Excellent company to deal with direct. Their rewards scheme is fantastic too. Super fast delivery and their customer service was brilliant on the one occasion I contacted them. The quality of the... See more
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Review summary
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What people talk about most
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Our Staffy pup, Jimmy, absolutely loves AATU! 🐾 We switched to it after dealing with some skin sensitivity, and the difference has been amazing - his coat looks healthier, and his skin is no longer i... See more
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Lots of research for high quality wet dog food with no chicken or turkey. This came well recommended and was on a great offer. Delivery was prompt and the meat looks (and smells) top drawer. You can s... See more
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Next day delivery. Brilliant. At last a top quality dog food with balanced ingredients.....and more importantly Dotty loves it ,solid no upset tummy. Magic. Chicken , beef, Turkey & Duck ....Would t... See more
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Company details
- #151 of 263 best companies in Pet shop
- #9 of 10 best companies in Feed manufacturer
- #60 of 93 best companies in Animal feed shop
- #37 of 87 best companies in Food Manufacturer
- #81 of 155 best companies in Pet Care Store
Written by the company
This is AATU, the original 80:20 luxury diet for dogs and cats. Designed in Britain by expert nutritionists, who love their pets and manufactured to the highest standards, we will never compromise on quality. All of our recipes are grain free and made from single source protein, so you know you're feeding the best. Subscribe and Save on our website today to take the effort out of ordering and to get the best deal!
Contact info
Inspired Pet Nutrition, The Airfield, Dalton, YO7 3HE, Thirsk, United Kingdom
- enquiries@aatu.com
- aatu.co.uk
4.7
Excellent
2K reviews
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the food is second to none.fairly…
the food is second to none.fairly priced.customer services excellent.the 1 issue that occurs on a regular basis.there is often a flavour that is not available saying my monthly order will be delayed.so i have to double or treble up on another flavour .i have 7 cartons of 6 tins.every 4wks.and would prefer my first choice of flavours to be available..the delivery service is good.
14 April 2026
Reply from AATU Dog & Cat Food
Thank you for your fantastic 5-star review and for your kind words about our food and customer service. We're thrilled to hear that you're pleased with our products and service.
We understand your concern about the availability of certain flavours and we apologise for any inconvenience this may have caused. We always strive to ensure all our flavours are available for our customers and we're sorry to hear that this hasn't been your experience.
We appreciate your feedback and will certainly take it into account as we continue to improve our services. If you have any further concerns or queries, please don't hesitate to reach out to our customer care team at https://customercare.aatu.co.uk/.
Thank you for choosing AATU for your pet's nutritional needs.
Best wishes,
Chris
The AATU Team
My dogs love it
17 March 2026
Reply from AATU Dog & Cat Food
Thank you for your 5-star review! We're thrilled to hear that your dogs are enjoying their AATU meals. We always strive to provide the best for our furry friends.
Thanks again for choosing AATU!
Best wishes,
Chris
The AATU Team
Reply from AATU Dog & Cat Food
Thank you for your wonderful review! We're thrilled to hear that your fussy dog is enjoying our food. It's always a pleasure to know that we're making our furry friends happy.
Thanks again for choosing AATU!
Best wishes,
Chris
The AATU Team
Delivery as expected
Delivery as expected. I find your web page very difficult to cancel a delivery.
24 March 2026
Reply from AATU Dog & Cat Food
Thank you for your 5-star review and for sharing your feedback about our delivery service. We're glad to hear that it met your expectations.
We're sorry to hear that you've had difficulties navigating our website, specifically when trying to cancel a delivery. We always aim to make our website as user-friendly as possible and your feedback is invaluable in helping us improve.
Our customer care team would be more than happy to assist you with any issues you're experiencing. You can reach them via our customer care pages at https://customercare.aatu.co.uk/. They'll be able to guide you through the process and ensure your needs are met.
Thank you again for your feedback.
Best wishes,
Chris
The AATU Team
Awful customer service
Awful customer service. I’ve got an order worth nearly £100 I need to return. I have emailed and requested a return but not heard anything back. Their terms state I must have requested a return and awaited approval before returning product. How am I supposed to do this when they don’t reply to emails?!
6 April 2026
Unprompted review
Reply from AATU Dog & Cat Food
We're truly sorry to hear about your experience with our customer service. We understand how frustrating it can be when you're trying to return an order and don't receive a timely response. Please rest assured that we take your feedback seriously and we're committed to improving our service.
