Excellent company to deal with direct. Their rewards scheme is fantastic too. Super fast delivery and their customer service was brilliant on the one occasion I contacted them. The quality of the... See more
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Review summary
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Our Staffy pup, Jimmy, absolutely loves AATU! 🐾 We switched to it after dealing with some skin sensitivity, and the difference has been amazing - his coat looks healthier, and his skin is no longer i... See more
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Lots of research for high quality wet dog food with no chicken or turkey. This came well recommended and was on a great offer. Delivery was prompt and the meat looks (and smells) top drawer. You can s... See more
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Next day delivery. Brilliant. At last a top quality dog food with balanced ingredients.....and more importantly Dotty loves it ,solid no upset tummy. Magic. Chicken , beef, Turkey & Duck ....Would t... See more
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Company details
- #151 of 263 best companies in Pet shop
- #9 of 10 best companies in Feed manufacturer
- #60 of 93 best companies in Animal feed shop
- #37 of 87 best companies in Food Manufacturer
- #81 of 155 best companies in Pet Care Store
Written by the company
This is AATU, the original 80:20 luxury diet for dogs and cats. Designed in Britain by expert nutritionists, who love their pets and manufactured to the highest standards, we will never compromise on quality. All of our recipes are grain free and made from single source protein, so you know you're feeding the best. Subscribe and Save on our website today to take the effort out of ordering and to get the best deal!
Contact info
Inspired Pet Nutrition, The Airfield, Dalton, YO7 3HE, Thirsk, United Kingdom
- enquiries@aatu.com
- aatu.co.uk
4.7
Excellent
2K reviews
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Consistently have a cleared plate
I chose to swap from Appaulse chicken to AATU for my Ellie Mae.
I never heard of the brand until it was posted on “too good to waste”.
Offered it Ellie Mae and wow! She consistently clears her plate.
1 April 2026
Reply from AATU Dog & Cat Food
We're so happy to hear that Ellie Mae is enjoying her AATU meals and consistently clearing her plate. It's always a joy to hear about happy pets enjoying our food.
We're glad you discovered us through "too good to waste" and decided to give us a try. We hope Ellie Mae continues to enjoy her meals with us.
Thank you for choosing AATU for Ellie Mae's meals.
Best wishes,
Chris
The AATU Team
I just joined the subscription and I…
I just joined the subscription and I received an email that you will stop the cat food, my cats will only eat your food, they love and thrive on it. I hope you will reconsider 🥰
24 March 2026
Reply from AATU Dog & Cat Food
Thank you for your wonderful 5-star review and for choosing our subscription service. We're thrilled to hear that your cats love our food and are thriving on it.
We'd like to assure you that we value your feedback and we're here to help. Please reach out to our customer care team at https://customercare.aatu.co.uk/ for assistance with recommendations for other products.
Thank you for being a part of the AATU family. We appreciate your support and understanding.
Best wishes,
Chris
The AATU Team
You get what you pay for
You get what you pay for, as the saying goes. This is good quality tinned food with no hidden fillers, and our dogs are very happy on it. To ameliorate the cost a little, they get ‘ordinary’ tinned food every few days to no ill effect.
30 March 2026
Reply from AATU Dog & Cat Food
We're delighted to hear that your dogs are enjoying our food and that you appreciate the quality we strive to provide. We understand the importance of balancing cost and quality, and we're glad to hear that you've found a system that works well for you and your pets.
Should you have any questions or need further assistance in the future, please don't hesitate to reach out to our customer care team at https://customercare.aatu.co.uk/.
Thank you for choosing AATU!
Best wishes,
Chris
The AATU Team
Excellent service and dog food
Excellent service and dog food. Ordered and arrived next day. My dog has become somewhat fussy about his food in his old age but loves this! It's really meaty with good mix of veg and fruit
27 March 2026
Reply from AATU Dog & Cat Food
Thank you so much for your wonderful review and the full 5-star rating! We're thrilled to hear that our service and dog food have met your expectations. It's great to know that your furry friend is enjoying our food, especially in his golden years.
We appreciate your feedback and look forward to continuing to provide you with excellent service and high-quality pet food.
Best wishes,
Chris
The AATU Team
Great cat food. Excellent experience
Excellent experience. Great cat food. Easy to order; quick delivery.
20 March 2026
Reply from AATU Dog & Cat Food
We're thrilled to hear that you've had an excellent experience with us and that you found the ordering and delivery process to be quick and easy.
