Add People Ltd Reviews 

2,700
•
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Considering 304 reviews, reviewers overwhelmingly had a great experience with this company. Customers praise the dedicated staff and knowledgeable account managers for providing helpful guidance, clear communication, and ongoing support across various digital marketing campaigns. Consumers frequently note that website optimizations and tailored advertising efforts lead to visible improvements in online visibility and overall business growth. Some reviewers were not happy with the persistent cold-calling practices and aggressive sales approach experienced before signing up. Conversely, a small portion of people felt disappointed by the advertising results and reported financial losses resulting from campaign management issues. People also mentioned difficulties in communicating effectively or obtaining expected returns on their marketing investments over time.

What people talk about most

Staff

Consumers find staff to be positive, highlighting polite, friendly, and professional account managers who are... See more

Service

People report positive experiences with service, frequently praising the team for being reliable, attentive,... See more

Marketing

Reviewers highlight positive aspects of marketing, noting that sales figures have gone from strength to... See more

Customer service

Customers consistently note positive experiences with customer service, frequently praising dedicated... See more

Website

Users describe positive interactions with website development and optimization, frequently praising the... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Working with AddPeople has been a good experience so far. Augie's communication and monthly check-ins make managing our Google Ads transparent so we know where we stand. We're starting an SEO plan, an... See more

Company replied

Rated 5 out of 5 stars

I've known Aaron for quite some time now, and I can honestly say he's been fantastic throughout. He's not only my account manager but also looks after my local SEO, and the service he provides has... See more

Company replied

Rated 5 out of 5 stars

AddPeople are our kind of digital marketing experts: human, approachable and always able to help, with great insights into how things work now. My team and I did a huge amount of research into which d... See more

Company replied

Rated 5 out of 5 stars

Rhiannon has been superb writing our SEO content and even in a short space of time the improvement has been great. Also shout out to Adam for managing our account and keeping projects moving along in... See more

Company replied


Company details

  1. Online marketing agency
  2. also in
  3. Marketing agency

Written by the company

At Add People, we know that for most business owners, finding time to master digital marketing is challenging. That's why we offer effective, affordable, and straightforward marketing solutions that are built with your growth in mind. Whether you're an SME, a startup, or an agency, our team works with you to design strategies that make online success achievable and sustainable.

Add People – Grow Your Business with Experts in Digital Marketing

Written by the company

4000+ Global Clients & 22 Years of Experience
We’re Add People, a team of approachable digital marketing experts specialising in affordable, high-impact campaigns that drive growth for small to medium-sized businesses. Established in 2002, we’ve grown into a dedicated team of 250 professionals helping thousands of clients worldwide succeed online.
Our Products & Services
Pay-Per-Click (PPC) - With PPC we cover a wide range of ad types and services to suit you. This could include anything from an ad retargeting a buyer at the top of their Google search results, to a pop-up on a YouTube video. If your target audience is there, you should be too!
SEO - Feel like your website should be bringing you more customers? Our SEO (Search Engine Optimisation) service is all about getting you seen on Google by audiences that actually convert, which, for small businesses, is essential. We'll get you to the top of results for the searches your audience is making every day.
Local SEO - Appear in local search results and attract nearby customers with a local SEO strategy delivered by our digital marketing experts. By optimising your Google Business Profile and localising content on your website, we'll make it easier for local customers to find your business in online searches.
Ecommerce - Ecommerce PPC management that puts your products in front of your ideal customers & drives sales! We’ll provide you with a dedicated account manager who'll learn everything about your business, to setup & manage a finely-tuned Google Shopping Ads campaign that's built to achieve your goals.
Social Media - Social media management that builds revenue by building your brand. We'll help you attract new customers where millions of people spend their spare time. We design social media campaigns (from Meta, to Pinterest) for SMEs that deliver conversions, not just likes - regardless of your industry.
Your Feedback Powers Us
We’re always keen to improve, and your honest feedback helps us do just that. If we’re helping you grow, let us know—and if there’s more we can do, we’re listening!

A Team of Experts!

Our staff are fully qualified to run your online campaigns.

Our clients have experts on hand to ensure they're receiving the best service possible.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

3k reviews

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Asks customers to review

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Replied to 100% of negative reviews

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4.4

All reviews

(2,700)

295 reviews in the last 12 months

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Rated 1 out of 5 stars

Wouldn’t take no for an answer

Wouldn’t take no for an answer, regular cold calls

16 April 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Freya,

Thank you for your feedback.

We’re sorry to hear that your experience didn’t come across positively. We do reach out to businesses where we believe we can add value, but we fully respect that this approach isn’t always welcome.

If you could please email marketing@addpeople.co.uk with the number you were contacted on, we’ll ensure your details are removed from our contact lists and that you are not contacted again.

Kind regards,
Add People

Rated 5 out of 5 stars

We have been working with Google Ads…

We have been working with Google Ads for several years, and for the past six months our account manager has been the delightful Kathryn Welsh. We’ve found Kathryn to be highly informative when it comes to our campaign ads, her clear explanations and strong knowledge of the data have made a real difference to us implementing change and we are starting to see growth from the changes that we have made.