We can see that our customer care team responded to you yesterday afternoon and have not received a response. We would kindly ask you to check your junk and spam folder as sometimes our emails are diverted to there for certain mailboxes.
Thank you for bringing this to our attention.
Best regards,
Andrew
The AATU Team
I have found that
I have found that, since switching to this dog food, my dog has more energy and sends to enjoy his walks more, not as lethargic as he was and generally seems happier and more content.
8 April 2026
Reply from AATU Dog & Cat Food
Thank you for your wonderful 5-star review. We're thrilled to hear that your dog is enjoying our food and that you've noticed a positive change in his energy levels and overall happiness. It's always heartwarming to hear about the positive impact our products can have on our furry friends.
If you ever have any questions or need further assistance, please don't hesitate to reach out to our customer care team at https://customercare.aatu.co.uk/.
Thank you for choosing AATU!
Best wishes,
Andrew
The AATU Team
Discount was removed
Discount was removed before payment and I was charged the full amount. I had to refuse the delivery because you could not cancel it and reorder with using the discount code, ensuring that I put it in at the end during the payment part. All a little frustrating and needless.
7 April 2026
Reply from AATU Dog & Cat Food
We're truly sorry to hear about the issue you've experienced with the discount code. We understand how frustrating this must have been for you and we sincerely apologise for any inconvenience caused.
We would like to investigate this matter further to ensure it doesn't happen again in the future. If you haven't already, please reach out to our customer care team at https://customercare.aatu.co.uk/ so we can assist you in resolving this issue.
Thank you for bringing this to our attention.
Best regards,
Andrew
The AATU Team
They loved the food.
31 March 2026
Reply from AATU Dog & Cat Food
Thank you for your 4-star review. We're delighted to hear that your pets are enjoying their AATU meals. We strive to provide the best for our furry friends. If you have any questions or need further assistance, please don't hesitate to reach out to our customer care team at https://customercare.aatu.co.uk/. Thanks again for choosing AATU!
Best regards,
Andrew
The AATU Team
Reply from AATU Dog & Cat Food
Thank you for your positive feedback! We're thrilled to hear that you're pleased with our delivery times. We strive to provide a seamless shopping experience for all our customers. If you have any further comments or questions, please don't hesitate to reach out to our customer care team at https://customercare.aatu.co.uk/. Thanks again for choosing AATU!
Best regards,
Andrew
The AATU Team
Reply from AATU Dog & Cat Food
Thank you for your 5-star review. We're delighted to hear that your sensitive dog enjoys our AATU food. We appreciate your support and look forward to continuing to serve you and your furry friend.
Best regards,
Andrew
The AATU Team
Excellent service.
I was kept informed of my next consignment in plenty of time. My order was delivered in excellent condition and on time. One happy customer, one happy dog. Many thanks.
26 March 2026
Reply from AATU Dog & Cat Food
Thank you so much for your wonderful review and the full 5-star rating! We're thrilled to hear that you're pleased with our service and that your order arrived in excellent condition and on time. It's fantastic to know that we've made both you and your dog happy. Your kind words mean a lot to us.
Thank you once again for choosing AATU for your pet's needs. We look forward to serving you again in the future.
Best wishes,
Andrew
The AATU Team
Very inflexible company
Very inflexible company. When you subscribe changing or pausing orders because you have built up a surplus is almost impossible and company just make excuses .
Very disappointing as this is a good food who fails to respond to customers wishes
30 March 2026
Unprompted review
Reply from AATU Dog & Cat Food
We're truly sorry to hear about your experience with our subscription service. We always aim to provide a flexible and convenient service to all our customers, and we regret that we didn't meet your expectations in this instance.
We understand the importance of being able to adjust or pause your orders, especially when you have a surplus. We're sorry if you felt that this process was difficult and that our responses were not satisfactory.
We would like to assure you that we take your feedback seriously and will use it to improve our services. If you have any further concerns or if there's anything else you'd like to discuss, please don't hesitate to reach out to our customer care team at https://customercare.aatu.co.uk/. We're here to help and we value your feedback.
Thank you for taking the time to share your experience with us.
