50PlusLife
Thank you, Sheila, for your review. We are delighted everything was explained in detail and in a friendly, helpful way. Your policy means premiums stop at age 90 while the cover continues, and there is an accidental death benefit from day one where the policy definition is met. Please take a few minutes to go through your policy documents to make sure everything is accurate and meets your needs, and get in touch if anything needs updating. If you refer someone who goes on to take out a policy, we will thank you with vouchers after the qualifying period. Thank you for your business.
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