We appreciate your support.
Best wishes,
Chris
The AATU Team
Always great service and produce.
25 March 2026
Reply from AATU Dog & Cat Food
Thank you for your wonderful review! We're thrilled to hear that you're pleased with our service and products. We strive to provide the best for our customers and their pets.
Thanks for choosing AATU!
Best wishes,
Chris
The AATU Team
Reply from AATU Dog & Cat Food
We're thrilled to hear that your sweet boy is enjoying our AATU pet food. It's always wonderful to know that our products are being well received by our furry friends.
Thank you for taking the time to share your positive experience with us. We appreciate your support!
Best wishes,
Chris
The AATU Team
Good quality 👍
My Tibetan Mastiff loves this food and his digestive system is getting better
18 March 2026
Reply from AATU Dog & Cat Food
Thank you for your wonderful 5-star review! We're happy to hear that your Tibetan Mastiff is enjoying our food and that it's having a positive impact on his digestive system. We always strive to provide the best for our furry friends.
Thank you for choosing AATU for your pet's nutritional needs. We look forward to continuing to serve you and your Tibetan Mastiff.
Best wishes,
Chris
The AATU Team
Reply from AATU Dog & Cat Food
Thank you for your wonderful review! We're thrilled to hear that you're pleased with our fast delivery and service. We strive to provide the best for our customers and your feedback is greatly appreciated.
Thanks for choosing AATU!
Best wishes,
Chris
The AATU Team
Not packed great at all a lot of the…
Not packed great at all a lot of the tins were bashed. It needs some sort of bubble wrapping to protect the tins better.
18 March 2026
Reply from AATU Dog & Cat Food
Thank you for taking the time to share your feedback with us. We're sorry to hear that your order arrived in less than perfect condition. We always strive to ensure our products reach our customers in the best possible state, and we appreciate your suggestion about improving our packaging.
Please reach out to our customer care team at https://customercare.aatu.co.uk/ so we can look into this matter further and make it right for you. We value your business and want to ensure you have a positive experience with AATU.
Best regards,
Chris
The AATU Team
I have two cats and a dog
I have two cats and a dog. I wanted excellent quality, high protein food for both cats and dogs. I did extensive research and thought your products would be a great one stop shop, including a mix of dry and wet cat and dog food. I ordered several samples to see which of your products my pets would enjoy. Two days after receiving and paying for the food, I received information that you are discontinuing all cat food. As a result, I’m not continuing to gradually introduce the food and the remainder is wasted. In addition, I won’t carry on with the dog food as I use as my want one subscription order for all three fluffs.
23 March 2026
Reply from AATU Dog & Cat Food
We understand your disappointment regarding the discontinuation of our cat food range. We assure you that this decision was not made lightly and we're truly sorry for any inconvenience this may cause.
You can find our sister brand Blink here if you’d like to explore alternative cat food options:
https://www.blinkcats.co.uk. To support our AATU customers during this change, we are offering discounts on subscriptions here: https://manage.kmail-lists.com/subscriptions/subscribe?a=YqiyAn&g=TkKrfK
Thank you for being a valued AATU customer.
Best wishes,
Chris
The AATU Team
Really great quality food
Really great quality food, always delivered exactly in line with the subscription and the subscription has always been really easy to amend. Gutted they’re discontinuing the cat food as it’s always of the highest quality. My cat has always been really healthy, excited for mealtimes and has a fantastic shiny coat! I’m going to struggle to find one of a similar quality to change my cat over to.
15 March 2026
Reply from AATU Dog & Cat Food
Thank you for your wonderful 5-star review. We're thrilled to hear that you've been pleased with the quality of our food and the convenience of our subscription service.
We understand your disappointment regarding the discontinuation of our cat food range. We assure you that this decision was not made lightly and we're truly sorry for any inconvenience this may cause.
You can find our sister brand Blink here if you’d like to explore alternative cat food options:
https://www.blinkcats.co.uk. To support our AATU customers during this change, we are offering discounts on subscriptions here: https://manage.kmail-lists.com/subscriptions/subscribe?a=YqiyAn&g=TkKrfK
Thank you for being a valued AATU customer.
Best wishes,
Chris
The AATU Team
Reply from AATU Dog & Cat Food
We're thrilled to hear that you appreciated the prompt delivery and careful packaging of your order. We always strive to provide the best service to our customers.
Thank you for choosing AATU for your pet's needs.