Best regards,
Andrew
The AATU Team
Poor service
The customer service team are excellent at talking down to customers. I placed an order but the catfood wasn't sent. Apparently they don't have my catfood in stock, so why did they take my money. Plus, after much chasing, they're in no rush to refund. It's been a poor end to our long relationship. Shame on you.
8 April 2026
Unprompted review
Reply from AATU Dog & Cat Food
We're truly sorry to hear about your recent experience with us. It's disappointing to know that we've fallen short of your expectations, especially as you've been a long-standing customer. We take all feedback seriously and we're committed to improving our service.
We understand your frustration regarding the delay in your refund and the unavailability of the cat food you ordered. We assure you that this is not the level of service we strive to provide.
We can see that one of our customer care team reached out to you and advised that refunds can take 3-5 business days to return back to your provider. We apologise for this delay.
Thank you for bringing this to our attention. We value your feedback and your continued support.
Best regards,
Andrew
The AATU Team
Dog loves his new food delivery very…
Dog loves his new food delivery very fat very happy customer
28 March 2026
Reply from AATU Dog & Cat Food
Thank you for your fantastic 5-star review! We're thrilled to hear that your dog is enjoying their new food and that you're pleased with our delivery service. It's always wonderful to hear from happy customers. If you ever need any assistance in the future, don't hesitate to reach out to our customer care team at https://customercare.aatu.co.uk/. Thanks again for choosing AATU!
Best regards,
Andrew
The AATU Team
My dog loves this food and it is great…
My dog loves this food and it is great quality. Price is a little high but you get what you pay for. Subscription makes it cheaper too. Would highly recommend!
16 January 2026
Reply from AATU Dog & Cat Food
Thank you for your wonderful 5-star review! We're thrilled to hear that your dog is enjoying our food and that you appreciate the quality we strive for. We understand that premium quality can come at a higher price, but we're glad to know that our subscription service is helping make it more affordable for you. Your recommendation means a lot to us.
Thank you for choosing AATU for your dog's nutritional needs.
Best wishes,
Andrew
The AATU Team
Reply from AATU Dog & Cat Food
Thank you for your positive feedback! We're delighted to hear that you're pleased with the quality of our food and our speedy delivery service. We strive to provide the best for our customers and their pets.
Thanks again for choosing AATU!
Best wishes,
Chris
The AATU Team
Notified of the delivery
Notified of delivery, time and place of the delivery. Delivered on time with a smile and pleasant presence.
As always the food is excellent quality and is filling.
31 March 2026
Reply from AATU Dog & Cat Food
Thank you for your wonderful 5-star review! We're thrilled to hear that you had a positive experience with our delivery service and that you found our team to be pleasant and timely. We always strive to provide excellent service and it's great to know we're hitting the mark.
We're also delighted to hear that you're pleased with the quality of our food. Your feedback is greatly appreciated and we look forward to continuing to serve you and your pet.
Best wishes,
Chris
The AATU Team
AATU for dogs the best you can buy for your dog.
Website was easy to use and delivery was SUPER FAST.
We have used AATU for dogs the last 6 years and it is fantastic.
31 March 2026
Reply from AATU Dog & Cat Food
We're happy to hear that you found our website easy to use and that you were pleased with our speedy delivery. It's wonderful to know that you've been a loyal AATU customer for the past 6 years.
We truly appreciate your support and look forward to continuing to serve you and your dog with our products.
Best wishes,
Chris
The AATU Team
Happy puppy!
Easy to place an order, it was great to have the discount too
My rescue dog Dudley seems to really enjoy eating the duck flavour so he’s really happy with his food
Really quick delivery
I would definitely recommend this
31 March 2026
Reply from AATU Dog & Cat Food
We're delighted to hear that Dudley is enjoying his duck flavour food and that you found the ordering process easy. It's also great to know that you appreciated the discount and our quick delivery service. Your recommendation means a lot to us.
Thank you for choosing AATU for Dudley's meals. We look forward to continuing to serve you and your rescue dog with our super premium pet food.
Best wishes,
Chris
The AATU Team
Best Dog Food
Highly nutritious dog food after trying so many different brands I finally found AATU & never looked back. Both my dogs love it.
2 April 2026
Reply from AATU Dog & Cat Food
Thanks for your wonderful 5-star review! We're thrilled to hear that you've found AATU to be the best choice for your dogs and that they love it. We appreciate your support and look forward to continuing to provide your dogs with our super premium food.
Best wishes,
Chris
The AATU Team
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