16 April 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Susie,

Thank you so much for your lovely review.

It’s great to hear that Kathryn has been such a strong support and that her clear explanations and knowledge have helped you make positive changes to your campaigns.

We really appreciate you taking the time to leave us the review.

All the best,
York
Add People

Rated 5 out of 5 stars

Good!

They do great work! Been working with them for a year, responsible media buyers with very good results on our paid ad campaigns.

15 April 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Benjamin,

Thanks so much for your kind review.

It’s great to hear you’ve been happy with the work over the past year and that your paid ad campaigns are delivering strong results. We really appreciate you taking the time to share your experience.

All the best,
York
Add People

Rated 5 out of 5 stars

Alice is prompt and understand my company needs well

Alice is prompt, knowledge and kind. Add people helping me in the last 2 years with my campaigns.

15 April 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Neda,

Thank you so much for your lovely review.

It’s great to hear that Alice has been prompt, knowledgeable and kind while supporting your campaigns. We’re really pleased to have been working with you over the past two years.

All the best,
York
Add People

Rated 5 out of 5 stars

10/10

Sian is absolutely wonderful to work with and is incredibly helpful.

15 April 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Tom,

Thanks so much for your lovely review.

It’s great to hear that Sian has been so wonderful to work with and helpful throughout. We really appreciate the 10/10.

All the best,
York
Add People

Rated 5 out of 5 stars

Ellie is amazing

Ellie is amazing. She always delivers, going above and beyond to help with any technical issues I might have with my own website, etc.
Her team have done well to interpret my business and create an effective campaign to help build my numbers.
In addition, I’m very grateful for Ellie’s happy and patient nature, because I’m not naturally comfortable with technology!

15 April 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Bev,

Thank you so much for your lovely review.

It’s brilliant to hear that Ellie has been so supportive, both with your campaign and with any technical questions along the way. We’re really pleased her patience, positivity and care have made the process feel easier for you.

All the best,
York
Add People

Rated 5 out of 5 stars

We’ve been working with Aeryn Willis at…

We’ve been working with Aeryn Willis at Add People, and the difference since she took over our account has been noticeable.
We were always happy with the company, but Aeryn brought a level of consistency and care that genuinely stands out. Performance has improved steadily, and more importantly, it feels intentional rather than random spikes.
What we value most is that she treats our business like it matters. As a smaller brand, that’s not something you always get. She takes the time to understand what we’re trying to achieve, communicates clearly, and actually follows through.
On the Google Ads side, it’s not just “set and forget.” There’s clear optimisation happening, testing, refining, and making decisions that align with growth rather than just spend.
It’s rare to feel like someone on the outside is genuinely invested in your results, but that’s exactly how it comes across.
Would highly recommend working with her.

14 April 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Kasia,

Thank you so much for taking the time to leave such a thoughtful review.

It’s brilliant to hear that Aeryn’s consistency, care and clear communication have made such a noticeable difference. We’re really pleased the work on your Google Ads feels considered and aligned with your growth.

All the best,
York
Add People

Rated 5 out of 5 stars

Freya was excellent

Freya was excellent, very informative and gave me great confidence that the campaign is doing brilliant. Thank you for your continued support with our campaign. It makes a difference. 👏🏼👏🏼👏🏼

13 April 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Steve,

Thanks so much for your lovely review.

It’s great to hear that Freya has been informative and given you confidence in how the campaign is performing. We’re really pleased her continued support is making a difference.

All the best,
York
Add People

Rated 5 out of 5 stars

Add People have been very good.

Add People have handled my Google Add Word campaigns for the past nine years and I have been very well looked after during this time.
Google Adwords can be expensive so while it is tempting to try and do it yourself, I would guard against it, as you do need a certain level of expertise, and crucially time, to maximise your Return on Investment.
I have always had full confidence that Add People have always done this and I have been pleased with the results.

10 April 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Jeff,

Thank you so much for your thoughtful review.

It’s wonderful to hear that you’ve felt well looked after over the past nine years and have had confidence in the way your Google Ads campaigns have been managed. We really appreciate your continued trust in the team and are pleased to hear you’ve been happy with the results.

All the best,
York
Add People

Rated 5 out of 5 stars

Ellie has been fantastic since working…

Ellie has been fantastic since working with her. She is very informative and also personable and easy to work with. Can’t thank Ellie enough.

1 January 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Chris,

Thanks so much for your kind review.

It’s lovely to hear that Ellie has been informative, personable and easy to work with. We’re really pleased she’s made such a positive impression.

All the best,
York
Add People

Rated 5 out of 5 stars

Listen to everything that I needed and…

Listen to everything that I needed and wanted and made that happen perfect result thank you very much.

7 April 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Leigh,

Thank you so much for your lovely review.

