Absolutely beautiful bath mat, really heavy which means it stays where it is put in the bathroom and doesnt 'walk'. Lovely vibrant colours.....just totally top quality... as is Allure the delivery wa... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
We bought a Hotel Essentials bath runner in mocha. This is our second purchase from Allure due to the OEKO-TEX standards products, good quality, and good prices. Being highly sensitive to chemicals O... See more
Company replied
Our first experience of purchasing goods from Allure Bath Fashions and, much to our delight, we were not disappointed in any way. The Luxury Microfibre Non Slip Bath Mat and Pedestal Set we ordered tu... See more
Company replied
Not ordered from Allure before,but had read the positive comments,so decided to give it a go. Ordered the green marl chunky bath/pedestal mat set,already discounted,with a discount code towards delive... See more
Company replied
Company details
- #1 of 15 best companies in Linen Shop
- #12 of 106 best companies in Bathroom Renovator
- #8 of 114 best companies in Bathroom Supply Shop
- #13 of 209 best companies in Decoration and Interior Design Store
- #40 of 396 best companies in Home Furniture Shop
- #29 of 245 best companies in Home improvement shop
Written by the company
Allure Bath Fashions provides a distinctive and broad range of beautifully designed bath mats, towels, throws & blankets. We are an independent, family business and our team has over three decades of experience in the home textile industry, from design, manufacturing and customer care. As our creations evolve over time, our aim remains to create an experience of discovery and surprise. We pride ourselves in transforming everyday moments into extraordinary occasions.
Contact info
Unit 8 Oak Tree Business Centre, SN3 4TX, Swindon, United Kingdom
- 01793 574505
- store@allurebathfashions.co.uk
- allurebathfashions.co.uk
4.9
Excellent
752 reviews
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Replied to 100% of negative reviews
Typically replies within 24 hours
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We ordered a set of Allure Ribbed Bath and toilet Mat set…
We ordered a set of Allure Ribbed Design 2 piece Bath and Pedestal toilet Mat set
The set arrived promptly and in good order
We are very pleased with the quality and soft feel and will be ordering more from this company
1 June 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for sharing your lovely feedback David! We are very please to see that you have been happy with your two piece set, and that you'd been keen to get another. Please feel welcome to get in touch to store@allurebathfashions.co.uk and we'll be happy to help.
Lovely and soft bath mat!
Quick delivery, bath mat lovely and soft, well made and small size to fit in our bathroom well. Great colour, really pleased.
7 June 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for sharing your lovely feedback! We're glad to see that you have been pleased with your bath mat, and that it was a great fit for your bathroom. Please feel welcome to get in touch to store@allurebathfashions.co.uk if you wish to shop again, and our team will be happy to help.
Just love this website best bathmat I…
Just love this website best bathmat I have ever bought quick delivery excellent price can not fault.
12 June 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for sharing your lovely feedback Vanessa! We're so pleased to hear that you have been happy with your bath mat. 😊 Please feel welcome to get in touch if you wish to shop again and we'll be happy to help - store@allurebathfashions.co.uk
Great online shopping experience
Anything I have purchased from Allure has been the best quality. Any orders have always been packaged well and delivered within a reasonable time frame.
Customer Services is very efficient at sorting out any issues you may have
2 June 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for sharing your lovely feedback Julie! We're very pleased to hear that you have been pleased with all your previous orders, and that our customer team were able to sort any troubles for you. 😊
Reply from Allure Bath Fashions
Thank you for sharing your lovely review Sally! We're pleased to see that you have been happy with your bathrobes. If you wish to shop with us again, please feel welcome to get in touch via email to store@allurebathfashions.co.uk and we'll be happy to help.
Reply from Allure Bath Fashions
Thank you for sharing your kind feedback! We're really glad to see that you've been pleased with your order. If you wish to shop with us again, please feel welcome to get in touch to store@allurebathfashions.co.uk and we'll be happy to help.
In one way my experience was not so…
In one way my experience was not so great but it was not Allure's fault. Unfortunately or order got very held up/lost in the courier's warehouse. However Allure were very kind and helpful in trying to sort it out.
