Spoke to a Lovely lady called Amy …. Whole process from beginning to end took ten minutes for peace of mind with gap insurance . Highly recommended .. thank you Amy ! Excellent service ..
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Company details
- #1 of 139 best companies in Insurance company
- #1 of 10 best companies in Cycle Insurance Company
- #9 of 228 best companies in Insurance agency
- #17 of 170 best companies in Insurance broker
- #17 of 169 best companies in Non-bank financial service
About ALA Insurance
Written by the company
We won Best Customer Service in Financial Services at the UKCXAs (2024) and we won at Bronze award for customer service in 2025, which we are hugely proud of and we feel our Trustpilot reviews from our customers reflect this too!
As an FCA authorised and regulated company, we are able to offer specialist insurance policies developed with our extensive knowledge of the insurance market. We offer competitive pricing and Best Price Guarantee on any online comparable GAP insurance quote.
5-Star customer support and absolute peace of mind.
Our customer support team is on hand to help you with a query, explain the ins and outs of GAP insurance, to process a vehicle transfer or to simply - as sometimes it’s just nice to chat things through with someone - help you purchase a policy. Ask us anything, we’ll answer any little question or query so you’re completely satisfied that you’re making the right decision for you. We’ve worked hard to earn our reputation with our customers and we’re working even harder to keep it. We are the most highly rated insurance company on Trustpilot too, with an overall 4.9 star rating.
Cover for the just in case.
All our policies are 5 star Defaqto rated and designed to be that final protective polish, a safety net for your money. All our policies are insured and protected giving you that extra airbag for your finances. We think about what might happen, so you don’t have to.
Get a quote today, from the kind kind, not the pushy kind.
Get a GAP Quote
Get a Warranty Quote
Get a Cycle Quote
5% off GAP with code TRUST5
Written by the company
- Get 5% off your GAP insurance policy with us!
- Using code TRUST5, you can get 5% off your GAP insurance policy and 5% off our Warranty cover and minor damage policies. This code can be applied to policies for new and used vehicles. For more information visit our website or call one of our friendly, UK-based team on 01653 916304.
Best Price Guarantee
If you find a comparable GAP premium online for less, we will match the price!

We offer a Best Price Guarantee on any online comparable GAP insurance quote, so that you will always be confident that our price to you will always be as good or better than any of our competitors for a similar rated product.
Contact info
Unit 3, Park Farm Courtyard, Easthorpe, YO17 6QX, Malton, United Kingdom
- 01653916304
- info@ala.co.uk
- ala.co.uk
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Recommended - simple sign up process - easy web site
Straight forward purchase and excellent insurance policies which hopefully will never need, but know they are there
Change of car
Changed my car and negotiated a new deal, with my remaining balance going towards the cost. Staff very friendly and helpful making a good experience.
Simple to understand & apply
It was very easy to understand each type of GAP policy & easy to complete the form.
It took less than 5 minutes, once chosen.
Easy to understand policies with simple…
Easy to understand policies with simple options for years and claims per year. This is the fourth time that I have bought from ALA
Always good experience with them
This is my 2nd insurance with them, every time they turn out to br an amazing team.
Excellent choice.
Just in case..
Seem easy enough to buy, hopefully I’ll never need the insurance but after purchasing a brand new electric car the depreciation and gap from the insurance would be huge at least for the first couple of years so covered myself with ALA gap insurance
I always turn to ALA for my gap insurance
ALA Provided GAP insurance for my last car and now my new car. It’s an easy process and super efficient to implement
Great value, excellent coverage
Easy to quote, adapt terms and payments and great quality cover in comparison to other companies, allowing for back to invoice cover being a major incentive to use ALA and at half the price of dealership covers.
Great service, great price
Assistant explained all the policies very clearly with no pressure
Easy to arrange GAP cover
Very easy to arrange the GAP insurance for my car at a reasonable price- gives peace of mind in case my car was a write off and the insurance settlement didn’t leave enough to pay for another car
All as expected
The experience wasn’t ‘great’ it was a standard insurance policy purchase which went exactly as expected - no fuss no frills things worked fine. In this day and age does that make it ‘Great’?!
Policy Renewal
Friendly and efficient help to confirm cover requirements and complete payment.
Gap insurance
Service provider very helpful in sorting out my requirements both for new Gap Cover & previous Gap cover ie - refund
ALA GAP Insurance has always been good…
ALA GAP Insurance has always been good to me , and the price is always been good Lee ni e and polite plus was helpful as well .
Keep up the good work .
7 years with ALA for GAP and they're brilliant.
I've had GAP insurance through ALA for the last 7 years and they've been brilliant. The whole process to buy is easy and the customer service is excellent.
Very competitive, friendly and efficient
Very competitive and offered a loyalty discount on my new gap insurance. Easy to setup, with a quick phone call. Friendly and efficient to deal with.
First Class Customer Service
It was an absolute pleasure to speak with Mel at ALA Insurance. She was so helpful and customer focused. A first class service again from ALA Insurance. Highly recommended.
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