Alakazam Magic Shop Reviews 

501
TrustScore 4.5 out of 5

4.7

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 90 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality of products, including custom cards and magic routines, often noting their professionalism and innovative design. The exceptional customer service is frequently highlighted, with staff described as incredibly helpful, professional, and dedicated to ensuring satisfaction. Many people appreciate the personalized approach, feeling the team goes above and beyond to assist and treat them like family. However, some customers also noted dissatisfaction with product quality, citing recordings that appeared poorly produced or amateurish, and receiving playing cards that were not entirely new or arrived damaged.

What people talk about most

Product

Reviewers mention positive feedback about product quality, with many praising the excellent products and... See more

Staff

Reviewers highlight positive aspects of staff, consistently praising them as professional, customer-oriented,... See more

Service

Consumers find service to be positive, with many describing it as first-class, excellent, and second to none.... See more

Customer service

Customers had positive experiences with customer service, consistently praising the dedication,... See more

Quality

People report positive experiences with quality, consistently praising the top-notch routines and products,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Just tested Alakazam's "Print By Magic" service. Really happy with the two custom cards I received back using the online poker card template. First, the turn around time was excellent (just one week... See more

Rated 5 out of 5 stars

Such a Huge Fan of Alakazam Magic! Such a fan of the Entire Staff and Especially Peter & Harry Nardi. The creative influences and never ending great Magic they bring to us is always enjoyable and fun.... See more

Rated 5 out of 5 stars

Alakazam is my one stop shop for all my magic supplies. Peter, Harry and the Gang are always coming up with new and very impressive routines, which they have designed and have produced on top quality... See more

Rated 5 out of 5 stars

I Live in the USA and have been buying from Alakazam for years now. Every experience I have had has been tremendous. Their customer service is second to none. They cater to all levels of magici... See more


Company details

  1. #9 of 10 best companies in Magic Shop

Written by the company

Alakazam Magic are one of the longest established magic companies in the UK and over the past three decades, we have grown to become to one of the leading manufacturers and retailers of magic in the world. From our prompt delivery of orders to our knowledgeable technical advice, online magic tuition and superior after sales care it’s no surprise that Alakazam Magic is now the first port of call for 1000’s of amateur and professional magicians the world over.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

501 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.7

All reviews

(501)

90 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

After several years resident in the…

After several years resident in the USA, now returned to the UK, as before, Alakazam was my first choice of dealer. I'm delighted to say that the service is as good as ever! Everything a magic dealer should be and the standard to aim for for other dealers!

24 April 2025
Rated 5 out of 5 stars

My order was completed and in the mail…

My order was completed and in the mail before I could say "Alakazam"..... aweswome. Your tutorials are just great, you make it look easy Pete! practice is the key. On our next trip back to England will certainly make an effort to visit your store

24 April 2025
Rated 5 out of 5 stars

Waited a long while for the sharpie…

Waited a long while for the sharpie thru card effect that was promised to be back, and low and behold it is back, as promised. Greatful for this item and for Alakazam being persistently with recognizing a great product. Thank you

22 February 2025
Rated 5 out of 5 stars

Best Magic shop around also online.

I've only ever bought online from Alakazam and the service you receive is outstanding, the whole team are very helpful and knowledgeable in the products they stock and sell. I highly recommend them to anyone into magic whether you are a beginner or an expert.

18 February 2025
Unprompted review
Rated 5 out of 5 stars

Alakazam magic personnel are amazing

Alakazam magic personnel are amazing, both in UK and US. Any questions are answered almost instantly. Chris from the US warehouse communicates with me whenever something weird shows up, like a double order of the same item. Chris confirms with me that I meant to order two of the same thing, or not. If so, he gets them both shipped ASAP. If not, he initiates a refund for one item while he preps the other for shipping.

26 January 2025
Rated 1 out of 5 stars

WHAT A HUGE DISAPPOINTMENT!

I paid $100 for New Wave and I was going to give it as a gift but the box was completely destroyed when it arrived! I've been purchasing from you for years and have never had any issues, why would you even ship this out like this? Now I've spent $100 and I can't give it to who I purchased it for. I emailed customer service and they said that the boxes were damaged when they received them. That's your customer service answer? At least tell your customers this or lower the price to compensate. This is horrible customer service and I'm now considering not purchasing from you in the future!

25 January 2025
Rated 5 out of 5 stars

Great service and prompt attention

I bought some special elite coins from alakazam and one of the “special” coins was blemished. I recieved promt replies and service and the “special” coin was in the mail same day. Chris is a skilled magician and was great to chat with through the process.

31 December 2024
Unprompted review
Rated 5 out of 5 stars

order tricks over Christmas break

order tricks over Christmas break, thought I would have to have wait until the New Year No arrived in 2 days fantastic and very pleased with props as always ,well done again the Alakazam fam.
Happy New Year and looking forward to seeing all you New Releases 2025
Bob

27 December 2024
Rated 5 out of 5 stars

I put an order in to Alakazam Magic on…

I put an order in to Alakazam Magic on Dec 4, 2024. I kept checking my order and it said it was not “FULFILLED” I went on the Chat and left a message! Chris Got back to me and told me my order fell through the cracks and was NOT SENT OUT! He quickly sent the order out to me (Dec16) He apologized and sent my order over night and I received it on Dec 24, 2024! He also included some great tricks in my order! Thanks Chris, YOUR THE BEST!
TR

4 December 2024
Rated 5 out of 5 stars

All around great company to deal with

Great quality on your products. Great diversity on your products. Good prices.
If Peter Nardi adds suggestions to the instructions I can bet there is something I need to pay attention to and consider in my performance.
I also like the feeling I'm dealing with a family business.

26 December 2024

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look