Ended up having to raise a chargeback. Multiple failed orders from abnormal.io - I have had to repeatedly email abnormal after my account kept getting charged. The comms are horrific and... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
They're really gritty like drinking grains of sand I even put them in the blender after shaking them so much I got whiplash but nothing helped. I've tried chocolate, banana and strawberry and all wer... See more
Company replied
Great idea and seems they have good intentions with paper packaging, free trial, donating to charities etc. however the flavours I've tried (strawberry sundae, chocolate swirl and coffee one?) didn't... See more
Company replied
I use abnormal. every lunchtime at work and it's completely changed my day-to-day. I feel full without being bloated, have boosted energy levels and genuinely look forward to the flavours, which are t... See more
Company replied
Company details
About abnormal.®
Written by the company
personalised nutrition
abnormal.® is the first ever nutritionally complete meal that is tailored to your diet, lifestyle and goals. In just 3 minutes, our clever algorithms will learn what makes you unique and build meals tailored to you.paper-based packaging
We use renewable material in our paper-based sachets that you can simply recycle as part of your kerbside collection, as well as promote single-serve sachets to reduce food waste.super convenient
Make in 30 seconds, and clean up in 30 seconds. Take abnormal. with you anywhere. Simply tear, shake and go!smart subscription
Designed to fit into your life with meals delivered straight to your door. Simply bring forward, push back or pause at any time.Contact info
Unit 4, Pembroke Court, WA7 1TJ, United Kingdom
- +443331128888
- anything@abnormal.io
- abnormal.io
Hasn’t replied to negative reviews
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Great taste and packaging
Great taste and packaging. I prefer this over Huel. Only concern is their subscription model that is not very flexible. Overall I would recommend this to folks who may want to save time and prefer a healthy and tasty food alternative.

Reply from abnormal.®
Very inflexible and forces tbe…
Very inflexible and forces tbe subscription model. Site seems to suffer issues and order date constantly reverts. Try huel

Reply from abnormal.®
One word, fantastic
Having tried other meal replacements I was apprehensive on trialling another due to previously finding that other meal replacements either have a funny taste whilst consuming or a funky aftertaste.
Seeing the trial offer of 7 sachets with a shaker for £4.99, I thought for a fiver what is there to lose.
Single handedly the best fiver I have ever spent towards health and nutrition.
Great packaging with a personalised booklet and label placing the customer at the heart of the process. You get a sense that you’re instantly valued based on this personalisation.
Meals arrive in individual sachets which is great to just put a sachet in the bag on the way out the door, or make it the night before and leave in the fridge overnight.
I regularly missed breakfast prioritising that extra 10 minutes in bed, but since I started with abnormal I haven’t skipped breakfast once.
Now for the most important part, the taste. Currently I feel the caramel latte is the best, however most importantly the products taste great. No funny textures or tastes and no funky aftertastes.
I’ve gone on to order my first full subscription box and I look forward to embarking on the abnormal journey properly!
10/10 all round! If you work shifts, lead a busy schedule or just want something quick to keep you out of your local drive through in your lunch break, abnormal is the way forward!

Reply from abnormal.®
Fantastic company 👌
So happy with my experience using abnormal so far.
I used a trial pack, once last year and then came back to abnormal this year and I'm now on my second subscription month. The vanilla cream flavour is amazing and so is the convenience of putting it into water and blending / shaking in a protein shaker
There's been days where I'm feeling "meh" and would've eaten something which isn't that nutritious in the morning, so having abnormal on hand is perfect because of how easy it is to prepare, already feeling an improvement in energy levels and day to day health :)
As someone who's trying to be more sustainable, the ethics behind Abnormal are perfect
The customer service is also fast and very friendly!

Reply from abnormal.®
Disgusting
They're really gritty like drinking grains of sand I even put them in the blender after shaking them so much I got whiplash but nothing helped. I've tried chocolate, banana and strawberry and all were disgusting I managed about 1/4 of each before I was gagging. They also upset my stomach and I was rushing to the toilet. Definitely won't be buying again.

Reply from abnormal.®
Tasty shakes
The website is easy to use, there's a questionnaire to complete to get the shakes tailored to you. Not sure it's going to be that different between people really for the nutrient profile but it explains why there's certain nutrients added and gives loads of info. There's vegan/whey options and plastic free packaging. There's a few favours to choose from, the standard strawberry, vanilla, chocolate and then banana, caramel latte too. They mix up pretty well and all taste good to me. I use them when I would be running out of the house without breakfast or don't have time to make lunch, they keep me full for a good few hours.

Reply from abnormal.®
Excellent
Excellent! The quiz to determine your preferences makes the purchasing process really simple, the shakes taste really good & don’t have that artificial taste that other brands have, they’re really good value & are fortified with nutrients & fibre. I will definitely be buying from Abnornal again!

Reply from abnormal.®
Pleasantly surprised
I am always dubious when it comes to "meal replacement" drinks or diet drinks (not that this is marketed as a diet thing), but i'm glad i tried abnormal!
I was offered a free trial when i joined my local gym and figured 'why not?'
I'm usually too busy, or forget to eat breakfast, so i've opted for a morning shake. I'm already noticing a big difference! When my free week was up, i decided to carry on with the subscription. All of the flavours are great.
With other brands i've tried, there is a weird after-taste, they're too powdery, or just outright gross.
But abnormal have pleasantly surprised me! Theres a good range of flavours - my favourites are caramel latte and banana. They're really easy to make, don't clump up and no weird after taste. I've noticed a boost in energy and i don't get the usual mid-morning drop.
I've already recommended to friends and i'm very happy to have been proven wrong :)

