I was looking for the best price for GHD platinum + straighteners to replace my existing ones, which were broken after 5 years of daily use. Adel professional offered the best price by at least £35, a... See more
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Review summary
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Reviews shaping this summary
I am so impressed with my first order. I placed an order and less than 24 hours later it arrived in perfect condition. They kept me informed on delivery timescale, no problems whatsoever. Highly rec... See more
Placed an order & decided to add another item. Rang them to explain & they totally understand & refunded me straight away. I did another order with the 2 items. The lady on the phone was amazing. Grea... See more
The hairdryer I bought came quicker than expected. There was a part missing but I was able to speak to Adel the next day and they apologetic and immediately replaced the missing part as their own cost... See more
Company details
- #23 of 55 best companies in Beauty Products Wholesaler
- #77 of 220 best companies in Beauty product supplier
- #30 of 87 best companies in Beauty supply store
- #2 of 10 best companies in Cash and carry wholesaler
- #35 of 108 best companies in Hair product shop
- #80 of 253 best companies in Health and beauty shop
About Adel Professional Hair & Beauty
Written by the company
Welcome to Adel Professional
Adel Professional is the perfect destination for all your wholesale beauty products, professional haircare supplies, and salon furniture.
Since 1982 we have supplied UK hair salons, spas and barbers with the very best hair and beauty products from leading global professional hair care and beauty brands. Whether you shop with us online at Adel Direct or in any of our 11 wholesale stores, you'll enjoy an amazing array of leading products at prices you'll love!
Known for our passion and commitment to industry learning, we also offer an impressive range of hair and beauty training courses, including nail training courses, lash extensions training, hair extension training and hair colouring courses. Whatever you need to succeed in your business, Adel Professional is here to help you on your journey.
SHOP HAIRSHOP BEAUTY
SHOP NAILS
Contact info
Unit 4, 38 Roman Ridge Road, S9 1GB, Sheffield, United Kingdom
- 0114 284 2098
- customerservice@adeldirect.co.uk
- adeldirect.co.uk
4.7
Excellent
2K reviews
Replied to 81% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Excellent customer service
Excellent customer service. Lid of product damaged and a replacement was sent out immediately!!
2 January 2026
Great service but slow delivery…
Great service but slow delivery qualified for free delivery if spent over £50 it took 4 days otherwise very happy pricing better than sallys ..
2 January 2026
This was bought as a Christmas present…
This was bought as a Christmas present for my daughter. The delivery was very quick. My daughter is very happy with it and loves the colour.
5 December 2025
Still not received after being told…
Still not received after being told next day delivery
29 December 2025
Reply from Adel Professional Hair & Beauty
Hi Andrew, Thank you for taking the time to leave a review with us. Looking into your order I can see this was placed after 3pm on the 23rd December, missing the cut off for next day delivery before we shut down for the festive period. DPD tracking shows your order was delivered on the 4th January at 10:51. Any other issues then please contact our team at customerservice@adeldirect.co.uk
Excellent product with Adel providing a…
Excellent product with Adel providing a superb service as always
15 December 2025
I have not received my order
I have not received my order, bought the BaByliss Pro Gold Skeleton Trimmer was supposed to be a “next day delivery” but was never delivered. Sent them an email, no reply! called the number several times, no answer!
Edit: I have now finally received my order, it just did not arrive the next day. I will test it out and see if it works properly
31 December 2025
Unprompted review
The product dosent wotk properly it was…
The product dosent wotk properly it was a pair of clippers and they looked like they had already been used im so disappointed
22 December 2025
Reply from Adel Professional Hair & Beauty
Hi Gee, Thank you for taking the time to leave a review with us. We are very sorry to hear the clippers do not appear to be working correctly. Please contact our team at customerservice@adedirect.co.uk and the will be able to assist you.
Super fast delivery
Ordered a last minute gift for my son and he was so happy with it. Delivery was super fast, I am so pleased it arrived before Christmas! Thank you!
23 December 2025
Very efficient
Very efficient. Updated with delivery time slots and delivered on time!
19 December 2025
Excellent service
Excellent service. Even though it was very close to Xmas when my hairdryer broke Adele Professional sent my hairdryer out the very next day. I was so happy and it was a bargain too. I will
definitely order again. Thank you.
22 December 2025
Order process works.
Easy to order.
Product in stock.
Delivered quickly.
How it should be.
9 December 2025
Absolutely great service
Absolutely great service, bought my other half some clippers for Xmas as hers had broke, was shipped out without issue very promptly. Had to return them as missus went out and bought a new set before I'd given her these, emailed to say I needed to return them, was emailed back to say no problem, then an email once they were received to say refund is being processed, the exact speedy great communication no hassle customer experience you don't get very often elsewhere thanks
5 December 2025
Always a quick delivery and very well…
Always a quick delivery and very well packaged :)
19 November 2025
My partner loves it
My partner loves it. Much quieter than cheaper hair dryers. Easy to hold and lightweight.
1 December 2025
Received within 24 hours of ordering
Ordered and delivered within 24 hours. What’s not to love
12 December 2025
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