I took a while to research and find just the bathroom mats I needed and yours were the best I found on the internet and also I am so pleased that now they have arrived (sadly not in time for the influx of guests I had); they are of very good quality and I am pleased to have them.
29 May 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for sharing your honest and kind feedback! We apologise again for any delays caused by the courier - I'm glad our team could sort this out for you, and that you've been pleased with the mats now that they've arrived with you. If you wish to shop again, please feel welcome to get in touch and our team will be happy to help.
Great quality for my Airbnb
Great quality for my Airbnb , will be re ordering
21 May 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for sharing your lovely feedback Zoe! We're glad to see that you've been pleased with your order. Please feel welcome to get in touch to store@allurebathfashions.co.uk if you wish to shop with us again, and we'll be happy to help.
Marlborough bamboo towels
Beautifully soft,bamboo towels,lovely subtle pink,would definitely recommend, also pleased with delivery time scale
26 May 2026
Reply from Allure Bath Fashions
Thank you Eileen for your kind review, we really appreciate it!
Received in good time
Received in good time. Excellent quality and fits to size. Would recommend ⭐️⭐️⭐️⭐️⭐️
26 May 2026
Reply from Allure Bath Fashions
Thank you for your lovely review Sandra, we really appreciate it!
Great quality product
Great quality product. Description was perfect. Will order another as product quality was better than expected
3 June 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for taking the time to leave your kind feedback Simon - we really appreciate it! We're glad to see that the items ordered exceeded your expectations. Please feel welcome to get in touch to store@allurebathfashions.co.uk if you wish to shop again, and our team will be happy to help.
Very good website
Very good website, prompt attention to order and despatch of goods. Towels are lovely and wash well.
23 May 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for sharing your lovely feedback Maureen! We're glad to see that your order arrived quickly, and that you have been happy with your towels. If you wish to shop again, please feel welcome to get in touch to store@allurebathfashions.co.uk and our team will be happy to help.
Great and very soft towels 😀
22 May 2026
Reply from Allure Bath Fashions
Thank you for sharing your kind review Stuart! We're really glad to hear that you're pleased with your towels. 😊
Gorgeous Colours
Love the colours of these hand towels.
Great that they are made with recycled materials.
25 May 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for taking time to leave your kind review Kirstie! We're glad to see that you have been pleased with your recycled cotton towels. If you wish to shop again, please feel welcome to get in touch to store@allurebathfashions.co.uk and our team will be happy to help.
Good Quality at a Fair Price.
I wanted a bathmat that was pure cotton, nice and thick, and a bright solid colour. I am very pleased with my mat from Allure. It was a good price too! And I was kept informed of dispatch and delivery date. I will buy again from this UK firm.
23 May 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for sharing your lovely feedback Linda! We're happy to see that you have had an overall positive experience shopping with us. 😊
A great Summer/ winter blanket
Item described was exactly what was required. The sizing was perfect and will be used both summer and winter. So happy I have already bought another!
23 May 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for sharing your lovely feedback Mary - we really appreciate it! We're so pleased to hear that you have been happy with your blanket, and that it'll keep you covered throughout the seasons. 😊
Reply from Allure Bath Fashions
Thank you for taking the time to share your kind feedback Caroline! We're glad to see that you have been pleased with the colours of your new mats and towels. Please feel welcome to get in touch to store@allurebathfashions.co.uk if you wish to shop again, and we'll be happy to help.
Luxury product
20 May 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for sharing your lovely feedback Margaret! We really appreciate it. 😊
Excellent service and product
Excellent service and product . Beautiful quality looks fantastic
6 April 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for sharing your lovely feedback Pat! We're glad to see that you have been pleased with the quality of your item and the service you received from our team. If you wish to shop again, please feel welcome to get in touch to store@allurebathfashions.co.uk and we'll be happy to help.
Very pleased with our initial order
Sent for one mat and hand towels as a trial order. Arrived very promptly- excellent quality. Will definitely be placing a further order.
19 May 2026
Unprompted review
Reply from Allure Bath Fashions
Thank you for taking the time to share your kind feedback Stuart! We're delighted to hear that you've been pleased with the mat and towels which you purchased. If you wish to place another order, please feel welcome to get in touch to store@allurebathfashions.co.uk and our team will be happy to help.
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