Reply from abnormal.®
Like it a lot!
I really enjoy the on-the-go drink (perfect for crazy schedule), the minerals and vitamins individual approach and I love strawberry flavour. T-shirt is a bonus, too! I just wish the bottle was narrower (for a small woman’s grip) and had a (click?) tighter closing, so I could throw it in my bag with no worry…

Reply from abnormal.®
Makes eating healthily simple
I really like this product. I did the free trial and then ordered a full month. The shaker is fine, yes you might get a few lumps but it’s really not the end of the world.
What I really like is knowing that I am getting all of my nutrients at the start of the day in a single shake. I find that the shakes curb my sweet cravings a lot and I am less hungry in general; the shakes are quite filling.
I love the banana and strawberry flavours, they remind me of being a kid. Chocolate is also ok and Caramel Latte. I’ve cancelled the Vanilla flavour for my next order as I find it doesn’t really taste of anything.
I like that the shake I have is plant based, and that the packaging is all recyclable too.
I think it’s good value for money and removes decision fatigue or having the same quick and easy low nutrient breakfast every day for me (toast and butter…).

Reply from abnormal.®
Time is so limited
Time is so limited, I don't have it to cook, I need to keep working and the only time I stop is to sleep. So I needed something that was a meal replacement and could give me energy. the flavours are great, the impact it has is amazing and the little things like the branding and the fact that shaker works and has never leaked, makes this product worth sticking with. I keep the box in my car and just grab one as I go into work.

Reply from abnormal.®
Overall amazing
These shakes are much tastier than I expected, chocolate and strawberry especially. Also the t-shirt fits great and is of excellent quality!
The one disappointment is the shaker - it's finicky to get the lid on properly and leaks if it's not perfect. Once on it's fine, but it took some practice, which I wouldn't expect from a simple screw on top.

Reply from abnormal.®
Amazing customer service!
Amazing customer service well done! 11/10 love it!

Reply from abnormal.®
Great package and taste.
Just got my first trial pack and I am loving the taste of the shakes. I love the shaker/bottle that comes with it. Will definitely get more in the future...

Reply from abnormal.®
Fantastic products and brilliant…
Fantastic products and brilliant service. I'm a severely disabled overweight customer and can't always access the nutrition I need. Thanks to abnormal I can now maintain a healthy diet while dealing with lots of hospital and doctors visits. I've been taking abnormal shakes for almost a month and I can already feel the difference. I have more energy and I've definitely noticed some weight loss around my face. Your purchase comes with a mixer tumbler but I use a blender for mine, the flavours are delicious and I definitely feel satiated after a shake so I'm not snacking as much. You also get a free t shirt with your box which is so comfy! Would highly recommend this product!

Reply from abnormal.®
Great product and brilliant customer…
Great product and brilliant customer service today from the fabulous Lewis

Reply from abnormal.®
Very happy with Abnormal!
I had an issue with the introduction trial, in that the place to put the code was somewhat hidden - this has been acknowledged by one of the reps, and they refunded the overpayment immediately.
After this, there was an issue with the delivery going astray with Evri, but DPD completed the delivery straight after without fuss.
The packaging is great - really smart like a gift box and contains some info booklets that are nicely designed.
There is a lot of packaging for the trial, but it's all paper and card with a few staples.
The sachet packs are deceptively easy to open along the top, and pour into the really great shaker!
It would be useful to have a little line on the shaker for 300ml, as one side is oz and the other ml - and these are hard to make out without direct light.
But the shaker does the job well, and it works great for other powder supplements too.
I've tried three of the flavours just to see, and they do taste as labelled - the banana is a little less banana than expected, but they are all good. It's a good consistency with only a few small clumps which could be removed with more shaking I guess, or running in a mixer.
I'm not sure about adding fruit and berries to the shakes after, but the addition of a banana to the banana shake made it taste more banana-like, although the consistency was a bit more like porridge.
I'm really impressed by Abnormal, after a bit of a rocky start, but the customer service guys have been patient and have responded within 24 hours every time.
Compared to other brands of the same type - Huel, Yfood and Saturo - I think that Abnormal takes first place.
Yfood is top shelf stuff - their coffee is great and I hope that Abnormal bring their coffee back. These two are the standard for this type of product.
Saturo is a bit of overkill, really, and leaves me hungry which I don't think Abnormal will do.
Huel is gruel...
I'm happy with Abnormal and will continue with the subscription for the month, which is £60ish.
I can understand why they don't use Royal Mail for delivery, due to the price, but Evri I have issues with - we'll see.
Also, I hope that the packaging is a little more minimal for the monthly parcel, and that - on the next run of shakers - they get them with an obvious line at 300ml for easy filling (I've drawn mine on).
Thanks very much guys!

Reply from abnormal.®
BEWARE: cannot cancel subscription
I cannot log into my account to cancel my subscription! What is this scam? I was charged £50 without being told. I have emailed customer support , live chat, WhatsApp and have heard nothing back. Help!

Reply from abnormal.®
Abnormal products
Having had the intro pack I decided to order more. I am enjoying the drinks and find them easier to mix than some other products.
But most importantly I really am feeling the health benefits, a little flatulence at the beginning but settled now. I feel more alert, less tired and better humoured.
Some more flavour choice would be appreciated but well done, I am going to stay with the program.
Mike

Reply from abnormal.®
Great shakes and customer service
I really liked the shakes - the caramel latte one was amazing especially! It is cool how personalised it is, asking about your diet, activity, sunlight intake etc.
I accidentally forgot to cancel my subscription recently as I cannot afford it any longer, and was in panic mode as the payment had been taken. However, I messaged their online chat service and was helped instantly. Lewis offered fantastic customer service, and had my order cancelled and refunded.
Thank you!

Reply from abnormal.®
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.