Best wishes,
Chris
The AATU Team
My fussy cockapoo
Finally I have found wet dog food my fussy cockapoo actually gets excited for. The ease of ordering direct from aatu.co.uk, discount codes available and delivery was very good and far cheaper than buying from the supermarket (if you can find the brand). Unfortunately a number of the tins was damaged/dinted hence removing a star.
10 March 2026
Reply from AATU Dog & Cat Food
We're so happy to hear that your cockapoo is enjoying our wet dog food and that you've found the ordering process from our website to be easy and cost-effective.
We're sorry to hear about the damaged tins you received. This is certainly not the standard we aim for and we appreciate you bringing this to our attention. l
Thank you for choosing AATU for your pet's nutritional needs. We look forward to continuing to serve you and your cockapoo.
Best wishes,
Chris
The AATU Team
Dog food free form grain and other fillers
This is the only dry dog food on the market that is grain-free, and grain is not substituted with beet pulp and other fillers. This is based on the assumption that I can trust the list of ingredients.
I bought it for a dog suffering from yeast, and while this is not the only food she eats, it worked (in combination with other targeted foods and supplements).
Puppy food did not work; perhaps kibble is too hard, but adults love it. Even th e fussiest dogs of mine eat this.
10 January 2026
Reply from AATU Dog & Cat Food
Thank you for taking the time to share your experience with AATU. We're delighted to hear that our grain-free dog food has been well received by your dogs. We understand the importance of trust when it comes to the ingredients in your pet's food, and we strive to maintain that trust with all our customers.
We're sorry to hear that the puppy food didn't quite meet your expectations. We appreciate your feedback and will certainly take it into consideration as we continually work to improve our products.
If you have any further comments or concerns, please don't hesitate to reach out to our customer care team at https://customercare.aatu.co.uk/. We're always here to help.
Best wishes,
Chris
The AATU Team
Loved by both our dogs
Our eldest has been on Aatu since we first adopted him 9 years ago. He loves it and has always looks healthy. Our younger rescue is now in the same.
20 March 2026
Reply from AATU Dog & Cat Food
Thank you so much for your wonderful 5-star review! We're thrilled to hear that both your dogs have been enjoying AATU for such a long time. It's always a pleasure to hear from long-term customers like yourself who have seen the benefits of our food first-hand.
We appreciate your continued support and look forward to providing your furry family members with their favourite meals for many more years to come.
Best wishes,
Chris
The AATU Team
Reply from AATU Dog & Cat Food
Thank you for your fantastic review! We're thrilled to hear that your delivery arrived promptly and that your dog is enjoying their AATU meals.
We appreciate your support and look forward to continuing to serve you and your furry friend.
Best wishes,
Chris
The AATU Team
As always great dog food and excellent…
As always great dog food and excellent service thank you Attu
18 March 2026
Reply from AATU Dog & Cat Food
Thank you for your wonderful review! We're thrilled to hear that you're pleased with our service and that your dog is enjoying AATU food.
We appreciate your continued support and look forward to serving you in the future.
Best wishes,
Chris
The AATU Team
A high quality product that my dog…
The Pork and Wild Boar cans of wet dog food are a high quality product that my dog enjoyed eating. The range of different meat recipes seem to have a far higher proportion of actual meat in them, than similar foods from other brands.
19 March 2026
Reply from AATU Dog & Cat Food
Thank you for your wonderful 5-star review! We're thrilled to hear that your dog is enjoying our Pork and Wild Boar wet dog food. It's always great to know that our customers appreciate the quality of our products.
If you ever have any questions or need assistance, please don't hesitate to reach out to our customer care team at https://customercare.aatu.co.uk/. We're always here to help!
Best wishes,
Chris
The AATU Team
I'm switching my dog food to AATU as a recommendation by my dog boarder. My dog has developed allergies and want to see if this high quality food will help. Too early to say.
I'm switching my dog food into Aa
12 March 2026
Reply from AATU Dog & Cat Food
Thank you for your 5-star review and for choosing AATU for your dog's dietary needs. We're glad to hear that you found our ordering process easy and our delivery quick.
We understand that you're in the early stages of seeing if our food will help with your dog's allergies and we hope you'll see positive results soon.
If you have any questions or need further assistance, please don't hesitate to reach out to our customer care team at https://customercare.aatu.co.uk/. We're here to help!
Best wishes,
Chris
The AATU Team
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