Spoke to a Lovely lady called Amy …. Whole process from beginning to end took ten minutes for peace of mind with gap insurance . Highly recommended .. thank you Amy ! Excellent service ..
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Review summary
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Excellent customer service! I spoke to Megan who was very professional and lovely. She was fantastic, she helped me set up my Gap insurance. Thank you Megan
Very reliable and trustworthy company!😊 I am a customers for many years. Only made 1 claim but didn’t have any problem. Very useful policy to have when God forbid you have to make a claim and pay... See more
Fantastic experience. Having never required this style of insurance prior, I went in with zero knowledge, only to be given crystal clear information with a seamless process from start to finish. For t... See more
Company details
- #1 of 139 best companies in Insurance company
- #1 of 10 best companies in Cycle Insurance Company
- #9 of 228 best companies in Insurance agency
- #17 of 170 best companies in Insurance broker
- #17 of 169 best companies in Non-bank financial service
About ALA Insurance
Written by the company
ALA Insurance is one of the largest, online, independent providers of GAP Insurance, Warranty, Short Term Motor Insurance, Scratch & Dent Insurance, Tyre & Alloy Wheel Insurance, Keycare, Excess Cover and Cycle Insurance.
We won Best Customer Service in Financial Services at the UKCXAs (2024) and we won at Bronze award for customer service in 2025, which we are hugely proud of and we feel our Trustpilot reviews from our customers reflect this too!
As an FCA authorised and regulated company, we are able to offer specialist insurance policies developed with our extensive knowledge of the insurance market. We offer competitive pricing and Best Price Guarantee on any online comparable GAP insurance quote.
5-Star customer support and absolute peace of mind.
Our customer support team is on hand to help you with a query, explain the ins and outs of GAP insurance, to process a vehicle transfer or to simply - as sometimes it’s just nice to chat things through with someone - help you purchase a policy. Ask us anything, we’ll answer any little question or query so you’re completely satisfied that you’re making the right decision for you. We’ve worked hard to earn our reputation with our customers and we’re working even harder to keep it. We are the most highly rated insurance company on Trustpilot too, with an overall 4.9 star rating.
Cover for the just in case.
All our policies are 5 star Defaqto rated and designed to be that final protective polish, a safety net for your money. All our policies are insured and protected giving you that extra airbag for your finances. We think about what might happen, so you don’t have to.
Get a quote today, from the kind kind, not the pushy kind.
Get a GAP Quote
Get a Warranty Quote
Get a Cycle Quote
We won Best Customer Service in Financial Services at the UKCXAs (2024) and we won at Bronze award for customer service in 2025, which we are hugely proud of and we feel our Trustpilot reviews from our customers reflect this too!
As an FCA authorised and regulated company, we are able to offer specialist insurance policies developed with our extensive knowledge of the insurance market. We offer competitive pricing and Best Price Guarantee on any online comparable GAP insurance quote.
5-Star customer support and absolute peace of mind.
Our customer support team is on hand to help you with a query, explain the ins and outs of GAP insurance, to process a vehicle transfer or to simply - as sometimes it’s just nice to chat things through with someone - help you purchase a policy. Ask us anything, we’ll answer any little question or query so you’re completely satisfied that you’re making the right decision for you. We’ve worked hard to earn our reputation with our customers and we’re working even harder to keep it. We are the most highly rated insurance company on Trustpilot too, with an overall 4.9 star rating.
Cover for the just in case.
All our policies are 5 star Defaqto rated and designed to be that final protective polish, a safety net for your money. All our policies are insured and protected giving you that extra airbag for your finances. We think about what might happen, so you don’t have to.
Get a quote today, from the kind kind, not the pushy kind.
Get a GAP Quote
Get a Warranty Quote
Get a Cycle Quote
5% off GAP with code TRUST5
Written by the company
- Get 5% off your GAP insurance policy with us!
- Using code TRUST5, you can get 5% off your GAP insurance policy and 5% off our Warranty cover and minor damage policies. This code can be applied to policies for new and used vehicles. For more information visit our website or call one of our friendly, UK-based team on 01653 916304.
Best Price Guarantee
If you find a comparable GAP premium online for less, we will match the price!
In these times we understand that you need to be sure you’re getting the very best value for money.
We offer a Best Price Guarantee on any online comparable GAP insurance quote, so that you will always be confident that our price to you will always be as good or better than any of our competitors for a similar rated product.
We offer a Best Price Guarantee on any online comparable GAP insurance quote, so that you will always be confident that our price to you will always be as good or better than any of our competitors for a similar rated product.
Contact info
Unit 3, Park Farm Courtyard, Easthorpe, YO17 6QX, Malton, United Kingdom
- 01653916304
- info@ala.co.uk
- ala.co.uk
4.9
Excellent
22K reviews
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Updating my GAP for a new car
Changed my car and called ALA. Very straight forward and helpful on the phone call. Very reasonable cost for 3 years cover and refunded balance of time left on previous car. Fully recommend their services.
7 April 2026
This is the third GAP policy that I…
This is the third GAP policy that I have held with ALA and arranging today's final quote and policy cover for my latest vehicle with Amy was efficient and seamless.
7 April 2026
A very good gap Insurance
Very helpful agent explained how the Gap worked and and the policy was at a reasonable price.
7 April 2026
Great online experience together with…
Great online experience together with marketinga leading price
2 April 2026
Megan was very friendly patient…
Megan was very friendly patient andmostly very helpful. She made it feel a pleasure to buy Gap Insurance. Would highly recommend this company.
7 April 2026
Good service well priced product
31 March 2026
Leanne was outstanding and so helpfull…
Leanne was outstanding and so helpfull when changing my Gap insurance, thanks so much
7 April 2026
Easy to set up and at a reasonable price
7 April 2026
Straightforward
Easy, straightforward, pretty much what you want when taking out insurance 👍
31 March 2026
Necessary car cover Booking the insurance cover is fine-…
Booking the insurance cover is fine- ease &quality is measured when a claim is made
30 March 2026
Very good 👍👍👍👍👍👍👍👍👍👍👍👍
30 March 2026
Really easy to deal with from start to…
Really easy to deal with from start to finish. Friendly and clear information given.
30 March 2026
We got our Gap insurance with ALA and…
We got our Gap insurance with ALA and from start to finish the service was very good they gave a very good price to cover us for 4yrs which is quite impressive and sent documents through within 20 minutes so customer service excellent hence the 5 stars 🌟 would recommend them to anyone looking for gap insurance or anything else...
29 March 2026
Service worked well.
30 March 2026
Easy to set up but left a message to…
Easy to set up but left a message to call me as I had a few questions.
Never received phonecall so in reality it should only be a rating of 3 stars.
30 March 2026
Excellent service
Everything was easy to choose and get sorted out from start to finish. The staff are always friendly and helpful, and explained efficiently and professionally.
28 March 2026
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