It’s great to hear that the team listened to what you needed and delivered the result you were looking for. We really appreciate you taking the time to share your experience.

All the best,
York
Add People

Rated 5 out of 5 stars

Freya Brown , Add people

Great experience with Freya from Add people, had a issue with my adds and she was on the case immediately and organised a strategy follow up meeting to go through everything in detail , really professional glad I got her on the phone with the initial call.

9 April 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Scott,

Thanks so much for taking the time to leave us a review.

It’s great to hear that Freya was able to jump on the issue quickly and arrange a follow-up to go through the strategy in more detail. We’re really pleased her support felt professional and helpful.

All the best,
York
Add People

Rated 5 out of 5 stars

Attentive and professional service…

Attentive and professional service provided by Add People which has been greatly appreciated. Big thanks to Ben Cundick who was a star!

2 April 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Robert,

Thank you so much for your kind review.

It’s great to hear that you’ve found the service attentive and professional. Ben will be really pleased to know his support has been so appreciated.

All the best,
York
Add People

Rated 5 out of 5 stars

Shona looks after our PPC and has…

Shona looks after our PPC and has helped us to grow our revenue considerably. There is always a personal touch, feedback is listened to and actioned swiftly, and if any issues ever arise she makes sure the relevant tech teams are notified and stays on them until the desired resolution is obtained. We've been with Ad people as a company for a number of years now and I can honestly say that I trust them as a company and love the human touch they provide to tech-based industry.

8 April 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Andy,

Thank you so much for taking the time to leave such a thoughtful review.

It’s brilliant to hear that Shona has helped grow your revenue and continues to bring that personal, proactive support to your PPC. We’re really pleased you’ve felt listened to and supported over the years, and it means a lot to know you trust the team.

All the best,
York
Add People

Rated 1 out of 5 stars

Think Before signing contract with them

We signed the contract without reading the reviews, which were very good regarding their speaking skills. They are good at making you feel confident until you sign the contract. Once you do, you can’t cancel, no matter what kind of service they provide. They will show you many positive aspects before you sign, but afterward, you’ll be stuck with them for a year, and they will keep charging you. If you mention wanting to cancel the contract, they may threaten you with legal action. Please beware of these types of companies and make sure to read the negative reviews first.

6 April 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi,

Thank you for your feedback.

We take comments like this seriously and will review your account internally to understand the concerns you’ve raised.

We always aim to be clear and transparent about our services, including contract terms, before any agreement is signed.

However, we want to look into this properly.

If you’re open to it, we’d welcome the opportunity to speak with you directly once our review is complete so we can address your concerns in full.

Kind regards,
Add People

Rated 5 out of 5 stars

Couldn't be happier with the service I…

Couldn't be happier with the service I receive from Hannah. She is polite, friendly, quick to respond and has taken the trouble to learn about the oddities of our particular industry. I feel confident leaving this important area of our marketing in her capable hands.

7 April 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Tracey,

Thank you so much for your lovely review.

It’s great to hear that Hannah has taken the time to understand your industry and provide such responsive, friendly support. We’re really pleased you feel confident leaving this important part of your marketing in her hands.

All the best,
York
Add People

Rated 5 out of 5 stars

We’ve had a great experience working…

We’ve had a great experience working with Add People. Since partnering with them, our ROAS has improved from 8 to 13, which has made a real impact on our performance.

A big shoutout to our account manager, Tom Bason, who has been consistently supportive, responsive, and proactive. It’s clear he genuinely cares about delivering results and keeping everything running smoothly.

7 April 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Toni,

Thank you so much for your brilliant review.

It’s great to hear that your ROAS has improved so strongly since working with the team. Tom will be really pleased to know his support, responsiveness and proactive approach have made such a positive impact.

All the best,
York
Add People

Rated 5 out of 5 stars

Aaron has been fantastic to work with…

Aaron has been fantastic to work with—professional, knowledgeable, and very supportive throughout. He clearly explained our progress and next steps, and I really appreciate his proactive approach and attention to detail. Looking forward to continuing working together.

1 April 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Mrs Munum,

Thanks so much for your kind words. It’s great to hear you’ve had such a positive experience and feel well supported.

We really appreciate your feedback and look forward to continuing to work together.

Kind regards,
York,
Add People

Rated 1 out of 5 stars

Abysmal terrible company very poor…

Abysmal terrible company very poor understanding of Google Ads they got me for $750 and I got no value only a headache and now they won't stop spam emailing and calling me after telling them I hate their company now I'm forced to make this review. Now they are flagging this review to take it down.. Run.

28 March 2026
Unprompted review
Add People Ltd logo

Reply from Add People Ltd

Hi Chase,

Thank you for your feedback.

We’re sorry to see this and apologise that you were recently contacted regarding a feedback survey.

Whilst we cannot find any records of any further calls since we parted ways, we acknowledge that you should not have been emailed for feedback.

We’ve ensured your details have now been removed, so you won’t receive any further communication from us.

We wish you all the best moving forward.

Kind regards,
Add People

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